Latest / Wedding Pros who are ready to grow - with Becca Pountney / The Wedding Industry Report 2025 - with Ciara Crossan

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The Wedding Industry Report 2025 - with Ciara Crossan · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  30%
• 0:00
  of
• 0:01
  couples
• 0:01
  will
• 0:02
  not
• 0:02
  even
• 0:02
  inquire
• 0:03
  if
• 0:03
  they
• 0:03
  don't
• 0:03
  see
• 0:04
  prices
• 0:04
  on
• 0:04
  the
• 0:04
  website.
• 0:05
  Virtual
• 0:05
  tours
• 0:06
  are
• 0:06
  really
• 0:06
  important.
• 0:06
  72%
• 0:07
  of
• 0:07
  couples
• 0:08
  said
• 0:08
  they
• 0:08
  like
• 0:08
  watching
• 0:09
  virtual
• 0:09
  tours
• 0:09
  again
• 0:10
  before
• 0:10
  they
• 0:10
  even
• 0:11
  inquire.
• 1:20
  I'm
• 1:20
  Becca
• 1:20
  Pountney,
• 1:21
  wedding
• 1:21
  business
• 1:21
  marketing
• 1:22
  expert,
• 1:22
  speaker
• 1:23
  and
• 1:23
  blogger,
• 1:23
  and
• 1:24
  you're
• 1:24
  listening
• 1:24
  to
• 1:24
  the
• 1:24
  Wedding
• 1:25
  Pros
• 1:25
  who
• 1:25
  Are
• 1:25
  Ready
• 1:26
  to
• 1:26
  Grow
• 1:26
  podcast.
• 1:27
  I'm
• 1:28
  here
• 1:28
  to
• 1:28
  share
• 1:28
  with
• 1:28
  you
• 1:29
  actionable
• 1:29
  tips,
• 1:30
  strategies
• 1:30
  and
• 1:30
  real
• 1:31
  life
• 1:31
  examples
• 1:31
  to
• 1:32
  help
• 1:32
  you
• 1:32
  take
• 1:32
  your
• 1:32
  wedding
• 1:33
  business
• 1:33
  to
• 1:33
  the
• 1:33
  next
• 1:34
  level.
• 1:34
  If
• 1:35
  you
• 1:35
  are
• 1:35
  an
• 1:35
  ambitious
• 1:36
  wedding
• 1:36
  business
• 1:36
  owner
• 1:37
  that
• 1:37
  wants
• 1:37
  to
• 1:37
  take
• 1:37
  your
• 1:38
  passion
• 1:38
  and
• 1:38
  use
• 1:39
  it
• 1:39
  to
• 1:39
  build
• 1:39
  a
• 1:39
  profitable,
• 1:40
  sustainable
• 1:40
  business
• 1:41
  doing
• 1:41
  what
• 1:41
  you
• 1:42
  love,
• 1:42
  then
• 1:42
  you're
• 1:42
  in
• 1:43
  the
• 1:43
  right
• 1:43
  place.
• 1:43
  Let's
• 1:44
  Get
• 1:44
  Going
• 1:44
  with
• 1:44
  today's
• 1:45
  Episode
• 1:46
  Today
• 1:46
  I'm
• 1:46
  chatting
• 1:47
  with
• 1:47
  Kyra
• 1:47
  Crossan,
• 1:48
  the
• 1:48
  founder
• 1:48
  and
• 1:48
  CEO
• 1:49
  of
• 1:49
  Wedding
• 1:49
  Dates
• 1:49
  and
• 1:50
  creator
• 1:50
  of
• 1:50
  one
• 1:51
  of
• 1:51
  my
• 1:51
  favorite
• 1:51
  wedding
• 1:52
  industry
• 1:52
  reports.
• 1:52
  You
• 1:53
  may
• 1:53
  have
• 1:53
  heard
• 1:53
  Kira
• 1:53
  on
• 1:54
  a
• 1:54
  previous
• 1:54
  episode,
• 1:54
  this
• 1:55
  time
• 1:55
  last
• 1:55
  year
• 1:55
  when
• 1:55
  we
• 1:56
  went
• 1:56
  deep
• 1:56
  diving
• 1:56
  into
• 1:57
  the
• 1:57
  2024
• 1:58
  report.
• 1:58
  Well,
• 1:59
  I
• 1:59
  am
• 1:59
  thrilled
• 1:59
  because
• 2:00
  she
• 2:00
  has
• 2:00
  come
• 2:00
  back
• 2:00
  today
• 2:01
  to
• 2:01
  bring
• 2:01
  us
• 2:01
  up
• 2:01
  to
• 2:02
  date
• 2:02
  with
• 2:02
  what's
• 2:03
  going
• 2:03
  on
• 2:03
  in
• 2:03
  this
• 2:03
  year's
• 2:04
  2025
• 2:05
  report
• 2:05
  and
• 2:05
  we're
• 2:06
  going
• 2:06
  to
• 2:06
  find
• 2:06
  out
• 2:06
  what
• 2:06
  that
• 2:07
  has
• 2:07
  to
• 2:07
  say
• 2:07
  to
• 2:07
  us.
• 2:08
  Kira,
• 2:08
  welcome
• 2:09
  to
• 2:09
  the
• 2:09
  podcast.
• 2:10
  Thanks
• 2:10
  so
• 2:10
  much
• 2:10
  for
• 2:10
  having
• 2:10
  me
• 2:11
  back.
• 2:11
  Becca,
• 2:11
  I'm
• 2:12
  thrilled
• 2:12
  to
• 2:12
  have
• 2:12
  you
• 2:13
  back.
• 2:13
  I
• 2:13
  love
• 2:14
  this
• 2:14
  industry
• 2:14
  report
• 2:15
  and
• 2:15
  you
• 2:15
  probably
• 2:16
  think
• 2:16
  I
• 2:16
  just
• 2:16
  say
• 2:16
  it
• 2:17
  to
• 2:17
  you
• 2:17
  for
• 2:17
  flattery,
• 2:18
  but
• 2:18
  I
• 2:18
  genuinely
• 2:19
  just
• 2:19
  really
• 2:20
  like
• 2:20
  it.
• 2:20
  I
• 2:20
  love
• 2:20
  the
• 2:21
  stats
• 2:21
  that
• 2:21
  come
• 2:21
  out
• 2:21
  of
• 2:21
  it.
• 2:22
  I
• 2:22
  love
• 2:22
  the
• 2:22
  way
• 2:22
  that
• 2:22
  it's
• 2:23
  displayed.
• 2:23
  It
• 2:24
  is
• 2:24
  one
• 2:24
  of
• 2:24
  my
• 2:24
  absolute
• 2:25
  favorites
• 2:25
  and
• 2:26
  I
• 2:26
  was
• 2:26
  counting
• 2:27
  down
• 2:27
  until
• 2:28
  it
• 2:28
  came
• 2:28
  out.
• 2:28
  So
• 2:29
  I'm
• 2:29
  thrilled
• 2:29
  to
• 2:29
  have
• 2:29
  you
• 2:30
  back
• 2:30
  because
• 2:30
  I
• 2:30
  love
• 2:30
  talking
• 2:31
  about
• 2:31
  it
• 2:31
  and
• 2:31
  who
• 2:32
  better
• 2:32
  to
• 2:32
  talk
• 2:32
  to
• 2:33
  about
• 2:33
  it
• 2:33
  than
• 2:34
  the
• 2:34
  person
• 2:34
  who
• 2:34
  created
• 2:35
  it?
• 2:35
  So
• 2:35
  yeah,
• 2:36
  thank
• 2:36
  you
• 2:36
  for
• 2:36
  your
• 2:36
  time.
• 2:37
  Thank
• 2:37
  you
• 2:37
  for
• 2:37
  coming
• 2:37
  back
• 2:37
  and
• 2:38
  talking
• 2:38
  to
• 2:38
  us
• 2:38
  about
• 2:38
  it.
• 2:38
  And
• 2:39
  I
• 2:39
  will
• 2:39
  put
• 2:39
  a
• 2:39
  link
• 2:40
  in
• 2:40
  the
• 2:40
  show
• 2:40
  notes.
• 2:41
  I'll
• 2:41
  say
• 2:41
  that
• 2:41
  right
• 2:41
  from
• 2:41
  the
• 2:41
  start
• 2:42
  where
• 2:42
  people
• 2:42
  can
• 2:42
  go
• 2:42
  and
• 2:43
  grab
• 2:43
  their
• 2:43
  own
• 2:43
  copy
• 2:44
  of
• 2:44
  the
• 2:44
  report
• 2:45
  and
• 2:45
  there
• 2:45
  is
• 2:46
  a
• 2:46
  UK
• 2:46
  version
• 2:46
  of
• 2:46
  the
• 2:47
  report.
• 2:47
  There
• 2:47
  is
• 2:47
  also
• 2:47
  an
• 2:48
  Irish
• 2:48
  version
• 2:48
  of
• 2:48
  the
• 2:49
  report,
• 2:49
  but
• 2:50
  for
• 2:50
  the
• 2:50
  purposes
• 2:51
  of
• 2:51
  today
• 2:51
  we're
• 2:51
  going
• 2:51
  to
• 2:51
  be
• 2:52
  focusing
• 2:52
  on
• 2:52
  the
• 2:53
  UK
• 2:53
  report.
• 2:53
  But
• 2:53
  if
• 2:53
  you
• 2:54
  would
• 2:54
  prefer
• 2:54
  to
• 2:54
  read
• 2:54
  the
• 2:55
  island
• 2:55
  report,
• 2:55
  you
• 2:55
  can
• 2:55
  go
• 2:55
  and
• 2:56
  download
• 2:56
  that
• 2:56
  as
• 2:57
  well.
• 2:57
  So
• 2:58
  before
• 2:58
  we
• 2:58
  get
• 2:59
  into
• 2:59
  the
• 2:59
  report,
• 2:59
  I
• 3:00
  gave
• 3:00
  a
• 3:00
  very
• 3:00
  quick
• 3:01
  intro,
• 3:01
  but
• 3:01
  do
• 3:01
  you
• 3:01
  want
• 3:01
  to
• 3:01
  just
• 3:02
  give
• 3:02
  people
• 3:02
  who
• 3:02
  maybe
• 3:02
  didn't
• 3:03
  hear
• 3:03
  the
• 3:03
  first
• 3:03
  episode
• 3:03
  you
• 3:04
  were
• 3:04
  on
• 3:04
  a
• 3:04
  quick
• 3:05
  rundown
• 3:05
  about
• 3:06
  who
• 3:06
  you
• 3:06
  are
• 3:06
  and
• 3:06
  what
• 3:07
  you
• 3:07
  do?
• 3:07
  Sure.
• 3:08
  So
• 3:09
  I
• 3:09
  started
• 3:10
  my
• 3:10
  business.
• 3:10
  I've
• 3:10
  been
• 3:11
  in
• 3:11
  the
• 3:11
  wedding
• 3:11
  industry
• 3:11
  for
• 3:12
  17
• 3:12
  years
• 3:13
  now.
• 3:13
  So
• 3:14
  pretty
• 3:14
  much
• 3:14
  a
• 3:14
  veteran,
• 3:15
  I
• 3:15
  would
• 3:15
  say,
• 3:15
  at
• 3:15
  this
• 3:16
  stage.
• 3:16
  And
• 3:16
  of
• 3:16
  course
• 3:16
  I've
• 3:17
  seen
• 3:17
  a
• 3:17
  lot
• 3:17
  of
• 3:17
  changes
• 3:18
  and
• 3:18
  I
• 3:19
  suppose
• 3:19
  the
• 3:19
  industry
• 3:19
  evolve
• 3:20
  over
• 3:20
  that
• 3:20
  time,
• 3:21
  been
• 3:21
  through
• 3:21
  the
• 3:22
  recession,
• 3:22
  been
• 3:22
  through
• 3:22
  Covid.
• 3:23
  So,
• 3:23
  you
• 3:24
  know,
• 3:24
  definitely
• 3:24
  those
• 3:24
  things
• 3:25
  have
• 3:25
  impacted,
• 3:26
  impacted
• 3:26
  our
• 3:27
  industry
• 3:27
  and
• 3:27
  the
• 3:28
  trends.
• 3:29
  So,
• 3:29
  yeah,
• 3:30
  we
• 3:30
  provide
• 3:31
  wedding
• 3:32
  software
• 3:33
  to,
• 3:33
  to
• 3:33
  hotels
• 3:34
  and
• 3:34
  wedding
• 3:35
  venues
• 3:35
  all
• 3:36
  over
• 3:36
  the
• 3:36
  UK
• 3:37
  and
• 3:37
  Ireland
• 3:37
  and
• 3:38
  even
• 3:38
  further
• 3:38
  afield.
• 3:39
  And
• 3:39
  It's
• 3:40
  a
• 3:40
  wedding
• 3:40
  CRM,
• 3:41
  effectively
• 3:41
  called
• 3:42
  WedPro.
• 3:42
  And
• 3:43
  it
• 3:43
  helps
• 3:43
  those
• 3:43
  venues
• 3:44
  keep
• 3:45
  focused,
• 3:45
  keep
• 3:46
  streamlined,
• 3:47
  reduce
• 3:47
  all
• 3:47
  of
• 3:47
  that
• 3:48
  admin,
• 3:49
  I
• 3:49
  call
• 3:49
  it
• 3:50
  donkey
• 3:50
  work
• 3:51
  to
• 3:51
  free
• 3:52
  them
• 3:52
  up
• 3:52
  to
• 3:52
  do
• 3:52
  what
• 3:53
  they
• 3:53
  really
• 3:53
  love
• 3:53
  doing
• 3:54
  and
• 3:54
  what
• 3:54
  they're
• 3:54
  really
• 3:54
  good
• 3:54
  at,
• 3:54
  which
• 3:55
  is
• 3:55
  talking
• 3:55
  to
• 3:55
  couples
• 3:56
  and,
• 3:57
  you
• 3:57
  know,
• 3:57
  enjoying
• 3:57
  the
• 3:58
  wonderful
• 3:58
  world
• 3:58
  of
• 3:58
  weddings.
• 3:59
  And
• 3:59
  it
• 3:59
  blows
• 4:00
  my
• 4:00
  mind
• 4:00
  in
• 4:00
  2025,
• 4:01
  the
• 4:02
  amount
• 4:02
  of
• 4:02
  people
• 4:02
  I
• 4:02
  speak
• 4:03
  to,
• 4:03
  especially
• 4:03
  in
• 4:03
  the
• 4:03
  venue
• 4:04
  space,
• 4:04
  who
• 4:04
  are
• 4:04
  still
• 4:05
  not
• 4:05
  using
• 4:06
  any
• 4:06
  kind
• 4:06
  of
• 4:06
  system,
• 4:07
  who
• 4:07
  are
• 4:07
  still
• 4:08
  working
• 4:08
  off
• 4:08
  Excel
• 4:09
  spreadsheets.
• 4:09
  Because
• 4:10
  in
• 4:10
  my
• 4:10
  head
• 4:10
  I'm
• 4:10
  like,
• 4:10
  well,
• 4:11
  everyone's
• 4:11
  got
• 4:11
  a
• 4:11
  system
• 4:12
  and
• 4:12
  maybe
• 4:12
  they
• 4:13
  need
• 4:13
  a
• 4:13
  better
• 4:13
  system.
• 4:14
  But
• 4:14
  that
• 4:14
  is
• 4:14
  not
• 4:14
  true.
• 4:15
  I'm
• 4:15
  sure
• 4:15
  you
• 4:15
  come
• 4:15
  across
• 4:16
  people
• 4:16
  all
• 4:16
  the
• 4:16
  time
• 4:16
  that
• 4:17
  still
• 4:17
  working
• 4:17
  off
• 4:17
  those
• 4:17
  Excel
• 4:18
  spreadsheets.
• 4:18
  Yep,
• 4:19
  absolutely.
• 4:19
  And
• 4:20
  look,
• 4:20
  you
• 4:20
  know,
• 4:20
  Excel
• 4:21
  has
• 4:21
  its
• 4:21
  place
• 4:21
  too,
• 4:22
  but
• 4:22
  I
• 4:22
  think
• 4:22
  nowadays
• 4:23
  when
• 4:23
  we're
• 4:23
  all
• 4:23
  so
• 4:24
  busy
• 4:24
  and
• 4:25
  there
• 4:25
  are
• 4:25
  brilliant
• 4:26
  tools
• 4:26
  out
• 4:26
  there
• 4:27
  to
• 4:27
  help
• 4:27
  streamline
• 4:28
  and
• 4:28
  save
• 4:28
  time
• 4:29
  and
• 4:30
  we've
• 4:30
  used
• 4:30
  a
• 4:31
  in
• 4:31
  Wed
• 4:31
  Pro
• 4:32
  to
• 4:32
  feed
• 4:32
  in
• 4:32
  inquiries
• 4:33
  from
• 4:33
  all
• 4:34
  different
• 4:34
  sources.
• 4:35
  So
• 4:35
  it's
• 4:35
  really
• 4:35
  just
• 4:35
  about
• 4:36
  reducing
• 4:36
  that
• 4:36
  manual
• 4:37
  admin
• 4:37
  and
• 4:38
  saving
• 4:38
  time
• 4:39
  and
• 4:39
  giving,
• 4:39
  you
• 4:40
  know,
• 4:40
  brilliant
• 4:40
  reports
• 4:40
  and
• 4:40
  data.
• 4:41
  I'm
• 4:41
  obviously,
• 4:42
  as
• 4:42
  you
• 4:42
  know
• 4:42
  from
• 4:42
  the
• 4:42
  reports,
• 4:43
  I'm
• 4:43
  a
• 4:43
  total
• 4:43
  numbers
• 4:43
  junkie.
• 4:44
  So
• 4:44
  I
• 4:44
  always
• 4:45
  believe
• 4:45
  that,
• 4:46
  you
• 4:46
  know,
• 4:46
  data
• 4:47
  is,
• 4:47
  is
• 4:47
  power
• 4:48
  and
• 4:48
  you
• 4:48
  can
• 4:48
  make
• 4:48
  really
• 4:49
  good,
• 4:49
  informed
• 4:49
  decisions
• 4:50
  when
• 4:50
  you've
• 4:50
  got
• 4:50
  the
• 4:50
  right
• 4:50
  reports
• 4:51
  and
• 4:51
  the
• 4:51
  right
• 4:51
  numbers
• 4:52
  in
• 4:52
  front
• 4:52
  of
• 4:52
  you.
• 4:52
  Absolutely.
• 4:53
  And
• 4:53
  I
• 4:53
  actually
• 4:53
  believe
• 4:53
  in
• 4:54
  2025
• 4:54
  as
• 4:54
  well,
• 4:55
  it's
• 4:55
  no
• 4:55
  longer
• 4:56
  just
• 4:56
  a
• 4:56
  nice
• 4:56
  to
• 4:56
  have,
• 4:57
  it's
• 4:57
  an
• 4:57
  absolute
• 4:58
  must.
• 4:58
  Because
• 4:59
  as
• 4:59
  we'll
• 4:59
  see
• 5:00
  from
• 5:00
  the
• 5:00
  survey,
• 5:01
  from
• 5:01
  the
• 5:01
  data,
• 5:02
  we
• 5:02
  know
• 5:02
  that
• 5:02
  the
• 5:03
  next
• 5:03
  generation
• 5:03
  want
• 5:04
  things.
• 5:04
  They
• 5:04
  want
• 5:04
  it
• 5:04
  now,
• 5:04
  they
• 5:04
  want
• 5:05
  automation,
• 5:05
  they
• 5:05
  want
• 5:06
  this
• 5:06
  AI
• 5:06
  integrations,
• 5:07
  they
• 5:07
  want
• 5:07
  everything
• 5:08
  in
• 5:08
  one
• 5:08
  place.
• 5:08
  Like
• 5:09
  we
• 5:09
  have
• 5:09
  to
• 5:10
  service
• 5:10
  them.
• 5:11
  And
• 5:11
  we
• 5:11
  cannot
• 5:12
  service
• 5:12
  people
• 5:12
  at
• 5:13
  that
• 5:13
  higher
• 5:13
  level
• 5:14
  when
• 5:14
  we're
• 5:14
  doing
• 5:14
  it
• 5:14
  manually
• 5:15
  because
• 5:15
  otherwise
• 5:15
  we'd
• 5:16
  be
• 5:16
  working
• 5:16
  ourselves
• 5:16
  into
• 5:17
  the
• 5:17
  ground.
• 5:17
  And
• 5:18
  if
• 5:18
  we
• 5:18
  know
• 5:18
  that
• 5:18
  people
• 5:18
  want
• 5:19
  instant
• 5:19
  replies
• 5:19
  and
• 5:20
  contracts
• 5:20
  that
• 5:20
  they
• 5:20
  could
• 5:21
  digitally
• 5:21
  sign
• 5:21
  and
• 5:21
  all
• 5:21
  the
• 5:22
  rest
• 5:22
  of
• 5:22
  it,
• 5:22
  that's
• 5:23
  just
• 5:23
  not
• 5:23
  possible
• 5:24
  unless
• 5:24
  we
• 5:24
  use
• 5:25
  a
• 5:25
  system.
• 5:25
  So
• 5:25
  if
• 5:25
  you're
• 5:26
  listening
• 5:26
  to
• 5:26
  this
• 5:26
  and
• 5:26
  you're
• 5:27
  still
• 5:27
  not
• 5:27
  using
• 5:27
  a
• 5:27
  system
• 5:28
  and
• 5:28
  think
• 5:28
  that
• 5:28
  you
• 5:28
  can
• 5:29
  give
• 5:29
  an
• 5:29
  instant
• 5:29
  reply
• 5:30
  within
• 5:30
  2
• 5:30
  minutes
• 5:30
  yourself.
• 5:31
  Then
• 5:31
  either
• 5:31
  you're
• 5:31
  working
• 5:32
  at
• 5:32
  some
• 5:32
  kind
• 5:32
  of
• 5:33
  crazy
• 5:33
  rate
• 5:33
  of
• 5:33
  knots
• 5:34
  or
• 5:34
  actually
• 5:34
  maybe
• 5:34
  you
• 5:34
  do
• 5:35
  need
• 5:35
  to
• 5:35
  look
• 5:35
  into
• 5:35
  some
• 5:36
  kind
• 5:36
  of
• 5:36
  CRM
• 5:37
  system.
• 5:37
  And
• 5:38
  again,
• 5:38
  I'll
• 5:38
  put
• 5:38
  the
• 5:39
  link
• 5:39
  to
• 5:39
  WED
• 5:39
  Pro
• 5:40
  and
• 5:40
  that
• 5:40
  in
• 5:41
  the
• 5:41
  show
• 5:41
  notes.
• 5:42
  So
• 5:42
  talk
• 5:42
  to
• 5:43
  me
• 5:43
  about
• 5:43
  this
• 5:43
  survey
• 5:43
  then
• 5:44
  because
• 5:44
  I
• 5:44
  do
• 5:44
  love
• 5:45
  your
• 5:45
  survey
• 5:45
  and
• 5:45
  I
• 5:45
  know
• 5:46
  sometimes
• 5:46
  people
• 5:46
  can
• 5:46
  be
• 5:46
  a
• 5:47
  bit
• 5:47
  skeptical
• 5:47
  about
• 5:47
  surveys
• 5:48
  because
• 5:48
  obviously
• 5:48
  it's
• 5:48
  just
• 5:48
  a
• 5:49
  moment
• 5:49
  in
• 5:49
  time.
• 5:49
  It's
• 5:50
  a,
• 5:50
  it's
• 5:50
  a
• 5:50
  capture.
• 5:51
  Obviously
• 5:52
  some
• 5:52
  people
• 5:52
  may
• 5:53
  be
• 5:53
  skeptical
• 5:53
  about
• 5:53
  where
• 5:53
  the
• 5:54
  surveys
• 5:54
  come
• 5:54
  from.
• 5:54
  So
• 5:55
  just
• 5:55
  give
• 5:55
  us
• 5:55
  a
• 5:55
  bit
• 5:55
  of
• 5:55
  background
• 5:56
  about
• 5:56
  how
• 5:56
  you
• 5:57
  design
• 5:57
  and
• 5:58
  put
• 5:58
  this
• 5:58
  together.
• 5:59
  What
• 5:59
  is
• 5:59
  the
• 5:59
  data
• 5:59
  set?
• 6:00
  So
• 6:00
  every
• 6:01
  year
• 6:02
  we
• 6:02
  put
• 6:02
  it
• 6:03
  out
• 6:03
  there
• 6:03
  kind
• 6:03
  of
• 6:04
  end
• 6:04
  of
• 6:04
  December
• 6:04
  and
• 6:05
  into
• 6:05
  January
• 6:05
  because
• 6:05
  we
• 6:06
  know
• 6:06
  that's
• 6:06
  the
• 6:06
  time
• 6:06
  when
• 6:06
  a
• 6:07
  lot
• 6:07
  of
• 6:07
  couples
• 6:07
  obviously
• 6:08
  are
• 6:08
  newly
• 6:08
  engaged
• 6:09
  and
• 6:09
  they're
• 6:10
  all
• 6:10
  excited
• 6:10
  and
• 6:11
  of
• 6:11
  course
• 6:11
  they
• 6:11
  want
• 6:12
  to
• 6:12
  talk
• 6:12
  about
• 6:13
  their
• 6:13
  wedding
• 6:13
  plans.
• 6:14
  And
• 6:14
  we
• 6:14
  put
• 6:15
  this
• 6:15
  survey
• 6:15
  together.
• 6:16
  It's
• 6:16
  a
• 6:16
  really
• 6:16
  detailed
• 6:17
  survey.
• 6:17
  It
• 6:17
  has
• 6:17
  over
• 6:18
  50
• 6:18
  questions
• 6:18
  in
• 6:19
  it
• 6:19
  and
• 6:19
  we
• 6:19
  put
• 6:19
  it
• 6:20
  out
• 6:20
  there
• 6:21
  to
• 6:21
  the
• 6:22
  community.
• 6:22
  So
• 6:23
  to
• 6:23
  couples
• 6:23
  on
• 6:23
  our
• 6:24
  database,
• 6:24
  on
• 6:24
  our
• 6:24
  social
• 6:25
  media,
• 6:25
  we
• 6:25
  run
• 6:26
  ads.
• 6:26
  We
• 6:26
  want
• 6:27
  to
• 6:27
  get
• 6:27
  it
• 6:27
  out
• 6:27
  there
• 6:27
  to
• 6:27
  the
• 6:28
  widest
• 6:29
  audience
• 6:30
  of
• 6:30
  engaged
• 6:31
  people
• 6:31
  as
• 6:31
  possible.
• 6:32
  There's
• 6:32
  no
• 6:32
  way
• 6:32
  you
• 6:32
  would
• 6:33
  fill
• 6:33
  out
• 6:33
  a
• 6:33
  50
• 6:33
  person,
• 6:34
  50
• 6:34
  question
• 6:35
  survey
• 6:35
  if
• 6:36
  you
• 6:36
  weren't
• 6:36
  in
• 6:36
  that
• 6:36
  cohort.
• 6:37
  It's
• 6:37
  not
• 6:37
  a
• 6:38
  quick
• 6:38
  fill
• 6:38
  out
• 6:38
  this
• 6:39
  thing
• 6:39
  and
• 6:39
  you're
• 6:39
  into
• 6:39
  a
• 6:39
  prize.
• 6:40
  It's
• 6:40
  a
• 6:40
  really
• 6:41
  detailed
• 6:41
  survey.
• 6:41
  So
• 6:42
  they
• 6:42
  are
• 6:42
  taking,
• 6:42
  you
• 6:43
  know,
• 6:43
  a
• 6:43
  chunk
• 6:43
  of
• 6:43
  time
• 6:44
  to
• 6:44
  fill
• 6:44
  it
• 6:44
  out.
• 6:44
  We're
• 6:45
  really
• 6:45
  proud
• 6:46
  to
• 6:46
  have
• 6:46
  such
• 6:46
  a
• 6:46
  large
• 6:47
  sample
• 6:47
  set.
• 6:47
  So
• 6:47
  we
• 6:47
  had
• 6:48
  over
• 6:48
  700
• 6:49
  couples
• 6:49
  respond
• 6:49
  to
• 6:50
  the
• 6:50
  survey
• 6:50
  this
• 6:50
  year.
• 6:51
  So
• 6:51
  again,
• 6:51
  it's
• 6:51
  not
• 6:52
  100,
• 6:52
  200,
• 6:53
  it's
• 6:53
  a
• 6:53
  really,
• 6:53
  really
• 6:54
  decent
• 6:54
  size
• 6:55
  to
• 6:55
  get
• 6:56
  those
• 6:57
  insights,
• 6:58
  I
• 6:58
  suppose
• 6:58
  and
• 6:58
  see
• 6:59
  those
• 6:59
  trends.
• 6:59
  And
• 7:00
  you
• 7:00
  know,
• 7:00
  there
• 7:00
  are,
• 7:00
  you
• 7:00
  know,
• 7:01
  couples
• 7:01
  in
• 7:01
  Yorkshire
• 7:02
  don't
• 7:02
  behave
• 7:02
  the
• 7:02
  same
• 7:03
  as
• 7:03
  couples
• 7:03
  in
• 7:03
  WA
• 7:04
  or
• 7:04
  couples
• 7:04
  in
• 7:05
  London.
• 7:05
  There
• 7:05
  are
• 7:05
  going
• 7:06
  to
• 7:06
  be
• 7:06
  regional
• 7:06
  differences
• 7:07
  and
• 7:07
  it's
• 7:08
  my
• 7:08
  dream
• 7:08
  in
• 7:09
  the
• 7:09
  future
• 7:09
  to
• 7:09
  be
• 7:09
  able
• 7:10
  to
• 7:10
  produce
• 7:10
  regional
• 7:11
  versions
• 7:11
  of
• 7:11
  this
• 7:12
  report
• 7:12
  because
• 7:12
  I
• 7:12
  think
• 7:13
  that
• 7:13
  would
• 7:13
  be
• 7:13
  amazing.
• 7:14
  But
• 7:15
  there
• 7:15
  is
• 7:15
  and
• 7:15
  anyone
• 7:16
  who
• 7:16
  has
• 7:16
  downloaded
• 7:16
  it
• 7:17
  and
• 7:17
  read
• 7:17
  it
• 7:17
  will
• 7:17
  see
• 7:18
  it's
• 7:18
  such
• 7:18
  a
• 7:18
  huge
• 7:19
  body
• 7:19
  of
• 7:19
  work.
• 7:19
  You
• 7:19
  know,
• 7:20
  we
• 7:20
  are
• 7:20
  a
• 7:20
  small
• 7:20
  business.
• 7:21
  There's,
• 7:21
  you
• 7:21
  know,
• 7:21
  resource
• 7:22
  issues
• 7:22
  there
• 7:23
  to
• 7:23
  contend
• 7:23
  with
• 7:23
  and
• 7:24
  this
• 7:24
  is
• 7:24
  something
• 7:24
  that
• 7:24
  we
• 7:25
  produce
• 7:25
  for
• 7:25
  free.
• 7:26
  It's
• 7:26
  our
• 7:26
  gift
• 7:27
  to
• 7:27
  the
• 7:27
  industry.
