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17: Greg Hardy | Turning My Passion Into Profit

On today’s show, Bill interviews Greg Hardy, Owner of RockGeist who has successfully managed to turn his passion and profit. Based in Asheville, North Carolina, RockGeist manufactures waterproof and custom bike-packing bags.

Greg’s entrepreneurial journey started in grad school. While on a bike-packing trip in Switzerland, Greg lost his way. This experience made him realize that there was a pressing need for custom, well-designed bike-packing bags that could carry some reasonable weight.

Greg started off by designing and sewing bags for himself and his friends in his 300 square foot…

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