Latest / #WisdomOfWomen Show / Empowering Women Entrepreneurs: Insights from Carlyn Bushman

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Empowering Women Entrepreneurs: Insights from Carlyn Bushman · #WisdomOfWomen Show

0:00
Welcome
0:01
to
0:01
the
0:01
Wisdom
0:01
of
0:02
Women
0:02
Show.
0:03
Business
0:04
is
0:04
the
0:04
most
0:05
powerful
0:05
innovative
0:06
force
0:06
in
0:07
the
0:07
world.
0:07
And
0:07
with
0:07
visionary
0:08
women
0:09
leaders
0:09
at
0:09
the
0:09
helm,
0:10
we
0:10
can
0:10
lead
0:11
in
0:11
both
0:12
impact
0:12
and
0:13
profit.
0:14
Today's
0:14
world
0:15
needs
0:16
the
0:16
wisdom
0:17
of
0:17
women
0:18
in
0:18
business.
0:20
This
0:20
is
0:20
why
0:21
we
0:21
are
0:21
here
0:22
to
0:22
help
0:23
women
0:23
grow.
0:25
Are
0:26
you
0:26
already
0:27
a
0:28
successful
0:29
visionary
0:29
woman
0:30
founder
0:30
leading
0:31
a
0:31
high,
0:31
high
0:32
impact
0:33
company?
0:34
The
0:34
Wisdom
0:35
of
0:35
Women
0:35
show
0:36
is
0:36
designed
0:37
just
0:38
for
0:38
you.
0:39
We
0:39
are
0:39
a
0:40
community
0:41
of
0:41
women
0:41
founders,
0:42
investors
0:43
and
0:44
leaders
0:44
who
0:45
want
0:45
to
0:45
see
0:46
you
0:47
rise.
0:49
Join
0:49
us
0:49
as
0:50
we
0:50
unlock
0:50
opportunities
0:52
and
0:52
prosperity
0:53
for
0:54
women
0:54
led
0:55
enterprises.
0:56
The
0:56
future
0:57
of
0:57
business
0:58
is
0:59
women.
1:00
Are
1:00
you
1:00
ready?
1:07
Welcome
1:07
to
1:07
the
1:07
Wisdom
1:08
of
1:08
Women
1:09
Show.
1:09
We
1:09
are
1:09
dedicated
1:10
to
1:11
amplifying
1:12
the
1:12
voice
1:13
of
1:13
women
1:14
in
1:14
business.
1:15
A
1:15
new
1:16
model
1:16
of
1:17
leadership
1:17
is
1:17
emerging
1:18
and
1:18
we
1:19
are
1:19
here
1:20
to
1:20
amplify
1:21
the
1:21
voices
1:22
of
1:22
women
1:23
leading
1:23
the
1:23
way.
1:24
Thank
1:24
you
1:24
for
1:25
joining
1:25
us
1:25
today
1:26
as
1:26
we
1:26
illuminate
1:27
the
1:27
path
1:27
to
1:27
unlocking
1:28
opportunities
1:29
and
1:29
prosperity
1:30
for
1:30
women
1:31
led
1:31
enterprises
1:32
by
1:33
amplifying
1:34
the
1:34
voice
1:35
and
1:35
wisdom
1:36
of
1:36
women.
1:38
So
1:38
today
1:40
we
1:40
have
1:40
a
1:40
very
1:41
special
1:41
guest
1:42
who
1:42
I
1:42
met
1:43
at
1:43
an
1:43
entrepreneur
1:45
event,
1:46
the
1:46
Founders
1:47
Event
1:47
back
1:48
in
1:48
April
1:49
and
1:50
I
1:50
just
1:51
loved
1:51
our
1:52
connection
1:52
and
1:53
needed
1:53
to
1:53
bring
1:54
her
1:55
here
1:55
to
1:56
visit
1:56
us
1:56
today.