• 7:28
  We
• 7:28
  do
• 7:28
  it
• 7:28
  every
• 7:29
  year
• 7:29
  because
• 7:29
  we
• 7:29
  want
• 7:29
  to
• 7:30
  know,
• 7:30
  you
• 7:30
  know,
• 7:31
  the
• 7:31
  current,
• 7:31
  you
• 7:32
  know,
• 7:32
  the
• 7:32
  current
• 7:32
  landscape,
• 7:33
  I
• 7:33
  suppose
• 7:33
  what
• 7:34
  couples
• 7:34
  are
• 7:35
  want,
• 7:35
  what
• 7:35
  they
• 7:35
  don't
• 7:36
  want.
• 7:36
  It's
• 7:36
  really
• 7:36
  important
• 7:36
  for
• 7:37
  us
• 7:37
  to
• 7:37
  keep
• 7:37
  our
• 7:37
  finger
• 7:38
  on
• 7:38
  the
• 7:38
  pulse,
• 7:38
  but
• 7:38
  obviously
• 7:39
  it's
• 7:39
  really
• 7:39
  important
• 7:39
  for
• 7:40
  our
• 7:40
  clients
• 7:40
  as
• 7:40
  well.
• 7:41
  So
• 7:41
  the
• 7:41
  venues
• 7:42
  that
• 7:42
  are
• 7:42
  out
• 7:42
  there
• 7:43
  and
• 7:43
  the
• 7:43
  suppliers
• 7:44
  that
• 7:44
  are
• 7:44
  listening
• 7:44
  to
• 7:44
  this,
• 7:45
  you
• 7:45
  know,
• 7:45
  knowing
• 7:46
  your
• 7:46
  couples
• 7:47
  and
• 7:47
  the
• 7:47
  kind
• 7:47
  of
• 7:47
  Personas,
• 7:48
  I
• 7:48
  suppose,
• 7:49
  and
• 7:49
  then
• 7:49
  tailoring
• 7:50
  your
• 7:50
  sales
• 7:50
  and
• 7:51
  marketing
• 7:51
  and
• 7:52
  strategy
• 7:52
  accordingly,
• 7:53
  I
• 7:53
  think
• 7:53
  it's,
• 7:53
  I
• 7:54
  mean,
• 7:54
  it's
• 7:54
  a
• 7:54
  no
• 7:54
  brainer
• 7:55
  for
• 7:55
  everyone
• 7:55
  in
• 7:55
  business.
• 7:55
  And
• 7:56
  you
• 7:56
  can
• 7:56
  only
• 7:56
  do
• 7:57
  that,
• 7:58
  you
• 7:58
  know,
• 7:58
  if,
• 7:59
  if
• 7:59
  you
• 7:59
  know
• 7:59
  them
• 8:00
  really,
• 8:00
  really
• 8:00
  well.
• 8:01
  Now
• 8:01
  some
• 8:01
  people
• 8:01
  will
• 8:01
  be
• 8:02
  saying,
• 8:02
  well,
• 8:02
  I
• 8:02
  talk
• 8:03
  to
• 8:03
  couples
• 8:03
  all
• 8:03
  day
• 8:03
  long,
• 8:04
  I
• 8:04
  know
• 8:04
  what
• 8:04
  they
• 8:04
  want,
• 8:04
  I
• 8:04
  know
• 8:05
  what
• 8:05
  they
• 8:05
  don't
• 8:05
  want.
• 8:05
  And
• 8:05
  that's
• 8:06
  probably
• 8:06
  very,
• 8:06
  very
• 8:06
  true
• 8:07
  for
• 8:07
  people
• 8:07
  at
• 8:07
  the
• 8:07
  coal
• 8:08
  face.
• 8:08
  But
• 8:08
  sometimes
• 8:08
  when
• 8:09
  you're
• 8:09
  working
• 8:09
  in
• 8:10
  a
• 8:10
  wedding
• 8:10
  business
• 8:10
  or
• 8:11
  in
• 8:11
  a
• 8:11
  wedding
• 8:11
  venue,
• 8:11
  it
• 8:11
  can
• 8:12
  be
• 8:12
  you're
• 8:12
  kind
• 8:12
  of
• 8:13
  isolated,
• 8:14
  you
• 8:14
  don't
• 8:14
  necessarily
• 8:15
  know
• 8:15
  what's
• 8:15
  going
• 8:15
  on.
• 8:16
  The
• 8:16
  wider
• 8:16
  industry,
• 8:17
  that's
• 8:17
  why,
• 8:17
  you
• 8:18
  know,
• 8:18
  wedding
• 8:18
  networking,
• 8:19
  whether
• 8:19
  it's
• 8:19
  online
• 8:20
  or
• 8:20
  in
• 8:20
  person,
• 8:21
  is
• 8:21
  just
• 8:21
  so
• 8:21
  brilliant
• 8:22
  in
• 8:22
  our
• 8:22
  industry
• 8:22
  because
• 8:23
  people
• 8:23
  get
• 8:23
  to
• 8:23
  share
• 8:24
  ideas
• 8:25
  and
• 8:25
  is
• 8:25
  this
• 8:25
  happening
• 8:26
  to
• 8:26
  you
• 8:26
  or
• 8:26
  you
• 8:27
  know,
• 8:27
  you
• 8:27
  can
• 8:27
  kind
• 8:27
  of
• 8:27
  sanity
• 8:28
  check
• 8:28
  yourself.
• 8:29
  So
• 8:29
  this
• 8:30
  another
• 8:30
  great
• 8:30
  way
• 8:31
  to
• 8:31
  download
• 8:32
  it,
• 8:32
  read
• 8:33
  it
• 8:33
  and
• 8:33
  see.
• 8:33
  Yes,
• 8:34
  this
• 8:34
  is
• 8:34
  what
• 8:34
  we're
• 8:34
  experiencing.
• 8:35
  Yes,
• 8:35
  we're
• 8:36
  on
• 8:36
  the
• 8:36
  right
• 8:36
  track.
• 8:37
  No,
• 8:37
  I'm
• 8:37
  not
• 8:37
  going
• 8:38
  completely
• 8:38
  insane.
• 8:40
  It's
• 8:40
  just
• 8:40
  a
• 8:40
  really
• 8:41
  good
• 8:41
  way
• 8:41
  to
• 8:42
  kind
• 8:42
  of
• 8:42
  benchmark
• 8:42
  yourself,
• 8:43
  I
• 8:43
  suppose,
• 8:43
  with
• 8:44
  what's
• 8:44
  going
• 8:44
  on
• 8:45
  in
• 8:45
  the
• 8:45
  wider
• 8:45
  industry.
• 8:46
  Absolutely.
• 8:46
  And
• 8:46
  what
• 8:46
  I
• 8:46
  really
• 8:47
  like
• 8:47
  about
• 8:47
  it
• 8:47
  as
• 8:47
  well
• 8:48
  is
• 8:48
  that
• 8:48
  it's
• 8:48
  not
• 8:49
  just
• 8:49
  a
• 8:49
  whole
• 8:49
  load
• 8:50
  of
• 8:50
  stats.
• 8:50
  I
• 8:50
  really
• 8:51
  like
• 8:51
  where
• 8:51
  you've
• 8:51
  got
• 8:51
  the
• 8:51
  stats,
• 8:52
  but
• 8:52
  often
• 8:52
  you
• 8:52
  pull
• 8:53
  into
• 8:53
  the
• 8:53
  report
• 8:53
  things
• 8:54
  that
• 8:54
  people
• 8:54
  have
• 8:54
  actually
• 8:55
  said
• 8:55
  or
• 8:55
  things
• 8:55
  that
• 8:55
  people
• 8:56
  have
• 8:56
  actually
• 8:56
  written
• 8:57
  and
• 8:57
  the
• 8:57
  way
• 8:57
  they've
• 8:58
  worded
• 8:58
  it.
• 8:58
  So
• 8:58
  it's
• 8:58
  not
• 8:58
  just
• 8:59
  a
• 8:59
  would
• 8:59
  you
• 9:00
  download
• 9:00
  this
• 9:00
  brochure
• 9:01
  with
• 9:01
  or
• 9:01
  without
• 9:01
  prices
• 9:02
  is
• 9:02
  yes
• 9:02
  or
• 9:02
  no?
• 9:02
  Yeah,
• 9:03
  we've
• 9:03
  got
• 9:03
  that
• 9:03
  stat.
• 9:03
  But
• 9:04
  also
• 9:04
  there's
• 9:05
  little
• 9:05
  comments
• 9:05
  that
• 9:05
  people
• 9:06
  have
• 9:06
  made
• 9:06
  about
• 9:06
  why
• 9:07
  they
• 9:07
  don't
• 9:07
  trust
• 9:07
  things
• 9:08
  or
• 9:08
  and
• 9:08
  I
• 9:08
  think
• 9:09
  that
• 9:09
  is
• 9:09
  also
• 9:10
  a
• 9:10
  key
• 9:10
  insight
• 9:10
  that
• 9:10
  is
• 9:11
  goals
• 9:11
  and
• 9:11
  information.
• 9:12
  Because
• 9:12
  yes,
• 9:13
  all
• 9:13
  these
• 9:13
  couples
• 9:13
  are
• 9:14
  different
• 9:14
  but
• 9:15
  there
• 9:15
  will
• 9:15
  be
• 9:15
  similarities
• 9:16
  and
• 9:16
  if
• 9:16
  one
• 9:16
  person's
• 9:17
  thinking
• 9:17
  it,
• 9:18
  there's
• 9:18
  probably
• 9:18
  a
• 9:18
  whole
• 9:19
  host
• 9:19
  of
• 9:19
  other
• 9:19
  people
• 9:19
  thinking
• 9:20
  it
• 9:20
  too.
• 9:20
  Exactly.
• 9:21
  And
• 9:21
  you
• 9:21
  know,
• 9:21
  we've
• 9:21
  been
• 9:22
  producing
• 9:22
  this
• 9:22
  report
• 9:22
  for
• 9:23
  10
• 9:23
  years,
• 9:24
  so
• 9:24
  what
• 9:24
  we
• 9:25
  have
• 9:25
  now
• 9:25
  looks
• 9:25
  radically
• 9:26
  different
• 9:26
  from
• 9:26
  what
• 9:27
  we
• 9:27
  had
• 9:27
  10
• 9:27
  years
• 9:27
  ago
• 9:28
  and
• 9:28
  back
• 9:28
  10
• 9:28
  years
• 9:29
  ago
• 9:29
  was
• 9:29
  just
• 9:29
  kind
• 9:29
  of
• 9:30
  a
• 9:30
  litany
• 9:30
  of
• 9:30
  stats.
• 9:31
  Right.
• 9:31
  We've
• 9:31
  evolved
• 9:32
  the
• 9:32
  survey
• 9:33
  and
• 9:33
  we
• 9:33
  have
• 9:34
  included
• 9:34
  in
• 9:34
  the
• 9:35
  last
• 9:35
  couple
• 9:35
  of
• 9:35
  years
• 9:35
  a
• 9:36
  lot
• 9:36
  more
• 9:36
  open
• 9:36
  ended
• 9:37
  questions
• 9:37
  so
• 9:37
  that
• 9:37
  we
• 9:38
  can
• 9:38
  get
• 9:38
  those
• 9:38
  insights
• 9:39
  from
• 9:39
  couples.
• 9:40
  And
• 9:40
  you
• 9:40
  would
• 9:40
  be
• 9:41
  blown
• 9:41
  away
• 9:41
  by
• 9:42
  the
• 9:42
  amount
• 9:42
  of
• 9:42
  people
• 9:42
  that
• 9:43
  are
• 9:43
  filling
• 9:43
  out
• 9:43
  those,
• 9:44
  those
• 9:44
  open
• 9:44
  ended
• 9:45
  text
• 9:45
  boxes.
• 9:46
  Some
• 9:46
  of
• 9:46
  them
• 9:46
  are
• 9:46
  writing
• 9:47
  War
• 9:47
  and
• 9:47
  Peace.
• 9:48
  You
• 9:48
  know,
• 9:48
  they
• 9:48
  really
• 9:48
  want
• 9:49
  to
• 9:49
  tell
• 9:49
  us
• 9:49
  what
• 9:49
  they
• 9:50
  feel.
• 9:50
  But
• 9:50
  you
• 9:51
  do
• 9:51
  tend
• 9:51
  to
• 9:51
  get
• 9:52
  just
• 9:52
  really,
• 9:53
  really
• 9:53
  good,
• 9:53
  rich
• 9:54
  insights
• 9:54
  from
• 9:55
  those
• 9:55
  things
• 9:55
  and
• 9:55
  then
• 9:56
  we
• 9:56
  can
• 9:56
  really
• 9:56
  start
• 9:57
  to
• 9:57
  see
• 9:57
  trends
• 9:57
  over
• 9:57
  time.
• 9:58
  So
• 9:58
  we
• 9:58
  had
• 9:59
  this
• 9:59
  year
• 9:59
  the.
• 9:59
  And
• 10:00
  more
• 10:00
  people
• 10:00
  filled
• 10:01
  out
• 10:01
  those
• 10:01
  open
• 10:01
  ended
• 10:02
  comments
• 10:02
  than
• 10:02
  ever.
• 10:03
  I
• 10:03
  actually
• 10:03
  should
• 10:03
  go
• 10:03
  and
• 10:03
  count
• 10:04
  them
• 10:04
  now.
• 10:04
  I'm
• 10:04
  just
• 10:04
  thinking
• 10:05
  about
• 10:05
  that
• 10:05
  now,
• 10:05
  see
• 10:06
  how
• 10:06
  many
• 10:06
  open
• 10:06
  ended
• 10:07
  comments
• 10:07
  we
• 10:07
  actually
• 10:08
  had.
• 10:08
  But
• 10:08
  I
• 10:08
  mean
• 10:08
  there
• 10:08
  was
• 10:09
  hundreds
• 10:09
  and
• 10:09
  hundreds
• 10:09
  and
• 10:09
  hundreds
• 10:10
  because
• 10:10
  it
• 10:10
  means,
• 10:11
  you
• 10:11
  know,
• 10:11
  700
• 10:11
  people
• 10:12
  responded
• 10:12
  to
• 10:12
  the
• 10:12
  survey.
• 10:13
  So
• 10:13
  I
• 10:13
  mean
• 10:13
  God
• 10:13
  is
• 10:14
  not
• 10:14
  hundreds,
• 10:14
  thousands
• 10:15
  of
• 10:15
  open
• 10:15
  ended
• 10:16
  comments.
• 10:17
  So
• 10:17
  what
• 10:17
  we
• 10:17
  were
• 10:17
  able
• 10:17
  to
• 10:18
  do
• 10:18
  was
• 10:18
  we
• 10:18
  used
• 10:19
  AI
• 10:19
  ourselves
• 10:20
  to
• 10:20
  help
• 10:20
  us
• 10:21
  kind
• 10:22
  of
• 10:22
  bring
• 10:22
  the
• 10:22
  themes
• 10:22
  out
• 10:23
  of
• 10:23
  those.
• 10:23
  We're
• 10:23
  able
• 10:23
  to
• 10:24
  upload
• 10:24
  the
• 10:24
  answers
• 10:25
  of
• 10:25
  all
• 10:25
  one
• 10:25
  question.
• 10:26
  Say
• 10:26
  for
• 10:26
  example,
• 10:27
  to
• 10:27
  chat
• 10:27
  and
• 10:27
  say
• 10:28
  what
• 10:28
  are
• 10:28
  the
• 10:28
  common
• 10:29
  themes
• 10:29
  threads
• 10:29
  coming
• 10:30
  through
• 10:30
  here?
• 10:30
  What
• 10:30
  are
• 10:30
  the
• 10:30
  common
• 10:30
  themes?
• 10:31
  So
• 10:31
  to,
• 10:32
  to,
• 10:32
  to
• 10:32
  get
• 10:33
  that
• 10:33
  sense
• 10:33
  of,
• 10:34
  you
• 10:34
  know,
• 10:34
  that
• 10:34
  sentiment,
• 10:35
  I
• 10:35
  suppose
• 10:35
  from
• 10:36
  those
• 10:36
  specific
• 10:36
  answers.
• 10:37
  But
• 10:37
  we've
• 10:37
  also
• 10:38
  peppered
• 10:38
  the
• 10:38
  report
• 10:39
  with
• 10:39
  direct
• 10:39
  quotes
• 10:39
  as
• 10:40
  you
• 10:40
  said
• 10:40
  as
• 10:40
  well
• 10:40
  to
• 10:41
  give,
• 10:41
  you
• 10:41
  know,
• 10:41
  hear
• 10:41
  it
• 10:42
  directly
• 10:42
  from
• 10:42
  the
• 10:42
  couples
• 10:43
  as
• 10:43
  well
• 10:43
  as
• 10:43
  the
• 10:43
  overarching
• 10:44
  themes.
• 10:44
  I
• 10:44
  love
• 10:45
  it.
• 10:45
  And
• 10:45
  what's
• 10:45
  interesting
• 10:46
  for
• 10:46
  me
• 10:46
  and
• 10:46
  why
• 10:46
  I
• 10:46
  love
• 10:47
  it
• 10:47
  so
• 10:47
  much
• 10:47
  is
• 10:47
  obviously
• 10:48
  what
• 10:48
  I
• 10:48
  do
• 10:49
  is
• 10:49
  I'm
• 10:49
  trying
• 10:49
  to
• 10:49
  lead
• 10:50
  the
• 10:50
  way.
• 10:50
  I'm
• 10:50
  trying
• 10:50
  to
• 10:51
  explain
• 10:51
  to
• 10:51
  people
• 10:51
  what's
• 10:52
  going
• 10:52
  on
• 10:52
  in
• 10:52
  the
• 10:52
  world
• 10:52
  of
• 10:53
  marketing.
• 10:53
  I
• 10:53
  should
• 10:54
  be
• 10:54
  a
• 10:54
  couple
• 10:54
  of
• 10:54
  steps
• 10:54
  ahead
• 10:55
  of
• 10:55
  the
• 10:55
  general
• 10:56
  person
• 10:56
  because
• 10:57
  that's
• 10:57
  what
• 10:57
  I'm
• 10:57
  here
• 10:57
  to
• 10:57
  do.
• 10:58
  And
• 10:58
  at
• 10:58
  the
• 10:59
  end
• 10:59
  of
• 10:59
  last
• 10:59
  year,
• 10:59
  the
• 10:59
  beginning
• 11:00
  of
• 11:00
  this
• 11:00
  year,
• 11:00
  there
• 11:01
  certain
• 11:01
  themes
• 11:01
  that
• 11:01
  I
• 11:01
  was
• 11:02
  talking
• 11:02
  about
• 11:02
  a
• 11:02
  lot
• 11:02
  and
• 11:02
  I
• 11:02
  was
• 11:03
  saying
• 11:03
  this
• 11:03
  is
• 11:03
  coming,
• 11:03
  this
• 11:03
  is
• 11:04
  coming,
• 11:04
  this
• 11:04
  is
• 11:04
  coming.
• 11:05
  And
• 11:05
  when
• 11:05
  I
• 11:06
  then
• 11:06
  read
• 11:06
  your
• 11:06
  report
• 11:07
  and
• 11:07
  it
• 11:07
  backs
• 11:07
  it
• 11:08
  all
• 11:08
  up
• 11:08
  with
• 11:08
  stats
• 11:09
  and
• 11:09
  like
• 11:10
  number
• 11:10
  one,
• 11:10
  that's
• 11:10
  great
• 11:10
  for
• 11:11
  me
• 11:11
  because
• 11:11
  I
• 11:11
  could
• 11:11
  go
• 11:12
  see,
• 11:12
  I
• 11:13
  do
• 11:13
  know
• 11:13
  what
• 11:13
  I'm
• 11:13
  talking
• 11:13
  about.
• 11:14
  I'm
• 11:14
  not
• 11:14
  just
• 11:14
  making
• 11:15
  it
• 11:15
  up.
• 11:15
  Here's
• 11:15
  some
• 11:15
  stats
• 11:15
  to
• 11:16
  prove.
• 11:16
  But
• 11:16
  also
• 11:16
  it's
• 11:16
  great
• 11:17
  for
• 11:17
  people
• 11:17
  to
• 11:17
  then
• 11:17
  have
• 11:18
  that
• 11:18
  to
• 11:19
  see.
• 11:19
  That's
• 11:20
  not
• 11:20
  just
• 11:20
  Becca's
• 11:20
  opinion.
• 11:21
  That
• 11:21
  is
• 11:21
  actually
• 11:22
  what's
• 11:22
  going
• 11:22
  on
• 11:23
  out
• 11:23
  there
• 11:23
  and
• 11:23
  we've
• 11:24
  got
• 11:24
  something
• 11:24
  to
• 11:24
  hang
• 11:24
  our
• 11:24
  hat
• 11:25
  on.
• 11:25
  And
• 11:25
  so
• 11:25
  when
• 11:26
  people
• 11:26
  go
• 11:26
  through
• 11:26
  the
• 11:27
  report
• 11:27
  and
• 11:27
  you
• 11:27
  know,
• 11:27
  we've
• 11:27
  been
• 11:28
  talking,
• 11:28
  we
• 11:28
  talked
• 11:28
  before
• 11:29
  we
• 11:29
  recorded
• 11:30
  about
• 11:30
  how
• 11:30
  a
• 11:30
  lot
• 11:30
  out
• 11:31
  there
• 11:31
  in
• 11:31
  the
• 11:31
  industry
• 11:31
  at
• 11:31
  the
• 11:31
  moment
• 11:32
  is
• 11:32
  talking
• 11:32
  about
• 11:32
  the
• 11:32
  right
• 11:33
  rise
• 11:33
  of
• 11:33
  Gen
• 11:33
  Z
• 11:33
  and
• 11:33
  how
• 11:34
  they're
• 11:34
  coming.
• 11:34
  And
• 11:35
  we
• 11:35
  know
• 11:35
  that
• 11:36
  in
• 11:36
  your
• 11:36
  survey,
• 11:36
  94%
• 11:37
  of
• 11:37
  those
• 11:38
  respondents
• 11:38
  were
• 11:38
  Gen
• 11:39
  Z
• 11:39
  and
• 11:39
  millennials.
• 11:40
  So
• 11:40
  we
• 11:40
  know
• 11:40
  that
• 11:40
  already.
• 11:41
  And
• 11:41
  what's
• 11:42
  going
• 11:42
  to
• 11:42
  happen
• 11:42
  over
• 11:42
  time
• 11:42
  is,
• 11:43
  yes,
• 11:43
  okay,
• 11:43
  maybe
• 11:44
  only
• 11:44
  the
• 11:44
  younger
• 11:44
  end
• 11:45
  of
• 11:45
  that
• 11:45
  bracket
• 11:45
  right
• 11:45
  now
• 11:46
  are
• 11:46
  Gen
• 11:46
  Z.
• 11:46
  But
• 11:47
  each
• 11:47
  year
• 11:47
  as
• 11:47
  we
• 11:47
  look
• 11:47
  at
• 11:48
  this
• 11:48
  report,
• 11:48
  we're
• 11:48
  going
• 11:48
  to
• 11:49
  see
• 11:49
  that
• 11:49
  grow
• 11:49
  and
• 11:49
  grow
• 11:49
  and
• 11:50
  grow.
• 11:50
  And
• 11:50
  I
• 11:50
  think
• 11:50
  that's
• 11:50
  helpful
• 11:51
  for
• 11:51
  people
• 11:51
  to
• 11:51
  understand.
• 11:52
  Okay,
• 11:52
  well,
• 11:52
  right
• 11:53
  now,
• 11:53
  you
• 11:53
  know,
• 11:53
  a
• 11:54
  small
• 11:54
  percentage
• 11:54
  of
• 11:54
  our
• 11:54
  audience
• 11:55
  are
• 11:55
  this
• 11:55
  Gen
• 11:55
  Z
• 11:56
  demographic,
• 11:56
  but
• 11:56
  in
• 11:56
  five
• 11:57
  years
• 11:57
  time
• 11:57
  it's
• 11:57
  going
• 11:57
  to
• 11:58
  be
• 11:58
  the
• 11:58
  predominant
• 11:58
  force.
• 11:59
  So
• 11:59
  we
• 11:59
  need
• 11:59
  to
• 11:59
  get
• 11:59
  ahead
• 12:00
  now
• 12:00
  so
• 12:00
  that
• 12:01
  we're
• 12:01
  ready
• 12:01
  for
• 12:01
  them
• 12:02
  in
• 12:02
  five
• 12:02
  years
• 12:03
  time.
• 12:03
  So
• 12:03
  it's
• 12:03
  a
• 12:04
  fantastic.
• 12:04
  So
• 12:04
  let's
• 12:05
  go
• 12:05
  into
• 12:05
  some
• 12:05
  of
• 12:05
  the
• 12:06
  details
• 12:06
  that
• 12:06
  you've
• 12:07
  seen
• 12:07
  come
• 12:07
  out
• 12:07
  of
• 12:07
  it.
• 12:08
  What
• 12:08
  are
• 12:08
  some
• 12:08
  of
• 12:08
  your
• 12:09
  key
• 12:09
  stats?
• 12:09
  What
• 12:10
  are
• 12:10
  some
• 12:10
  of
• 12:10
  the
• 12:10
  key
• 12:10
  things
• 12:11
  you've
• 12:11
  seen
• 12:11
  come
• 12:11
  out
• 12:12
  in
• 12:12
  this
• 12:12
  year's
• 12:12
  report
• 12:12
  that
• 12:13
  you
• 12:13
  think
• 12:13
  would
• 12:13
  be
• 12:13
  interesting
• 12:14
  to
• 12:14
  the
• 12:14
  people
• 12:15
  listening?
• 12:15
  Well,
• 12:15
  just
• 12:15
  to
• 12:16
  pick
• 12:16
  up
• 12:16
  directly
• 12:16
  from
• 12:17
  what
• 12:17
  you
• 12:17
  just
• 12:17
  said
• 12:17
  there,
• 12:18
  you
• 12:18
  know,
• 12:18
  about
• 12:19
  Gen
• 12:19
  Z
• 12:19
  and
• 12:20
  that
• 12:20
  younger
• 12:20
  age
• 12:21
  demographic
• 12:21
  coming
• 12:22
  through,
• 12:22
  you
• 12:22
  know,
• 12:22
  a
• 12:22
  couple
• 12:23
  of
• 12:23
  years
• 12:23
  ago,
• 12:23
  I
• 12:23
  think
• 12:23
  it
• 12:23
  was
• 12:23
  three
• 12:24
  or
• 12:24
  four
• 12:24
  years
• 12:24
  ago,
• 12:24
  we
• 12:25
  put
• 12:25
  TikTok
• 12:26
  into,
• 12:26
  as
• 12:26
  one
• 12:27
  of
• 12:27
  the
• 12:27
  answers
• 12:28
  in,
• 12:28
  you
• 12:28
  know,
• 12:28
  what's
• 12:29
  your
• 12:29
  social
• 12:29
  media
• 12:29
  of
• 12:30
  preference?
• 12:30
  We
• 12:30
  put
• 12:31
  that
• 12:31
  in
• 12:31
  for
• 12:31
  the
• 12:32
  first
• 12:32
  time
• 12:32
  and
• 12:32
  I
• 12:32
  think
• 12:33
  it
• 12:33
  came
• 12:33
  out
• 12:33
  like,
• 12:33
  I
• 12:34
  don't
• 12:34
  know,
• 12:34
  2%
• 12:35
  or
• 12:35
  something
• 12:35
  with
• 12:35
  it
• 12:36
  with
• 12:36
  viewing
• 12:36
  TikTok
• 12:37
  at
• 12:37
  the
• 12:37
  time,
• 12:37
  you
• 12:37
  know,
• 12:37
  it
• 12:38
  absolutely
• 12:38
  hadn't
• 12:39
  made
• 12:40
  its
• 12:40
  way
• 12:40
  into
• 12:41
  kind
• 12:41
  of
• 12:41
  the
• 12:42
  masses
• 12:42
  at
• 12:42
  all
• 12:43
  yet.
• 12:43
  But
• 12:43
  in
• 12:44
  three
• 12:44
  short
• 12:45
  years
• 12:45
  we
• 12:45
  have
• 12:45
  seen
• 12:46
  that
• 12:46
  increase
• 12:46
  to
• 12:47
  34%
• 12:48
  of
• 12:48
  couples
• 12:49
  now
• 12:49
  said
• 12:49
  they're
• 12:49
  getting
• 12:50
  their
• 12:50
  wedding
• 12:50
  inspiration
• 12:51
  on
• 12:51
  TikTok.
• 12:51
  So
• 12:52
  I
• 12:52
  mean,
• 12:52
  that
• 12:52
  in
• 12:53
  itself
• 12:53
  just
• 12:53
  shows,
• 12:54
  you
• 12:54
  know,
• 12:54
  I
• 12:54
  suppose,
• 12:55
  the
• 12:55
  emergence
• 12:56
  of
• 12:56
  that
• 12:56
  younger
• 12:57
  Gen
• 12:57
  Z
• 12:58
  demographic
• 12:58
  and
• 12:58
  how
• 12:59
  it
• 12:59
  actually
• 12:59
  is
• 13:00
  impacting
• 13:00
  and
• 13:01
  how
• 13:01
  venues
• 13:02
  and
• 13:02
  suppliers
• 13:03
  and
• 13:03
  vendors
• 13:03
  that
• 13:03
  are
• 13:04
  out
• 13:04
  there
• 13:04
  that
• 13:04
  are
• 13:04
  marketing
• 13:05
  to
• 13:05
  that
• 13:06
  audience,
• 13:06
  you
• 13:06
  know,
• 13:07
  they
• 13:07
  need
• 13:07
  to
• 13:07
  be
• 13:07
  aware
• 13:07
  of
• 13:08
  that,
• 13:08
  they
• 13:08
  need
• 13:08
  to
• 13:08
  be
• 13:09
  tuned
• 13:09
  into
• 13:09
  that.
• 13:10
  I
• 13:11
  know
• 13:11
  we'd
• 13:11
  probably
• 13:11
  have
• 13:12
  a
• 13:12
  whole
• 13:12
  podcast
• 13:13
  ranting
• 13:13
  about
• 13:13
  TikTok
• 13:15
  separately,
• 13:16
  but
• 13:16
  I
• 13:16
  just
• 13:16
  wanted,
• 13:16
  I
• 13:16
  suppose
• 13:17
  pick
• 13:17
  that
• 13:17
  up
• 13:17
  as
• 13:17
  one
• 13:18
  example,
• 13:19
  I
• 13:19
  suppose,
• 13:19
  of
• 13:20
  how
• 13:20
  the
• 13:20
  age
• 13:21
  graph,
• 13:21
  demographic
• 13:22
  has
• 13:22
  changed.
