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South Africa’s illicit alcohol market is becoming a multi-billion-rand numbers game with new research estimating that illicit alcohol accounts for 18% of alcohol sold, with volumes up 55% since 2017 and billions in lost excise revenue. What is driving consumers towards this market, and is enforcement keeping pace?
South Africa’s illicit alcohol market is becoming a multi-billion-rand numbers game with new research estimating that illicit alcohol accounts for 18% of alcohol sold, with volumes up 55% since 2017 and billions in lost excise revenue. What is driving consumers towards this market, and is enforcement keeping pace?
Guest: Dr Shamal Ramesar - Head of Research at Drinks Federation of South Africa
The skinny
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