1:57
So
1:57
with
1:57
over
1:58
30
1:58
years
1:59
of
1:59
experience
1:59
in
2:00
marketing,
2:00
management,
2:01
technology
2:02
and
2:02
and
2:03
financial
2:04
strategy.
2:04
So
2:04
all
2:05
the
2:05
pieces
2:05
that
2:05
you
2:06
need.
2:06
Carlyn
2:07
Bushman
2:08
is
2:08
a
2:08
powerhouse
2:10
business
2:10
leader
2:11
dedicated
2:12
to
2:12
helping
2:13
women
2:14
entrepreneurs.
2:15
She's
2:15
worked
2:16
with
2:16
a
2:16
lot
2:16
of
2:16
them
2:17
build
2:18
and
2:18
scale
2:19
thriving
2:20
product
2:21
and
2:22
service
2:22
based
2:23
companies.
2:24
As
2:24
the
2:24
founder
2:24
of
2:25
Carlin,
2:25
Bushman
2:25
Consulting,
2:26
CBC
2:27
and
2:28
Pop
2:28
Academy,
2:29
which
2:29
we'll
2:30
learn
2:30
more
2:30
about.
2:31
Carlin
2:31
empowers
2:32
women
2:32
business
2:33
owners
2:33
by
2:33
offering
2:34
tailored
2:35
solutions
2:36
and
2:36
she
2:36
really
2:36
does.
2:37
She
2:37
has
2:38
all
2:38
kinds
2:39
of
2:39
offerings,
2:40
big
2:40
and
2:40
small
2:41
for
2:41
wherever
2:41
you
2:42
are,
2:42
as
2:42
you're,
2:42
as
2:43
you're
2:43
growing
2:43
your
2:43
enterprise.
2:44
So
2:45
she
2:45
offers
2:45
solutions
2:46
in
2:46
digital
2:47
marketing,
2:48
business,
2:49
financials
2:50
and
2:50
strategic
2:51
growth.
2:52
Her
2:53
expert,
2:53
I
2:53
mean
2:53
they're
2:54
all
2:54
really
2:54
integrated
2:55
together.
2:55
It's
2:56
not
2:56
like
2:56
one
2:56
or
2:56
the
2:56
other.
2:57
They're
2:57
really
2:57
all
2:58
super
3:00
connected
3:01
and
3:01
integrated.
3:02
So
3:02
Carlin's
3:04
expertise
3:04
in
3:05
organizational
3:06
leadership,
3:06
team
3:07
building
3:07
and
3:08
sustainable
3:08
revenue
3:09
generation
3:10
makes
3:10
her
3:11
a
3:11
trusted
3:11
advisor
3:12
to
3:12
women
3:12
founders
3:13
eager
3:13
to
3:13
achieve
3:13
long
3:14
term
3:14
success.
3:15
So
3:16
Carlin's
3:16
impact
3:17
extends
3:17
to
3:17
her
3:18
role
3:18
as
3:18
an
3:18
advisory
3:19
council
3:20
member
3:20
at
3:20
Arizona
3:21
State
3:21
University's
3:23
center
3:23
for
3:23
Entrepreneurship
3:25
where
3:26
she
3:26
contributes
3:26
to
3:27
innovative
3:28
entrepreneurial
3:29
programs.
3:29
Also
3:30
a
3:30
certified
3:31
Klaviyo
3:32
partner.
3:32
I
3:32
hope
3:32
I'm
3:33
saying
3:33
that
3:33
right.
3:34
And
3:34
member
3:35
of
3:35
the
3:35
entrepreneur
3:37
and
3:37
host
3:37
on
3:38
the
3:38
startups
3:39
in
3:39
Stiletto
3:40
show
3:40
which
3:40
is
3:40
really
3:41
fun
3:41
and
3:41
super
3:42
engaging.
3:43
You
3:43
all
3:43
should
3:43
check
3:44
it
3:44
out.
