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Professional Development: Tips to Build a Million-Dollar Brand · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will be protected.
• 0:57
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: Does the American dream turned to an American nightmare.
• 1:03
  Speaker 4: In some parts of America? I would say yes. I
• 1:05
  Speaker 4: think there is some vast improvements that we need to make.
• 1:09
  Speaker 4: For the first time in a long time. I feel
• 1:11
  Speaker 4: like a lot more people are feeling hopeless. And we
• 1:14
  Speaker 4: took a pole like, are you everyone in chat do
• 1:16
  Speaker 4: you feel as if you are able to make more
• 1:20
  Speaker 4: money now than you were maybe let's say five or
• 1:23
  Speaker 4: six years ago. I think, just a true eye test,
• 1:26
  Speaker 4: I think more people are more concerned from a hopeless
• 1:31
  Speaker 4: revenue and money is not flowing as easily. So because
• 1:35
  Speaker 4: of all the debt things that we talked about earlier,
• 1:37
  Speaker 4: I wouldn't say that it's a dream state. And if
• 1:39
  Speaker 4: we're going to be very honest, I said it before,
• 1:41
  Speaker 4: but even the American dream of owning a home three
• 1:44
  Speaker 4: bedroom with a white pick offense, there was a banking product.
• 1:47
  Speaker 4: Student loans are a banking product that was a way
• 1:50
  Speaker 4: for banks to ensure that they would have enough money
• 1:53
  Speaker 4: coming in for a few generations. That's why you can't
• 1:56
  Speaker 4: file bankruptcy on a student low debt. So we're not
• 1:59
  Speaker 4: in the nightmare phase yet, but I think if we
• 2:02
  Speaker 4: don't fix some of these issues we are, we will
• 2:05
  Speaker 4: be entering a purgatory. I keep saying it, and I
• 2:08
  Speaker 4: don't know. I don't know how to express it better,
• 2:10
  Speaker 4: But I don't know if the last two presidents will
• 2:13
  Speaker 4: be able to run any fortune five hundred companies. And
• 2:16
  Speaker 4: if they can't, they can't run Rivian. So why should
• 2:20
  Speaker 4: you be president president the United States?
• 2:28
  Speaker 3: So they can't run this economy and it can't not
• 2:31
  Speaker 3: going well. It's a valid point.
• 2:35
  Speaker 5: I just don't like the idea of the American dream,
• 2:37
  Speaker 5: like you said, like, who's the author of it? What's
• 2:39
  Speaker 5: the premise of it? It never really worked for us,
• 2:43
  Speaker 5: it never was designed for us, And so I think,
• 2:45
  Speaker 5: like what we're doing is creating more realities than anything.
• 2:48
  Speaker 3: Like I don't I don't want anybody to have a dream.
• 2:50
  Speaker 5: I want them to look at their reality, see how
• 2:52
  Speaker 5: they can shape it, how they can mold it, how
• 2:54
  Speaker 5: they can create something that's inspirational for themselves and their
• 2:57
  Speaker 5: family and others. So is it dead? I mean we've
• 3:02
  Speaker 5: been we've been away for a while. I never I
• 3:03
  Speaker 5: never looked at America.
• 3:04
  Speaker 3: I love that.
• 3:07
  Speaker 4: I mean, I don't want to be doing gloom. So
• 3:09
  Speaker 4: I do want to ask you going to an investmentst
• 3:11
  Speaker 4: like what are three tips you would give them to
• 3:13
  Speaker 4: build a multi million dollar brand if you were starting
• 3:16
  Speaker 4: from scratch.
• 3:18
  Speaker 6: Find a way to impact the most amount of people
• 3:23
  Speaker 6: that you can possibly can something that you know is
• 3:27
  Speaker 6: extremely impactful, revolutionary. A lot of times people start businesses
• 3:31
  Speaker 6: just to make money. I don't feel like that's the
• 3:33
  Speaker 6: best way to go about it. I feel like a
• 3:34
  Speaker 6: business should be started with impact first and then finance,
• 3:38
  Speaker 6: and then finance a second. So you should look to
• 3:41
  Speaker 6: see how can I, how can I add value, how
• 3:43
  Speaker 6: can I be impactful, how can I change people lives?
