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The Future of Opinion Polls: A Conversation with Mark Pack
As the culture wars intensify, it seems that all sources of neutral authority get challenged and that includes opinion polls. Accusations about bias and unreliability fly around and yet everyone seriously engaged in the political process studies polls closely because they think they contain important truths. So are polls becoming more reliable because of improved techniques or less so because of the increasingly fractured and perhaps, increasingly difficult to measure nature of western democracies. British polling expert Mark Pak – author of Polls Unpacked - discusses the future of opinion…
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