• 13:22
  And
• 13:23
  you
• 13:23
  know,
• 13:23
  in
• 13:23
  a
• 13:23
  lot
• 13:23
  of
• 13:24
  cases
• 13:24
  in
• 13:24
  venues
• 13:25
  that
• 13:25
  we
• 13:25
  work
• 13:25
  with,
• 13:26
  you
• 13:26
  know,
• 13:26
  the
• 13:26
  owners
• 13:27
  or
• 13:27
  the
• 13:27
  management
• 13:28
  are,
• 13:29
  you
• 13:29
  know,
• 13:29
  a
• 13:29
  much
• 13:29
  older
• 13:30
  profile
• 13:30
  and
• 13:31
  the
• 13:32
  coordinators,
• 13:33
  potentially
• 13:33
  the
• 13:33
  wedding
• 13:34
  planners
• 13:34
  that
• 13:34
  are
• 13:34
  dealing
• 13:34
  with
• 13:34
  the
• 13:35
  couple
• 13:35
  are
• 13:36
  that
• 13:36
  Gen
• 13:36
  Z
• 13:37
  themselves.
• 13:37
  And
• 13:38
  so,
• 13:38
  you
• 13:38
  know,
• 13:38
  providing
• 13:39
  them
• 13:39
  with
• 13:39
  tools
• 13:39
  to
• 13:40
  do
• 13:40
  their
• 13:40
  job
• 13:40
  more
• 13:41
  efficiently
• 13:41
  and
• 13:41
  faster
• 13:42
  and
• 13:42
  I
• 13:42
  suppose
• 13:42
  giving
• 13:42
  them
• 13:42
  freedom,
• 13:43
  maybe
• 13:43
  show
• 13:44
  up
• 13:44
  on
• 13:44
  social
• 13:44
  media
• 13:45
  the
• 13:45
  way
• 13:45
  that
• 13:45
  they're
• 13:45
  very
• 13:46
  familiar
• 13:46
  with.
• 13:47
  It
• 13:47
  might
• 13:47
  be
• 13:47
  a
• 13:47
  bit
• 13:48
  cringe
• 13:48
  to
• 13:49
  some
• 13:49
  of
• 13:50
  us
• 13:50
  older
• 13:50
  people
• 13:51
  in
• 13:51
  an
• 13:51
  older
• 13:51
  camp,
• 13:52
  but
• 13:52
  actually
• 13:52
  that
• 13:53
  is
• 13:53
  what
• 13:53
  8
• 13:54
  the
• 13:54
  people
• 13:54
  working
• 13:55
  in
• 13:56
  the
• 13:56
  venue
• 13:56
  or
• 13:57
  in
• 13:57
  the
• 13:57
  wedding
• 13:58
  business
• 13:58
  like
• 13:58
  to
• 13:58
  do.
• 13:58
  But
• 13:59
  it's
• 13:59
  also
• 13:59
  the
• 13:59
  kind
• 13:59
  of
• 13:59
  content
• 14:00
  that
• 14:00
  couples
• 14:01
  like
• 14:01
  to
• 14:01
  consume
• 14:01
  as
• 14:01
  well,
• 14:02
  especially
• 14:02
  that
• 14:02
  younger
• 14:03
  demographic.
• 14:03
  But
• 14:04
  as
• 14:04
  you
• 14:04
  said,
• 14:04
  that
• 14:05
  that's
• 14:05
  going
• 14:05
  to
• 14:05
  be
• 14:05
  increasing
• 14:06
  over
• 14:07
  the
• 14:07
  next
• 14:07
  five
• 14:07
  years.
• 14:08
  So
• 14:08
  it's
• 14:08
  definitely
• 14:09
  something
• 14:09
  to
• 14:09
  be
• 14:09
  aware
• 14:09
  of.
• 14:10
  I
• 14:10
  think
• 14:10
  as
• 14:10
  well.
• 14:10
  What's
• 14:11
  really
• 14:11
  interesting
• 14:11
  and
• 14:12
  why
• 14:12
  we
• 14:12
  should
• 14:12
  look
• 14:13
  at
• 14:13
  the
• 14:13
  bigger
• 14:13
  picture,
• 14:14
  and
• 14:14
  that's
• 14:14
  why,
• 14:14
  again,
• 14:14
  why
• 14:15
  I
• 14:15
  love
• 14:15
  the
• 14:15
  data
• 14:15
  that
• 14:15
  you've
• 14:16
  got
• 14:16
  here
• 14:16
  is
• 14:16
  because
• 14:17
  actually
• 14:17
  if
• 14:17
  you
• 14:17
  look
• 14:17
  on
• 14:17
  the
• 14:18
  face
• 14:18
  of
• 14:18
  it
• 14:18
  and
• 14:18
  you
• 14:18
  just
• 14:19
  took
• 14:19
  out
• 14:19
  the
• 14:19
  stat
• 14:19
  like,
• 14:19
  where
• 14:20
  are
• 14:20
  most
• 14:20
  people
• 14:20
  looking
• 14:21
  on
• 14:21
  social
• 14:22
  media?
• 14:22
  Well,
• 14:22
  Instagram's
• 14:23
  huge.
• 14:23
  It's
• 14:23
  62%
• 14:24
  is
• 14:24
  way
• 14:25
  up
• 14:25
  there.
• 14:25
  And
• 14:25
  so
• 14:25
  we
• 14:25
  could
• 14:26
  say,
• 14:26
  well,
• 14:26
  we're
• 14:26
  on
• 14:26
  Instagram,
• 14:27
  we're
• 14:27
  doing
• 14:27
  great,
• 14:27
  62%
• 14:28
  of
• 14:28
  people
• 14:29
  are
• 14:29
  there,
• 14:29
  and
• 14:29
  we
• 14:30
  don't
• 14:30
  need
• 14:30
  to
• 14:30
  worry.
• 14:31
  But
• 14:31
  actually
• 14:32
  seeing
• 14:32
  the
• 14:32
  rise
• 14:32
  of
• 14:33
  TikTok,
• 14:33
  and
• 14:33
  I
• 14:33
  actually
• 14:33
  use
• 14:34
  that,
• 14:34
  that
• 14:34
  slide,
• 14:35
  obviously
• 14:35
  with
• 14:35
  you
• 14:35
  guys
• 14:35
  credited
• 14:36
  in
• 14:36
  almost
• 14:37
  every
• 14:37
  presentation
• 14:37
  I
• 14:38
  do
• 14:38
  at
• 14:38
  the
• 14:38
  moment,
• 14:38
  where
• 14:39
  it's
• 14:39
  got
• 14:39
  each
• 14:39
  of
• 14:39
  those
• 14:40
  years
• 14:40
  to
• 14:40
  say,
• 14:40
  yeah,
• 14:40
  okay,
• 14:41
  Instagram
• 14:41
  is
• 14:41
  number
• 14:42
  one
• 14:42
  on
• 14:42
  the
• 14:43
  whole
• 14:43
  with
• 14:43
  people
• 14:44
  coming
• 14:44
  to
• 14:44
  social
• 14:44
  media.
• 14:45
  But
• 14:45
  look
• 14:45
  at
• 14:45
  this
• 14:46
  growth.
• 14:46
  And
• 14:46
  if
• 14:46
  this
• 14:46
  growth
• 14:47
  continues
• 14:47
  in
• 14:47
  that
• 14:47
  same
• 14:48
  direction,
• 14:48
  you
• 14:48
  are
• 14:49
  going
• 14:49
  to
• 14:49
  be
• 14:49
  left
• 14:49
  behind
• 14:50
  because
• 14:50
  Instagram
• 14:51
  is
• 14:51
  kind
• 14:51
  of
• 14:51
  plateauing
• 14:52
  out
• 14:52
  a
• 14:52
  little
• 14:53
  bit.
• 14:53
  And
• 14:53
  what
• 14:53
  will
• 14:53
  happen
• 14:54
  if
• 14:54
  things
• 14:54
  keep
• 14:54
  going
• 14:55
  on
• 14:55
  the
• 14:55
  same
• 14:55
  trajectory
• 14:55
  is
• 14:56
  that
• 14:56
  TikTok
• 14:56
  will
• 14:56
  take
• 14:56
  over.
• 14:57
  So
• 14:57
  that's
• 14:57
  why
• 14:57
  it's
• 14:58
  good
• 14:58
  to
• 14:58
  see
• 14:58
  these
• 14:58
  reports
• 14:59
  not
• 14:59
  taking
• 14:59
  individual
• 15:00
  stats,
• 15:00
  but
• 15:00
  going
• 15:00
  and
• 15:00
  digesting
• 15:01
  the
• 15:01
  whole
• 15:01
  thing
• 15:02
  because
• 15:02
  actually
• 15:02
  different
• 15:03
  patterns
• 15:03
  emerge.
• 15:03
  So,
• 15:03
  yeah,
• 15:04
  TikTok,
• 15:04
  absolutely.
• 15:05
  And
• 15:05
  I
• 15:05
  think
• 15:06
  it
• 15:06
  is
• 15:06
  a
• 15:06
  struggle
• 15:06
  in
• 15:06
  venues
• 15:07
  because
• 15:07
  often
• 15:07
  the
• 15:07
  younger
• 15:07
  people
• 15:08
  do
• 15:08
  have
• 15:08
  ideas
• 15:09
  and
• 15:09
  it's
• 15:09
  getting
• 15:10
  the
• 15:10
  older
• 15:10
  people,
• 15:11
  the
• 15:11
  people
• 15:11
  in
• 15:12
  charge,
• 15:12
  to
• 15:12
  agree
• 15:13
  and
• 15:13
  to
• 15:13
  give
• 15:13
  them
• 15:14
  a
• 15:14
  little
• 15:14
  bit
• 15:14
  of
• 15:14
  freedom.
• 15:15
  And
• 15:15
  that
• 15:15
  can
• 15:15
  be
• 15:15
  hard,
• 15:16
  can't
• 15:16
  it?
• 15:16
  Yeah,
• 15:16
  it
• 15:16
  definitely
• 15:17
  can.
• 15:17
  And,
• 15:17
  you
• 15:17
  know,
• 15:18
  I
• 15:18
  get
• 15:18
  it.
• 15:18
  I'm
• 15:18
  a
• 15:18
  business
• 15:19
  owner
• 15:19
  as
• 15:19
  well.
• 15:19
  We're,
• 15:20
  you
• 15:20
  know,
• 15:21
  protective
• 15:21
  of
• 15:21
  our
• 15:21
  brands
• 15:22
  and
• 15:22
  our,
• 15:23
  our,
• 15:23
  you
• 15:23
  know,
• 15:23
  what
• 15:24
  we're
• 15:24
  putting
• 15:24
  out
• 15:24
  there
• 15:24
  online.
• 15:25
  But
• 15:25
  I
• 15:25
  think,
• 15:25
  you
• 15:26
  know,
• 15:26
  a
• 15:27
  massive
• 15:27
  theme
• 15:27
  that
• 15:28
  came
• 15:28
  through
• 15:28
  the
• 15:28
  survey
• 15:29
  right
• 15:29
  across,
• 15:29
  and
• 15:29
  not
• 15:30
  just
• 15:30
  related
• 15:31
  to
• 15:31
  social
• 15:31
  media,
• 15:31
  but
• 15:32
  right
• 15:32
  across
• 15:32
  the
• 15:32
  board,
• 15:33
  was
• 15:33
  transpar
• 15:34
  and
• 15:34
  authenticity.
• 15:35
  And
• 15:35
  that
• 15:35
  is
• 15:35
  something
• 15:36
  that
• 15:36
  is
• 15:36
  so,
• 15:37
  so
• 15:38
  important
• 15:38
  nowadays.
• 15:39
  It's
• 15:39
  so
• 15:39
  wanted
• 15:40
  by
• 15:40
  that
• 15:41
  Gen
• 15:41
  Z
• 15:41
  audience,
• 15:42
  but
• 15:42
  actually
• 15:42
  just
• 15:42
  by
• 15:42
  everyone.
• 15:43
  I
• 15:43
  think
• 15:43
  in
• 15:43
  this
• 15:44
  world,
• 15:44
  this
• 15:45
  crazy
• 15:45
  world
• 15:45
  we're
• 15:46
  living
• 15:46
  in
• 15:46
  of
• 15:46
  like
• 15:47
  Fake
• 15:47
  news
• 15:48
  and
• 15:48
  you
• 15:48
  know,
• 15:49
  deep
• 15:50
  fakes
• 15:50
  and
• 15:50
  all
• 15:50
  of
• 15:51
  this
• 15:51
  kind
• 15:51
  of
• 15:51
  thing.
• 15:51
  People
• 15:52
  are
• 15:52
  craving
• 15:53
  that
• 15:53
  realness
• 15:54
  and
• 15:54
  that
• 15:54
  connection
• 15:55
  and
• 15:55
  that
• 15:55
  personalization.
• 15:56
  So
• 15:56
  that
• 15:56
  came,
• 15:57
  you
• 15:57
  know,
• 15:58
  right
• 15:58
  through
• 15:59
  so
• 15:59
  many
• 15:59
  threads
• 16:00
  of
• 16:00
  this
• 16:00
  report.
• 16:01
  And
• 16:01
  you
• 16:02
  know,
• 16:02
  pricing
• 16:03
  transparency
• 16:03
  was
• 16:03
  massive,
• 16:04
  but
• 16:04
  also
• 16:04
  personal
• 16:05
  conn
• 16:05
  in
• 16:06
  terms
• 16:06
  of
• 16:06
  the
• 16:06
  responses
• 16:07
  in
• 16:07
  the
• 16:08
  follow
• 16:08
  ups,
• 16:08
  you
• 16:08
  know,
• 16:08
  what
• 16:09
  people
• 16:09
  are,
• 16:09
  why
• 16:10
  they
• 16:10
  ghost
• 16:10
  or
• 16:10
  don't
• 16:11
  ghost
• 16:11
  again,
• 16:12
  we'll
• 16:12
  talk
• 16:12
  about
• 16:12
  ghosting,
• 16:13
  I'm
• 16:13
  sure.
• 16:13
  But
• 16:14
  you
• 16:14
  know,
• 16:15
  the
• 16:15
  personal
• 16:15
  connection
• 16:16
  and
• 16:16
  people
• 16:16
  actually
• 16:17
  really
• 16:17
  being
• 16:18
  genuine
• 16:18
  with
• 16:18
  them
• 16:19
  and
• 16:19
  showing
• 16:19
  a
• 16:19
  genuine
• 16:20
  interest
• 16:20
  and
• 16:20
  adding
• 16:20
  value,
• 16:21
  I
• 16:21
  suppose
• 16:21
  to
• 16:21
  their
• 16:21
  wedding
• 16:22
  planning
• 16:22
  were
• 16:22
  all
• 16:23
  things
• 16:23
  that
• 16:23
  actually
• 16:23
  made
• 16:23
  an
• 16:24
  impact
• 16:24
  for
• 16:25
  couples.
• 16:26
  We
• 16:26
  hear
• 16:27
  it
• 16:27
  all
• 16:27
  the
• 16:27
  time
• 16:28
  from
• 16:28
  venues
• 16:29
  and
• 16:29
  vendors.
• 16:30
  You
• 16:30
  know,
• 16:30
  if
• 16:31
  you
• 16:31
  talk
• 16:31
  to
• 16:31
  anyone
• 16:31
  in
• 16:31
  the
• 16:32
  wedding
• 16:32
  industry
• 16:32
  and
• 16:33
  say,
• 16:33
  well,
• 16:33
  what's
• 16:33
  your
• 16:33
  biggest
• 16:34
  challenge?
• 16:34
  You
• 16:34
  know,
• 16:34
  a
• 16:35
  lot
• 16:35
  of
• 16:35
  times
• 16:35
  they'll
• 16:35
  say
• 16:36
  we
• 16:36
  just
• 16:36
  need
• 16:36
  more
• 16:36
  inquiries,
• 16:37
  just
• 16:37
  need
• 16:37
  more
• 16:37
  inquiries.
• 16:38
  We're
• 16:38
  not
• 16:38
  getting
• 16:38
  enough
• 16:38
  inquiries.
• 16:39
  But
• 16:40
  we
• 16:40
  know
• 16:40
  nowadays
• 16:41
  that
• 16:41
  couples
• 16:42
  are
• 16:42
  researching
• 16:43
  and
• 16:43
  shortlisting
• 16:44
  before
• 16:44
  they
• 16:44
  even
• 16:45
  inquire.
• 16:45
  They're
• 16:46
  looking
• 16:46
  at
• 16:46
  you.
• 16:46
  It's
• 16:47
  not
• 16:47
  like
• 16:47
  they
• 16:47
  haven't
• 16:47
  seen
• 16:48
  you
• 16:48
  or
• 16:48
  they
• 16:48
  haven't,
• 16:49
  you
• 16:49
  know,
• 16:49
  you
• 16:49
  need
• 16:49
  to
• 16:50
  advertise
• 16:50
  more.
• 16:50
  They
• 16:51
  are
• 16:51
  doing
• 16:51
  that
• 16:51
  research
• 16:52
  but
• 16:53
  they
• 16:53
  are
• 16:53
  doing
• 16:53
  you
• 16:54
  out
• 16:54
  before
• 16:54
  they
• 16:54
  even
• 16:54
  make
• 16:55
  the
• 16:55
  inquiry.
• 16:56
  And
• 16:56
  the
• 16:56
  reasons
• 16:57
  to
• 16:57
  do
• 16:57
  with
• 16:57
  that
• 16:57
  are,
• 16:58
  you
• 16:58
  know,
• 16:58
  pricing
• 16:58
  transparency.
• 16:59
  30%
• 17:00
  of
• 17:01
  couples
• 17:01
  will
• 17:01
  not
• 17:01
  even
• 17:02
  inquire
• 17:02
  if
• 17:03
  they
• 17:03
  don't
• 17:03
  see
• 17:03
  pricing
• 17:04
  on
• 17:04
  the
• 17:04
  website.
• 17:05
  Virtual
• 17:06
  tours
• 17:06
  are
• 17:06
  really
• 17:07
  important.
• 17:07
  72%
• 17:08
  of
• 17:08
  couples
• 17:08
  said
• 17:09
  they
• 17:09
  like
• 17:09
  watching
• 17:09
  virtual
• 17:10
  tours
• 17:10
  again
• 17:11
  before
• 17:11
  they
• 17:11
  even
• 17:12
  inquire.
• 17:12
  Reviews
• 17:13
  are
• 17:13
  vital.
• 17:14
  You
• 17:15
  know,
• 17:15
  I
• 17:15
  think
• 17:15
  it
• 17:15
  was
• 17:16
  50,
• 17:17
  56%
• 17:18
  of
• 17:18
  people
• 17:18
  said
• 17:18
  they
• 17:18
  want
• 17:18
  to
• 17:19
  read
• 17:19
  reviews
• 17:20
  before
• 17:20
  they
• 17:21
  will
• 17:21
  actually
• 17:21
  inquire.
• 17:22
  So
• 17:22
  again,
• 17:22
  it's
• 17:23
  all
• 17:23
  of
• 17:23
  these
• 17:24
  things
• 17:24
  are
• 17:25
  painting
• 17:25
  that
• 17:25
  picture
• 17:26
  about
• 17:26
  that
• 17:27
  initial
• 17:27
  research
• 17:28
  and
• 17:28
  the
• 17:29
  transparency
• 17:29
  and
• 17:30
  kind
• 17:30
  of
• 17:30
  showing
• 17:31
  up
• 17:31
  online
• 17:31
  I
• 17:31
  suppose
• 17:32
  before
• 17:32
  people
• 17:33
  even
• 17:33
  make
• 17:33
  the
• 17:33
  inquiry.
• 17:34
  So
• 17:34
  just
• 17:34
  capturing
• 17:35
  that
• 17:35
  init
• 17:35
  inquiry
• 17:36
  is,
• 17:36
  is,
• 17:37
  is
• 17:37
  hard
• 17:37
  at
• 17:38
  the
• 17:38
  moment
• 17:38
  and
• 17:38
  doing
• 17:39
  those
• 17:39
  things
• 17:39
  will
• 17:40
  make
• 17:40
  a
• 17:40
  massive
• 17:40
  impact.
• 17:41
  Yeah,
• 17:41
  absolutely.
• 17:42
  I
• 17:42
  think
• 17:42
  pricing
• 17:42
  transparency,
• 17:43
  we
• 17:43
  need
• 17:43
  to
• 17:43
  touch
• 17:43
  on
• 17:44
  that
• 17:44
  a
• 17:44
  little
• 17:44
  bit
• 17:44
  more
• 17:44
  because
• 17:45
  I
• 17:45
  know
• 17:45
  I
• 17:46
  talk
• 17:46
  about
• 17:46
  it
• 17:46
  all
• 17:46
  the
• 17:46
  time,
• 17:47
  people
• 17:47
  who've
• 17:47
  been
• 17:47
  in
• 17:48
  my
• 17:48
  world
• 17:48
  from
• 17:48
  stage,
• 17:48
  on
• 17:49
  podcasts.
• 17:49
  I
• 17:49
  always
• 17:49
  talk
• 17:49
  about
• 17:50
  how
• 17:50
  important
• 17:50
  it
• 17:50
  is,
• 17:50
  but
• 17:50
  I
• 17:51
  think
• 17:51
  it's
• 17:51
  still
• 17:51
  an
• 17:51
  area
• 17:51
  that
• 17:52
  people
• 17:52
  struggle
• 17:52
  with.
• 17:52
  There's
• 17:52
  an
• 17:52
  old
• 17:53
  school
• 17:53
  way
• 17:53
  of
• 17:53
  thinking
• 17:53
  that
• 17:54
  once
• 17:54
  I
• 17:54
  get
• 17:54
  them
• 17:54
  in
• 17:54
  the
• 17:54
  door
• 17:55
  then
• 17:55
  I
• 17:55
  can
• 17:55
  sell
• 17:55
  them
• 17:56
  something
• 17:56
  if
• 17:56
  it's,
• 17:57
  if
• 17:57
  there's
• 17:57
  prices
• 17:57
  there,
• 17:57
  they'll
• 17:58
  go
• 17:58
  for
• 17:58
  cheap.
• 17:58
  But
• 17:59
  we,
• 17:59
  I
• 17:59
  don't
• 18:00
  believe
• 18:00
  that
• 18:00
  is
• 18:00
  the
• 18:00
  case.
• 18:01
  We
• 18:01
  can
• 18:01
  see
• 18:01
  for
• 18:02
  the
• 18:02
  data
• 18:02
  set
• 18:03
  that
• 18:03
  you've
• 18:03
  got
• 18:04
  here
• 18:04
  that
• 18:04
  actually
• 18:05
  this
• 18:05
  is
• 18:05
  important.
• 18:05
  People
• 18:06
  are
• 18:06
  telling
• 18:06
  us
• 18:06
  it's
• 18:06
  important.
• 18:07
  I
• 18:07
  really
• 18:07
  like
• 18:08
  this
• 18:08
  thing
• 18:09
  that
• 18:09
  you've
• 18:09
  put
• 18:09
  in
• 18:09
  there
• 18:09
  where
• 18:09
  it
• 18:10
  says
• 18:10
  survey
• 18:10
  feedback
• 18:11
  indicates
• 18:11
  that
• 18:11
  hidden
• 18:12
  costs
• 18:12
  are
• 18:12
  frustrating
• 18:13
  and
• 18:13
  couples
• 18:13
  prefer
• 18:14
  clear
• 18:14
  upfront
• 18:15
  pricing,
• 18:16
  not
• 18:16
  to
• 18:16
  mention
• 18:17
  time
• 18:17
  consuming
• 18:18
  for
• 18:18
  them
• 18:18
  and
• 18:19
  you.
• 18:20
  So
• 18:20
  what
• 18:21
  are
• 18:21
  we
• 18:21
  seeing
• 18:21
  out
• 18:21
  there?
• 18:22
  Are
• 18:22
  you
• 18:22
  still
• 18:22
  seeing
• 18:23
  that
• 18:23
  venues
• 18:24
  are
• 18:24
  resistant
• 18:24
  to
• 18:24
  this
• 18:25
  price
• 18:25
  transparency
• 18:25
  or
• 18:25
  do
• 18:26
  you
• 18:26
  think
• 18:26
  people
• 18:26
  are
• 18:26
  starting
• 18:26
  to
• 18:27
  realize,
• 18:27
  actually,
• 18:27
  this
• 18:27
  is
• 18:27
  quite
• 18:28
  important?
• 18:28
  I
• 18:28
  think
• 18:28
  it's.
• 18:29
  It's
• 18:29
  a
• 18:29
  tale
• 18:29
  of
• 18:29
  two
• 18:29
  halves.
• 18:30
  Right.
• 18:30
  There
• 18:30
  are
• 18:30
  definitely
• 18:31
  people
• 18:31
  that
• 18:31
  have
• 18:31
  realized,
• 18:32
  yes,
• 18:32
  it's
• 18:32
  important.
• 18:33
  Put
• 18:33
  it
• 18:33
  out
• 18:33
  there,
• 18:33
  just
• 18:34
  publish
• 18:34
  the
• 18:34
  price.
• 18:34
  Prices.
• 18:35
  We
• 18:35
  don't
• 18:35
  want
• 18:35
  to
• 18:35
  be
• 18:35
  busy
• 18:36
  fools
• 18:36
  ourselves.
• 18:37
  We
• 18:37
  want,
• 18:37
  you
• 18:37
  know,
• 18:38
  we
• 18:38
  want
• 18:38
  to
• 18:38
  be
• 18:38
  upfront
• 18:39
  with
• 18:39
  people.
• 18:39
  But
• 18:40
  they're
• 18:40
  absolutely,
• 18:41
  you
• 18:41
  know,
• 18:41
  I
• 18:41
  still
• 18:42
  hear
• 18:43
  from
• 18:43
  venues
• 18:44
  saying
• 18:45
  that,
• 18:45
  you
• 18:45
  know,
• 18:46
  they.
• 18:46
  Exactly
• 18:47
  what
• 18:47
  you
• 18:47
  said
• 18:47
  at
• 18:47
  the
• 18:47
  beginning,
• 18:48
  let's
• 18:48
  get
• 18:48
  them
• 18:48
  through
• 18:48
  the
• 18:48
  door.
• 18:49
  Let's.
• 18:49
  We
• 18:50
  don't
• 18:50
  want
• 18:50
  to
• 18:50
  show
• 18:50
  the
• 18:50
  prices
• 18:51
  because
• 18:51
  they
• 18:51
  might
• 18:51
  think
• 18:51
  it's
• 18:52
  too
• 18:52
  expensive.
• 18:53
  But,
• 18:53
  you
• 18:53
  know,
• 18:53
  30%
• 18:54
  of
• 18:54
  couples
• 18:55
  aren't
• 18:55
  inquiring.
• 18:55
  They
• 18:56
  just
• 18:56
  aren't
• 18:56
  inquiring
• 18:57
  flat.
• 18:57
  You're
• 18:57
  not
• 18:57
  even
• 18:58
  getting
• 18:58
  the
• 18:58
  inquiry.
• 18:59
  Forget
• 18:59
  about
• 18:59
  getting
• 18:59
  them
• 19:00
  through
• 19:00
  the
• 19:00
  door.
• 19:00
  Not
• 19:00
  even
• 19:00
  get
• 19:01
  the
• 19:01
  inquiry.
• 19:01
  If
• 19:02
  you
• 19:02
  don't
• 19:02
  have
• 19:02
  prices
• 19:02
  on
• 19:02
  your
• 19:03
  website,
• 19:03
  they're
• 19:03
  just
• 19:03
  immediately
• 19:04
  ruling
• 19:04
  you
• 19:04
  out.
• 19:05
  And
• 19:05
  I
• 19:05
  think
• 19:06
  a
• 19:06
  lot
• 19:06
  of
• 19:06
  them
• 19:06
  feel
• 19:07
  like,
• 19:07
  you
• 19:07
  know,
• 19:07
  maybe
• 19:08
  the
• 19:08
  venue
• 19:08
  might
• 19:08
  be
• 19:08
  hiding
• 19:09
  something,
• 19:10
  that
• 19:10
  it
• 19:10
  could
• 19:11
  be
• 19:11
  a
• 19:11
  waste
• 19:11
  of
• 19:11
  their
• 19:11
  time.
• 19:12
  There
• 19:12
  might
• 19:12
  be
• 19:12
  an
• 19:12
  assumption
• 19:13
  that
• 19:14
  it's
• 19:14
  too
• 19:14
  expensive
• 19:15
  and
• 19:16
  it
• 19:16
  just
• 19:16
  kind
• 19:16
  of
• 19:17
  increases
• 19:18
  uncertainty
• 19:18
  for
• 19:18
  them
• 19:19
  and
• 19:19
  maybe,
• 19:20
  you
• 19:20
  know,
• 19:20
  dare
• 19:20
  I
• 19:21
  say
• 19:21
  it,
• 19:21
  anxiety.
• 19:21
  They
• 19:22
  just
• 19:22
  don't
• 19:22
  want
• 19:22
  to
• 19:22
  put
• 19:22
  themselves
• 19:22
  in
• 19:23
  that
• 19:23
  position.
• 19:23
  So,
• 19:23
  you
• 19:23
  know,
• 19:24
  there's
• 19:24
  plenty
• 19:24
  of,
• 19:25
  kind
• 19:25
  of
• 19:25
  plenty
• 19:25
  more
• 19:25
  efficient
• 19:26
  to
• 19:26
  see.
• 19:26
  There's
• 19:27
  plenty
• 19:27
  of
• 19:27
  other
• 19:27
  vendors,
• 19:28
  there's
• 19:28
  plenty
• 19:28
  of
• 19:28
  other
• 19:28
  venues
• 19:29
  that
• 19:29
  are
• 19:29
  publishing
• 19:30
  their
• 19:30
  pricing.
• 19:30
  So
• 19:30
  they've
• 19:31
  just,
• 19:31
  they've
• 19:31
  just
• 19:31
  moved
• 19:31
  on.
• 19:32
  You
• 19:32
  know,
• 19:32
  they're
• 19:32
  looking
• 19:32
  for
• 19:33
  a
• 19:33
  way
• 19:33
  to
• 19:34
  cut
• 19:34
  you
• 19:34
  off
• 19:34
  the
• 19:34
  list.
• 19:35
  Yeah,
• 19:35
  and
• 19:35
  I
• 19:35
  think
• 19:35
  it's
• 19:36
  sometimes
• 19:36
  as
• 19:36
  well,
• 19:36
  it's.
• 19:36
  They
• 19:36
  just
• 19:37
  don't
• 19:37
  want
• 19:37
  to
• 19:37
  be
• 19:37
  embarrassed.
• 19:38
  They
• 19:38
  don't
• 19:38
  want
• 19:38
  to
• 19:38
  go
• 19:39
  and
• 19:39
  see
• 19:39
  something
• 19:39
  and
• 19:39
  then
• 19:40
  actually
• 19:40
  have
• 19:40
  to
• 19:40
  say
• 19:40
  that
• 19:41
  they
• 19:41
  can't
• 19:41
  afford
• 19:41
  it
• 19:41
  again.
• 19:42
  I
• 19:42
  thought
• 19:42
  it's
• 19:42
  a
• 19:42
  really
• 19:42
  interesting
• 19:43
  kind
• 19:43
  of
• 19:44
  quote
• 19:44
  in
• 19:44
  the
• 19:45
  report
• 19:45
  where
• 19:45
  it
• 19:46
  said
• 19:46
  it's
• 19:46
  disheartening
• 19:47
  when
• 19:47
  you
• 19:47
  find
• 19:48
  somewhere
• 19:48
  lovely,
• 19:49
  go
• 19:49
  through
• 19:49
  the
• 19:50
  time
• 19:50
  and
• 19:50
  effort
• 19:50
  of
• 19:50
  inquiring
• 19:51
  only
• 19:51
  to
• 19:52
  find
• 19:52
  out
• 19:52
  it's
• 19:52
  out
• 19:53
  of
• 19:53
  budget.
