Inside the Playbook: Mauricio Ruiz on The Artist Manager Skills Nobody Talks About

The Manager's Playbook · May 22, 2026 · 8m

When Is an Artist Ready for a Manager?

In this clip from The Manager’s Playbook, Mauricio Ruiz breaks down what artists and managers should understand before working together.

Mauricio talks about why management is rooted in value, trust, communication, and the ability to sell a vision. He explains how a sales background can help managers build thick skin, ask better questions, read the room, build rapport, and turn conversations into real next steps.

The conversation also covers creative ways artists can build teams when cash is limited, including offering points on masters, as well as basic…