Georgia-Pacific's Melissa Blunte on consumer understanding at scale: why data gives you precision, not understanding

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · Sep 9, 2026 · 20m

As companies invest billions in AI and automation to scale customer interactions, are they unintentionally building a wall between their brand and the very people they're trying to serve?

Agility requires that as technology accelerates, our ability to listen to and understand the customer must accelerate even faster.

Today, we're going to talk about how organizations can maintain and deepen their connection to consumers in an era increasingly defined by technological distance. We’ll explore:

- Why the more we lean on AI for efficiency, the more we need to invest in genuine human…