• 19:53
  And
• 19:53
  that,
• 19:54
  that
• 19:54
  just
• 19:54
  one
• 19:54
  sentence
• 19:55
  really
• 19:55
  spoke
• 19:55
  to
• 19:55
  me
• 19:55
  because
• 19:56
  I
• 19:56
  thought
• 19:56
  that's
• 19:56
  tough.
• 19:57
  Why
• 19:57
  are
• 19:57
  we
• 19:57
  making
• 19:58
  couples
• 19:58
  do
• 19:58
  that?
• 19:58
  Because
• 19:59
  we're
• 19:59
  making
• 19:59
  them
• 19:59
  fall
• 20:00
  in
• 20:00
  Love,
• 20:00
  maybe
• 20:00
  we're
• 20:00
  giving
• 20:00
  them
• 20:00
  an
• 20:01
  amazing
• 20:01
  experience.
• 20:02
  We're
• 20:02
  showing
• 20:02
  them
• 20:02
  around,
• 20:02
  we're
• 20:02
  giving
• 20:03
  them
• 20:03
  Prosecco.
• 20:04
  They
• 20:04
  can
• 20:04
  see
• 20:04
  how
• 20:04
  amazing
• 20:05
  it
• 20:05
  is.
• 20:05
  They
• 20:06
  love
• 20:06
  it.
• 20:06
  But
• 20:06
  then
• 20:06
  that's
• 20:06
  embarrassing
• 20:07
  and
• 20:07
  that's
• 20:07
  disheartening
• 20:08
  when
• 20:08
  they
• 20:08
  realize,
• 20:08
  but
• 20:08
  I
• 20:08
  can't
• 20:09
  afford
• 20:09
  it.
• 20:09
  That'
• 20:09
  just
• 20:09
  makes
• 20:10
  them
• 20:10
  feel
• 20:10
  small.
• 20:10
  Exactly.
• 20:11
  And
• 20:11
  I
• 20:11
  do
• 20:11
  think,
• 20:12
  you
• 20:12
  know,
• 20:12
  of
• 20:12
  course,
• 20:13
  in
• 20:13
  any
• 20:13
  kind
• 20:14
  of
• 20:14
  business
• 20:14
  transaction,
• 20:15
  there
• 20:15
  might
• 20:16
  be
• 20:16
  an
• 20:16
  opportunity
• 20:17
  to,
• 20:18
  you
• 20:18
  know,
• 20:19
  get
• 20:19
  a
• 20:19
  little
• 20:19
  bit
• 20:19
  more
• 20:20
  for
• 20:20
  people
• 20:20
  or
• 20:20
  get
• 20:20
  people
• 20:20
  on
• 20:21
  a
• 20:21
  higher
• 20:21
  package.
• 20:21
  If
• 20:21
  they
• 20:22
  do
• 20:22
  fall
• 20:22
  in
• 20:22
  love
• 20:22
  with
• 20:22
  it,
• 20:22
  they
• 20:23
  might
• 20:23
  be
• 20:23
  willing
• 20:23
  to
• 20:24
  spend
• 20:24
  more.
• 20:24
  And
• 20:24
  I
• 20:24
  think
• 20:25
  in
• 20:25
  fairness
• 20:25
  to
• 20:26
  some
• 20:26
  of
• 20:26
  the
• 20:26
  businesses
• 20:26
  out
• 20:27
  there,
• 20:27
  you
• 20:27
  know,
• 20:27
  that
• 20:27
  might
• 20:27
  be
• 20:28
  their
• 20:28
  mindset.
• 20:28
  And
• 20:28
  I,
• 20:29
  I
• 20:29
  don't
• 20:29
  think
• 20:30
  that's
• 20:30
  incorrect.
• 20:30
  You
• 20:31
  know,
• 20:31
  I
• 20:31
  really
• 20:31
  do
• 20:31
  think
• 20:32
  that
• 20:32
  is
• 20:32
  the
• 20:32
  case.
• 20:32
  But
• 20:33
  you
• 20:33
  have
• 20:33
  to
• 20:33
  give
• 20:33
  people
• 20:34
  at
• 20:34
  least
• 20:34
  a
• 20:34
  guideline,
• 20:35
  even
• 20:35
  just
• 20:35
  a
• 20:36
  range,
• 20:36
  so
• 20:36
  that
• 20:37
  they
• 20:37
  can
• 20:37
  say,
• 20:37
  okay,
• 20:37
  well,
• 20:37
  that's
• 20:38
  in
• 20:38
  my
• 20:38
  ballpark,
• 20:39
  at
• 20:39
  least.
• 20:39
  Even
• 20:40
  if
• 20:40
  I'm
• 20:40
  at
• 20:40
  the
• 20:40
  lower
• 20:41
  end.
• 20:41
  They
• 20:41
  might
• 20:42
  come,
• 20:42
  fall
• 20:42
  in
• 20:42
  love,
• 20:43
  and
• 20:43
  then
• 20:43
  they
• 20:43
  might
• 20:44
  find
• 20:44
  money
• 20:45
  elsewhere.
• 20:46
  I
• 20:46
  often
• 20:47
  also
• 20:47
  see
• 20:48
  that
• 20:48
  couples
• 20:48
  are
• 20:49
  very
• 20:49
  fixated
• 20:49
  on
• 20:49
  budget
• 20:50
  at
• 20:50
  the
• 20:50
  beginning
• 20:50
  of
• 20:50
  the
• 20:51
  process,
• 20:51
  when
• 20:51
  they're
• 20:52
  touring
• 20:52
  venues,
• 20:52
  when
• 20:53
  they're
• 20:53
  selecting
• 20:53
  their
• 20:53
  venue.
• 20:54
  But
• 20:54
  the
• 20:54
  closer
• 20:55
  it
• 20:55
  gets
• 20:55
  to
• 20:55
  the
• 20:55
  big
• 20:56
  day,
• 20:56
  the
• 20:56
  budget
• 20:57
  tends
• 20:57
  to
• 20:57
  go
• 20:57
  more
• 20:57
  and
• 20:57
  more
• 20:58
  out
• 20:58
  the
• 20:58
  window
• 20:58
  and
• 20:58
  they
• 20:59
  just
• 20:59
  start,
• 20:59
  you
• 20:59
  know,
• 21:00
  throwing,
• 21:00
  throwing
• 21:01
  money
• 21:01
  at
• 21:01
  it.
• 21:01
  So
• 21:01
  I
• 21:02
  think
• 21:02
  for
• 21:02
  a
• 21:02
  lot
• 21:02
  of
• 21:03
  venues,
• 21:04
  they're
• 21:04
  very
• 21:04
  fixated
• 21:05
  on
• 21:05
  kind
• 21:05
  of
• 21:06
  the
• 21:06
  initial
• 21:07
  price
• 21:07
  or
• 21:07
  the
• 21:08
  initial
• 21:08
  package
• 21:08
  that
• 21:08
  the
• 21:09
  couple
• 21:09
  have
• 21:09
  signed
• 21:09
  the
• 21:09
  contract
• 21:10
  on.
• 21:10
  And
• 21:10
  they're
• 21:10
  actually
• 21:11
  not
• 21:11
  necessarily
• 21:12
  thinking
• 21:12
  enough
• 21:12
  about
• 21:12
  upselling
• 21:13
  opportunities
• 21:14
  as
• 21:14
  the,
• 21:15
  you
• 21:15
  know,
• 21:15
  it
• 21:15
  could
• 21:15
  be
• 21:15
  12
• 21:16
  months
• 21:16
  between
• 21:17
  signing
• 21:17
  the
• 21:17
  contract
• 21:18
  and
• 21:18
  the
• 21:18
  wedding
• 21:18
  day.
• 21:19
  You
• 21:19
  know,
• 21:19
  there's
• 21:19
  a
• 21:19
  lot
• 21:19
  of
• 21:19
  opportunities
• 21:20
  there
• 21:20
  closer
• 21:21
  to
• 21:21
  the
• 21:21
  time
• 21:22
  to
• 21:22
  maybe
• 21:22
  upsell
• 21:23
  them
• 21:23
  to
• 21:23
  a
• 21:23
  higher
• 21:24
  package
• 21:24
  in
• 21:24
  a
• 21:25
  really
• 21:25
  nice
• 21:26
  value
• 21:27
  adding
• 21:27
  way,
• 21:27
  not
• 21:27
  in
• 21:28
  a
• 21:28
  smarmy,
• 21:29
  salesy
• 21:29
  way,
• 21:29
  because
• 21:29
  that
• 21:29
  was
• 21:30
  a
• 21:30
  big
• 21:30
  thing
• 21:30
  that
• 21:30
  came
• 21:31
  out
• 21:31
  from,
• 21:31
  from
• 21:31
  the
• 21:31
  survey
• 21:32
  as
• 21:32
  well,
• 21:32
  that
• 21:32
  people
• 21:32
  just
• 21:32
  didn't
• 21:33
  like
• 21:33
  pushy
• 21:33
  sales
• 21:34
  tactics
• 21:34
  or
• 21:35
  people
• 21:35
  that
• 21:35
  were
• 21:35
  like,
• 21:36
  you
• 21:36
  know,
• 21:36
  really
• 21:36
  too
• 21:37
  forceful.
• 21:37
  I
• 21:37
  suppose
• 21:38
  at
• 21:38
  that,
• 21:39
  at
• 21:39
  that
• 21:39
  decision
• 21:39
  stage,
• 21:40
  you
• 21:40
  know,
• 21:40
  get
• 21:41
  them
• 21:41
  locked
• 21:41
  in,
• 21:41
  there
• 21:42
  might
• 21:42
  be
• 21:42
  an
• 21:42
  opportunity
• 21:42
  to
• 21:43
  earn
• 21:43
  more
• 21:43
  from
• 21:43
  them
• 21:44
  down
• 21:44
  the
• 21:44
  line,
• 21:44
  I
• 21:44
  think.
• 21:45
  Ye,
• 21:45
  absolutely.
• 21:46
  I
• 21:46
  think
• 21:46
  it's
• 21:46
  interesting.
• 21:46
  And
• 21:47
  I
• 21:47
  think
• 21:47
  the
• 21:47
  other
• 21:47
  thing
• 21:47
  is
• 21:47
  that
• 21:48
  we
• 21:48
  have
• 21:48
  to
• 21:48
  realize
• 21:49
  that
• 21:49
  in
• 21:49
  2025,
• 21:50
  the
• 21:50
  marketing
• 21:51
  landscape
• 21:51
  looks
• 21:52
  very
• 21:52
  different.
• 21:52
  I've
• 21:52
  been
• 21:52
  talking
• 21:53
  a
• 21:53
  lot
• 21:53
  recently
• 21:53
  about
• 21:53
  how
• 21:54
  I
• 21:54
  think
• 21:54
  the
• 21:54
  marketing
• 21:55
  funnel's
• 21:55
  dead.
• 21:55
  We're
• 21:55
  living
• 21:56
  in
• 21:56
  the
• 21:56
  age
• 21:56
  of
• 21:56
  the
• 21:56
  marketing
• 21:57
  theme
• 21:57
  park.
• 21:57
  There's
• 21:57
  lights,
• 21:58
  there's
• 21:58
  sounds,
• 21:58
  there's
• 21:58
  Flashing
• 21:59
  noises.
• 21:59
  And
• 22:00
  so
• 22:00
  it's
• 22:00
  not
• 22:00
  anymore
• 22:01
  that
• 22:01
  I
• 22:01
  get
• 22:01
  engaged
• 22:02
  in
• 22:02
  my
• 22:02
  nice
• 22:02
  leafy
• 22:03
  village
• 22:03
  in
• 22:03
  Oxfordshire
• 22:04
  and
• 22:04
  then
• 22:05
  I
• 22:05
  go
• 22:05
  to
• 22:05
  the
• 22:05
  closest
• 22:06
  manor
• 22:06
  house
• 22:06
  wedding
• 22:07
  venue
• 22:07
  in
• 22:07
  Oxfordshire
• 22:08
  because
• 22:08
  it's
• 22:08
  close
• 22:08
  to
• 22:09
  me.
• 22:09
  And
• 22:09
  it's
• 22:09
  nice
• 22:09
  because
• 22:10
  I
• 22:10
  could
• 22:10
  go
• 22:10
  on
• 22:10
  TikTok
• 22:11
  and
• 22:11
  I
• 22:11
  can
• 22:11
  see
• 22:11
  manor
• 22:11
  house
• 22:12
  venues
• 22:12
  from
• 22:12
  across
• 22:13
  the
• 22:13
  entire
• 22:13
  world
• 22:14
  just
• 22:14
  by
• 22:14
  typing
• 22:15
  in
• 22:15
  a
• 22:15
  couple
• 22:15
  of
• 22:15
  things.
• 22:16
  And
• 22:16
  so
• 22:16
  I
• 22:17
  pick
• 22:17
  and
• 22:17
  choice.
• 22:18
  And
• 22:18
  so
• 22:18
  we
• 22:18
  can't
• 22:19
  rely
• 22:19
  on,
• 22:19
  oh,
• 22:19
  we've
• 22:20
  got
• 22:20
  people
• 22:20
  down
• 22:20
  the
• 22:20
  road,
• 22:20
  they'll
• 22:21
  just
• 22:21
  come
• 22:21
  through
• 22:21
  the
• 22:21
  door.
• 22:22
  We
• 22:22
  have
• 22:22
  to
• 22:22
  give
• 22:23
  people
• 22:23
  more
• 22:23
  to
• 22:23
  go
• 22:23
  on.
• 22:24
  And
• 22:24
  if
• 22:25
  we're
• 22:25
  not
• 22:25
  being
• 22:25
  transparent
• 22:26
  at
• 22:26
  price
• 22:26
  and
• 22:26
  they
• 22:27
  don't
• 22:27
  understand
• 22:28
  because
• 22:28
  why,
• 22:28
  why
• 22:28
  should
• 22:29
  they
• 22:29
  understand
• 22:29
  how
• 22:29
  much
• 22:29
  a
• 22:29
  wedding
• 22:30
  costs
• 22:30
  when
• 22:30
  they've
• 22:30
  never
• 22:30
  done
• 22:30
  it
• 22:31
  before?
• 22:31
  You
• 22:31
  will
• 22:32
  find
• 22:32
  that
• 22:32
  they
• 22:32
  either
• 22:32
  think
• 22:32
  you're
• 22:33
  too
• 22:33
  expensive
• 22:33
  when
• 22:34
  you're
• 22:34
  not,
• 22:34
  or
• 22:34
  they'll
• 22:35
  think
• 22:35
  that
• 22:35
  you're
• 22:35
  affordable
• 22:36
  when
• 22:36
  you're
• 22:36
  not.
• 22:36
  And
• 22:36
  so
• 22:37
  everyone's
• 22:37
  just
• 22:37
  wasting
• 22:37
  a
• 22:38
  lot
• 22:38
  of
• 22:38
  time.
• 22:38
  So
• 22:38
  absolutely
• 22:39
  price
• 22:39
  transparency
• 22:40
  key
• 22:41
  that's
• 22:41
  come
• 22:42
  out
• 22:42
  and
• 22:42
  I
• 22:42
  think
• 22:42
  it's
• 22:42
  a
• 22:42
  key
• 22:42
  thing
• 22:43
  that
• 22:43
  people
• 22:43
  need
• 22:43
  to
• 22:43
  be
• 22:43
  paying
• 22:43
  attention
• 22:44
  to.
• 22:44
  AI.
• 22:44
  I
• 22:45
  want
• 22:45
  to
• 22:45
  talk
• 22:45
  to
• 22:45
  you
• 22:45
  a
• 22:45
  little
• 22:45
  bit
• 22:45
  about
• 22:46
  AI
• 22:46
  because
• 22:46
  I
• 22:46
  think
• 22:46
  this
• 22:46
  is
• 22:47
  the
• 22:47
  first
• 22:47
  year
• 22:48
  that
• 22:48
  you've
• 22:48
  mention
• 22:49
  mentioned
• 22:49
  AI
• 22:50
  in
• 22:50
  your
• 22:50
  report.
• 22:51
  You
• 22:51
  obviously
• 22:51
  talked
• 22:52
  about
• 22:52
  using
• 22:52
  AI
• 22:52
  yourself
• 22:53
  in
• 22:54
  creating
• 22:54
  the
• 22:54
  report.
• 22:55
  What
• 22:55
  are
• 22:55
  we
• 22:55
  seeing
• 22:55
  from
• 22:56
  couples
• 22:56
  using
• 22:56
  it
• 22:56
  themselves?
• 22:57
  So
• 22:58
  they're
• 22:58
  using
• 22:59
  it
• 22:59
  to
• 22:59
  do
• 23:00
  things
• 23:00
  like,
• 23:00
  you
• 23:01
  know,
• 23:01
  get
• 23:01
  the
• 23:01
  wording
• 23:01
  for
• 23:01
  their
• 23:02
  invitations,
• 23:02
  you
• 23:03
  know,
• 23:03
  drafting
• 23:03
  the
• 23:04
  content
• 23:04
  for
• 23:04
  their
• 23:04
  wedding
• 23:05
  website
• 23:05
  if
• 23:05
  they're
• 23:06
  doing
• 23:06
  one
• 23:06
  of
• 23:06
  them,
• 23:07
  and
• 23:07
  they're
• 23:07
  also
• 23:08
  using
• 23:08
  it
• 23:08
  for
• 23:08
  budgeting.
• 23:09
  So
• 23:09
  they
• 23:09
  might,
• 23:10
  you
• 23:10
  know,
• 23:10
  ask
• 23:10
  ChatGPT
• 23:11
  for
• 23:12
  a
• 23:12
  sample
• 23:12
  wedding
• 23:13
  budget
• 23:13
  because
• 23:13
  again,
• 23:14
  just
• 23:14
  to
• 23:14
  pick
• 23:14
  up
• 23:15
  an
• 23:15
  earlier
• 23:15
  point
• 23:15
  that
• 23:15
  you
• 23:16
  made,
• 23:16
  you
• 23:16
  know,
• 23:16
  when
• 23:17
  couples
• 23:17
  are
• 23:17
  starting
• 23:17
  planning
• 23:18
  wedding,
• 23:18
  they
• 23:18
  have
• 23:19
  no
• 23:19
  idea
• 23:20
  how
• 23:20
  much
• 23:20
  wedding
• 23:21
  weddings
• 23:21
  cost.
• 23:21
  Like,
• 23:22
  ask
• 23:22
  an
• 23:22
  average
• 23:22
  person
• 23:23
  on
• 23:23
  the
• 23:23
  street,
• 23:23
  an
• 23:24
  average,
• 23:24
  you
• 23:24
  know,
• 23:25
  girl
• 23:25
  or
• 23:25
  guy
• 23:26
  in
• 23:26
  their
• 23:26
  mid
• 23:27
  to
• 23:27
  late
• 23:27
  20s,
• 23:28
  you
• 23:28
  know,
• 23:28
  how
• 23:28
  much
• 23:28
  does
• 23:28
  a
• 23:29
  wedding
• 23:29
  cake
• 23:29
  cost?
• 23:29
  How
• 23:30
  much
• 23:30
  does
• 23:30
  a
• 23:30
  wedding
• 23:30
  dress
• 23:30
  cost?
• 23:31
  How
• 23:31
  much
• 23:31
  does
• 23:31
  a
• 23:31
  wedding
• 23:31
  venue
• 23:32
  cost?
• 23:32
  They
• 23:32
  don't
• 23:33
  have
• 23:33
  a
• 23:33
  blue
• 23:33
  clue.
• 23:34
  They
• 23:34
  are
• 23:34
  completely
• 23:35
  in
• 23:35
  the
• 23:35
  dark.
• 23:36
  And
• 23:36
  often
• 23:36
  they're
• 23:36
  very
• 23:36
  shocked
• 23:37
  when
• 23:37
  they
• 23:37
  do
• 23:37
  find
• 23:38
  out.
• 23:38
  But
• 23:39
  they,
• 23:39
  so
• 23:39
  they
• 23:40
  will
• 23:40
  ask,
• 23:41
  you
• 23:41
  know,
• 23:42
  chatgpt
• 23:42
  for
• 23:43
  kind
• 23:43
  of
• 23:43
  sample
• 23:43
  budgets
• 23:44
  and
• 23:44
  then
• 23:44
  they
• 23:44
  can
• 23:44
  kind
• 23:45
  of
• 23:45
  work
• 23:45
  off
• 23:45
  that.
• 23:46
  You
• 23:46
  know,
• 23:46
  they
• 23:47
  might
• 23:47
  also
• 23:47
  ask
• 23:48
  for
• 23:48
  kind
• 23:48
  of
• 23:48
  a
• 23:48
  task
• 23:48
  list
• 23:49
  timeline,
• 23:50
  you
• 23:50
  know,
• 23:51
  again,
• 23:51
  things
• 23:51
  that
• 23:52
  people,
• 23:52
  you
• 23:52
  know,
• 23:52
  would
• 23:52
  have
• 23:53
  found
• 23:53
  in,
• 23:53
  in
• 23:54
  wedding
• 23:54
  blogs
• 23:55
  traditionally.
• 23:56
  They're
• 23:56
  starting
• 23:56
  to
• 23:56
  find
• 23:57
  that
• 23:57
  on
• 23:57
  ChatGPT
• 23:58
  now
• 23:58
  and
• 23:58
  ask
• 23:58
  at
• 23:59
  these
• 23:59
  kind
• 23:59
  of,
• 24:00
  you
• 24:00
  know,
• 24:00
  have
• 24:00
  these
• 24:00
  over
• 24:01
  and
• 24:01
  back
• 24:01
  questions,
• 24:02
  you
• 24:03
  know,
• 24:03
  with,
• 24:03
  with
• 24:03
  Chat
• 24:04
  GPT
• 24:04
  again,
• 24:05
  you
• 24:05
  know,
• 24:05
  they
• 24:05
  might
• 24:05
  ask
• 24:06
  it
• 24:06
  for
• 24:06
  inspiration.
• 24:07
  You
• 24:07
  know,
• 24:07
  Search
• 24:07
  GPT
• 24:08
  is
• 24:08
  really
• 24:08
  up
• 24:09
  and
• 24:09
  coming
• 24:09
  now
• 24:09
  as
• 24:09
  well
• 24:10
  and
• 24:10
  we're
• 24:11
  starting
• 24:11
  to
• 24:11
  talk
• 24:11
  to
• 24:11
  our
• 24:11
  venues
• 24:12
  about,
• 24:12
  you
• 24:12
  know,
• 24:12
  making
• 24:13
  themselves
• 24:13
  findable
• 24:14
  on,
• 24:14
  on
• 24:14
  Search
• 24:15
  GPT
• 24:15
  and
• 24:16
  to
• 24:16
  give
• 24:16
  people
• 24:17
  inspiration
• 24:17
  because,
• 24:18
  you
• 24:18
  know,
• 24:18
  they
• 24:18
  might
• 24:19
  not,
• 24:19
  they
• 24:19
  might
• 24:19
  not
• 24:20
  want,
• 24:20
  you
• 24:20
  know,
• 24:20
  to
• 24:20
  your
• 24:20
  earlier
• 24:21
  point,
• 24:21
  you
• 24:21
  know,
• 24:21
  the
• 24:21
  manor
• 24:22
  house
• 24:22
  in
• 24:22
  Oxfordshire,
• 24:23
  if
• 24:23
  they're
• 24:23
  from
• 24:23
  Oxfordshire,
• 24:24
  you
• 24:24
  know,
• 24:24
  they're
• 24:24
  looking
• 24:24
  for
• 24:24
  something
• 24:25
  a
• 24:25
  little
• 24:25
  bit
• 24:26
  more
• 24:26
  elevated,
• 24:27
  looking
• 24:27
  for
• 24:27
  that
• 24:27
  inspiration.
• 24:28
  So
• 24:28
  they
• 24:28
  are,
• 24:29
  you
• 24:29
  know,
• 24:29
  typing
• 24:29
  in
• 24:30
  these
• 24:30
  hashtags
• 24:30
  and
• 24:31
  you
• 24:31
  know,
• 24:31
  searching
• 24:31
  either
• 24:32
  on
• 24:32
  social
• 24:32
  media
• 24:33
  or
• 24:33
  asking
• 24:34
  and
• 24:35
  asking
• 24:35
  AI
• 24:35
  for
• 24:36
  ideas.
• 24:37
  You
• 24:37
  know,
• 24:37
  again,
• 24:38
  we've,
• 24:38
  we've,
• 24:39
  we've
• 24:39
  been
• 24:39
  in
• 24:39
  this
• 24:39
  industry
• 24:40
  long
• 24:40
  enough,
• 24:40
  Beckett,
• 24:40
  to
• 24:41
  know
• 24:41
  that,
• 24:41
  you
• 24:41
  know,
• 24:42
  trends
• 24:42
  do
• 24:42
  change
• 24:43
  over
• 24:43
  time.
• 24:43
  But
• 24:43
  a
• 24:43
  lot
• 24:44
  of
• 24:44
  kind
• 24:44
  of
• 24:45
  the
• 24:45
  way
• 24:45
  couples
• 24:46
  and
• 24:46
  the
• 24:46
  things
• 24:46
  that
• 24:47
  they
• 24:47
  want
• 24:47
  are
• 24:48
  very
• 24:48
  similar
• 24:48
  in
• 24:48
  terms
• 24:48
  of
• 24:49
  like
• 24:49
  most
• 24:49
  couples
• 24:49
  say,
• 24:50
  well,
• 24:50
  we
• 24:50
  want
• 24:50
  something
• 24:51
  different
• 24:51
  to
• 24:51
  what
• 24:51
  our
• 24:52
  friends
• 24:52
  had.
• 24:52
  Now,
• 24:53
  you
• 24:53
  know,
• 24:53
  90%
• 24:54
  of
• 24:54
  weddings
• 24:54
  follow
• 24:54
  the
• 24:55
  same
• 24:55
  format,
• 24:56
  you
• 24:56
  know,
• 24:56
  but
• 24:57
  people
• 24:57
  do
• 24:57
  start
• 24:57
  thinking
• 24:58
  they
• 24:58
  want
• 24:58
  something
• 24:58
  really
• 24:59
  different
• 24:59
  and
• 25:00
  you
• 25:00
  know,
• 25:00
  they're
• 25:00
  using
• 25:01
  things
• 25:01
  like
• 25:01
  social
• 25:02
  media
• 25:02
  and
• 25:02
  AI
• 25:03
  to
• 25:03
  get
• 25:03
  that
• 25:03
  inspiration.
• 25:04
  Yeah.
• 25:05
  And
• 25:05
  I
• 25:05
  think
• 25:05
  the
• 25:05
  other
• 25:06
  thing
• 25:06
  is
• 25:06
  we
• 25:06
  don't
• 25:06
  need
• 25:06
  to
• 25:06
  panic
• 25:07
  about
• 25:07
  it
• 25:07
  because
• 25:08
  it
• 25:08
  is
• 25:08
  coming,
• 25:08
  but
• 25:08
  it
• 25:09
  is
• 25:09
  still
• 25:09
  quite
• 25:09
  small.
• 25:10
  I
• 25:10
  think
• 25:10
  sometimes
• 25:11
  we
• 25:11
  can
• 25:11
  get
• 25:11
  in
• 25:11
  our
• 25:11
  head
• 25:11
  about
• 25:12
  it
• 25:12
  and
• 25:12
  think,
• 25:12
  ah,
• 25:12
  everyone's
• 25:13
  now
• 25:13
  using
• 25:13
  AI
• 25:14
  to
• 25:14
  search
• 25:14
  for
• 25:14
  things.
• 25:15
  And
• 25:15
  again,
• 25:15
  this
• 25:15
  is
• 25:16
  where
• 25:16
  the
• 25:16
  survey
• 25:16
  is
• 25:16
  helpful
• 25:16
  because
• 25:17
  you
• 25:17
  said
• 25:17
  only
• 25:17
  6%
• 25:18
  percent
• 25:18
  are
• 25:19
  saying
• 25:19
  that
• 25:19
  they're
• 25:19
  using
• 25:19
  it
• 25:19
  at
• 25:19
  the
• 25:20
  moment.
• 25:20
  So
• 25:20
  it's
• 25:20
  quite
• 25:20
  a
• 25:20
  small
• 25:20
  percentage.
• 25:21
  But
• 25:21
  I
• 25:21
  believe
• 25:22
  when
• 25:22
  we
• 25:22
  look
• 25:22
  at
• 25:22
  next
• 25:22
  year's
• 25:22
  report,
• 25:23
  a
• 25:23
  bit
• 25:23
  like
• 25:23
  tick
• 25:23
  tock,
• 25:24
  each
• 25:24
  year
• 25:24
  we're
• 25:24
  going
• 25:25
  to
• 25:25
  see
• 25:25
  that
• 25:25
  stat
• 25:26
  go
• 25:26
  up.
• 25:26
  So
• 25:26
  it
• 25:26
  is
• 25:27
  important
• 25:27
  now
• 25:27
  you
• 25:27
  can
• 25:27
  be
• 25:28
  an
• 25:28
  early
• 25:28
  adopter
• 25:28
  of
• 25:28
  this
• 25:28
  and
• 25:29
  understand
• 25:29
  it
• 25:29
  now.
• 25:30
  So
• 25:31
  thinking
• 25:31
  about,
• 25:31
  okay,
• 25:32
  well
• 25:32
  how
• 25:32
  does
• 25:32
  this
• 25:33
  impact
• 25:33
  my
• 25:33
  business
• 25:34
  and
• 25:34
  how
• 25:34
  can
• 25:34
  I
• 25:35
  upskill
• 25:35
  myself?
• 25:36
  So
• 25:36
  I
• 25:36
  don't
• 25:36
  think
• 25:36
  it's
• 25:37
  something
• 25:37
  to
• 25:37
  panic
• 25:37
  about,
• 25:37
  but
• 25:37
  I
• 25:38
  do
• 25:38
  think
• 25:38
  it's
• 25:38
  something
• 25:38
  we
• 25:38
  need
• 25:38
  to
• 25:39
  pay
• 25:39
  attention
• 25:39
  to.
• 25:39
  And
• 25:39
  again,
• 25:40
  I've
• 25:40
  been
• 25:40
  talking
• 25:40
  about
• 25:40
  at
• 25:40
  the
• 25:40
  beginning
• 25:41
  of
• 25:41
  this
• 25:41
  year
• 25:41
  because
• 25:42
  a
• 25:42
  couple
• 25:42
  of
• 25:43
  people
• 25:43
  have
• 25:43
  said
• 25:43
  firsthand
• 25:44
  to
• 25:44
  me,
• 25:44
  my
• 25:44
  couples
• 25:45
  found
• 25:46
  me
• 25:46
  via
• 25:46
  ChatGPT
• 25:47
  because
• 25:48
  the
• 25:48
  next
• 25:48
  generation
• 25:49
  are
• 25:49
  searching
• 25:50
  ChatGPT
• 25:51
  or
• 25:52
  ideas
• 25:52
  tell
• 25:53
  me
• 25:53
  a
• 25:53
  wedding
• 25:53
  venue
• 25:54
  that's
• 25:54
  sustainable
• 25:55
  is
• 25:55
  within
• 25:55
  25
• 25:56
  miles
• 25:56
  of
• 25:56
  my
• 25:57
  house,
• 25:57
  has
• 25:57
  got
• 25:57
  50
• 25:58
  acres
• 25:58
  of
• 25:58
  ground
• 25:59
  because
• 25:59
  you
• 25:59
  can
• 25:59
  give
• 25:59
  it
• 25:59
  so
• 25:59
  many
• 26:00
  search
• 26:01
  terms
• 26:01
  and
• 26:01
  it
• 26:01
  will
• 26:02
  come
• 26:02
  back.
