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Bryan Poerner: Building a Rebellious Running Brand, Redefining Diadora, and Putting Community Before Scale
How do you build a running shoe brand that feels rebellious, authentic, and different in a market dominated by giants?
For Bryan Poerner, President & CEO of Diadora USA, the answer lies in blending a punk-inspired do-it-yourself ethos with Italian craftsmanship and a deep respect for the running community.
From his roots as a Division III steeplechaser to leading Diadora’s return to the U.S. performance market, Bryan’s journey has been anything but conventional.
His path is marked by defining career highlights. In 1998–1999, he set the Stockton University steeplechase record (9:31.0) while…
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