• 3:45
  Speaker 6: And then focus on the business revenue model later. That's
• 3:50
  Speaker 6: my opinion. Of course, you know, relationships are very big
• 3:52
  Speaker 6: on that, so mentorship, I would seek mentorship, I would
• 3:55
  Speaker 6: seek all kinds of different relationships in the industry, I
• 3:58
  Speaker 6: would I would you know, join different organizations of people
• 4:03
  Speaker 6: in your industry. If you're in truck and you should
• 4:05
  Speaker 6: be in the trucking organization. You should go to the
• 4:07
  Speaker 6: trucking conference. You should you know, be on the board
• 4:10
  Speaker 6: of the local trucking chapter in your neighborhood. That's extremely
• 4:15
  Speaker 6: important to just be, you know, fully involved in whatever
• 4:19
  Speaker 6: you are, whether that's in retail, whether that's in mental
• 4:21
  Speaker 6: health services, whether that's in logistics, whether that's in media.
• 4:26
  Speaker 6: You should be you know, on the inside, right and
• 4:31
  Speaker 6: one of the ways to be on the inside is
• 4:32
  Speaker 6: like I said, join these different organizations, volunteer, go to
• 4:36
  Speaker 6: different events, just build relationships. That's that's extremely important as well,
• 4:40
  Speaker 6: and really find out a way to be extremely disruptive
• 4:46
  Speaker 6: in the space. I think if you look at ear Leisia,
• 4:49
  Speaker 6: you know, it's an example of that. All three of
• 4:51
  Speaker 6: those really as far as you know, doing something that
• 4:54
  Speaker 6: had maximum value as far as you could reach millions
• 4:57
  Speaker 6: of people and change people's lives. When you're talking about
• 4:59
  Speaker 6: educating people about finances and investing in buying home with
• 5:03
  Speaker 6: different things in the nature.
• 5:04
  Speaker 3: That's life changing. So that that's the first thing.
• 5:07
  Speaker 6: And then the relationships speak for themselves as far as
• 5:09
  Speaker 6: everything that we've been able to curate is all based
• 5:11
  Speaker 6: on relationships. And then the last thing is just being disruptive.
• 5:15
  Speaker 6: You know, I don't think anybody has really been more
• 5:18
  Speaker 6: disruptive of what we've been able to curate as far
• 5:20
  Speaker 6: as in our space of finance, being able to come
• 5:24
  Speaker 6: and you know, how we curate the content and deliver
• 5:27
  Speaker 6: the message and use social media and break society norms
• 5:33
  Speaker 6: when it comes to you know, finance and different types
• 5:35
  Speaker 6: of business etiquette. We were disruptive and I think great, great,
• 5:41
  Speaker 6: companies are disruptive. Ubers disruptive. Airbnb is disruptive.
• 5:47
  Speaker 7: This episode is brought to you by P and C Bank.
• 5:50
  Speaker 7: A lot of people think podcasts about work are boring,
• 5:53
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• 5:57
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• 5:59
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• 6:03
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• 6:06
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• 6:10
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• 6:12
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• 6:30
  Speaker 3: Erners. What's up?
• 6:31
  Speaker 7: You ever walk into a small business and everything just
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• 7:37
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 7:41
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 7:45
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 7:49
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 7:53
  Speaker 1: some of the heinous migrant criminals caught because of President
• 7:57
  Speaker 1: Donald J. Trump's leadership. I'm Christine know, the United States
• 8:01
  Speaker 1: Secretary of Homeland Security under President Trump, attempted illegal border
• 8:06
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 8:09
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 8:12
  Speaker 1: are here illegally, your next you will be fine nearly
• 8:16
  Speaker 1: one thousand dollars a day, imprisoned and deported, you will
• 8:20
  Speaker 1: never return. But if you register using our CBP home
• 8:24
  Speaker 1: app and leave now, you could be allowed to return legally.
• 8:28
  Speaker 1: Do what's right, leave now. Under President Trump, America's laws,
• 8:33
  Speaker 1: border and families will be protected.
• 8:35
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 8:38
  Speaker 6: You know, you have to be disruptive, So you could
• 8:40
  Speaker 6: be disruptive in a variety of different areas. But in
• 8:45
  Speaker 6: order to really you know, because right now we're in
• 8:47
  Speaker 6: the age of saturation, everybody has already done something that
• 8:51
  Speaker 6: you're probably looking to do. So how do you separate
• 8:53
  Speaker 6: yourself from that is to really shake things up?