• 26:02
  But
• 26:02
  what's
• 26:02
  interesting
• 26:03
  is
• 26:03
  because
• 26:03
  a
• 26:03
  lot
• 26:03
  of
• 26:03
  people
• 26:03
  are
• 26:04
  using
• 26:04
  old
• 26:04
  versions
• 26:05
  of
• 26:05
  ChatGPT
• 26:06
  is
• 26:06
  it's
• 26:06
  actually
• 26:06
  at
• 26:06
  the
• 26:07
  moment
• 26:07
  favoring
• 26:08
  older
• 26:09
  content.
• 26:10
  So
• 26:10
  old
• 26:10
  blog
• 26:10
  posts
• 26:11
  are
• 26:11
  being
• 26:11
  favored,
• 26:12
  old
• 26:12
  websites
• 26:12
  are
• 26:12
  being
• 26:13
  favored
• 26:13
  because
• 26:13
  if
• 26:14
  people
• 26:14
  are
• 26:14
  just
• 26:14
  using
• 26:14
  the
• 26:14
  free
• 26:15
  version
• 26:15
  of
• 26:15
  chat,
• 26:15
  GPT
• 26:16
  is
• 26:16
  not
• 26:16
  necessarily
• 26:17
  up
• 26:17
  to
• 26:17
  date.
• 26:18
  So
• 26:18
  I
• 26:18
  do
• 26:18
  think
• 26:19
  it's
• 26:19
  an
• 26:19
  interesting
• 26:19
  time.
• 26:20
  It
• 26:20
  could
• 26:20
  be
• 26:20
  whole
• 26:20
  podcast
• 26:21
  episode
• 26:21
  in
• 26:21
  itself,
• 26:22
  but
• 26:22
  I
• 26:22
  do
• 26:22
  think
• 26:23
  we
• 26:23
  need
• 26:23
  to
• 26:23
  notice
• 26:24
  that
• 26:24
  it
• 26:24
  is
• 26:24
  making
• 26:25
  an
• 26:25
  appearance
• 26:25
  and
• 26:25
  it
• 26:26
  has
• 26:26
  made
• 26:26
  an
• 26:26
  appearance
• 26:26
  on
• 26:27
  your
• 26:27
  report
• 26:27
  for
• 26:27
  the
• 26:27
  first
• 26:27
  time.
• 26:28
  Yes.
• 26:28
  And
• 26:28
  as
• 26:29
  you
• 26:29
  said
• 26:29
  that
• 26:30
  it's
• 26:30
  6%
• 26:30
  this
• 26:31
  year,
• 26:31
  which
• 26:31
  I
• 26:32
  think
• 26:32
  was
• 26:32
  a
• 26:33
  relatively
• 26:33
  high
• 26:33
  percentage
• 26:34
  for
• 26:34
  the
• 26:34
  first
• 26:34
  time
• 26:35
  we
• 26:35
  ever
• 26:35
  asked
• 26:35
  this.
• 26:35
  I
• 26:36
  mean,
• 26:36
  you
• 26:36
  know,
• 26:36
  my
• 26:37
  God,
• 26:37
  18
• 26:37
  months
• 26:37
  ago
• 26:38
  was
• 26:38
  people
• 26:38
  that
• 26:39
  chatgpt
• 26:40
  like
• 26:40
  that
• 26:40
  phrase
• 26:41
  wasn't
• 26:41
  even
• 26:41
  in
• 26:41
  the
• 26:42
  common
• 26:42
  lexicon
• 26:43
  of
• 26:43
  people,
• 26:43
  you
• 26:44
  know.
• 26:44
  So
• 26:44
  6%
• 26:45
  is
• 26:45
  quite
• 26:46
  high
• 26:46
  for
• 26:46
  the
• 26:46
  first,
• 26:47
  for
• 26:47
  the
• 26:47
  first
• 26:47
  year
• 26:47
  of
• 26:47
  this
• 26:48
  making
• 26:48
  our
• 26:48
  report,
• 26:49
  it
• 26:49
  will
• 26:50
  definitely
• 26:50
  increase
• 26:51
  next
• 26:51
  year
• 26:51
  and
• 26:51
  the
• 26:52
  year
• 26:52
  after
• 26:52
  that.
• 26:52
  So
• 26:53
  as
• 26:53
  you
• 26:53
  said,
• 26:53
  if
• 26:53
  people
• 26:53
  are
• 26:54
  early
• 26:54
  adopters,
• 26:54
  then
• 26:55
  just
• 26:55
  to
• 26:55
  be
• 26:55
  aware
• 26:56
  of
• 26:56
  it,
• 26:56
  you
• 26:56
  know.
• 26:56
  Now
• 26:57
  the
• 26:57
  other
• 26:57
  thing
• 26:57
  that's
• 26:57
  appeared
• 26:58
  on
• 26:58
  your
• 26:58
  report,
• 26:59
  I
• 26:59
  think
• 26:59
  for
• 26:59
  the
• 26:59
  first
• 26:59
  time
• 27:00
  this
• 27:00
  year
• 27:00
  that
• 27:00
  I've
• 27:00
  also
• 27:00
  been
• 27:01
  talking
• 27:01
  about
• 27:01
  a
• 27:01
  lot
• 27:01
  this
• 27:01
  year
• 27:02
  was
• 27:02
  WhatsApp.
• 27:03
  I
• 27:03
  said
• 27:03
  that
• 27:03
  I
• 27:03
  think
• 27:04
  WhatsApp
• 27:04
  is
• 27:04
  going
• 27:04
  to
• 27:04
  get
• 27:05
  bigger
• 27:05
  and
• 27:05
  bigger.
• 27:06
  I
• 27:06
  think
• 27:06
  people
• 27:06
  are
• 27:07
  really
• 27:07
  favoring
• 27:07
  it
• 27:07
  as
• 27:08
  a
• 27:08
  method
• 27:08
  of
• 27:08
  communication.
• 27:09
  And
• 27:09
  that
• 27:10
  did
• 27:10
  come
• 27:10
  out
• 27:10
  a
• 27:10
  little
• 27:10
  bit
• 27:10
  in
• 27:11
  the
• 27:11
  report
• 27:11
  as
• 27:11
  well,
• 27:11
  didn't
• 27:11
  it?
• 27:12
  Yeah,
• 27:12
  it
• 27:12
  did.
• 27:13
  And
• 27:13
  again,
• 27:13
  we're
• 27:14
  just
• 27:14
  seeing
• 27:15
  the
• 27:15
  rise
• 27:16
  and
• 27:16
  rise
• 27:16
  of,
• 27:17
  I
• 27:17
  mean,
• 27:17
  I
• 27:18
  suppose
• 27:18
  technically
• 27:18
  WhatsApp
• 27:19
  is
• 27:19
  a
• 27:19
  social
• 27:19
  media
• 27:20
  platform,
• 27:20
  even
• 27:20
  though
• 27:20
  I
• 27:20
  think,
• 27:20
  I
• 27:20
  think
• 27:21
  most
• 27:21
  of
• 27:21
  us
• 27:21
  think
• 27:21
  of
• 27:21
  it
• 27:21
  as
• 27:22
  a
• 27:22
  messaging
• 27:23
  platform
• 27:23
  more
• 27:23
  than
• 27:24
  social
• 27:24
  media.
• 27:24
  But,
• 27:25
  you
• 27:25
  know,
• 27:26
  certainly
• 27:26
  it's
• 27:26
  on
• 27:27
  the
• 27:27
  rise
• 27:27
  and
• 27:28
  couples
• 27:29
  are
• 27:29
  more
• 27:29
  accepting
• 27:30
  of
• 27:31
  businesses
• 27:31
  communicating
• 27:32
  with
• 27:32
  them
• 27:32
  via
• 27:33
  WhatsApp
• 27:33
  now
• 27:34
  and
• 27:34
  this
• 27:35
  type
• 27:35
  of
• 27:35
  like
• 27:35
  over
• 27:36
  and
• 27:36
  back
• 27:36
  communication
• 27:37
  again,
• 27:37
  we
• 27:38
  see
• 27:38
  it
• 27:38
  in
• 27:38
  other
• 27:39
  businesses,
• 27:40
  right.
• 27:40
  You
• 27:40
  know,
• 27:41
  you
• 27:41
  can,
• 27:41
  if
• 27:41
  you
• 27:41
  go
• 27:42
  on
• 27:42
  some
• 27:43
  Instagram
• 27:44
  pages
• 27:44
  that
• 27:45
  are
• 27:45
  selling
• 27:45
  things,
• 27:46
  you
• 27:46
  know,
• 27:46
  very
• 27:46
  small
• 27:47
  brands
• 27:47
  that
• 27:47
  are
• 27:47
  maybe
• 27:48
  selling,
• 27:48
  you
• 27:48
  know,
• 27:49
  handbags
• 27:49
  or
• 27:49
  shoes
• 27:50
  or
• 27:50
  like
• 27:50
  small,
• 27:50
  small
• 27:51
  that
• 27:51
  they
• 27:51
  don't
• 27:51
  have
• 27:52
  a
• 27:52
  full
• 27:52
  online
• 27:52
  shop.
• 27:53
  You're
• 27:53
  communicating
• 27:54
  with
• 27:54
  them
• 27:54
  one
• 27:54
  WhatsApp
• 27:55
  to
• 27:55
  buy
• 27:55
  the,
• 27:55
  to
• 27:56
  buy
• 27:56
  the
• 27:56
  item.
• 27:56
  I've
• 27:57
  done
• 27:57
  that,
• 27:58
  you
• 27:58
  know,
• 27:58
  for,
• 27:58
  for
• 27:58
  those
• 27:59
  very
• 27:59
  small
• 27:59
  sellers.
• 28:00
  And
• 28:01
  we're
• 28:01
  seeing
• 28:01
  it
• 28:02
  with,
• 28:02
  communicating
• 28:02
  with
• 28:03
  other
• 28:03
  service
• 28:04
  providers,
• 28:04
  you
• 28:05
  know,
• 28:05
  our
• 28:05
  hairdressers,
• 28:06
  our
• 28:06
  dentists,
• 28:07
  our
• 28:07
  nail
• 28:08
  technicians,
• 28:08
  you
• 28:09
  know,
• 28:09
  they're
• 28:09
  communicating
• 28:09
  with
• 28:10
  us
• 28:10
  on
• 28:10
  WhatsApp
• 28:10
  or
• 28:11
  text
• 28:11
  message.
• 28:11
  So
• 28:12
  it
• 28:12
  has
• 28:12
  become,
• 28:13
  you
• 28:13
  know,
• 28:14
  previously,
• 28:15
  you
• 28:15
  know,
• 28:15
  five
• 28:16
  plus
• 28:16
  years
• 28:16
  ago,
• 28:17
  you
• 28:17
  know,
• 28:17
  WhatsApp
• 28:18
  and
• 28:18
  text
• 28:18
  message
• 28:19
  very
• 28:19
  much
• 28:19
  would
• 28:19
  have
• 28:20
  been
• 28:20
  reserved
• 28:20
  for
• 28:20
  our
• 28:21
  friends
• 28:22
  and
• 28:22
  our
• 28:22
  family.
• 28:23
  And
• 28:23
  whereas
• 28:23
  now
• 28:24
  it
• 28:24
  has
• 28:24
  definitely
• 28:25
  become
• 28:25
  a
• 28:25
  lot
• 28:25
  more
• 28:25
  ubiquitous
• 28:26
  in
• 28:26
  the
• 28:26
  business
• 28:27
  world.
• 28:27
  You
• 28:27
  know,
• 28:28
  two
• 28:28
  factor
• 28:28
  authentication,
• 28:29
  all
• 28:29
  that
• 28:30
  brought
• 28:30
  that
• 28:30
  in.
• 28:30
  You
• 28:30
  know,
• 28:30
  I
• 28:30
  have
• 28:31
  WhatsApps
• 28:31
  now
• 28:31
  from
• 28:32
  Yahoo
• 28:32
  and
• 28:33
  Google
• 28:33
  and
• 28:35
  different
• 28:35
  things
• 28:35
  like
• 28:36
  for
• 28:36
  these
• 28:36
  six
• 28:36
  digit
• 28:37
  codes.
• 28:37
  So
• 28:37
  we've
• 28:37
  become
• 28:38
  more
• 28:38
  accepting
• 28:39
  of
• 28:39
  those
• 28:39
  businesses
• 28:40
  being
• 28:40
  in
• 28:41
  our
• 28:41
  WhatsApp.
• 28:42
  And
• 28:42
  as
• 28:43
  a
• 28:43
  result,
• 28:43
  you
• 28:43
  know,
• 28:43
  it's
• 28:44
  of
• 28:44
  course
• 28:44
  that's
• 28:44
  going
• 28:44
  to
• 28:44
  flow
• 28:45
  into
• 28:45
  the,
• 28:45
  to
• 28:45
  the
• 28:46
  wedding
• 28:46
  world
• 28:46
  as
• 28:46
  well.
• 28:47
  And
• 28:47
  with
• 28:47
  wedding
• 28:47
  businesses,
• 28:48
  I
• 28:48
  think
• 28:48
  it'll.
• 28:48
  Be
• 28:48
  interesting
• 28:49
  as
• 28:49
  well
• 28:49
  to
• 28:49
  watch
• 28:50
  again
• 28:50
  the
• 28:50
  rise
• 28:51
  of
• 28:51
  it
• 28:51
  over
• 28:51
  the
• 28:51
  next
• 28:51
  couple
• 28:52
  of
• 28:52
  years
• 28:52
  because
• 28:52
  I've
• 28:52
  been
• 28:52
  having
• 28:53
  conversations
• 28:53
  with
• 28:54
  people
• 28:54
  in
• 28:54
  their
• 28:54
  early
• 28:55
  twenties
• 28:55
  who
• 28:55
  say
• 28:55
  things
• 28:55
  to
• 28:56
  me
• 28:56
  like,
• 28:56
  I
• 28:57
  don't
• 28:57
  even
• 28:57
  check
• 28:57
  my
• 28:57
  emails,
• 28:58
  I
• 28:58
  don't
• 28:58
  do
• 28:59
  anything
• 28:59
  on
• 28:59
  email.
• 29:00
  And
• 29:00
  I
• 29:00
  think
• 29:00
  it'll
• 29:00
  be
• 29:00
  interesting
• 29:01
  to
• 29:01
  see
• 29:01
  over
• 29:01
  the
• 29:02
  next
• 29:02
  decade
• 29:02
  where
• 29:02
  the
• 29:02
  email
• 29:03
  starts
• 29:03
  to
• 29:03
  go
• 29:04
  down
• 29:04
  as
• 29:05
  some
• 29:05
  of
• 29:05
  these
• 29:05
  instant
• 29:05
  messaging
• 29:06
  things
• 29:06
  come
• 29:07
  up.
• 29:07
  And
• 29:07
  I
• 29:07
  think
• 29:07
  that
• 29:07
  can
• 29:07
  be
• 29:08
  quite
• 29:08
  terrifying
• 29:08
  for
• 29:09
  us
• 29:09
  as
• 29:09
  business
• 29:10
  owners
• 29:10
  to
• 29:10
  think
• 29:10
  about.
• 29:11
  I
• 29:11
  think
• 29:11
  it's
• 29:11
  also
• 29:12
  an
• 29:12
  interesting
• 29:13
  one
• 29:13
  for
• 29:13
  people
• 29:13
  like
• 29:13
  you
• 29:14
  with
• 29:14
  these
• 29:14
  CRM
• 29:15
  systems
• 29:15
  because
• 29:15
  I
• 29:15
  think
• 29:16
  people
• 29:16
  will
• 29:16
  very
• 29:16
  soon
• 29:17
  be
• 29:17
  crying
• 29:17
  out
• 29:18
  and
• 29:18
  maybe
• 29:18
  it
• 29:18
  already
• 29:18
  exists.
• 29:19
  Maybe
• 29:19
  you
• 29:19
  can
• 29:19
  tell
• 29:19
  me
• 29:20
  more
• 29:20
  for
• 29:20
  a
• 29:21
  CRM
• 29:21
  that
• 29:21
  does
• 29:22
  also
• 29:22
  let
• 29:22
  them
• 29:22
  integrate
• 29:23
  WhatsApp
• 29:23
  into
• 29:24
  it
• 29:24
  as
• 29:24
  part
• 29:24
  of
• 29:24
  their
• 29:25
  follow
• 29:25
  up
• 29:25
  process
• 29:26
  and
• 29:26
  part
• 29:26
  of
• 29:26
  their
• 29:26
  buying
• 29:27
  process
• 29:27
  because
• 29:27
  I
• 29:27
  think
• 29:28
  that's
• 29:28
  the
• 29:28
  way
• 29:28
  people
• 29:29
  are
• 29:29
  going.
• 29:29
  Actually
• 29:29
  I
• 29:29
  had
• 29:30
  a
• 29:30
  training
• 29:30
  session
• 29:30
  this
• 29:30
  week
• 29:30
  with
• 29:31
  a
• 29:31
  venue
• 29:31
  who
• 29:31
  asked
• 29:32
  me
• 29:32
  can
• 29:33
  we
• 29:33
  automate
• 29:33
  WhatsApp
• 29:34
  messages
• 29:34
  as
• 29:34
  part
• 29:34
  of
• 29:34
  a
• 29:35
  CRM?
• 29:35
  And
• 29:35
  I
• 29:35
  was
• 29:36
  like,
• 29:36
  I
• 29:36
  don't
• 29:36
  know
• 29:37
  if
• 29:37
  you
• 29:37
  can
• 29:37
  yet,
• 29:37
  but
• 29:38
  I
• 29:38
  think
• 29:38
  it
• 29:38
  will
• 29:38
  come
• 29:39
  soon.
• 29:39
  So
• 29:40
  maybe
• 29:40
  it's
• 29:40
  something
• 29:40
  to
• 29:40
  come
• 29:41
  soon
• 29:41
  from
• 29:41
  you.
• 29:42
  Yeah,
• 29:42
  absolutely.
• 29:42
  We're
• 29:43
  literally,
• 29:43
  it's
• 29:43
  on
• 29:44
  our
• 29:44
  development
• 29:44
  roadmap
• 29:44
  this
• 29:45
  year
• 29:45
  to
• 29:45
  build
• 29:45
  that
• 29:46
  into
• 29:46
  Wed
• 29:46
  Pro.
• 29:46
  So
• 29:47
  we're
• 29:47
  really
• 29:47
  excited
• 29:47
  about
• 29:48
  that.
• 29:48
  We
• 29:48
  already
• 29:48
  have,
• 29:49
  you
• 29:49
  know,
• 29:49
  email
• 29:50
  nurture
• 29:50
  sequences,
• 29:51
  we
• 29:51
  call
• 29:51
  them
• 29:51
  wed
• 29:52
  mails.
• 29:53
  But
• 29:53
  we're
• 29:53
  building
• 29:54
  in
• 29:54
  WhatsApp
• 29:55
  and
• 29:55
  text
• 29:55
  messaging
• 29:56
  as
• 29:56
  well
• 29:56
  this
• 29:56
  year.
• 29:56
  So
• 29:57
  we're
• 29:57
  really
• 29:57
  excited
• 29:58
  about
• 29:58
  that
• 29:58
  because
• 29:58
  as
• 29:59
  you
• 29:59
  said,
• 29:59
  I
• 29:59
  just
• 29:59
  see
• 30:00
  it
• 30:00
  growing.
• 30:01
  You
• 30:01
  know,
• 30:02
  the,
• 30:02
  and
• 30:03
  we
• 30:03
  do
• 30:04
  what
• 30:04
  you
• 30:05
  said
• 30:05
  about
• 30:05
  couples,
• 30:05
  you
• 30:06
  know,
• 30:06
  maybe,
• 30:06
  oh,
• 30:06
  I
• 30:06
  don't,
• 30:07
  I
• 30:07
  don't
• 30:07
  check
• 30:07
  my
• 30:07
  emails
• 30:08
  anymore.
• 30:08
  Certain
• 30:08
  younger
• 30:09
  people,
• 30:09
  we
• 30:09
  do
• 30:10
  see
• 30:10
  couples
• 30:10
  setting
• 30:10
  up
• 30:11
  dedicated
• 30:12
  wedding
• 30:12
  email
• 30:12
  addresses
• 30:13
  just
• 30:13
  for
• 30:13
  their
• 30:14
  wedding
• 30:14
  communication
• 30:15
  because
• 30:15
  their
• 30:15
  own
• 30:16
  inbox
• 30:16
  boxes
• 30:16
  are
• 30:17
  so
• 30:17
  busy.
• 30:17
  And
• 30:18
  I
• 30:18
  definitely
• 30:18
  find
• 30:19
  that
• 30:19
  with
• 30:19
  my
• 30:19
  own
• 30:19
  personal
• 30:20
  Gmail,
• 30:20
  like
• 30:21
  it's
• 30:21
  just,
• 30:22
  it's
• 30:22
  just
• 30:22
  overwhelming
• 30:23
  because
• 30:24
  of,
• 30:24
  you
• 30:24
  know,
• 30:24
  years
• 30:24
  of
• 30:25
  subscribing
• 30:25
  to
• 30:25
  different
• 30:26
  newsletters
• 30:26
  and
• 30:26
  your
• 30:26
  online
• 30:27
  shopping
• 30:27
  is
• 30:27
  mixed
• 30:27
  in
• 30:27
  with
• 30:28
  Messages
• 30:28
  from
• 30:28
  the
• 30:28
  kids
• 30:29
  school
• 30:29
  is
• 30:29
  mixed
• 30:30
  in
• 30:30
  with,
• 30:30
  you
• 30:30
  know,
• 30:31
  all
• 30:31
  sorts
• 30:31
  of
• 30:31
  things.
• 30:32
  So
• 30:32
  I,
• 30:33
  that's
• 30:33
  where
• 30:33
  they're
• 30:34
  using
• 30:34
  email
• 30:34
  with
• 30:34
  those
• 30:35
  dedicated
• 30:36
  couple,
• 30:36
  you
• 30:36
  know,
• 30:37
  wedding
• 30:37
  email
• 30:37
  addresses.
• 30:38
  And,
• 30:39
  and
• 30:39
  I
• 30:39
  think
• 30:39
  one
• 30:39
  of
• 30:39
  the
• 30:40
  reasons
• 30:40
  why
• 30:40
  they
• 30:40
  like
• 30:40
  it
• 30:41
  is
• 30:41
  because
• 30:41
  nowadays
• 30:42
  I
• 30:42
  think
• 30:42
  we're
• 30:42
  all,
• 30:43
  you
• 30:43
  know,
• 30:43
  forgetful.
• 30:44
  We
• 30:44
  have
• 30:44
  the
• 30:45
  attention
• 30:45
  span
• 30:45
  of
• 30:46
  a
• 30:46
  fruit
• 30:46
  fly.
• 30:47
  So
• 30:47
  people
• 30:47
  like
• 30:47
  that
• 30:48
  rich
• 30:48
  written
• 30:48
  record
• 30:49
  of
• 30:49
  like
• 30:49
  what
• 30:49
  was
• 30:49
  actually
• 30:50
  agreed
• 30:51
  just
• 30:51
  to
• 30:51
  keep,
• 30:52
  to
• 30:52
  keep
• 30:52
  them
• 30:53
  on
• 30:53
  track
• 30:54
  I
• 30:54
  guess
• 30:54
  themselves
• 30:55
  or
• 30:55
  just
• 30:55
  that
• 30:55
  there
• 30:55
  is
• 30:56
  that
• 30:56
  that
• 30:56
  written
• 30:56
  record.
• 30:57
  But
• 30:58
  people
• 30:58
  still
• 30:59
  do
• 30:59
  want
• 30:59
  to
• 30:59
  feel
• 30:59
  like
• 30:59
  they're
• 31:00
  communicating
• 31:00
  with
• 31:00
  a
• 31:00
  real
• 31:01
  person.
• 31:01
  So
• 31:01
  I
• 31:01
  think,
• 31:01
  you
• 31:02
  know,
• 31:02
  WhatsApp
• 31:02
  is
• 31:02
  a
• 31:02
  really
• 31:02
  lovely
• 31:03
  way
• 31:03
  to
• 31:03
  do
• 31:03
  that.
• 31:04
  I
• 31:04
  also
• 31:04
  think
• 31:05
  it's
• 31:05
  a
• 31:05
  lovely
• 31:05
  way
• 31:06
  to
• 31:06
  communicate
• 31:07
  with
• 31:07
  couples
• 31:07
  between
• 31:08
  the
• 31:08
  wedding
• 31:08
  and
• 31:09
  the
• 31:09
  big
• 31:09
  day.
• 31:09
  Right.
• 31:10
  And
• 31:10
  particularly
• 31:11
  for
• 31:11
  upselling.
• 31:12
  I
• 31:12
  think
• 31:12
  this
• 31:12
  is
• 31:13
  like
• 31:13
  to
• 31:13
  me
• 31:13
  it's
• 31:14
  a
• 31:14
  no
• 31:14
  brainer.
• 31:14
  If
• 31:15
  I
• 31:15
  was
• 31:15
  running
• 31:15
  a
• 31:15
  venue
• 31:16
  and
• 31:16
  I
• 31:17
  had
• 31:17
  a
• 31:17
  nice
• 31:17
  relationship
• 31:17
  with
• 31:18
  a
• 31:18
  couple
• 31:18
  and
• 31:18
  I
• 31:18
  was
• 31:19
  like
• 31:19
  trying
• 31:19
  to
• 31:19
  get
• 31:19
  them
• 31:20
  to
• 31:20
  higher
• 31:20
  package
• 31:20
  or
• 31:21
  trying
• 31:21
  to
• 31:21
  get
• 31:21
  them
• 31:22
  to
• 31:22
  add
• 31:22
  on
• 31:22
  something,
• 31:23
  you
• 31:23
  know,
• 31:23
  taking
• 31:24
  a
• 31:24
  photo
• 31:24
  of
• 31:24
  something
• 31:25
  that
• 31:25
  maybe
• 31:25
  another
• 31:26
  couple
• 31:26
  had,
• 31:26
  let's
• 31:27
  say
• 31:27
  a
• 31:27
  champagne
• 31:27
  tower
• 31:28
  or
• 31:29
  you
• 31:29
  know,
• 31:29
  some,
• 31:30
  something
• 31:30
  like
• 31:31
  that
• 31:31
  was
• 31:31
  more
• 31:31
  elevated
• 31:32
  and
• 31:32
  whatsapping
• 31:33
  it
• 31:33
  and
• 31:33
  saying,
• 31:33
  you
• 31:33
  know,
• 31:34
  our
• 31:34
  couple
• 31:34
  last
• 31:35
  week
• 31:35
  had
• 31:35
  this
• 31:35
  thought
• 31:36
  you'd
• 31:36
  be
• 31:36
  interested
• 31:37
  in
• 31:37
  checking
• 31:37
  it
• 31:37
  out.
• 31:38
  I
• 31:38
  mean
• 31:38
  psychologically
• 31:39
  that's
• 31:39
  doing
• 31:39
  a
• 31:39
  few
• 31:40
  things
• 31:40
  like
• 31:40
  firstly
• 31:41
  it's
• 31:41
  turning
• 31:41
  on
• 31:41
  everybody's
• 31:42
  competitive
• 31:42
  nature
• 31:43
  like
• 31:43
  what
• 31:43
  somebody
• 31:44
  else
• 31:44
  had
• 31:44
  that
• 31:44
  I
• 31:45
  want
• 31:45
  it.
• 31:46
  So
• 31:46
  that's
• 31:46
  it.
• 31:46
  But
• 31:47
  also
• 31:47
  it's
• 31:47
  just
• 31:47
  a
• 31:47
  really
• 31:48
  nice
• 31:48
  subtle
• 31:48
  way
• 31:49
  of
• 31:49
  like
• 31:49
  kind
• 31:49
  of
• 31:49
  saw
• 31:49
  this
• 31:50
  and
• 31:50
  thought
• 31:50
  of
• 31:50
  you.
• 31:51
  You're
• 31:51
  not
• 31:51
  like
• 31:51
  attaching
• 31:52
  a
• 31:52
  photo
• 31:52
  to
• 31:52
  an
• 31:52
  email.
• 31:53
  It's
• 31:53
  just
• 31:53
  like
• 31:53
  a
• 31:53
  quick
• 31:54
  little
• 31:55
  WhatsApp
• 31:56
  photo.
• 31:56
  I
• 31:56
  think
• 31:57
  that's
• 31:57
  a
• 31:57
  really.
• 31:57
  And
• 31:58
  it's
• 31:58
  a
• 31:58
  good
• 31:58
  reason
• 31:59
  I
• 31:59
  suppose
• 31:59
  that
• 31:59
  you
• 31:59
  would
• 32:00
  use
• 32:00
  WhatsApp
• 32:00
  in
• 32:00
  the
• 32:00
  first
• 32:01
  place
• 32:01
  is
• 32:02
  to
• 32:02
  send
• 32:02
  a
• 32:02
  photo.
• 32:03
  And
• 32:04
  so
• 32:04
  I
• 32:04
  think
• 32:04
  that's
• 32:05
  a
• 32:05
  way
• 32:05
  that
• 32:05
  can
• 32:06
  be,
• 32:06
  it
• 32:06
  can
• 32:06
  be
• 32:06
  really
• 32:06
  utilized
• 32:07
  well
• 32:07
  to
• 32:07
  build
• 32:07
  that
• 32:08
  relationship
• 32:09
  as
• 32:09
  you
• 32:09
  know,
• 32:09
  in
• 32:10
  for
• 32:10
  those
• 32:11
  bookings
• 32:11
  but
• 32:11
  that
• 32:12
  the
• 32:12
  wedding
• 32:12
  hasn't
• 32:12
  happened
• 32:13
  yet
• 32:13
  and
• 32:13
  potentially
• 32:13
  use
• 32:13
  it
• 32:14
  for
• 32:14
  upselling.
• 32:14
  I
• 32:14
  think
• 32:15
  practically
• 32:15
  as
• 32:15
  well.
• 32:15
  This
• 32:16
  does
• 32:16
  panic
• 32:16
  people.
• 32:17
  So
• 32:17
  I've
• 32:18
  been
• 32:18
  talking
• 32:18
  a
• 32:18
  lot
• 32:18
  about
• 32:19
  the
• 32:19
  practical
• 32:19
  elements
• 32:20
  of
• 32:20
  this
• 32:20
  because
• 32:21
  they
• 32:21
  see
• 32:22
  WhatsApp
• 32:22
  maybe
• 32:22
  is
• 32:23
  quite
• 32:23
  personal.
