How to Rebuild a Legacy Brand from the Ground Up with Carla Weis of Docusign
Great brands don’t just evolve—they outgrow their origin stories.
Docusign made the signature famous. Now it’s on a mission to make agreements iconic—and that meant blowing up the brand as the world knew it.In this episode, Carla Weis, VP of Brand and Creative at Docusign, shares the bold, strategic, and fast-paced four-month overhaul behind one of the most successful B2B rebrands in recent years. We dive into how Carla’s team transformed the 22-year-old brand into a full-blown intelligent agreement platform—and why that required more than just a new logo.
We also discuss:
The business risk…
The skinny
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