Latest / Travel Agency in a Year / DAY 293 | Chillpreneur for Travel Advisors: Done Beats Perfect Marketing
Transcript
- Rachel: Welcome back to the Travel Agency in a Year podcast. I'm your host, Rachel K, travel agency owner, helping you build your travel agency. We are on day 293. One second, I gotta take a sippy sou of water. So day 292 starts off on a series of my favorite books that helped me get where I am today. I might have to reread this one. Honestly. Honestly, if I'm thinking about it right now. Today is all about chillpreneur. You don't need perfect to get started. And this was something I've had to attempt to drill into the heads of many TAs I've helped. And those who obsess with perfection are the ones I see still not doing much. You've been warned. Okay. This is a different angle from yesterday because yesterday was like psychotically build out your organizational chart as though you were franchising and having everything clear. It doesn't have to be perfect, but it you have everything clear so you have a clear picture on your five and ten year revenue goals. Today's book by Denise Duffield Thomas, which I think she's from Australia, Chilpreneur. This is I had a lot of issues with codependency, which leads people down the paths of perfectionism and people pleasing back when I read this book. And lack of boundaries and not thinking you're good enough. Okay, self-worth. So this is a permission-giving book. It's the permission to build a business without the hustle culture intensity. that at least at the time that this book was written, so many entrepreneurial coaches assume is required. And there are some big, big entrepreneurs I've seen lately talking about on social media how they have three or thirty five hundred pieces of content going out each month. And this is kinda like this book has a big numbers game as well. It's just straight numbers. So that was my takeaway from that book. But I remember actually seeing this today They're like, yeah, we make thirty five hundred pieces of content, and you only make thirty-five pieces of content a month, and we do a hundred times more revenue than you. So we get more prospects and leads into our system because we expose ourselves that much more. Please do not try to make thirty five hundred pieces of content on your own. They have an entire team where all they do is pay them to do that. Anyway. So she pushes back directly against the idea that success requires constant grind, flawless output, always on posture, and argues for like the more chill approach to building wealth and a business. And this is why I'm not like I di I implemented this with my travel agency and I'm not like right now I'm dealing with MCAS. I can't even wear makeup if I wanted to. I'd have I've tried. I've tried. Believe me, I've tried. And I have a reaction. my test recently in recent weeks was I did mascara and then my eyes started burning and I was like, nope, gotta get this off me. So But this is why I'm a fan of just showing up as yourself. You don't have to be like ultra polished. Everything's perfect. And this helped me understand because she did the same thing with her business. And when she started her, I think she does coaching. When she started her coaching, it was like in her closet with an iPad. It's weird. Let me check my camera because we have it's a really cloudy day. It's the afternoon, but it looks and feels like it's super late at the time of recording, and I have some extra lights on. Anyway. Alright. So content and branding specifically for me. I was operating. I was struggling to create content. This I don't think I had even started really creating content. No, I had when I read this book. But I thought I had to look professionally dressed. I didn't have any professional clothes. I was like I had my blacks from when I was a butler, which that doesn't like If don't know the blacks is a high-collared, long-sleeved t-shirt with black slacks, black socks, black shoes. I was allowed to wear pearls and like slick back button. Minimal makeup. That's not very professional. And then before that, I had a cleaning business, which you're not gonna wear a power suit of cleaning houses. So I was like, I have no professional clothing. at best, business casual, but I hate the way it looks. Okay, so I had to read this book. And actually, another TA recommended this book to me. I was like, just read it. So I thought that I had to be perfectly polished, I had to have the blowout, I had to have makeup, I had to be tan. I wish I could have been a blonde white chick with all the plastic surgery. I didn't really wish that, but I was like, well, that seems to be common. No typos on anything. Perfect, consistent, branding, flawless looking, matchy, matchy grid. And that book was a permission that I needed to let go of all of that. You don't have to have perfect content. look at my stuff. Like, I don't go viral, but I don't go viral because I'm not covered. We're not gonna get into that anyway. Because my content sucks, except it doesn't. It doesn't, and I got the numbers to prove it anyway. You're like, it does suck. I just listen to it when I'm bored in my car. Ha ha but you don't have to have perfect content. You don't need and I say this all the time because it worked for me. You don't need to agonize over a typo or like a post that's inconsistent. What you actually need to be most concerned with is who your client is, what their challenge is. And your covenant, the three C's framework, and this is not only in Chilpreneur. I teach this too, and so many other entrepreneurial coaches teach this. If they're not teaching you this, they don't know what they're talking about. Run away, don't give them money because it's not gonna help you build your business unless you have these three things. Like you can buy Or invest in things, don't get me wrong, but if they don't have this general, who's your client, what's the challenge, what's the covenant in their own way that they're teaching to you, or even mentioning it, and trust me, there are people in this industry that less than a year ago I had to explain to them what an ICA is, and they do sell a lot of stuff to travel advisors. Maybe it was a little over well at the time of airing. It was about a year ago at