• 32:23
  It's
• 32:23
  got
• 32:23
  a
• 32:23
  personal
• 32:24
  phone
• 32:24
  number.
• 32:24
  So
• 32:24
  I'm
• 32:25
  encouraging
• 32:25
  people
• 32:25
  to
• 32:25
  keep
• 32:26
  it
• 32:26
  separate,
• 32:26
  to
• 32:26
  have
• 32:26
  those
• 32:27
  boundaries.
• 32:27
  You
• 32:27
  can
• 32:27
  set
• 32:27
  up
• 32:28
  a
• 32:28
  business.
• 32:28
  WhatsApp
• 32:29
  is
• 32:29
  a
• 32:29
  separate
• 32:29
  app
• 32:30
  on
• 32:30
  a
• 32:30
  phone.
• 32:30
  You
• 32:31
  can
• 32:31
  use
• 32:31
  a
• 32:31
  landline
• 32:31
  number.
• 32:32
  So
• 32:32
  if
• 32:32
  you've
• 32:32
  got
• 32:32
  a
• 32:32
  landline
• 32:32
  number
• 32:33
  for
• 32:33
  your
• 32:33
  venue.
• 32:33
  You
• 32:33
  can
• 32:33
  use
• 32:34
  that
• 32:34
  to
• 32:34
  set
• 32:34
  up
• 32:34
  your
• 32:34
  WhatsApp.
• 32:35
  Also,
• 32:35
  you
• 32:36
  have
• 32:36
  to
• 32:36
  find
• 32:36
  a
• 32:36
  way
• 32:37
  to
• 32:37
  make
• 32:37
  this
• 32:37
  work
• 32:37
  in
• 32:37
  your
• 32:38
  business.
• 32:38
  And
• 32:39
  you
• 32:39
  have
• 32:39
  to
• 32:39
  understand,
• 32:39
  because
• 32:40
  I
• 32:40
  sometimes
• 32:41
  still
• 32:41
  hear
• 32:41
  particularly
• 32:42
  higher
• 32:42
  up
• 32:43
  members
• 32:43
  of
• 32:43
  staff
• 32:44
  saying,
• 32:44
  well,
• 32:44
  I
• 32:44
  don't
• 32:44
  want
• 32:44
  my
• 32:44
  team
• 32:45
  on
• 32:45
  their
• 32:45
  phones,
• 32:45
  all
• 32:45
  of
• 32:45
  them
• 32:46
  the
• 32:46
  time.
• 32:46
  Well,
• 32:46
  ultimately,
• 32:47
  if
• 32:47
  they're
• 32:47
  on
• 32:47
  their
• 32:47
  phones,
• 32:48
  but
• 32:48
  they're
• 32:48
  making
• 32:49
  sales
• 32:49
  and
• 32:49
  they're
• 32:50
  doing
• 32:50
  it
• 32:50
  because
• 32:50
  they're
• 32:50
  making
• 32:51
  TikToks
• 32:51
  and
• 32:52
  they've
• 32:52
  got
• 32:52
  a
• 32:52
  work
• 32:52
  phone
• 32:53
  that's
• 32:53
  in
• 32:53
  the
• 32:53
  Office
• 32:53
  with
• 32:53
  the
• 32:54
  WhatsApp
• 32:54
  on
• 32:54
  it,
• 32:54
  let's
• 32:55
  not
• 32:55
  look
• 32:55
  down
• 32:55
  on
• 32:55
  that.
• 32:56
  That
• 32:56
  doesn't
• 32:56
  mean
• 32:56
  they're
• 32:56
  wasting
• 32:57
  time.
• 32:57
  Actually,
• 32:57
  as
• 32:58
  long
• 32:58
  as
• 32:58
  they're
• 32:58
  getting
• 32:58
  results
• 32:58
  from
• 32:59
  that,
• 32:59
  we
• 32:59
  need
• 32:59
  to
• 32:59
  embrace
• 33:00
  it.
• 33:00
  Yeah,
• 33:00
  I
• 33:00
  couldn't
• 33:01
  agree
• 33:01
  more.
• 33:01
  And
• 33:02
  your
• 33:02
  recent
• 33:03
  video
• 33:04
  about
• 33:04
  how
• 33:04
  to
• 33:04
  set
• 33:04
  up
• 33:05
  WhatsApp,
• 33:05
  I
• 33:05
  actually
• 33:05
  sent
• 33:05
  that
• 33:06
  to
• 33:06
  one
• 33:06
  of
• 33:06
  my
• 33:06
  clients,
• 33:06
  by
• 33:06
  the
• 33:07
  way.
• 33:07
  I
• 33:07
  DM
• 33:07
  did
• 33:07
  it
• 33:07
  to
• 33:08
  them
• 33:08
  on
• 33:08
  Instagram
• 33:09
  because
• 33:10
  she
• 33:11
  was
• 33:11
  asking
• 33:11
  me
• 33:11
  about
• 33:11
  how
• 33:11
  to
• 33:12
  set
• 33:12
  up
• 33:12
  a
• 33:12
  business
• 33:12
  WhatsApp.
• 33:13
  And
• 33:13
  then
• 33:13
  I
• 33:13
  was
• 33:13
  like,
• 33:14
  oh,
• 33:14
  I'm
• 33:14
  not
• 33:14
  actually
• 33:14
  sure.
• 33:15
  And
• 33:15
  then
• 33:15
  you
• 33:15
  like
• 33:16
  the
• 33:16
  day
• 33:16
  next
• 33:16
  day
• 33:17
  or
• 33:17
  something,
• 33:17
  you
• 33:17
  a
• 33:18
  video
• 33:18
  on
• 33:18
  how
• 33:18
  to
• 33:18
  do
• 33:18
  it.
• 33:19
  So
• 33:19
  I
• 33:19
  DM'd
• 33:19
  it
• 33:19
  to
• 33:20
  her.
• 33:20
  So,
• 33:21
  you
• 33:21
  know,
• 33:21
  again,
• 33:22
  I
• 33:22
  wouldn't
• 33:22
  have
• 33:22
  been
• 33:22
  DMing
• 33:23
  my
• 33:23
  clients
• 33:23
  on
• 33:24
  Instagram
• 33:24
  10
• 33:24
  years
• 33:25
  ago,
• 33:25
  but
• 33:25
  now
• 33:25
  I
• 33:26
  am
• 33:26
  because
• 33:26
  it's
• 33:26
  just
• 33:27
  quick
• 33:27
  and
• 33:27
  easy.
• 33:27
  And,
• 33:28
  you
• 33:28
  know,
• 33:28
  we
• 33:28
  are
• 33:29
  all
• 33:29
  running
• 33:29
  our
• 33:29
  businesses
• 33:30
  from
• 33:30
  our
• 33:30
  phones.
• 33:30
  You
• 33:31
  know,
• 33:31
  I
• 33:31
  was
• 33:32
  away
• 33:32
  for
• 33:33
  a
• 33:33
  week's
• 33:33
  holidays
• 33:34
  and
• 33:34
  I
• 33:34
  didn't
• 33:34
  bring
• 33:34
  my
• 33:34
  work
• 33:35
  laptop.
• 33:35
  You
• 33:35
  know,
• 33:35
  I
• 33:36
  just.
• 33:36
  Anything
• 33:36
  I
• 33:36
  needed
• 33:37
  to
• 33:37
  do
• 33:37
  quickly
• 33:37
  was
• 33:37
  on
• 33:37
  my
• 33:38
  phone
• 33:38
  and
• 33:38
  anything
• 33:38
  else
• 33:39
  could
• 33:39
  wait.
• 33:40
  And
• 33:40
  we
• 33:40
  have
• 33:40
  to
• 33:40
  look
• 33:41
  at
• 33:41
  our
• 33:41
  own
• 33:41
  habits
• 33:42
  before
• 33:42
  judging
• 33:42
  our
• 33:42
  couples
• 33:43
  as
• 33:43
  well,
• 33:43
  because
• 33:43
  we
• 33:43
  are,
• 33:44
  we
• 33:44
  often
• 33:44
  say,
• 33:44
  oh,
• 33:45
  I
• 33:45
  can't
• 33:45
  believe
• 33:45
  they
• 33:45
  don't
• 33:45
  want
• 33:46
  to
• 33:46
  look
• 33:46
  at
• 33:46
  an
• 33:46
  email.
• 33:47
  But
• 33:47
  actually,
• 33:47
  I
• 33:47
  know
• 33:48
  in
• 33:48
  my
• 33:48
  own
• 33:48
  business,
• 33:48
  if
• 33:49
  you
• 33:49
  want
• 33:49
  to
• 33:49
  talk
• 33:49
  to
• 33:49
  me
• 33:50
  and
• 33:50
  you
• 33:50
  want
• 33:50
  to
• 33:50
  talk
• 33:50
  to
• 33:50
  me
• 33:50
  directly
• 33:51
  coming
• 33:51
  into
• 33:52
  my
• 33:52
  DMs,
• 33:52
  you
• 33:52
  are
• 33:53
  much
• 33:53
  more
• 33:53
  likely
• 33:53
  to
• 33:53
  get
• 33:53
  a
• 33:53
  quicker
• 33:54
  response
• 33:54
  from
• 33:54
  me
• 33:55
  than
• 33:55
  if
• 33:55
  you
• 33:55
  send
• 33:55
  me
• 33:55
  a
• 33:55
  formal
• 33:56
  email.
• 33:56
  Because
• 33:56
  if
• 33:57
  you
• 33:57
  send
• 33:57
  me
• 33:57
  an
• 33:57
  email,
• 33:57
  I
• 33:57
  filter
• 33:58
  it
• 33:58
  and
• 33:58
  I
• 33:58
  think,
• 33:58
  oh,
• 33:58
  that's
• 33:58
  something
• 33:59
  serious.
• 33:59
  And
• 33:59
  I
• 33:59
  need
• 34:00
  to
• 34:00
  think
• 34:00
  about
• 34:00
  that
• 34:00
  when
• 34:00
  I've
• 34:01
  got
• 34:01
  some
• 34:01
  headspace
• 34:01
  and
• 34:01
  I'm
• 34:01
  at
• 34:02
  my
• 34:02
  desk
• 34:02
  and
• 34:02
  I
• 34:02
  don't
• 34:03
  want
• 34:03
  to
• 34:03
  reply
• 34:03
  quickly
• 34:03
  on
• 34:03
  my
• 34:04
  phone.
• 34:04
  But
• 34:04
  if
• 34:04
  you
• 34:04
  send
• 34:05
  me
• 34:05
  a
• 34:05
  quick
• 34:05
  voice
• 34:05
  note
• 34:05
  or
• 34:06
  a
• 34:06
  DM
• 34:06
  on
• 34:06
  Instagram,
• 34:07
  quite
• 34:07
  often
• 34:07
  I
• 34:08
  could
• 34:08
  be
• 34:08
  on
• 34:08
  the
• 34:08
  side
• 34:08
  of
• 34:08
  the
• 34:09
  football
• 34:09
  pitch
• 34:09
  and
• 34:09
  send
• 34:10
  you
• 34:10
  a
• 34:10
  little
• 34:10
  voice
• 34:10
  note
• 34:11
  back.
• 34:11
  So,
• 34:11
  you
• 34:11
  know,
• 34:12
  that's
• 34:12
  how
• 34:12
  we
• 34:12
  are
• 34:13
  as
• 34:13
  business
• 34:13
  owners
• 34:14
  operating,
• 34:14
  of
• 34:14
  course,
• 34:14
  our
• 34:15
  couples
• 34:15
  out
• 34:15
  there
• 34:15
  in
• 34:15
  the
• 34:16
  world
• 34:16
  are
• 34:16
  wanting
• 34:16
  to
• 34:16
  operate
• 34:17
  like
• 34:17
  that
• 34:17
  as
• 34:17
  well.
• 34:17
  And
• 34:17
  we.
• 34:17
  We
• 34:18
  can't
• 34:18
  say,
• 34:19
  well,
• 34:19
  you
• 34:19
  can't
• 34:19
  do
• 34:19
  that,
• 34:20
  but
• 34:20
  I
• 34:20
  can.
• 34:20
  We
• 34:21
  have
• 34:21
  to
• 34:21
  look
• 34:21
  at
• 34:21
  our
• 34:21
  own
• 34:21
  habits
• 34:22
  and
• 34:22
  adapt
• 34:23
  with
• 34:23
  them.
• 34:23
  Okay,
• 34:23
  We've
• 34:24
  talked
• 34:24
  about
• 34:25
  TikTok.
• 34:25
  We've
• 34:25
  talked
• 34:26
  about
• 34:26
  AI.
• 34:27
  We
• 34:27
  talked
• 34:27
  about
• 34:28
  price
• 34:28
  transparency.
• 34:28
  We
• 34:29
  talked
• 34:29
  about
• 34:29
  WhatsApp.
• 34:29
  One
• 34:30
  of
• 34:30
  the
• 34:30
  other
• 34:30
  things
• 34:30
  you
• 34:30
  mentioned
• 34:31
  earlier
• 34:31
  that
• 34:31
  I'd
• 34:31
  like
• 34:32
  to
• 34:32
  talk
• 34:32
  a
• 34:32
  little
• 34:32
  bit
• 34:32
  about
• 34:33
  is
• 34:33
  ghosting,
• 34:34
  because
• 34:34
  you
• 34:35
  alluded
• 34:35
  to
• 34:36
  it
• 34:36
  earlier
• 34:36
  and
• 34:36
  you
• 34:36
  said,
• 34:36
  we'll
• 34:37
  talk
• 34:37
  more
• 34:37
  about
• 34:37
  it.
• 34:37
  So
• 34:37
  let's
• 34:38
  have
• 34:38
  a
• 34:38
  little
• 34:38
  bit
• 34:38
  more
• 34:38
  of
• 34:39
  a
• 34:39
  chat
• 34:39
  about
• 34:39
  ghosting
• 34:40
  now.
• 34:40
  What
• 34:40
  are
• 34:40
  we
• 34:40
  seeing
• 34:41
  in
• 34:41
  the
• 34:41
  world
• 34:41
  of
• 34:41
  ghosting?
• 34:42
  It's
• 34:42
  that
• 34:42
  word
• 34:42
  that
• 34:42
  wedding
• 34:43
  festivals
• 34:43
  hate.
• 34:44
  I
• 34:44
  know,
• 34:44
  and
• 34:44
  I
• 34:45
  think.
• 34:45
  God,
• 34:45
  I'm
• 34:45
  thinking
• 34:45
  back
• 34:46
  to
• 34:46
  when
• 34:46
  I
• 34:46
  first
• 34:46
  met
• 34:47
  you,
• 34:47
  Becca.
• 34:47
  It
• 34:47
  was
• 34:48
  in
• 34:48
  person
• 34:48
  and
• 34:48
  it
• 34:49
  was
• 34:49
  at
• 34:49
  a
• 34:49
  conference,
• 34:49
  and
• 34:50
  I
• 34:50
  think
• 34:50
  you
• 34:50
  were
• 34:50
  talking
• 34:50
  around
• 34:51
  the
• 34:51
  topic
• 34:51
  of
• 34:51
  ghosting.
• 34:52
  This
• 34:52
  is
• 34:52
  a
• 34:52
  good
• 34:53
  few
• 34:53
  years
• 34:53
  ago.
• 34:54
  And
• 34:55
  I
• 34:55
  mean,
• 34:55
  it's.
• 34:56
  It's
• 34:56
  not
• 34:57
  going
• 34:57
  anywhere.
• 34:58
  We
• 34:58
  are
• 34:58
  hearing
• 34:58
  it
• 34:58
  as
• 34:59
  a
• 34:59
  term
• 34:59
  more
• 34:59
  and
• 34:59
  more
• 34:59
  and
• 35:00
  more.
• 35:00
  You
• 35:00
  know,
• 35:00
  venues
• 35:01
  are
• 35:01
  telling
• 35:01
  us
• 35:01
  and
• 35:02
  vendors
• 35:02
  are
• 35:02
  telling
• 35:02
  us
• 35:03
  all
• 35:03
  the
• 35:03
  time,
• 35:03
  you
• 35:03
  know,
• 35:03
  they're
• 35:04
  getting
• 35:04
  ghosted.
• 35:04
  They're
• 35:04
  getting
• 35:04
  ghosted
• 35:05
  how
• 35:05
  to
• 35:05
  reduce
• 35:05
  ghosting.
• 35:06
  You
• 35:06
  know,
• 35:06
  both
• 35:06
  of
• 35:06
  us
• 35:07
  have
• 35:07
  done
• 35:07
  workshops
• 35:08
  on
• 35:08
  it
• 35:08
  and
• 35:08
  talks
• 35:09
  about
• 35:09
  it,
• 35:09
  but
• 35:09
  the
• 35:10
  really
• 35:10
  thing
• 35:10
  that
• 35:10
  blew
• 35:11
  me
• 35:11
  away
• 35:11
  from
• 35:11
  this
• 35:11
  report
• 35:12
  was
• 35:12
  when
• 35:12
  we
• 35:13
  asked
• 35:13
  couples
• 35:13
  if
• 35:14
  they
• 35:14
  Ghosted
• 35:15
  after
• 35:16
  inquiring,
• 35:16
  74%
• 35:17
  of
• 35:18
  couples
• 35:18
  said
• 35:18
  they
• 35:18
  never
• 35:19
  ghosted.
• 35:19
  So
• 35:19
  I
• 35:19
  was
• 35:20
  like,
• 35:20
  what
• 35:20
  the
• 35:20
  hell?
• 35:21
  How
• 35:21
  are
• 35:21
  couples
• 35:22
  saying,
• 35:22
  like,
• 35:23
  74%
• 35:24
  saying,
• 35:24
  no,
• 35:24
  not
• 35:25
  me.
• 35:25
  I've
• 35:25
  never
• 35:25
  ghosted
• 35:26
  anyone?
• 35:26
  And
• 35:26
  then
• 35:26
  venues
• 35:27
  saying.
• 35:27
  And
• 35:28
  vendors
• 35:28
  saying,
• 35:28
  yeah,
• 35:28
  we
• 35:28
  get
• 35:29
  ghosted
• 35:29
  all
• 35:29
  the
• 35:29
  time.
• 35:29
  I'm
• 35:30
  like,
• 35:30
  there's
• 35:30
  this
• 35:30
  weird
• 35:30
  disconnect
• 35:31
  here
• 35:31
  that
• 35:31
  doesn't
• 35:32
  make
• 35:32
  sense
• 35:32
  to
• 35:32
  me.
• 35:32
  You
• 35:33
  know,
• 35:33
  So
• 35:33
  I
• 35:34
  started
• 35:34
  thinking
• 35:34
  about
• 35:34
  it,
• 35:35
  and
• 35:35
  that's
• 35:35
  something,
• 35:35
  you
• 35:35
  know,
• 35:36
  you
• 35:36
  alluded
• 35:36
  to
• 35:36
  this
• 35:36
  at
• 35:36
  the
• 35:36
  beginning
• 35:37
  of
• 35:37
  the
• 35:37
  podcast.
• 35:38
  This
• 35:38
  report
• 35:38
  isn't
• 35:38
  just
• 35:38
  a
• 35:38
  load
• 35:39
  of
• 35:39
  stats.
• 35:39
  We
• 35:39
  look
• 35:40
  at
• 35:40
  the
• 35:40
  stats
• 35:40
  and
• 35:40
  we
• 35:40
  actually
• 35:41
  think
• 35:41
  about
• 35:41
  it
• 35:41
  and
• 35:42
  try
• 35:42
  to
• 35:42
  dig
• 35:42
  deeper.
• 35:43
  Well,
• 35:43
  what's
• 35:43
  this?
• 35:43
  What's
• 35:44
  the
• 35:44
  stat
• 35:44
  actually
• 35:45
  telling
• 35:45
  us?
• 35:45
  So
• 35:45
  when
• 35:46
  I
• 35:46
  kind
• 35:46
  of,
• 35:46
  you
• 35:46
  know,
• 35:47
  marinated
• 35:48
  on
• 35:48
  that,
• 35:48
  because
• 35:48
  it
• 35:48
  wasn't
• 35:48
  what
• 35:49
  I
• 35:49
  was
• 35:49
  expecting,
• 35:49
  right?
• 35:50
  I
• 35:50
  was
• 35:50
  expecting
• 35:50
  the
• 35:51
  couples
• 35:51
  to
• 35:51
  line
• 35:51
  up
• 35:51
  with
• 35:52
  what
• 35:52
  we
• 35:52
  were
• 35:52
  hearing
• 35:52
  and
• 35:53
  for
• 35:53
  me
• 35:53
  to
• 35:53
  say,
• 35:53
  yes,
• 35:53
  this
• 35:54
  is
• 35:54
  a
• 35:54
  thing
• 35:54
  now,
• 35:55
  you
• 35:55
  know,
• 35:55
  and
• 35:55
  it
• 35:56
  was
• 35:56
  like,
• 35:56
  complete
• 35:56
  opposite.
• 35:56
  I
• 35:57
  was
• 35:57
  really
• 35:57
  thinking,
• 35:58
  and
• 35:58
  I
• 35:58
  really
• 35:58
  thought
• 35:59
  that
• 35:59
  what
• 36:00
  couples
• 36:00
  count
• 36:01
  as
• 36:01
  ghosting
• 36:01
  and
• 36:01
  what
• 36:02
  the
• 36:02
  venues
• 36:02
  and
• 36:03
  vendors
• 36:03
  are
• 36:03
  counting
• 36:04
  as
• 36:04
  ghosting
• 36:04
  are
• 36:05
  clearly
• 36:05
  different
• 36:06
  things.
• 36:06
  So
• 36:06
  the
• 36:06
  couple
• 36:07
  don't
• 36:07
  believe
• 36:08
  they're
• 36:08
  ghosting
• 36:08
  you
• 36:09
  if
• 36:09
  you
• 36:09
  sent
• 36:09
  them
• 36:09
  a
• 36:09
  generic
• 36:10
  response.
• 36:11
  And
• 36:11
  that,
• 36:12
  oh
• 36:12
  my
• 36:12
  God,
• 36:12
  I've
• 36:12
  been
• 36:13
  saying
• 36:13
  don't
• 36:13
  use,
• 36:13
  don't
• 36:14
  give
• 36:14
  generic
• 36:15
  responses.
• 36:15
  I
• 36:15
  mean,
• 36:15
  I've
• 36:15
  been
• 36:15
  banging
• 36:16
  that
• 36:16
  drum
• 36:16
  for
• 36:16
  17
• 36:17
  years.
• 36:17
  But
• 36:18
  you,
• 36:19
  Becca.
• 36:19
  But
• 36:20
  clearly
• 36:21
  if
• 36:21
  couples
• 36:22
  aren't
• 36:22
  replying
• 36:22
  to
• 36:22
  them,
• 36:23
  they're
• 36:23
  not
• 36:23
  even
• 36:23
  believing
• 36:24
  that.
• 36:24
  It's,
• 36:24
  they
• 36:25
  don't
• 36:25
  think
• 36:25
  of
• 36:25
  it
• 36:25
  as
• 36:25
  ghosting.
• 36:26
  And
• 36:26
  because
• 36:27
  it
• 36:27
  was
• 36:27
  just
• 36:27
  generic
• 36:28
  and
• 36:29
  they
• 36:29
  don't,
• 36:29
  they
• 36:29
  don't
• 36:29
  feel
• 36:30
  like
• 36:30
  it's
• 36:30
  deserving
• 36:31
  or
• 36:31
  warranting
• 36:32
  of
• 36:32
  a
• 36:32
  response.
• 36:33
  And
• 36:34
  you
• 36:34
  know,
• 36:34
  couples
• 36:34
  said
• 36:35
  they,
• 36:35
  they,
• 36:36
  they
• 36:36
  replied
• 36:37
  out
• 36:37
  of
• 36:37
  courtesy,
• 36:38
  especially
• 36:38
  after
• 36:39
  a
• 36:39
  show
• 36:39
  round,
• 36:39
  you
• 36:39
  know,
• 36:40
  if
• 36:40
  they
• 36:40
  were
• 36:40
  genuinely
• 36:40
  interested
• 36:41
  in
• 36:41
  a
• 36:41
  venue
• 36:42
  reply
• 36:42
  and
• 36:43
  venues
• 36:43
  that
• 36:43
  were
• 36:44
  transparent
• 36:44
  with
• 36:44
  them,
• 36:45
  if
• 36:45
  they
• 36:45
  were
• 36:45
  professional,
• 36:46
  if
• 36:46
  they
• 36:46
  were
• 36:46
  engaging,
• 36:47
  all
• 36:47
  of,
• 36:47
  they
• 36:47
  were
• 36:48
  more
• 36:48
  likely
• 36:48
  to
• 36:48
  get
• 36:48
  a
• 36:49
  response.
• 36:49
  But
• 36:50
  we
• 36:50
  asked
• 36:50
  them,
• 36:50
  well,
• 36:50
  okay,
• 36:51
  why,
• 36:52
  if,
• 36:52
  if
• 36:52
  you
• 36:52
  had.
• 36:52
  If
• 36:53
  for
• 36:53
  the
• 36:53
  people
• 36:53
  who
• 36:53
  admitted
• 36:54
  to
• 36:54
  ghosting,
• 36:54
  we
• 36:54
  asked
• 36:55
  them
• 36:55
  why,
• 36:55
  why
• 36:55
  they
• 36:56
  did
• 36:56
  ghost.
• 36:56
  And
• 36:56
  they
• 36:56
  said
• 36:57
  again,
• 36:57
  it
• 36:57
  came
• 36:57
  up,
• 36:57
  which
• 36:58
  we
• 36:58
  had
• 36:58
  a
• 36:58
  long
• 36:58
  chat
• 36:59
  about
• 36:59
  this
• 36:59
  earlier
• 37:00
  pricing
• 37:00
  issues,
• 37:00
  you
• 37:01
  know,
• 37:01
  it
• 37:01
  was
• 37:01
  too
• 37:01
  expensive,
• 37:02
  over
• 37:03
  budget,
• 37:03
  the
• 37:04
  pricing
• 37:04
  was
• 37:04
  unclear
• 37:05
  and
• 37:06
  some
• 37:06
  felt
• 37:06
  embarrassed,
• 37:07
  you
• 37:07
  know,
• 37:07
  that
• 37:07
  you
• 37:07
  said
• 37:07
  that
• 37:08
  earlier.
• 37:08
  You
• 37:08
  know,
• 37:08
  they're
• 37:09
  not
• 37:09
  going
• 37:09
  to
• 37:10
  reply
• 37:10
  or
• 37:11
  they're
• 37:11
  not
• 37:11
  going
• 37:11
  to
• 37:11
  inquire
• 37:11
  if
• 37:12
  they
• 37:12
  feel
• 37:12
  embarrassed
• 37:12
  about
• 37:13
  pricing.
• 37:13
  So
• 37:13
  that
• 37:13
  was
• 37:13
  a
• 37:14
  big
• 37:14
  reason
• 37:14
  why
• 37:15
  they
• 37:15
  said
• 37:15
  they
• 37:16
  would
• 37:16
  ghost
• 37:16
  venues.
• 37:17
  And
• 37:17
  again,
• 37:18
  another
• 37:18
  reason
• 37:18
  was
• 37:19
  if
• 37:19
  it
• 37:19
  was
• 37:19
  a
• 37:19
  generic
• 37:20
  response
• 37:20
  or
• 37:21
  robotic,
• 37:21
  if
• 37:21
  it
• 37:22
  was
• 37:22
  slow,
• 37:23
  if
• 37:23
  the
• 37:24
  quest,
• 37:24
  if
• 37:24
  their
• 37:24
  direct
• 37:25
  questions
• 37:25
  weren't
• 37:25
  answered
• 37:26
  again,
• 37:26
  they
• 37:27
  just
• 37:27
  felt
• 37:27
  like
• 37:27
  that
• 37:27
  didn't
• 37:27
  warrant
• 37:28
  a
• 37:28
  reply
• 37:28
  and
• 37:29
  they
• 37:29
  knocked.
• 37:29
  They're
• 37:29
  not
• 37:29
  in
• 37:30
  their
• 37:30
  heads,
• 37:30
  not
• 37:30
  counting
• 37:31
  that
• 37:31
  as
• 37:31
  ghosting.
• 37:33
  Some
• 37:33
  people
• 37:34
  told
• 37:34
  us
• 37:34
  that
• 37:34
  venues
• 37:35
  took
• 37:35
  weeks
• 37:36
  to
• 37:36
  respond
• 37:36
  or
• 37:37
  never
• 37:37
  responded
• 37:37
  at
• 37:38
  all.
• 37:38
  I
• 37:38
  mean,
• 37:39
  it
• 37:39
  just
• 37:39
  breaks
• 37:39
  my
• 37:40
  heart.
• 37:40
  It's
• 37:41
  kind
• 37:41
  of
• 37:41
  hard
• 37:41
  to
• 37:41
  imagine
• 37:42
  in
• 37:42
  this
• 37:42
  day
• 37:42
  and
• 37:42
  age,
• 37:42
  but
• 37:43
  it
• 37:43
  still
• 37:43
  happens,
• 37:44
  you
• 37:44
  know,
• 37:44
  it
• 37:44
  still
• 37:44
  happens
• 37:45
  even
• 37:45
  in
• 37:45
  2025.
• 37:46
  And
• 37:47
  talked
• 37:47
  about
• 37:48
  this
• 37:48
  earlier
• 37:48
  as
• 37:48
  well.
• 37:49
  You
• 37:49
  know,
• 37:49
  couples
• 37:49
  are
• 37:49
  really
• 37:50
  put
• 37:50
  off
• 37:50
  by
• 37:51
  pushy
• 37:51
  sales
• 37:52
  tactics.
• 37:53
  So
• 37:53
  that
• 37:53
  was
• 37:53
  another
• 37:54
  reason
• 37:54
  that
• 37:55
  people
• 37:55
  ghosted.
• 37:56
  If
• 37:56
  there
• 37:56
  was,
• 37:56
  you
• 37:56
  know,
• 37:57
  too
• 37:57
  many
• 37:57
  follow
• 37:58
  ups,
• 37:58
  if
• 37:58
  there
• 37:58
  was
• 37:58
  excessive
• 37:59
  calls,
• 37:59
  excessive
• 38:00
  emails,
• 38:00
  or
• 38:00
  if
• 38:00
  they
• 38:01
  felt
• 38:01
  a
• 38:01
  lot
• 38:01
  of
• 38:01
  pressure
• 38:01
  to
• 38:02
  book,
• 38:02
  then
• 38:02
  that
• 38:03
  was
• 38:03
  just
• 38:03
  giving
• 38:03
  them
• 38:03
  the
• 38:03
  ick.
• 38:04
  And
• 38:04
  then
• 38:04
  they're
• 38:04
  like,
• 38:05
  not
• 38:05
  your
• 38:05
  grand,
• 38:06
  I
• 38:06
  don't,
• 38:06
  I'm
• 38:06
  not
• 38:06
  going,
• 38:07
  you
• 38:07
  know,
• 38:07
  they,
• 38:08
  they
• 38:08
  again,
• 38:08
  didn't,
• 38:09
  didn't
• 38:09
  feel
• 38:09
  that
• 38:10
  they
• 38:10
  needed
• 38:10
  to
• 38:10
  reply.
