Pierre Rochard: From MSTR to Strive — Bitcoin Treasuries, Bear Markets & Policy Battles

One Chair Podcast · Oct 27, 2025 · 1h 5m

In this episode, we sit down with Pierre Rochard — founder & CEO of the Bitcoin Bond Company, board member at Strive, and one of the most respected voices in Bitcoin corporate strategy.

Pierre dives deep into the evolution of Bitcoin treasury companies, from Strategy’s (MSTR) pioneering playbook to Strive’s (ASST) innovative approach with digital credit, perpetual preferreds, and corporate Bitcoin balance sheets.

We cover:

- The rise of Bitcoin treasury companies and their role in global adoption

- How fixed-income wrappers are bringing institutional capital into Bitcoin

- Why leverage and…