the time of recording. It was a little more than a year ago at the time of airing. Which shocked me. Shocked me. That's all you need to worry about. Show up how you would show up for your client. And it doesn't have to be perfect. And this is a huge thing of the shift in content not having to be perfect. And it got so bad on Instagram, it's now trending backwards on Instagram. Like, let's be less perfect. Unfortunately It'll probably take three years before travel advisors pick up on that. Or like a lot of people on Instagram. Anyway This is how I framed it. Your client is the hero of the story. The challenge. That's their villain, the biggest problem with booking your trip. Your offer is the covenant. The promise and the solution that helps them defeat the challenge. It's works with everything and it pairs with the message of this book. So therefore, there's another person, is what I'm saying, that also believes in this. Stop obsessing over how good you look on camera, how good your branding looks, your are the colors right? Are you on trend with your fonts? Don't worry about that. Get clear on who you're actually helping, the actual problem you're solving, and the delivery, even if it's imperfect. Like just do it, man. Just do it. It's not that hard. And this goes back to the trust economy conversion from day two thirty-seven. And I've witnessed testimony time. Time for a testimony. I've witnessed not only myself, but other travel advisors who've shown up as themselves and they're like, here's who I serve, here's what your problem is, or what you don't know, and here's how I can help you. And that's all they do. And they aren't like, I have to have my office background, everything perfect, blah da-da-da-da. whatever. They just show up and do it and they're k they're doing it. They're doing it. Even if they don't realize that they're doing the three C's client challenge covenant, they are. You are. That's why you're getting bookings. Anyway. People want value from a human, not a templated social media presence. Not AI writing your website copy completely. You know? Think about when you are riding the struggle bus with anything. Do you want to no. Think about any businesses you purchase from. Well, service-based businesses. Let's say you had to hire a plumber. Are you gonna go with the plumber that has an AI operator answering the phone? Or are you gonna go with the plumber who's got sweet little lady in the office that's like, well, hey y'all. Probably the sweet little lady one, right? Because you're like, it's a human. Anyway, let go of the perfectionism. It's in the Chilpreneur and the trust economy that's forming, shifting towards sincerity, like they're in the same direction, even though they come from very different sources. And I also saw something today where a very, very successful entrepreneur was talking about content like status, power, credibility. I don't remember the other one. Anyway, and he was talking about how social media marketing is changing. And it was it it was social media posts and then it was short form video was getting a larger and the influencers and then long form video has been trending the last few years and now a lot of really, really big entrepreneurs are going all in on lives. I'm gonna try it out myself. at the time of recording this, because I had my suspicions and then they were confirmed. And I was like, huh, I'm gonna try going live. Anyway, because it's more human. The reason why, so short form is being taken over by AI generated stuff now. Like complete, like C dance, you can complete you can create complete avatars walking through their day, and you have no idea. They're good now. And then long form, the production requirements. are getting higher and higher like status, I think. I don't know. I don't know what it is, but they were talking about like lives. You can get that imperfection and you can establish yourself as someone really credible. If someone asks you a question and you're completely caught off guard by it, how do you handle it? Can you answer that live without Googling it? Ooh. So I say, I'll start going live. And I would trust anybody that was going live. I don't know how I'm gonna do it for my travel agency though, because it's different. Anyway, one more piece from the Childrenur philosophy that stuck with me. Is the marketing is a numbers game. That was a big thing for me too. The more people you reach, even if it's imperfect but is consistent and you're sincere about it and you're authentic in your messaging, the higher your odds of reaching the ideal clients that you are actually like that are ready to become your clients. Waiting for the perfect content before you publish anything doesn't just delay your growth. It shrinks the pool of people who ever get the chance to find you at all. So volume and consistency, even imperfect, beats that rare perfection every single time. I'm back in this boat too, where I'm like, this'll be an easy TikTok to record, no big deal. And I'm like, nope, not good enough. Nope, not good enough. And I don't want to edit it, is the problem. Ugh. Anyway. So I'm in the same boat right now. So let go of the side hustle culture, the hustle, hustle, busy, busy intensity. Let go of the content perfectionism. Let's make all of our grids ugly AF on Instagram. Let's do it. The three C's client challenge covenant. That's all you gotta focus on. More than obsessing over flawless branding. More than obsessing over, no, it's this or that Thursday. What am I gonna post for this or that Thursday? Just show up as yourself. Okay? That's just crap to keep people occupado. Real value from a real human being beats templated, same old, same old every day of the week. And marketing is a numbers game. My my deal is is I would like to post far more often, but I'm afraid I need to try, I need to just test it out for like a week. Test like three post like three or five times a day instead of one one to two. I'm afraid that all my stuff's gonna get bottlenecked and not exposed to enough people because my accounts are too new for it to like know where I'm supposed to go. Tomorrow we're gonna cover another book by Rachel Rogers, We Should All Be Millionaires. It's freaking awesome. Have a wonderful day. See you tomorrow.