3:44
Harlan
3:45
is
3:45
a
3:45
champion
3:45
of
3:46
women
3:46
led
3:47
businesses,
3:47
helping
3:48
them
3:48
create
3:48
reliable
3:49
scalable
3:49
systems
3:50
to
3:50
foster
3:50
growth
3:50
through
3:50
unique
3:51
four
3:51
pillar
3:52
Approach,
3:52
which
3:52
we're
3:52
going
3:52
to
3:52
talk
3:53
about,
3:53
ensures
3:53
that
3:53
her
3:54
clients
3:54
don't
3:55
just
3:55
grow,
3:56
they
3:56
build
3:56
businesses
3:57
of
3:57
substance
3:57
and
3:58
scale.
3:59
So
3:59
welcome.
3:59
So
4:00
happy
4:00
to
4:00
have
4:00
you
4:00
here,
4:00
Carlin.
4:01
Coco,
4:02
it
4:02
is
4:03
so
4:03
good
4:03
to
4:03
be
4:03
here.
4:04
Wow.
4:04
I,
4:05
I
4:05
look,
4:06
I
4:06
love
4:06
that
4:07
intro.
4:07
Thank
4:07
you.
4:08
Thank
4:08
you
4:08
so
4:09
much.
4:09
And
4:10
I
4:10
am
4:11
going
4:11
to
4:11
have
4:11
to
4:11
listen
4:11
to
4:11
that
4:12
recording
4:12
so
4:12
I
4:13
can
4:13
do
4:13
that
4:13
intro
4:13
as
4:14
well
4:14
as
4:14
you
4:14
just
4:14
did
4:14
that
4:15
intro.
4:17
Oh,
4:17
my
4:18
goodness.
4:18
Well,
4:18
you
4:19
know,
4:19
I
4:19
am
4:19
just,
4:20
I'm
4:20
just
4:20
honored
4:21
to
4:21
be
4:21
here
4:21
with
4:21
you
4:22
and
4:22
can't
4:22
wait
4:23
to
4:23
get
4:23
into
4:23
this
4:23
conversation
4:24
because
4:25
I
4:25
just
4:25
feel
4:25
like
4:25
we
4:26
could,
4:26
we
4:27
could
4:27
talk
4:28
for
4:28
hours
4:28
and
4:28
days
4:29
on
4:29
how
4:30
to
4:30
create
4:30
businesses
4:31
that
4:31
do
4:31
great
4:32
and
4:32
also
4:33
do
4:33
good
4:33
in
4:33
the
4:33
world.
4:34
So
4:35
our
4:36
icebreaker
4:37
question,
4:37
as
4:37
you
4:38
know,
4:38
is
4:38
what
4:39
is
4:39
one
4:40
book
4:40
written
4:41
by
4:41
a
4:42
woman
4:42
that
4:43
has
4:43
significantly
4:44
influenced
4:45
your
4:46
life?
4:48
Well,
4:48
at
4:48
this
4:49
advanced
4:50
age
4:50
in
4:50
my
4:50
life,
4:51
Coco,
4:51
I
4:51
think
4:52
it
4:52
is
4:52
really
4:53
unfair
4:54
of
4:54
you
4:55
to
4:55
request
4:56
just
4:56
one
4:57
book.
4:57
I
4:58
don't
4:58
know
4:58
about
4:58
you.
4:59
I
4:59
am
4:59
an
4:59
avid
5:00
reader,
5:00
and
5:01
I
5:01
have,
5:01
I've
5:02
been
5:02
an
5:02
avid
5:02
reader
5:03
most
5:03
of
5:03
my
5:04
life,
5:04
pretty
5:04
much
5:04
all
5:04
my
5:04
life.
5:05
And
5:06
when
5:06
you
5:06
asked
5:06
me
5:06
to
5:06
narrow
5:07
it
5:07
down
5:07
to
5:08
one
5:08
book,
5:08
I
5:09
struggled.