• 38:11
  And
• 38:11
  then
• 38:11
  finally,
• 38:12
  lack
• 38:12
  of
• 38:12
  a
• 38:12
  personal
• 38:13
  touch,
• 38:13
  you
• 38:13
  know,
• 38:13
  if
• 38:14
  they
• 38:14
  didn't
• 38:14
  feel
• 38:14
  special,
• 38:15
  they
• 38:15
  felt
• 38:15
  like
• 38:15
  just
• 38:16
  another
• 38:16
  inquiry
• 38:17
  or
• 38:17
  if
• 38:17
  they
• 38:17
  had
• 38:17
  a
• 38:17
  poor
• 38:18
  experience
• 38:18
  with
• 38:19
  staff,
• 38:19
  then,
• 38:19
  like,
• 38:20
  it
• 38:20
  didn't
• 38:20
  warrant
• 38:21
  a
• 38:21
  reply,
• 38:21
  they
• 38:21
  didn't
• 38:21
  deserve
• 38:22
  a
• 38:22
  response.
• 38:23
  That's
• 38:23
  kind
• 38:23
  of,
• 38:24
  shall
• 38:24
  we
• 38:24
  say,
• 38:24
  legitimizing
• 38:25
  ghosting
• 38:26
  in
• 38:26
  the
• 38:26
  couple's
• 38:26
  minds.
• 38:27
  So
• 38:27
  I
• 38:28
  think
• 38:28
  when
• 38:28
  you
• 38:28
  hear
• 38:28
  all
• 38:29
  of
• 38:29
  that
• 38:29
  together,
• 38:30
  you
• 38:30
  can
• 38:30
  kind
• 38:30
  of
• 38:30
  put
• 38:31
  yourself
• 38:31
  in
• 38:31
  the
• 38:31
  couple's
• 38:31
  shoes.
• 38:32
  Shoes
• 38:32
  and
• 38:32
  think,
• 38:32
  yeah,
• 38:33
  fair
• 38:33
  enough.
• 38:34
  You
• 38:34
  know,
• 38:35
  whereas,
• 38:35
  you
• 38:36
  know,
• 38:36
  all
• 38:36
  of
• 38:36
  us
• 38:36
  in
• 38:36
  the
• 38:36
  industry
• 38:37
  think
• 38:37
  ghosting
• 38:37
  is
• 38:37
  an
• 38:38
  absolute
• 38:38
  cardinal
• 38:38
  sin.
• 38:39
  But
• 38:39
  then
• 38:39
  when
• 38:39
  you
• 38:39
  flip
• 38:40
  it
• 38:40
  and
• 38:40
  try
• 38:40
  to
• 38:40
  put
• 38:41
  yourself
• 38:41
  in
• 38:41
  the
• 38:41
  shoes
• 38:42
  of
• 38:42
  the
• 38:42
  couples,
• 38:42
  you
• 38:43
  can
• 38:43
  kind
• 38:43
  of
• 38:43
  see
• 38:43
  where
• 38:43
  they're
• 38:44
  coming
• 38:44
  from.
• 38:44
  Yeah.
• 38:44
  And
• 38:45
  it's
• 38:45
  interesting
• 38:45
  because
• 38:45
  I've
• 38:46
  really
• 38:46
  changed
• 38:46
  the
• 38:46
  way
• 38:47
  that
• 38:47
  I've
• 38:47
  been
• 38:47
  talking
• 38:47
  about
• 38:48
  this
• 38:48
  this
• 38:48
  year.
• 38:49
  So
• 38:49
  again,
• 38:49
  like
• 38:50
  we
• 38:50
  said,
• 38:50
  you
• 38:50
  know,
• 38:51
  previously,
• 38:51
  we've
• 38:51
  been
• 38:51
  to
• 38:52
  lots
• 38:52
  of
• 38:52
  talks
• 38:52
  about
• 38:52
  how
• 38:53
  to
• 38:53
  see
• 38:53
  less
• 38:53
  ghosting
• 38:54
  and
• 38:54
  how
• 38:54
  to
• 38:54
  get
• 38:54
  less
• 38:55
  ghosting,
• 38:55
  and
• 38:55
  I
• 38:55
  do
• 38:56
  think
• 38:56
  there
• 38:56
  is
• 38:56
  still
• 38:56
  a
• 38:56
  place
• 38:56
  for
• 38:57
  that,
• 38:57
  and
• 38:57
  I
• 38:57
  do
• 38:57
  think
• 38:57
  there
• 38:57
  are
• 38:57
  things
• 38:58
  that
• 38:58
  we
• 38:58
  can
• 38:58
  do
• 38:58
  to
• 38:58
  avoid
• 38:59
  it.
• 38:59
  Absolutely.
• 39:00
  But
• 39:00
  actually,
• 39:00
  what
• 39:00
  I've
• 39:00
  started
• 39:01
  to
• 39:01
  say
• 39:01
  this
• 39:01
  year
• 39:01
  is
• 39:02
  in
• 39:02
  2025,
• 39:03
  ghosting's
• 39:03
  a
• 39:04
  thing,
• 39:04
  and
• 39:04
  you've
• 39:04
  just
• 39:04
  got
• 39:04
  to
• 39:04
  accept
• 39:05
  it,
• 39:05
  like,
• 39:05
  get
• 39:06
  over
• 39:06
  it,
• 39:06
  suck
• 39:06
  it
• 39:06
  up.
• 39:06
  Because
• 39:07
  it's
• 39:07
  going
• 39:07
  to
• 39:07
  happen
• 39:08
  because
• 39:09
  of
• 39:09
  the
• 39:09
  way
• 39:09
  that
• 39:10
  we're
• 39:10
  living,
• 39:10
  because
• 39:10
  of
• 39:10
  the
• 39:11
  consumer
• 39:11
  culture,
• 39:11
  because
• 39:12
  of
• 39:12
  how
• 39:12
  overwhelmed
• 39:13
  everyone
• 39:13
  is.
• 39:13
  I
• 39:13
  mean,
• 39:14
  I
• 39:14
  ghost
• 39:14
  some
• 39:15
  of
• 39:15
  my
• 39:15
  best
• 39:15
  friends
• 39:15
  sometimes,
• 39:16
  and
• 39:16
  they're
• 39:17
  my
• 39:17
  best
• 39:17
  friends,
• 39:17
  and
• 39:17
  I'm
• 39:18
  sure
• 39:18
  we
• 39:18
  all
• 39:18
  do
• 39:18
  because
• 39:19
  we're
• 39:19
  in
• 39:19
  the
• 39:19
  moment
• 39:19
  and
• 39:20
  we
• 39:20
  hold
• 39:20
  their
• 39:20
  message
• 39:20
  on
• 39:21
  unread.
• 39:21
  And
• 39:21
  I
• 39:21
  think
• 39:21
  I'll
• 39:21
  get
• 39:21
  back
• 39:22
  to
• 39:22
  that
• 39:22
  later.
• 39:22
  And
• 39:22
  then
• 39:23
  I
• 39:23
  think,
• 39:23
  well,
• 39:23
  I
• 39:23
  need
• 39:23
  to
• 39:23
  leave
• 39:24
  it
• 39:24
  on
• 39:24
  unread
• 39:24
  because
• 39:25
  otherwise
• 39:25
  I'll
• 39:25
  forget
• 39:25
  to
• 39:25
  reply
• 39:26
  to
• 39:26
  it
• 39:26
  later.
• 39:26
  And
• 39:26
  then
• 39:27
  it
• 39:27
  stays
• 39:27
  on
• 39:27
  unread
• 39:28
  for
• 39:28
  three
• 39:28
  days.
• 39:28
  And,
• 39:28
  you
• 39:29
  know,
• 39:29
  and
• 39:29
  I
• 39:29
  was
• 39:29
  talking
• 39:29
  to
• 39:29
  my
• 39:30
  friend
• 39:30
  yesterday
• 39:30
  at
• 39:30
  the
• 39:30
  spa
• 39:31
  and
• 39:31
  we
• 39:31
  were
• 39:32
  talking
• 39:32
  about
• 39:32
  text
• 39:32
  messaging
• 39:33
  and,
• 39:33
  well,
• 39:33
  if
• 39:33
  you
• 39:34
  ever
• 39:34
  replied
• 39:34
  to
• 39:34
  my
• 39:34
  messages,
• 39:35
  we
• 39:35
  laughed
• 39:36
  about
• 39:36
  it
• 39:36
  because,
• 39:37
  you
• 39:37
  know,
• 39:37
  that's
• 39:38
  the
• 39:38
  world
• 39:38
  that
• 39:38
  we
• 39:38
  live
• 39:38
  in.
• 39:39
  So,
• 39:39
  of
• 39:39
  course
• 39:39
  we're
• 39:40
  going
• 39:40
  to
• 39:40
  be
• 39:40
  ghosting,
• 39:40
  and
• 39:40
  of
• 39:41
  course
• 39:41
  we're
• 39:41
  going
• 39:41
  to
• 39:41
  be
• 39:41
  ghosting
• 39:42
  people
• 39:42
  who
• 39:42
  are
• 39:42
  trying
• 39:42
  to
• 39:42
  sell
• 39:42
  to
• 39:43
  us.
• 39:43
  And
• 39:43
  I
• 39:43
  think
• 39:43
  the
• 39:44
  really
• 39:44
  important
• 39:44
  thing
• 39:45
  in
• 39:45
  what
• 39:45
  you
• 39:45
  said,
• 39:45
  which
• 39:46
  marries
• 39:46
  up
• 39:46
  with
• 39:46
  that
• 39:46
  is
• 39:47
  they
• 39:47
  don't
• 39:47
  think
• 39:47
  they're
• 39:48
  ghosting
• 39:48
  because
• 39:49
  they
• 39:49
  have
• 39:49
  asked
• 39:49
  for
• 39:50
  a
• 39:50
  brochure,
• 39:50
  for
• 39:50
  example,
• 39:51
  we
• 39:51
  have
• 39:51
  sent
• 39:52
  them
• 39:52
  the
• 39:52
  brochure.
• 39:52
  They
• 39:53
  don't
• 39:53
  feel
• 39:53
  the
• 39:53
  need
• 39:53
  to
• 39:53
  do
• 39:54
  anything
• 39:54
  else
• 39:54
  unless
• 39:55
  they
• 39:55
  want
• 39:55
  to.
• 39:55
  And
• 39:56
  actually
• 39:56
  they
• 39:56
  don't
• 39:56
  have
• 39:56
  time
• 39:57
  to
• 39:57
  do
• 39:57
  anything
• 39:57
  else.
• 39:58
  And
• 39:58
  also,
• 39:58
  as
• 39:58
  things
• 39:59
  get
• 39:59
  easier,
• 39:59
  easier
• 40:00
  for
• 40:00
  the
• 40:00
  consumer.
• 40:01
  So
• 40:01
  things
• 40:01
  like
• 40:02
  AI,
• 40:02
  you
• 40:02
  can
• 40:02
  say
• 40:03
  give
• 40:03
  me
• 40:03
  10
• 40:03
  wedding
• 40:04
  venues
• 40:04
  or
• 40:04
  some
• 40:05
  of
• 40:05
  the
• 40:05
  directories,
• 40:06
  they
• 40:06
  make
• 40:06
  it
• 40:06
  so
• 40:07
  easy
• 40:07
  for
• 40:07
  couples
• 40:08
  to
• 40:08
  inquire
• 40:09
  that
• 40:09
  within
• 40:09
  seconds
• 40:10
  they
• 40:10
  can
• 40:10
  inquire
• 40:10
  with
• 40:11
  10,
• 40:11
  15,
• 40:11
  20
• 40:12
  different
• 40:12
  venues.
• 40:13
  And
• 40:13
  so
• 40:13
  then
• 40:13
  when
• 40:14
  all
• 40:14
  those
• 40:14
  venues
• 40:14
  then
• 40:15
  send
• 40:15
  them
• 40:15
  an
• 40:15
  immediate
• 40:15
  reply
• 40:16
  back,
• 40:16
  now
• 40:16
  they've
• 40:16
  got
• 40:17
  20
• 40:17
  emails
• 40:18
  with
• 40:18
  20
• 40:18
  brochures
• 40:19
  already.
• 40:20
  If
• 40:20
  you're
• 40:20
  number
• 40:21
  15
• 40:21
  on
• 40:21
  that
• 40:21
  list,
• 40:21
  they're
• 40:22
  probably
• 40:22
  not
• 40:22
  even
• 40:22
  opening
• 40:23
  the
• 40:23
  email,
• 40:23
  let
• 40:23
  alone
• 40:24
  replying
• 40:24
  to
• 40:24
  the
• 40:24
  email.
• 40:25
  And
• 40:25
  so
• 40:26
  I
• 40:26
  think
• 40:26
  we
• 40:26
  need
• 40:26
  to
• 40:26
  stop
• 40:27
  thinking,
• 40:27
  how
• 40:27
  can
• 40:28
  we
• 40:28
  stop
• 40:28
  ghosting?
• 40:28
  I
• 40:28
  think
• 40:29
  we
• 40:29
  need
• 40:29
  to
• 40:29
  accept
• 40:29
  it's
• 40:30
  going
• 40:30
  to
• 40:30
  happen.
• 40:31
  Yes,
• 40:31
  there
• 40:31
  are
• 40:31
  best
• 40:32
  practices
• 40:32
  we
• 40:32
  can
• 40:32
  do,
• 40:33
  but
• 40:33
  we
• 40:33
  need
• 40:33
  to
• 40:33
  take
• 40:33
  it
• 40:33
  less
• 40:34
  personally
• 40:34
  and
• 40:35
  we
• 40:35
  need
• 40:35
  to
• 40:35
  just
• 40:35
  make
• 40:35
  sure
• 40:36
  that
• 40:36
  we
• 40:36
  are
• 40:36
  having
• 40:37
  automated
• 40:37
  systems
• 40:38
  and
• 40:38
  getting
• 40:38
  back
• 40:38
  to
• 40:38
  people
• 40:38
  quickly
• 40:39
  so
• 40:39
  that
• 40:39
  we
• 40:39
  can
• 40:40
  be
• 40:40
  number
• 40:40
  one
• 40:40
  in
• 40:40
  the
• 40:40
  inbox
• 40:41
  rather
• 40:41
  than
• 40:41
  number
• 40:41
  15.
• 40:42
  Exactly.
• 40:42
  And
• 40:43
  I
• 40:43
  think
• 40:43
  it's
• 40:44
  exactly
• 40:44
  that.
• 40:44
  It's
• 40:44
  having
• 40:45
  that
• 40:45
  good
• 40:45
  process
• 40:46
  so
• 40:46
  that
• 40:46
  you're
• 40:46
  not
• 40:47
  taking
• 40:47
  it
• 40:47
  personally
• 40:48
  so
• 40:48
  you're,
• 40:48
  that
• 40:48
  you're
• 40:48
  not
• 40:48
  drafting
• 40:49
  these
• 40:49
  emails
• 40:50
  manually
• 40:51
  every
• 40:51
  time.
• 40:51
  And
• 40:51
  then
• 40:51
  it
• 40:52
  feels
• 40:52
  really
• 40:53
  frustrating
• 40:53
  and
• 40:54
  rude
• 40:54
  for
• 40:54
  somebody
• 40:55
  to
• 40:55
  not
• 40:55
  reply
• 40:55
  to
• 40:55
  you.
• 40:56
  If
• 40:56
  you
• 40:56
  have
• 40:56
  a
• 40:57
  slick
• 40:57
  system
• 40:57
  in
• 40:57
  place
• 40:58
  that
• 40:58
  you
• 40:58
  know,
• 40:59
  you're
• 40:59
  transparently
• 41:00
  showing
• 41:00
  the
• 41:00
  pricing
• 41:00
  on
• 41:01
  the
• 41:01
  website,
• 41:01
  you
• 41:01
  have
• 41:01
  a
• 41:01
  lovely
• 41:02
  virtual
• 41:02
  tour
• 41:02
  on
• 41:02
  the
• 41:02
  website
• 41:03
  and
• 41:03
  you
• 41:03
  have
• 41:03
  loads
• 41:03
  of
• 41:03
  reviews,
• 41:04
  you
• 41:04
  know,
• 41:04
  you're
• 41:04
  giving
• 41:05
  them
• 41:05
  all
• 41:05
  that
• 41:05
  information
• 41:06
  upfront,
• 41:06
  then
• 41:06
  they're
• 41:07
  inquiring,
• 41:07
  you've
• 41:07
  got
• 41:07
  a
• 41:07
  nice
• 41:08
  immediate
• 41:08
  reply
• 41:09
  with
• 41:09
  the
• 41:09
  brochure
• 41:09
  back
• 41:10
  and
• 41:10
  then
• 41:10
  you
• 41:10
  have
• 41:11
  nice
• 41:11
  kind
• 41:11
  of
• 41:11
  nurturing
• 41:12
  follow
• 41:12
  up
• 41:13
  that
• 41:13
  those
• 41:13
  like
• 41:14
  actually
• 41:14
  adding
• 41:15
  value
• 41:15
  to
• 41:16
  couples,
• 41:16
  asking
• 41:17
  them
• 41:17
  really
• 41:17
  open
• 41:18
  ended
• 41:18
  questions,
• 41:19
  not
• 41:19
  just
• 41:19
  like
• 41:19
  what
• 41:19
  is
• 41:19
  your
• 41:20
  budget,
• 41:20
  you
• 41:20
  know,
• 41:21
  do
• 41:21
  you
• 41:21
  want
• 41:21
  to
• 41:21
  come
• 41:22
  in
• 41:22
  for
• 41:22
  a
• 41:22
  tour?
• 41:23
  But
• 41:23
  actually
• 41:23
  starting
• 41:23
  to
• 41:24
  build
• 41:24
  a
• 41:24
  rapport
• 41:24
  with
• 41:24
  them
• 41:24
  but
• 41:25
  in
• 41:25
  a
• 41:25
  nice
• 41:25
  automated
• 41:26
  sequence
• 41:27
  and
• 41:27
  a
• 41:27
  nice,
• 41:28
  there's
• 41:29
  a
• 41:29
  nice
• 41:29
  process
• 41:29
  there
• 41:30
  then.
• 41:31
  Exactly.
• 41:31
  You
• 41:31
  will
• 41:31
  feel
• 41:32
  a
• 41:32
  lot
• 41:32
  less
• 41:33
  hurt
• 41:33
  by
• 41:33
  the
• 41:33
  ghosting.
• 41:34
  So
• 41:34
  like
• 41:34
  it's
• 41:35
  a
• 41:35
  fact
• 41:35
  of
• 41:35
  life.
• 41:35
  And
• 41:36
  you
• 41:36
  know
• 41:36
  what
• 41:36
  you
• 41:36
  just
• 41:36
  said
• 41:37
  about
• 41:37
  your
• 41:37
  friend
• 41:37
  there,
• 41:37
  Becca,
• 41:38
  you're
• 41:38
  not
• 41:38
  alone.
• 41:38
  I
• 41:38
  mean,
• 41:39
  guilty
• 41:39
  as
• 41:40
  charged.
• 41:40
  You
• 41:40
  know,
• 41:40
  I
• 41:40
  think,
• 41:41
  and
• 41:41
  I
• 41:41
  think
• 41:41
  we
• 41:41
  all
• 41:42
  are
• 41:42
  and
• 41:42
  I,
• 41:42
  I'm,
• 41:43
  I
• 41:43
  do
• 41:43
  that
• 41:43
  unread
• 41:44
  thing
• 41:44
  as
• 41:44
  well.
• 41:45
  Just
• 41:45
  leave
• 41:45
  it
• 41:45
  there.
• 41:46
  And
• 41:46
  then
• 41:46
  it's
• 41:46
  like
• 41:46
  the
• 41:46
  pressure
• 41:47
  builds
• 41:47
  but
• 41:47
  in
• 41:47
  my
• 41:47
  head
• 41:48
  I'm
• 41:48
  not
• 41:48
  ghosting
• 41:48
  them
• 41:49
  because
• 41:49
  I
• 41:49
  will
• 41:49
  reply,
• 41:50
  but
• 41:50
  it
• 41:50
  just
• 41:51
  might
• 41:51
  take
• 41:51
  me
• 41:51
  a
• 41:52
  week.
• 41:52
  They're
• 41:52
  in
• 41:52
  my
• 41:53
  mind.
• 41:53
  So
• 41:53
  again,
• 41:54
  it
• 41:54
  might
• 41:54
  be
• 41:54
  the
• 41:54
  same
• 41:55
  with
• 41:55
  couples
• 41:55
  too.
• 41:56
  And
• 41:56
  it
• 41:56
  is
• 41:56
  probably
• 41:56
  the
• 41:56
  same
• 41:57
  with
• 41:57
  couples
• 41:57
  and
• 41:57
  they
• 41:57
  may
• 41:57
  be
• 41:58
  thinking,
• 41:58
  I'll
• 41:59
  leave
• 41:59
  you
• 41:59
  on
• 41:59
  unread.
• 42:00
  And
• 42:00
  then
• 42:00
  when
• 42:00
  I
• 42:00
  come
• 42:01
  back
• 42:01
  to
• 42:01
  this
• 42:01
  Email
• 42:01
  and
• 42:01
  I've
• 42:02
  got
• 42:02
  a
• 42:02
  week
• 42:02
  off
• 42:02
  next
• 42:03
  week.
• 42:03
  Then
• 42:03
  I'm
• 42:03
  going
• 42:03
  to
• 42:03
  digest
• 42:04
  it,
• 42:04
  then
• 42:04
  I'm
• 42:04
  going
• 42:04
  to
• 42:04
  read
• 42:04
  through
• 42:05
  it
• 42:05
  and
• 42:05
  then
• 42:05
  I'm
• 42:05
  going
• 42:05
  to
• 42:05
  do
• 42:05
  something
• 42:06
  with
• 42:06
  it.
• 42:06
  And
• 42:06
  so
• 42:06
  when
• 42:07
  we're
• 42:07
  guilty
• 42:07
  of
• 42:07
  it
• 42:07
  ourselves,
• 42:08
  we've
• 42:08
  got
• 42:08
  to
• 42:09
  stop
• 42:09
  pointing
• 42:09
  the
• 42:09
  finger
• 42:10
  at
• 42:10
  everyone
• 42:10
  else
• 42:10
  and
• 42:10
  saying
• 42:11
  these
• 42:11
  couples,
• 42:11
  today's
• 42:11
  generation
• 42:12
  are
• 42:12
  ghosting
• 42:13
  because
• 42:13
  we're
• 42:13
  just
• 42:13
  as
• 42:13
  bad
• 42:14
  and
• 42:14
  we
• 42:14
  need
• 42:14
  to
• 42:15
  self
• 42:15
  reflect
• 42:15
  and,
• 42:16
  and
• 42:16
  realize,
• 42:16
  yeah,
• 42:17
  this,
• 42:17
  we're
• 42:17
  just
• 42:17
  all
• 42:18
  doing
• 42:18
  this
• 42:18
  because
• 42:18
  we're
• 42:18
  all
• 42:18
  overwhelmed
• 42:19
  and
• 42:19
  we're
• 42:19
  all
• 42:19
  busy.
• 42:20
  So
• 42:20
  we
• 42:20
  need
• 42:20
  to
• 42:20
  give
• 42:21
  them
• 42:21
  a
• 42:21
  little
• 42:21
  bit
• 42:21
  more
• 42:21
  grace
• 42:22
  and
• 42:22
  have
• 42:23
  a
• 42:23
  system
• 42:23
  that
• 42:23
  works
• 42:24
  in
• 42:24
  that
• 42:24
  scenario.
• 42:25
  Okay,
• 42:25
  we
• 42:26
  have
• 42:26
  covered
• 42:26
  so
• 42:26
  much
• 42:27
  ground,
• 42:27
  we're
• 42:27
  running
• 42:27
  out
• 42:27
  of
• 42:28
  time.
• 42:28
  But
• 42:28
  I
• 42:28
  wondered
• 42:29
  if
• 42:29
  there's
• 42:29
  any
• 42:29
  other
• 42:30
  key
• 42:30
  things
• 42:30
  that
• 42:30
  you
• 42:31
  wanted
• 42:31
  to
• 42:31
  highlight
• 42:31
  that
• 42:32
  we
• 42:32
  haven't
• 42:32
  covered
• 42:33
  yet.
• 42:33
  I
• 42:34
  think,
• 42:34
  you
• 42:34
  know,
• 42:34
  the
• 42:35
  big
• 42:35
  thing
• 42:35
  that
• 42:35
  I
• 42:36
  always
• 42:36
  like
• 42:36
  to
• 42:37
  talk
• 42:37
  about
• 42:38
  and
• 42:38
  remind
• 42:39
  people
• 42:39
  about
• 42:40
  is
• 42:40
  I
• 42:40
  suppose
• 42:41
  couples
• 42:41
  are
• 42:41
  planning
• 42:41
  their
• 42:42
  wedding.
• 42:42
  It's
• 42:42
  such
• 42:43
  a
• 42:43
  big
• 42:43
  deal
• 42:43
  for
• 42:43
  them,
• 42:44
  it's
• 42:44
  such
• 42:44
  a
• 42:44
  big
• 42:44
  day
• 42:45
  for
• 42:45
  them.
• 42:45
  They're
• 42:45
  putting
• 42:46
  everything
• 42:46
  into
• 42:46
  it.
• 42:47
  Whereas,
• 42:47
  you
• 42:47
  know,
• 42:48
  for
• 42:48
  us
• 42:48
  in
• 42:48
  our
• 42:48
  businesses,
• 42:49
  we're
• 42:49
  dealing
• 42:49
  with
• 42:49
  multiple
• 42:50
  cost
• 42:50
  couples
• 42:51
  and
• 42:51
  you
• 42:51
  know,
• 42:52
  it's,
• 42:52
  it's
• 42:53
  more
• 42:53
  of
• 42:53
  a
• 42:53
  business
• 42:54
  transaction.
• 42:54
  But
• 42:55
  71%
• 42:56
  of
• 42:56
  couples
• 42:56
  told
• 42:57
  us
• 42:57
  that
• 42:57
  they
• 42:57
  don't
• 42:57
  feel
• 42:58
  special
• 42:58
  and
• 42:58
  that
• 42:59
  it
• 42:59
  just
• 42:59
  breaks
• 42:59
  my
• 43:00
  heart
• 43:00
  to
• 43:00
  read
• 43:00
  that,
• 43:01
  you
• 43:01
  know,
• 43:02
  54%
• 43:02
  said
• 43:03
  nothing
• 43:03
  stands
• 43:03
  out
• 43:03
  to
• 43:04
  them.
• 43:04
  17%
• 43:05
  said
• 43:05
  they
• 43:05
  felt
• 43:05
  like
• 43:05
  just
• 43:06
  another
• 43:06
  number.
• 43:06
  So
• 43:07
  it's
• 43:07
  just
• 43:07
  too
• 43:07
  many
• 43:07
  people,
• 43:08
  people
• 43:08
  that
• 43:08
  are
• 43:08
  just
• 43:08
  feeling
• 43:09
  that
• 43:09
  this
• 43:09
  is
• 43:09
  just
• 43:10
  a
• 43:10
  bit,
• 43:10
  they're
• 43:10
  in
• 43:10
  some
• 43:10
  sort
• 43:11
  of
• 43:11
  kind
• 43:11
  of
• 43:11
  washing
• 43:11
  machine.
• 43:12
  Only
• 43:12
  one
• 43:12
  in
• 43:13
  four
• 43:13
  couples
• 43:13
  said
• 43:14
  they
• 43:14
  felt
• 43:14
  truly
• 43:15
  special.
• 43:15
  And
• 43:15
  I
• 43:15
  think
• 43:16
  we
• 43:16
  should
• 43:16
  all
• 43:16
  be
• 43:17
  on
• 43:17
  a
• 43:17
  mission
• 43:17
  to
• 43:18
  improve
• 43:18
  that
• 43:19
  number
• 43:19
  and
• 43:20
  make
• 43:20
  more
• 43:20
  couples
• 43:21
  feel
• 43:21
  special,
• 43:22
  have
• 43:22
  a
• 43:22
  great
• 43:22
  experience
• 43:23
  and
• 43:23
  ultimately
• 43:24
  they
• 43:24
  are
• 43:25
  then
• 43:25
  going
• 43:25
  to
• 43:25
  book
• 43:25
  with
• 43:26
  you,
• 43:26
  they
• 43:26
  are
• 43:26
  going
• 43:26
  to
• 43:27
  spend
• 43:27
  more
• 43:27
  money
• 43:27
  with
• 43:27
  you,
• 43:27
  they
• 43:28
  are
• 43:28
  going
• 43:28
  to
• 43:28
  give
• 43:28
  you
• 43:28
  more
• 43:29
  positive
• 43:29
  reviews.
• 43:30
  So
• 43:30
  it's
• 43:30
  about
• 43:30
  making
• 43:30
  it
• 43:30
  a
• 43:31
  positive
• 43:31
  experience
• 43:31
  for
• 43:31
  the
• 43:32
  couples.
• 43:32
  But
• 43:32
  also,
• 43:33
  let's
• 43:33
  face
• 43:33
  it,
• 43:34
  all
• 43:34
  of
• 43:34
  us
• 43:34
  in
• 43:34
  business,
• 43:34
  we
• 43:35
  don't
• 43:35
  want
• 43:35
  to
• 43:35
  come
• 43:35
  in,
• 43:35
  into
• 43:35
  work
• 43:36
  and
• 43:36
  butt
• 43:36
  heads
• 43:37
  with
• 43:37
  people
• 43:37
  all
• 43:37
  day
• 43:37
  long.
• 43:38
  We
• 43:38
  want
• 43:38
  to
• 43:38
  have
• 43:39
  positive
• 43:39
  experiences
• 43:40
  with
• 43:40
  the
• 43:40
  people
• 43:40
  we're
• 43:40
  dealing
• 43:41
  with.
• 43:41
  So
• 43:41
  I
• 43:41
  think
• 43:42
  whatever
• 43:42
  energy
• 43:42
  you
• 43:43
  want
• 43:43
  to
• 43:43
  come
• 43:43
  back
• 43:43
  to
• 43:43
  you,
• 43:43
  you
• 43:44
  have
• 43:44
  to
• 43:44
  put
• 43:44
  it
• 43:44
  out
• 43:44
  there
• 43:44
  into
• 43:45
  the
• 43:45
  world.
• 43:45
  So
• 43:46
  if
• 43:46
  you
• 43:46
  want
• 43:46
  couples
• 43:47
  to
• 43:47
  not
• 43:47
  ghost
• 43:47
  you
• 43:48
  and
• 43:48
  be
• 43:48
  really
• 43:49
  lovely
• 43:49
  and
• 43:50
  then
• 43:50
  that's
• 43:50
  what
• 43:50
  you
• 43:51
  have
• 43:51
  to
• 43:51
  put
• 43:51
  out
• 43:51
  there
• 43:51
  and
• 43:52
  it'll,
• 43:52
  it'll
• 43:53
  come
• 43:53
  back
• 43:53
  to
• 43:53
  you
• 43:53
  in
• 43:54
  the
• 43:54
  long
• 43:54
  run.
