Jim Pavia and Fred Gabriel on How to Get Published and Quoted in the Media

Between Now and Success · Jul 13, 2015 · 51m

You could be a highly competent financial advisor but if few people know about you, you’ll starve for new business.

There are two main ways to become known to your ideal audience.

Develop the audience yourself through marketing.

Show up in the middle of somebody else’s audience and display your value.

I can assure you, the second option is by far the most effective both in terms of time and money if done correctly.

In today’s episode, we discuss the mechanics of how to show up in the middle of a media outlet’s audience and share your voice, your opinion, and your insights to a large group of…