5:10
And
5:10
I
5:10
had
5:10
to
5:11
go
5:11
deep
5:11
into
5:11
the
5:12
archives
5:12
because
5:13
I
5:13
read
5:13
so
5:13
many
5:14
incredible
5:14
books
5:15
that
5:15
I
5:15
could
5:15
list.
5:15
Right.
5:16
Any
5:16
Brene
5:16
Brown
5:17
book.
5:17
I'm
5:18
really
5:18
a
5:18
huge
5:18
fan.
5:19
And
5:19
I've
5:19
read
5:20
like
5:20
Braving
5:21
the
5:21
Wilderness
5:21
comes
5:21
to
5:22
mind.
5:22
Right.
5:22
Edith
5:23
Edgar,
5:24
the
5:24
Choice
5:25
comes
5:25
to
5:25
mind.
5:26
So
5:26
many
5:26
important
5:27
books
5:28
out
5:28
there
5:28
with
5:29
such
5:29
great
5:30
pieces
5:30
of
5:30
information.
5:31
As
5:31
a
5:31
woman
5:32
in
5:32
business,
5:33
there
5:33
is
5:34
a
5:34
book
5:34
that
5:34
I'd
5:34
love
5:34
to
5:35
point
5:35
out
5:36
that
5:36
I
5:36
think
5:37
might
5:38
not
5:38
be
5:39
as
5:39
significant
5:41
when
5:41
it
5:41
comes
5:42
to
5:42
some
5:42
of
5:42
the
5:43
other
5:43
books
5:43
that
5:43
I
5:43
mentioned,
5:44
but
5:44
equally
5:45
important,
5:46
and
5:47
it
5:48
is
5:48
How
5:48
Women
5:49
rise.
5:50
Break
5:50
the
5:50
12
5:50
habits,
5:51
holding
5:51
you
5:51
back
5:52
from
5:52
your
5:52
next
5:52
raise,
5:53
promotion,
5:54
or
5:54
job
5:55
by.
5:56
And
5:56
I'm
5:56
going
5:56
to.
5:57
I
5:57
hope
5:57
I
5:57
get
5:57
her
5:57
last
5:58
name
5:58
correct,
5:58
because
5:58
I
5:58
really
5:59
adore
5:59
her.
5:59
Sally
6:00
Helgeson.
6:02
And
6:02
I
6:03
just
6:03
absolutely
6:03
loved
6:04
this
6:04
book
6:04
so
6:04
much
6:05
that
6:05
I
6:05
am
6:05
a
6:06
big
6:06
fan
6:06
of
6:07
annotating
6:07
all
6:07
the
6:08
way
6:08
through
6:08
my
6:08
books.
6:08
So
6:09
thank
6:09
you
6:09
for
6:10
asking
6:10
this
6:10
question
6:11
because
6:11
what
6:11
it,
6:12
what
6:12
it
6:13
really
6:13
cost
6:13
me
6:13
to
6:14
do,
6:14
the
6:14
action
6:15
behind
6:15
your
6:15
question
6:16
was
6:16
go
6:16
back
6:17
into
6:17
a
6:17
lot
6:18
of
6:18
my
6:18
books.
6:18
I
6:18
opened
6:19
up
6:19
several
6:19
of
6:19
them
6:20
and
6:20
I
6:20
started
6:21
reading
6:21
my
6:22
notes
6:22
inside
6:23
of
6:23
these
6:23
books
6:23
that
6:24
I
6:24
haven't
6:24
opened
6:25
for
6:26
quite
6:26
some
6:26
time.
6:27
And
6:27
it
6:28
was
6:28
perfect
6:28
timing.
6:29
I'm
6:29
in
6:29
this
6:29
space
6:30
right
6:30
now
6:31
in
6:31
my
6:31
life
6:32
and
6:32
in
6:32
my
6:32
business
6:33
on
6:34
reflecting
6:35
towards
6:35
the
6:35
end
6:35
of
6:36
the
6:36
year
6:36
what's
6:37
in
6:37
store
6:37
for
6:37
the
6:38
next
6:38
year.
