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Durham Tourism Powers Local Economy | Raleigh News
Durham’s tourism boom is paying major dividends: $1.7 billion in visitor spending last year kept 7,700+ jobs alive and pumped $31 million into local payrolls. With 13.4 million visitors in 2025 and steady growth, Discover Durham sees this as a win-win—fueling wages, businesses, and community investment. While growth has slowed slightly, they’re not slowing down, rolling out fresh strategies to attract even more travelers. Across North Carolina, tourists spent a staggering $37.2 billion last year, generating over $4.7 billion in state taxes—proof the travel bug is stronger than ever. Listen in…
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