• 8:57
  Speaker 3: Yeah, I think.
• 8:59
  Speaker 5: I'll just add to it, you know, original messaging, like
• 9:01
  Speaker 5: you said, like the content has to be delivered or
• 9:05
  Speaker 5: your message has to be unique. It's one of those
• 9:07
  Speaker 5: things where we always say where we're looking at the
• 9:10
  Speaker 5: landscape and saying that we're gonna do something that's completely
• 9:13
  Speaker 5: out of bounds. Of what everybody would think and not
• 9:15
  Speaker 5: allowing people to put us inside of a box. Right,
• 9:18
  Speaker 5: It'd have been easy to say, like those are the
• 9:19
  Speaker 5: guys from they only know business. But you know, we
• 9:22
  Speaker 5: hip hop, we sports, with fashion, with travel, with all
• 9:25
  Speaker 5: these things.
• 9:26
  Speaker 3: Yea.
• 9:26
  Speaker 5: And that makes it very original in itself because how
• 9:29
  Speaker 5: many people could do that? You know, It's something we
• 9:30
  Speaker 5: take pride in being able to go chop it up
• 9:33
  Speaker 5: with Joe and anybody at his show and then also
• 9:36
  Speaker 5: be on Bloomberg, like you're going from button to Bloomberg.
• 9:38
  Speaker 5: Like how many people are in a landscaper that they
• 9:41
  Speaker 5: can do that?
• 9:42
  Speaker 3: Not many?
• 9:43
  Speaker 4: You know, Sorry, they couldn't sit around for the Patreon
• 9:45
  Speaker 4: Joe shot our Corey, but they had to go.
• 9:49
  Speaker 3: It makes it unique, It makes it original, I think.
• 9:51
  Speaker 5: And this is one of the things that gets overlooked
• 9:52
  Speaker 5: with us is that have an interaction with your audience.
• 9:56
  Speaker 3: A lot of these people live.
• 9:57
  Speaker 5: Inside of a social media platform, but you never see
• 10:01
  Speaker 5: these people in real life. Yeah, and so there's a
• 10:03
  Speaker 5: you know, it's a guarantee that you're probably gonna see us, right,
• 10:06
  Speaker 5: And every time we go tohere, even when we're up
• 10:07
  Speaker 5: here in Toronto, it's like Yo, what they doing at
• 10:09
  Speaker 5: the block party? Like, Yo, we want to we want
• 10:12
  Speaker 5: to see what the city is like, Yo, what are
• 10:14
  Speaker 5: they doing in the after spot?
• 10:15
  Speaker 3: Like? We want to be.
• 10:16
  Speaker 5: Everywhere because our audience is everywhere, and our audiences is
• 10:19
  Speaker 5: unique and it's dynamic and it goes across all genres
• 10:22
  Speaker 5: and all age ranges, and so we want to show
• 10:24
  Speaker 5: up at Pikemen and we're going to be watching the
• 10:26
  Speaker 5: game because we love sports, and so that doesn't take
• 10:29
  Speaker 5: anything away from what we do for a living, right,
• 10:31
  Speaker 5: Like we're able to have conversations about multitude or things
• 10:35
  Speaker 5: again because the messaging is unique, but it also encompasses
• 10:38
  Speaker 5: what we really are. And I think the biggest thing,
• 10:40
  Speaker 5: you know we're talking about million dollar brands and billion
• 10:42
  Speaker 5: dollar brands is.
• 10:44
  Speaker 3: Start bro like that be the number one thing. Like
• 10:49
  Speaker 3: you just wait and you wait and every day that
• 10:51
  Speaker 3: you wait. And I've experienced it myself, you know.
• 10:53
  Speaker 5: Being in education was just like every year that I
• 10:56
  Speaker 5: waited to take another course, it was like, all right,
• 10:59
  Speaker 5: somebody went I had somebody's got in the head.
• 11:01
  Speaker 3: The next crop of people are coming. You know. It's
• 11:04
  Speaker 3: one of those lesson that if you don't have to learn,
• 11:07
  Speaker 3: you shouldn't. Yeah, right.