6:39
And
6:40
these
6:40
books
6:40
are
6:41
great.
6:41
All
6:41
the
6:42
books
6:42
I've
6:42
mentioned
6:43
really
6:44
had
6:45
given
6:45
me
6:45
the
6:45
opportunity
6:46
to
6:46
go
6:46
back
6:46
and
6:47
look
6:47
at
6:47
my
6:47
own
6:47
personal
6:48
notes.
6:49
I
6:49
love
6:49
that,
6:50
you
6:50
know,
6:50
and
6:51
how
6:51
women
6:51
rise.
6:52
I
6:52
know
6:52
this
6:52
book,
6:53
believe
6:53
it
6:53
or
6:53
not,
6:54
it
6:55
was
6:55
actually
6:55
a
6:56
book
6:56
that
6:56
I
6:56
featured
6:57
on
6:57
the
6:58
Wisdom
6:58
of
6:58
Women
6:59
Book
6:59
Club.
7:00
And
7:00
so
7:00
it's,
7:01
it
7:01
is
7:01
a
7:01
great
7:02
book.
7:02
I'm
7:03
so
7:03
glad
7:03
you,
7:04
you
7:04
brought
7:04
it
7:05
out
7:05
because
7:05
it's,
7:06
it's
7:06
not
7:06
one
7:07
that,
7:07
you
7:07
know,
7:07
is
7:08
often
7:08
mentioned
7:09
or
7:09
maybe
7:10
it's
7:10
just
7:10
not
7:10
been
7:10
mentioned
7:11
in
7:11
my
7:11
little
7:11
world,
7:12
but
7:12
it
7:12
should
7:12
be.
7:13
Right.
7:13
And
7:13
it's,
7:14
it's,
7:14
it's
7:14
definitely
7:15
one
7:15
to
7:15
read.
7:16
It's.
7:16
I
7:16
have
7:17
this,
7:17
this.
7:18
The
7:18
reason
7:18
I
7:18
started
7:19
the
7:19
Wisdom
7:19
of
7:19
Women
7:20
Book
7:20
Club
7:20
is
7:21
because
7:21
it,
7:22
I
7:22
find
7:22
it
7:22
to
7:23
be
7:23
very
7:23
frustrating
7:24
as
7:25
a
7:25
woman
7:26
leader
7:26
to
7:27
go
7:27
onto
7:28
Amazon
7:29
or
7:29
wherever
7:29
you
7:30
purchase
7:30
your
7:30
books
7:31
and
7:31
search
7:31
for
7:32
something
7:32
related
7:33
to
7:33
leadership
7:34
or
7:34
business
7:35
and
7:35
find
7:36
that
7:36
everything
7:37
is
7:37
a
7:37
white
7:38
male
7:38
and
7:38
not
7:39
the
7:39
white
7:39
males
7:39
don't
7:40
have
7:40
their
7:40
wisdom.
7:41
But
7:43
we
7:43
need
7:43
to
7:44
hear
7:44
voices
7:44
of
7:45
wisdom
7:45
coming
7:45
from
7:46
different
7:46
places.
7:47
And
7:47
so
7:48
I
7:48
just
7:48
love
7:48
this.
7:49
And
7:49
I
7:49
don't
7:49
know
7:49
the
7:49
other
7:50
one
7:50
of
7:50
the
7:50
other
7:50
ones
7:51
you
7:51
mentioned,
7:52
the
7:52
choice
7:53
by
7:53
Edith
7:53
Edgar.
7:54
I
7:54
don't
7:55
know
7:55
that
7:55
book,
7:55
so
7:55
I
7:56
didn't
7:56
have
7:56
to
7:56
pick
7:56
up
7:56
that
7:57
one
7:57
too.
7:58
That
7:58
book
7:59
is
7:59
incredible.
8:00
Very
8:00
short
8:00
read,
8:01
worth
8:01
the
8:01
read,
8:02
and
8:02
there's
8:03
many
8:03
books.