• 43:54
  So
• 43:54
  that's
• 43:55
  my
• 43:55
  mission
• 43:55
  is
• 43:55
  to
• 43:56
  help
• 43:56
  venues
• 43:57
  and
• 43:57
  vendors
• 43:57
  out
• 43:57
  there
• 43:58
  improve
• 43:59
  that
• 43:59
  number.
• 43:59
  Improve.
• 44:00
  You
• 44:00
  know
• 44:00
  that
• 44:01
  more
• 44:01
  than
• 44:01
  one
• 44:01
  in
• 44:01
  four
• 44:02
  couples
• 44:02
  should
• 44:02
  be
• 44:02
  feeling
• 44:03
  special.
• 44:03
  Special,
• 44:03
  as
• 44:04
  you
• 44:04
  know,
• 44:04
  when
• 44:04
  they're
• 44:04
  inquiring,
• 44:05
  when
• 44:05
  they're
• 44:05
  going
• 44:06
  through
• 44:06
  their
• 44:06
  wedding
• 44:06
  planning
• 44:07
  process.
• 44:07
  So
• 44:08
  I
• 44:08
  think
• 44:08
  that's
• 44:08
  my
• 44:08
  final
• 44:09
  thought,
• 44:09
  really.
• 44:09
  What
• 44:10
  you
• 44:10
  put
• 44:10
  out,
• 44:10
  hopefully
• 44:11
  will
• 44:11
  come
• 44:11
  back
• 44:12
  to
• 44:12
  you.
• 44:12
  And
• 44:12
  the
• 44:12
  law
• 44:13
  of
• 44:13
  averages
• 44:13
  and
• 44:13
  the
• 44:14
  stuff
• 44:14
  that
• 44:14
  doesn't
• 44:15
  just
• 44:15
  let
• 44:15
  it
• 44:15
  water
• 44:16
  off
• 44:16
  a
• 44:16
  duck's
• 44:16
  back.
• 44:17
  Don't
• 44:17
  take
• 44:17
  it
• 44:17
  personally,
• 44:18
  as
• 44:18
  you
• 44:18
  said.
• 44:18
  Absolutely.
• 44:19
  And
• 44:19
  that
• 44:19
  stat
• 44:20
  every
• 44:20
  time,
• 44:20
  because
• 44:20
  there
• 44:21
  was
• 44:21
  a
• 44:21
  similar
• 44:21
  stat
• 44:21
  in
• 44:22
  last
• 44:22
  year's
• 44:22
  report
• 44:23
  as
• 44:23
  well.
• 44:23
  And
• 44:23
  I
• 44:24
  just.
• 44:24
  It
• 44:24
  just
• 44:24
  gets
• 44:24
  me
• 44:24
  right.
• 44:25
  Then
• 44:25
  I
• 44:25
  think,
• 44:25
  how
• 44:25
  is
• 44:26
  this
• 44:26
  possible?
• 44:26
  We're
• 44:27
  meant
• 44:27
  to
• 44:27
  be
• 44:27
  giving
• 44:27
  people
• 44:27
  the
• 44:27
  best
• 44:28
  day
• 44:28
  of
• 44:28
  their
• 44:28
  lives.
• 44:28
  Why
• 44:28
  are
• 44:28
  they
• 44:29
  not
• 44:29
  feeling
• 44:29
  special?
• 44:30
  But
• 44:30
  I
• 44:30
  also
• 44:30
  think
• 44:30
  there's
• 44:31
  a
• 44:31
  positive
• 44:31
  we
• 44:31
  can
• 44:32
  take
• 44:32
  from
• 44:32
  that
• 44:32
  as
• 44:32
  business
• 44:33
  owners,
• 44:33
  because
• 44:33
  actually,
• 44:34
  if
• 44:34
  you
• 44:34
  are
• 44:34
  the
• 44:35
  one
• 44:35
  that
• 44:35
  makes
• 44:36
  the
• 44:36
  effort
• 44:36
  to
• 44:36
  make
• 44:36
  people
• 44:37
  feel
• 44:37
  special,
• 44:37
  this
• 44:38
  is
• 44:38
  great
• 44:38
  news
• 44:38
  for
• 44:39
  you
• 44:39
  because
• 44:39
  you
• 44:39
  are
• 44:40
  going
• 44:40
  to
• 44:40
  stand
• 44:40
  out
• 44:41
  head
• 44:41
  and
• 44:41
  shoulders
• 44:41
  above
• 44:42
  everyone
• 44:42
  else,
• 44:42
  because
• 44:43
  clearly
• 44:43
  other
• 44:44
  people
• 44:44
  aren't
• 44:44
  doing
• 44:44
  it.
• 44:45
  And
• 44:45
  actually,
• 44:45
  when
• 44:46
  you
• 44:46
  look
• 44:46
  at
• 44:46
  the
• 44:46
  crazy,
• 44:47
  overwhelming
• 44:47
  digital
• 44:48
  world
• 44:48
  we
• 44:48
  live
• 44:48
  in,
• 44:49
  sometimes
• 44:49
  it's
• 44:49
  the
• 44:49
  smallest
• 44:50
  touches
• 44:50
  that
• 44:50
  will
• 44:50
  make
• 44:51
  someone
• 44:51
  feel
• 44:51
  special.
• 44:52
  Like
• 44:52
  the
• 44:52
  last
• 44:52
  time
• 44:53
  someone
• 44:53
  sent
• 44:53
  you
• 44:53
  a
• 44:53
  postcard.
• 44:54
  I
• 44:54
  mean,
• 44:54
  you
• 44:55
  guys
• 44:55
  at
• 44:55
  wedding
• 44:55
  dates,
• 44:55
  you
• 44:56
  sent
• 44:56
  me
• 44:56
  some
• 44:56
  gifts
• 44:57
  after
• 44:57
  I'd
• 44:58
  been
• 44:58
  part
• 44:58
  of
• 44:58
  the
• 44:58
  online
• 44:59
  survey.
• 44:59
  And
• 45:00
  that
• 45:00
  makes
• 45:00
  me
• 45:00
  feel
• 45:01
  special
• 45:01
  because
• 45:02
  not
• 45:02
  many
• 45:02
  people
• 45:03
  would
• 45:03
  notice
• 45:03
  that
• 45:03
  I
• 45:03
  was
• 45:04
  there
• 45:04
  and
• 45:04
  I
• 45:04
  posted
• 45:04
  about
• 45:05
  it
• 45:05
  on
• 45:05
  social
• 45:05
  media.
• 45:05
  Not
• 45:05
  many
• 45:06
  people
• 45:06
  would
• 45:06
  take
• 45:06
  the
• 45:06
  time
• 45:07
  to
• 45:07
  actually
• 45:07
  put
• 45:07
  something
• 45:07
  in
• 45:08
  the
• 45:08
  post
• 45:08
  and
• 45:08
  send
• 45:09
  it
• 45:09
  to
• 45:09
  me
• 45:09
  to
• 45:09
  my
• 45:10
  address.
• 45:10
  And
• 45:10
  so,
• 45:11
  as
• 45:11
  suppliers,
• 45:12
  we
• 45:12
  can
• 45:12
  look
• 45:13
  at
• 45:13
  those
• 45:13
  opportunities
• 45:13
  and
• 45:13
  think,
• 45:14
  actually,
• 45:14
  I
• 45:14
  could
• 45:14
  just
• 45:14
  send
• 45:14
  them
• 45:15
  a
• 45:15
  postcard
• 45:15
  ahead
• 45:15
  of
• 45:15
  their
• 45:16
  venue
• 45:16
  tour,
• 45:16
  or
• 45:17
  I
• 45:17
  could
• 45:17
  just
• 45:17
  have
• 45:17
  their
• 45:17
  name
• 45:18
  on
• 45:18
  a
• 45:18
  sign
• 45:18
  when
• 45:19
  they
• 45:19
  arrive,
• 45:19
  or
• 45:19
  I
• 45:20
  could
• 45:20
  just
• 45:20
  give
• 45:20
  them
• 45:20
  something
• 45:21
  that
• 45:21
  they're
• 45:21
  not
• 45:21
  expecting.
• 45:22
  And
• 45:22
  that
• 45:22
  tiny
• 45:23
  little
• 45:23
  thing
• 45:24
  will
• 45:24
  have
• 45:24
  much
• 45:24
  more
• 45:24
  impact
• 45:25
  than
• 45:25
  you
• 45:25
  think.
• 45:25
  Yeah,
• 45:26
  absolutely.
• 45:26
  It
• 45:26
  often
• 45:26
  is
• 45:27
  the
• 45:27
  tiny
• 45:27
  things.
• 45:27
  It
• 45:27
  doesn't
• 45:28
  have
• 45:28
  to
• 45:28
  be
• 45:28
  big
• 45:28
  discounts
• 45:29
  or
• 45:29
  anything
• 45:29
  like
• 45:29
  that.
• 45:30
  It's
• 45:30
  those
• 45:30
  little
• 45:30
  personal
• 45:31
  touches
• 45:31
  that
• 45:31
  make
• 45:32
  a
• 45:32
  huge
• 45:32
  difference.
• 45:33
  And
• 45:34
  I
• 45:34
  think
• 45:34
  all
• 45:34
  of
• 45:34
  us
• 45:34
  in
• 45:35
  our
• 45:35
  businesses
• 45:35
  as.
• 45:36
  As
• 45:36
  good
• 45:36
  and
• 45:36
  all
• 45:36
  as
• 45:36
  we
• 45:37
  think
• 45:37
  we
• 45:37
  are.
• 45:37
  And
• 45:37
  we,
• 45:38
  you
• 45:38
  know,
• 45:38
  I'm
• 45:38
  sure
• 45:38
  a
• 45:39
  lot
• 45:39
  of
• 45:39
  the
• 45:39
  people
• 45:39
  listening
• 45:39
  to
• 45:40
  this
• 45:40
  podcast
• 45:40
  are
• 45:40
  probably
• 45:41
  the
• 45:41
  best
• 45:41
  of
• 45:41
  the
• 45:41
  best,
• 45:42
  but
• 45:42
  all
• 45:42
  of
• 45:42
  us,
• 45:42
  I
• 45:42
  think,
• 45:43
  can
• 45:43
  reflect
• 45:44
  and
• 45:44
  improve
• 45:45
  and
• 45:45
  tweak.
• 45:45
  And,
• 45:46
  you
• 45:46
  know,
• 45:46
  ourselves
• 45:46
  in
• 45:47
  WedPro
• 45:47
  at
• 45:47
  the
• 45:47
  moment,
• 45:48
  we're
• 45:48
  doing
• 45:48
  a
• 45:48
  big
• 45:48
  project
• 45:49
  looking
• 45:49
  at
• 45:49
  our
• 45:50
  onboarding
• 45:50
  process.
• 45:51
  We
• 45:51
  thought
• 45:51
  it
• 45:51
  was
• 45:51
  good,
• 45:52
  but,
• 45:52
  yes,
• 45:52
  it
• 45:52
  could
• 45:52
  be
• 45:52
  better.
• 45:53
  And
• 45:53
  we're
• 45:53
  trying
• 45:53
  to
• 45:53
  improve
• 45:54
  that.
• 45:54
  So
• 45:54
  it's
• 45:54
  a
• 45:54
  slicker,
• 45:55
  more
• 45:55
  seamless
• 45:56
  process
• 45:56
  for
• 45:56
  our
• 45:57
  clients
• 45:57
  that
• 45:57
  are
• 45:57
  onboarding
• 45:58
  into
• 45:58
  the
• 45:58
  software.
• 45:58
  So,
• 45:58
  so
• 45:59
  that
• 45:59
  they
• 45:59
  have
• 45:59
  it,
• 45:59
  you
• 45:59
  know,
• 46:00
  that
• 46:00
  it
• 46:00
  is
• 46:00
  more
• 46:00
  seamless
• 46:01
  and
• 46:01
  they
• 46:01
  have
• 46:01
  a
• 46:01
  better
• 46:01
  experience
• 46:02
  and
• 46:02
  they're
• 46:02
  happier
• 46:03
  long
• 46:03
  term.
• 46:03
  And
• 46:04
  as
• 46:04
  I
• 46:04
  said,
• 46:04
  we
• 46:04
  already
• 46:04
  thought
• 46:05
  we
• 46:05
  were
• 46:05
  pretty
• 46:05
  good
• 46:05
  at
• 46:05
  it,
• 46:05
  but
• 46:06
  everything
• 46:06
  can
• 46:06
  be
• 46:07
  improved.
• 46:07
  And
• 46:07
  I
• 46:07
  think
• 46:08
  it
• 46:08
  is
• 46:08
  about
• 46:08
  that
• 46:08
  self
• 46:09
  reflection.
• 46:09
  Absolutely.
• 46:10
  Kira,
• 46:10
  it
• 46:11
  has
• 46:11
  been
• 46:11
  so
• 46:11
  fun
• 46:12
  talking
• 46:12
  through
• 46:12
  this
• 46:12
  report
• 46:13
  with
• 46:13
  you.
• 46:13
  I
• 46:13
  knew
• 46:13
  that
• 46:13
  I
• 46:14
  would
• 46:14
  enjoy
• 46:14
  this
• 46:14
  episode.
• 46:14
  I
• 46:15
  absolutely
• 46:15
  have.
• 46:15
  If
• 46:15
  you're
• 46:16
  listening
• 46:16
  to
• 46:16
  this
• 46:16
  and
• 46:16
  you've
• 46:16
  enjoyed
• 46:17
  today's
• 46:17
  episode,
• 46:17
  do
• 46:18
  go
• 46:18
  and
• 46:18
  grab
• 46:18
  the
• 46:18
  full
• 46:19
  copy
• 46:19
  of
• 46:19
  the
• 46:19
  report
• 46:20
  because
• 46:20
  there
• 46:20
  is
• 46:20
  tons
• 46:21
  more
• 46:21
  stuff
• 46:21
  we'd
• 46:21
  have
• 46:21
  talked
• 46:22
  about
• 46:22
  that
• 46:22
  is
• 46:22
  in
• 46:22
  there
• 46:23
  and
• 46:23
  it's
• 46:23
  well
• 46:23
  worth
• 46:23
  you
• 46:24
  going
• 46:24
  and
• 46:24
  inputting
• 46:24
  your
• 46:25
  email,
• 46:25
  getting
• 46:25
  a
• 46:25
  copy
• 46:25
  of
• 46:25
  that
• 46:26
  report
• 46:26
  and
• 46:26
  looking
• 46:27
  through
• 46:27
  it.
• 46:27
  Obviously,
• 46:27
  if
• 46:28
  you're
• 46:28
  using,
• 46:28
  use
• 46:28
  any
• 46:28
  of
• 46:28
  the
• 46:28
  stats
• 46:29
  that
• 46:29
  we
• 46:29
  talked
• 46:29
  about
• 46:29
  today
• 46:30
  in
• 46:30
  your
• 46:30
  own
• 46:30
  marketing,
• 46:31
  do
• 46:31
  make
• 46:31
  sure
• 46:31
  that
• 46:31
  you
• 46:32
  credit
• 46:32
  it.
• 46:32
  Credit
• 46:33
  where
• 46:33
  credit's
• 46:33
  due
• 46:34
  because
• 46:34
  these
• 46:34
  guys
• 46:34
  have
• 46:35
  spent
• 46:35
  a
• 46:35
  long
• 46:35
  time
• 46:36
  putting
• 46:36
  together
• 46:36
  this
• 46:37
  information.
• 46:37
  And
• 46:38
  of
• 46:38
  course,
• 46:38
  if
• 46:38
  you
• 46:38
  want
• 46:38
  to
• 46:39
  find
• 46:39
  out
• 46:39
  more
• 46:39
  about
• 46:39
  Kieran,
• 46:40
  what
• 46:40
  they're
• 46:40
  doing
• 46:41
  over
• 46:41
  at
• 46:41
  WedPro
• 46:42
  and
• 46:42
  wedding
• 46:42
  dates,
• 46:42
  then
• 46:43
  do
• 46:43
  get
• 46:43
  in
• 46:43
  touch
• 46:43
  with
• 46:44
  her
• 46:44
  now.
• 46:44
  Kira,
• 46:44
  I
• 46:45
  always
• 46:45
  end
• 46:45
  my
• 46:45
  podcast
• 46:45
  with
• 46:46
  the
• 46:46
  same
• 46:46
  question
• 46:46
  and
• 46:46
  I
• 46:46
  would
• 46:47
  have
• 46:47
  asked
• 46:47
  you
• 46:47
  this
• 46:47
  last
• 46:48
  time,
• 46:48
  but
• 46:48
  I
• 46:48
  don't
• 46:48
  remember
• 46:48
  your
• 46:49
  answer.
• 46:49
  So
• 46:49
  it'd
• 46:49
  be
• 46:49
  interesting
• 46:50
  if
• 46:50
  there
• 46:50
  are
• 46:50
  any
• 46:50
  avid
• 46:51
  listeners,
• 46:51
  whether
• 46:51
  you
• 46:51
  say
• 46:51
  the
• 46:51
  same
• 46:52
  thing
• 46:52
  or
• 46:52
  something
• 46:52
  different,
• 46:53
  but
• 46:53
  I
• 46:53
  always
• 46:53
  end
• 46:53
  by
• 46:54
  asking,
• 46:54
  what's
• 46:54
  the
• 46:54
  one
• 46:55
  thing
• 46:55
  you
• 46:55
  wish
• 46:55
  you'd
• 46:55
  known
• 46:56
  sooner
• 46:56
  in
• 46:56
  business?
• 46:57
  I
• 46:57
  don't
• 46:57
  remember
• 46:57
  my
• 46:58
  answer
• 46:58
  either.
• 46:58
  So
• 46:59
  I
• 46:59
  don't
• 46:59
  know
• 46:59
  if
• 46:59
  I'm
• 46:59
  going
• 46:59
  to
• 46:59
  completely
• 47:00
  contradict
• 47:00
  myself
• 47:01
  or
• 47:01
  repeat
• 47:01
  myself,
• 47:02
  but
• 47:02
  I
• 47:02
  suppose
• 47:03
  I've
• 47:03
  been
• 47:03
  in
• 47:03
  business
• 47:03
  for
• 47:04
  17
• 47:04
  years.
• 47:04
  It's
• 47:05
  a
• 47:05
  long
• 47:05
  time.
• 47:05
  And
• 47:06
  I
• 47:06
  remember
• 47:06
  back
• 47:06
  at
• 47:07
  the
• 47:07
  early
• 47:07
  years,
• 47:08
  you
• 47:08
  know,
• 47:08
  I
• 47:09
  had
• 47:09
  to
• 47:09
  do
• 47:09
  everything
• 47:09
  myself.
• 47:10
  You
• 47:10
  know,
• 47:10
  I
• 47:10
  wore
• 47:11
  all
• 47:11
  the
• 47:11
  hats.
• 47:11
  Sales,
• 47:12
  marketing,
• 47:12
  customer
• 47:13
  support.
• 47:13
  I
• 47:13
  was,
• 47:13
  I
• 47:14
  was
• 47:14
  doing
• 47:14
  everything.
• 47:14
  But
• 47:15
  I
• 47:15
  really,
• 47:16
  my
• 47:16
  business
• 47:16
  really
• 47:16
  started
• 47:17
  growing
• 47:17
  when
• 47:18
  I
• 47:18
  learned
• 47:18
  to
• 47:18
  delegate
• 47:19
  and
• 47:19
  it
• 47:19
  actually
• 47:20
  happened
• 47:20
  around
• 47:20
  the
• 47:21
  birth
• 47:21
  of
• 47:21
  my,
• 47:21
  my
• 47:21
  twin
• 47:21
  boys.
• 47:22
  They're
• 47:22
  11
• 47:23
  now,
• 47:23
  but
• 47:24
  they
• 47:24
  were
• 47:24
  born
• 47:24
  super
• 47:24
  premature
• 47:25
  and
• 47:25
  I
• 47:25
  was
• 47:25
  whipped
• 47:25
  out
• 47:26
  of
• 47:26
  the
• 47:26
  business.
• 47:26
  So
• 47:26
  I
• 47:26
  had
• 47:27
  no
• 47:27
  choice
• 47:27
  but
• 47:28
  to
• 47:28
  delegate.
• 47:28
  But
• 47:28
  actually
• 47:29
  it
• 47:29
  was
• 47:29
  the
• 47:29
  best
• 47:29
  lesson
• 47:30
  ever.
• 47:31
  So,
• 47:31
  you
• 47:31
  know,
• 47:32
  I
• 47:32
  just
• 47:32
  trust
• 47:33
  my
• 47:33
  team
• 47:33
  now
• 47:34
  and
• 47:34
  let
• 47:34
  them.
• 47:34
  I
• 47:35
  mean,
• 47:35
  the
• 47:35
  report
• 47:36
  that
• 47:36
  you
• 47:36
  love
• 47:37
  and
• 47:37
  the
• 47:37
  design
• 47:37
  and
• 47:37
  everything,
• 47:38
  I
• 47:38
  mean,
• 47:38
  Mizan
• 47:38
  on
• 47:39
  my
• 47:39
  team
• 47:39
  is
• 47:40
  the
• 47:40
  amazing
• 47:40
  designer
• 47:41
  behind
• 47:41
  all
• 47:41
  that.
• 47:41
  I
• 47:41
  just
• 47:42
  let
• 47:42
  her
• 47:42
  go,
• 47:42
  I
• 47:42
  let
• 47:43
  her
• 47:43
  off.
• 47:43
  You
• 47:43
  know,
• 47:43
  we
• 47:44
  discussed
• 47:44
  the
• 47:44
  results.
• 47:45
  We
• 47:45
  work
• 47:46
  on
• 47:46
  it
• 47:46
  together.
• 47:46
  But,
• 47:47
  you
• 47:47
  know,
• 47:47
  she
• 47:48
  has,
• 47:48
  you
• 47:48
  know,
• 47:48
  does
• 47:49
  all
• 47:49
  of
• 47:49
  the
• 47:49
  design
• 47:50
  and,
• 47:51
  you
• 47:51
  know,
• 47:51
  has
• 47:51
  a
• 47:51
  huge,
• 47:52
  huge
• 47:52
  hand
• 47:53
  in
• 47:53
  that
• 47:53
  report.
• 47:54
  So,
• 47:54
  you
• 47:54
  know,
• 47:55
  I
• 47:55
  used
• 47:55
  to
• 47:55
  think
• 47:55
  I
• 47:56
  was
• 47:56
  like
• 47:56
  a
• 47:56
  total
• 47:56
  control
• 47:57
  freak
• 47:57
  about
• 47:57
  that
• 47:57
  report
• 47:58
  in
• 47:58
  the
• 47:58
  past,
• 47:58
  whereas
• 47:59
  now
• 47:59
  I
• 47:59
  can
• 48:00
  step
• 48:00
  back
• 48:00
  and,
• 48:01
  you
• 48:01
  know,
• 48:01
  hiring
• 48:02
  the
• 48:02
  right
• 48:02
  people
• 48:02
  and
• 48:02
  letting
• 48:03
  go
• 48:03
  is
• 48:03
  just
• 48:04
  a
• 48:04
  game
• 48:04
  changer
• 48:04
  for
• 48:04
  me.
• 48:05
  And
• 48:05
  I
• 48:05
  just
• 48:05
  want
• 48:06
  to.
• 48:06
  I'm
• 48:06
  saying
• 48:06
  this
• 48:07
  almost
• 48:07
  to
• 48:07
  hold
• 48:07
  myself
• 48:08
  accountable,
• 48:08
  to
• 48:08
  be.
• 48:08
  To
• 48:09
  remind
• 48:09
  myself
• 48:09
  to
• 48:09
  keep
• 48:10
  doing
• 48:10
  it,
• 48:10
  because
• 48:11
  sometimes
• 48:11
  we're
• 48:11
  always,
• 48:12
  you
• 48:12
  know,
• 48:12
  we
• 48:12
  can
• 48:12
  be
• 48:13
  put.
• 48:13
  Pulled
• 48:13
  back.
• 48:14
  So
• 48:14
  that's
• 48:15
  definitely
• 48:15
  been
• 48:15
  a
• 48:15
  thing
• 48:15
  that
• 48:15
  has
• 48:16
  really
• 48:16
  helped
• 48:16
  me
• 48:16
  grow
• 48:16
  and
• 48:17
  scale
• 48:17
  my
• 48:17
  business
• 48:17
  over
• 48:18
  the
• 48:18
  years.
• 48:18
  So.
• 48:18
  Yeah,
• 48:18
  and
• 48:19
  you
• 48:19
  should
• 48:19
  take
• 48:19
  pride
• 48:19
  in
• 48:20
  the
• 48:20
  fact
• 48:20
  that
• 48:20
  you've
• 48:20
  led
• 48:20
  them
• 48:21
  to
• 48:21
  a
• 48:21
  place
• 48:21
  where
• 48:21
  they
• 48:22
  can
• 48:22
  go
• 48:22
  away
• 48:23
  and
• 48:23
  create
• 48:23
  something
• 48:24
  so
• 48:24
  beautiful
• 48:25
  and
• 48:25
  so
• 48:25
  easy
• 48:25
  to
• 48:25
  digest
• 48:26
  and
• 48:26
  so
• 48:26
  easy
• 48:27
  to
• 48:27
  read
• 48:27
  and
• 48:27
  be
• 48:27
  part
• 48:27
  of
• 48:28
  an
• 48:28
  amazing
• 48:28
  team.
• 48:28
  And
• 48:28
  that
• 48:29
  also
• 48:29
  reflects
• 48:29
  well
• 48:30
  as
• 48:30
  you
• 48:30
  as
• 48:30
  the
• 48:30
  leader
• 48:30
  of
• 48:31
  that
• 48:31
  team,
• 48:31
  because
• 48:31
  I
• 48:32
  always
• 48:32
  think
• 48:32
  a
• 48:32
  good
• 48:32
  leader,
• 48:33
  a
• 48:33
  good
• 48:33
  CEO,
• 48:34
  attracts
• 48:34
  great
• 48:35
  people
• 48:35
  who
• 48:35
  give
• 48:35
  great
• 48:36
  results
• 48:36
  and
• 48:36
  everyone's
• 48:37
  a
• 48:37
  winner.
• 48:37
  Yes.
• 48:37
  Well,
• 48:38
  I'm
• 48:38
  very
• 48:38
  lucky.
• 48:38
  We
• 48:39
  just
• 48:39
  celebrated
• 48:40
  three
• 48:40
  long
• 48:41
  service
• 48:41
  awards
• 48:42
  in
• 48:42
  the
• 48:42
  company.
• 48:43
  So
• 48:44
  Sarah
• 48:44
  has
• 48:44
  been
• 48:44
  with
• 48:45
  me
• 48:45
  for
• 48:45
  five
• 48:45
  years.
• 48:46
  She's
• 48:46
  my
• 48:46
  head
• 48:46
  of
• 48:46
  operations.
• 48:47
  Alex,
• 48:48
  my
• 48:48
  head
• 48:48
  of
• 48:48
  sales,
• 48:49
  has
• 48:49
  been
• 48:49
  with
• 48:49
  me
• 48:50
  for
• 48:50
  eight
• 48:51
  years.
• 48:51
  And
• 48:52
  Chris,
• 48:53
  my
• 48:53
  lead
• 48:53
  developer,
• 48:53
  has
• 48:53
  been
• 48:54
  with
• 48:54
  me
• 48:54
  10
• 48:54
  years.
• 48:55
  So
• 48:55
  I
• 48:55
  think
• 48:56
  that
• 48:56
  says
• 48:56
  a
• 48:56
  lot.
• 48:56
  I'm
• 48:57
  very,
• 48:57
  very
• 48:57
  lucky
• 48:57
  to
• 48:58
  have
• 48:58
  such
• 48:58
  a
• 48:58
  loyal
• 48:58
  team.
• 48:59
  Amazing.
• 48:59
  Kira,
• 49:00
  I
• 49:00
  always
• 49:00
  love
• 49:01
  talking
• 49:01
  to
• 49:01
  you.
• 49:01
  I
• 49:01
  hope
• 49:02
  that
• 49:02
  we
• 49:02
  cross
• 49:02
  paths
• 49:03
  somewhere
• 49:03
  again
• 49:04
  in
• 49:04
  person
• 49:05
  very
• 49:05
  soon
• 49:06
  so
• 49:06
  we
• 49:06
  can
• 49:06
  go
• 49:06
  go
• 49:06
  for
• 49:06
  another
• 49:07
  cheeky
• 49:08
  daytime
• 49:08
  Prosecco
• 49:09
  like
• 49:09
  we
• 49:09
  did
• 49:09
  when
• 49:10
  we
• 49:10
  crossed
• 49:10
  paths
• 49:11
  in
• 49:11
  Las
• 49:11
  Vegas.
• 49:11
  I'm
• 49:11
  sure
• 49:12
  we
• 49:12
  will,
• 49:12
  and
• 49:12
  I'm
• 49:13
  sure
• 49:13
  we'll
• 49:13
  work
• 49:13
  together
• 49:14
  again
• 49:14
  soon.
• 49:14
  Kira,
• 49:15
  thank
• 49:15
  you
• 49:15
  so
• 49:15
  much
• 49:16
  for
• 49:16
  your
• 49:16
  time.
• 49:16
  It's
• 49:16
  been
• 49:16
  great
• 49:17
  to
• 49:17
  chat
• 49:17
  to
• 49:17
  you.
• 49:17
  Thanks
• 49:17
  a
• 49:18
  million,
• 49:18
  Becca.
• 49:18
  What
• 49:19
  a
• 49:19
  fantastic
• 49:19
  episode.
• 49:20
  If
• 49:20
  you
• 49:20
  have
• 49:21
  enjoyed
• 49:21
  the
• 49:21
  stats
• 49:22
  as
• 49:22
  much
• 49:22
  as
• 49:22
  I
• 49:22
  have,
• 49:23
  then
• 49:23
  do
• 49:23
  make
• 49:23
  sure
• 49:23
  you
• 49:24
  go
• 49:24
  ahead
• 49:24
  and
• 49:24
  download
• 49:25
  the
• 49:25
  report.
• 49:26
  I'll
• 49:26
  make
• 49:26
  sure
• 49:26
  all
• 49:27
  of
• 49:27
  the
• 49:27
  links
• 49:27
  are
• 49:28
  in
• 49:28
  the
• 49:28
  show
• 49:28
  notes
• 49:29
  so
• 49:29
  you
• 49:29
  can
• 49:29
  go
• 49:29
  ahead
• 49:29
  and
• 49:30
  get
• 49:30
  them,
• 49:30
  but
• 49:31
  it's
• 49:31
  well
• 49:31
  worth
• 49:31
  reading
• 49:32
  and
• 49:32
  saving
• 49:32
  on
• 49:32
  your
• 49:33
  computer.
• 49:33
  And
• 49:34
  remember,
• 49:34
  you
• 49:34
  can't
• 49:35
  just
• 49:35
  read
• 49:35
  the
• 49:35
  stats,
• 49:35
  you
• 49:36
  actually
• 49:36
  have
• 49:36
  to
• 49:36
  take
• 49:36
  action
• 49:37
  on
• 49:37
  them.