• 11:09
  Speaker 5: We had this conversation about tech and it was like, yeah,
• 11:11
  Speaker 5: they're treating us like.
• 11:13
  Speaker 3: It's it's it's it's college basketball.
• 11:15
  Speaker 5: They're looking for the next freshmen to come in, and
• 11:17
  Speaker 5: every day that you wait to get better, there's another
• 11:19
  Speaker 5: crop of freshmen coming in to take your spot. And
• 11:21
  Speaker 5: so you should look at anything like that. You should
• 11:23
  Speaker 5: definitely look at business like that. Every day you wait,
• 11:25
  Speaker 5: there's a new there's a new upcoming class that's coming
• 11:28
  Speaker 5: with innovation. They're coming with disruption. They're coming with the
• 11:32
  Speaker 5: intent to knock you off the block. So start now.
• 11:36
  Speaker 4: So yeah, well you got anything to add to it? Yeah,
• 11:41
  Speaker 4: just I mean it's the one that's on your hoodie.
• 11:43
  Speaker 4: Consistency is key, even when S and P thing came up,
• 11:47
  Speaker 4: like I posted on Instagram like the it's interesting, like
• 11:50
  Speaker 4: how fast time will go? But I remember when that's
• 11:53
  Speaker 4: somep Global downrated the United States twelve years ago, but
• 11:56
  Speaker 4: it feels like it was like four or five years
• 11:58
  Speaker 4: ago when that happened. So consistent in your craft. Number two,
• 12:02
  Speaker 4: you have to find a gap that no one is feeling.
• 12:04
  Speaker 4: So for me, when I used to watch CNBC shout
• 12:07
  Speaker 4: out to everyone, their Frank turn Over. Josh, who has
• 12:13
  Speaker 4: a new show on Friday's, checked it out. But when
• 12:15
  Speaker 4: I watch NBC, I know there's restrictions on why, but
• 12:18
  Speaker 4: no one would just say this company at this price,
• 12:21
  Speaker 4: I'm looking to buy here. Get out there like that,
• 12:25
  Speaker 4: you have to find a need, So even in healthcare,
• 12:27
  Speaker 4: there's a lot of room where people can innovate in
• 12:30
  Speaker 4: healthcare and finance, and in tech. How to break in
• 12:33
  Speaker 4: the tech, how to build products and sale at scale,
• 12:37
  Speaker 4: I think is key. And then the third for me
• 12:39
  Speaker 4: is like you have to be able to do something
• 12:41
  Speaker 4: that no one else in the world can do. And
• 12:43
  Speaker 4: when you put those together with the other tips you
• 12:45
  Speaker 4: guys mentioned, like being able to network, and even over
• 12:48
  Speaker 4: the last two years, I've been out a lot more
• 12:50
  Speaker 4: as a result, like because people have to feel your
• 12:53
  Speaker 4: energy see if they can be able to trust you.
• 12:55
  Speaker 4: But doing something no one else can do consistently telling
• 12:59
  Speaker 4: people about it help and if I can add a
• 13:01
  Speaker 4: bonus one like find a way to help a million
• 13:03
  Speaker 4: people for free. Regardless of all the criticism I get
• 13:07
  Speaker 4: about pricing, which is always interesting to me because I
• 13:10
  Speaker 4: like people like you charge a lot, but I'm like
• 13:12
  Speaker 4: the majority of people who make money for me make
• 13:15
  Speaker 4: money for me for free. So find a way in
• 13:18
  Speaker 4: your craft to be able to help a million people
• 13:20
  Speaker 4: for free. That work was spread, and then the business
• 13:23
  Speaker 4: will come back to you.
• 13:24
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 13:27
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 13:31
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 13:36
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 13:40
  Speaker 1: some of the heinous migrant criminals caught because of President
• 13:43
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 13:47
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 13:52
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 13:55
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 13:59
  Speaker 1: were here legally, your next you will be fine nearly
• 14:03
  Speaker 1: one thousand dollars a day, imprisoned and deported, you will
• 14:07
  Speaker 1: never return. But if you register using our CBP home
• 14:10
  Speaker 1: app and leave now, you could be allowed to return legally.
• 14:14
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 14:19
  Speaker 1: border and families will be protected.
• 14:22
  Speaker 2: Sponsored by the United States Department of Homeland Security,