8:03
And
8:03
I
8:03
didn't
8:04
know
8:04
you
8:04
actually
8:04
had
8:05
a
8:05
book
8:05
club.
8:05
So
8:06
I'm
8:06
really
8:07
excited
8:07
to
8:07
learn
8:07
more
8:07
about
8:08
that.
8:08
But
8:09
what
8:10
I
8:10
find
8:10
with
8:10
these
8:11
books
8:11
is
8:11
I'll
8:11
identify
8:12
2
8:12
or
8:12
3.
8:13
I
8:13
think
8:13
my
8:13
list
8:13
might
8:14
be
8:14
up
8:14
to
8:14
8
8:14
at
8:15
this
8:15
point
8:15
that
8:15
I
8:16
will
8:16
read
8:17
every
8:17
year.
8:18
Yeah.
8:18
So
8:18
there's
8:18
a
8:19
few
8:19
books
8:19
that
8:19
are
8:19
on
8:19
my
8:20
list
8:20
to
8:20
read
8:20
every
8:20
year.
8:21
And
8:21
now
8:22
I
8:22
had
8:22
a
8:22
colleague
8:23
and
8:23
dear
8:23
friend
8:23
of
8:24
mine
8:24
mention,
8:25
why
8:25
don't
8:25
you
8:25
do
8:25
an
8:25
audible
8:26
version
8:27
on
8:27
one
8:27
of
8:27
those
8:27
years?
8:28
So
8:28
mixing
8:29
it
8:29
up
8:29
between
8:29
reading
8:30
and
8:30
then
8:30
maybe
8:31
listening
8:31
to
8:31
it,
8:32
repetition
8:33
is
8:34
very
8:34
big
8:34
to
8:34
me.
8:35
And
8:35
I
8:35
feel
8:35
like
8:36
if
8:36
I
8:36
reread
8:37
it
8:37
or
8:37
re
8:37
listen
8:38
to
8:38
it,
8:38
I
8:38
pick
8:38
up
8:39
so
8:39
many
8:39
interesting
8:39
nuggets
8:40
that
8:40
I
8:40
had
8:40
not
8:41
remembered
8:42
from
8:42
the
8:42
first
8:42
time
8:43
through,
8:43
which
8:43
I
8:43
think
8:43
is
8:43
natural
8:44
for
8:44
most
8:44
of
8:44
us.
8:45
Absolutely.
8:46
You
8:46
know,
8:47
and
8:47
I'm
8:48
a
8:48
big
8:48
audible
8:49
listener.
8:50
I
8:50
listen
8:50
to
8:52
audio
8:52
books
8:53
all
8:53
the
8:53
time.
8:53
And
8:53
I
8:54
like,
8:54
it's
8:54
like
8:54
you
8:54
said,
8:54
I
8:55
like
8:55
to
8:55
mix
8:55
it
8:55
up.
8:55
And
8:56
with
8:56
business
8:56
books,
8:57
I
8:57
like
8:57
to
8:57
have
8:57
a
8:57
physical
8:58
copy.
8:59
Right.
8:59
Because
8:59
then
9:00
I
9:00
can,
9:00
like
9:00
you
9:01
said,
9:01
annotate
9:01
things
9:02
and
9:02
make
9:02
my
9:02
little
9:03
notes
9:03
and
9:03
circle
9:04
and,
9:04
you
9:04
know,
9:05
I
9:05
just
9:05
love
9:06
to
9:06
do
9:06
that.
9:06
But
9:07
I
9:07
also
9:08
love,
9:08
oftentimes
9:08
you
9:09
hear
9:09
the
9:09
author's
9:09
voice
9:10
when
9:10
they're
9:11
reading
9:11
it.
9:11
And
9:11
that
9:12
creates
9:13
an
9:13
extra
9:13
place
9:13
in
9:13
my
9:14
heart
9:14
for
9:15
the
9:15
message.
9:15
So
9:17
I'm
9:17
so
9:18
happy
9:18
that
9:18
we
9:18
got
9:18
to
9:18
talk
9:19
about
9:19
books
9:19
because
9:20
I
9:20
love
9:21
them
9:21
and
9:21
it's
9:22
always
9:22
clear
9:23
when
9:23
there's
9:23
somebody
9:23
else
9:23
on
9:23
the
9:24
show
9:24
who
9:24
loves
9:24
them
9:24
too.
9:25
So.
9:26
You
9:26
know,
9:27
Carlin,
9:29
I
9:29
know
9:29
that
9:30
you
9:30
have
9:31
been
9:32
doing
9:32
this
9:33
business
9:33
founder,
9:34
entrepreneur
9:35
thing
9:35
for
9:35
a
9:36
very
9:36
long
9:36
time
9:37
and
9:38
you've
9:39
worked
9:39
with
9:39
so
9:40
many
9:40
entrepreneurs,
9:41
lots
9:42
of
9:42
women.
9:44
I
9:44
don't
9:44
know
9:44
if
9:44
it's
9:44
always
9:45
been
9:45
women
9:45
or
9:46
if
9:46
it's
9:46
been
9:46
both
9:46
or
9:47
if
9:47
it
9:47
made
9:47
a
9:47
change
9:48
at
9:48
some
9:48
point.
9:49
But
9:49
I'd
9:49
love
9:50
to
9:50
hear
9:50
about
9:51
your
9:51
journey
9:51
as
9:52
a
9:52
founder
9:52
and
9:52
business
9:53
leader
9:53
and
9:54
what
9:55
inspired
9:55
you
9:55
to
9:56
begin
9:56
working
9:56
with
9:56
women
9:57
and
9:58
how
9:58
has
9:58
your
9:59
own
10:00
path
10:01
shaped
10:01
your
10:02
philosophy
10:03
of
10:04
growth
10:04
and
10:05
leadership?
10:06
Coco,
10:07
I.
10:08
Yes,
10:09
I've
10:09
been
10:09
working
10:09
in
10:09
this
10:10
space
10:10
for
10:10
a
10:10
while,
10:11
but
10:11
my
10:11
background
10:11
is
10:12
also
10:12
in
10:12
corporate.
10:13
And
10:14
it's
10:14
really
10:14
interesting.
10:15
When
10:15
I
10:15
was
10:15
in
10:15
corporate
10:16
and
10:16
climbed
10:16
that
10:17
corporate
10:17
ladder
10:17
that
10:17
we
10:18
all,
10:18
you
10:18
know,
10:19
some
10:19
of
10:19
us
10:19
have
10:19
been
10:19
exposed
10:20
to,
10:20
maybe
10:20
some
10:20
have
10:21
not.
10:21
When
10:22
you
10:22
get
10:22
into
10:22
that,
10:24
I
10:24
don't
10:25
want
10:25
to
10:25
say
10:25
everything
10:25
with
10:26
corporate
10:26
is
10:26
bad,
10:26
bad,
10:27
because
10:27
that's
10:27
not
10:27
the
10:28
case,
10:28
you
10:28
know.
10:28
No,
10:29
Right.
10:29
You
10:30
learn.
10:30
I've
10:30
learned
10:31
so
10:31
much.
10:32
I
10:32
learned
10:32
about
10:32
the
10:32
structures.
10:33
I
10:33
learned
10:34
all
10:34
my,
10:34
like
10:35
out
10:35
of
10:35
college.
10:36
So
10:36
much
10:36
of
10:36
my
10:37
financial
10:37
acumen
10:38
is
10:38
based
10:38
on
10:39
corporate
10:39
and
10:39
the
10:39
demands
10:40
of
10:40
corporate
10:40
in
10:40
a
10:40
publicly
10:41
traded
10:41
company.
10:42
Teams,
10:43
management,
10:44
a
10:44
lot
10:44
of
10:44
those
10:45
things.
10:45
And
10:45
the
10:46
structure
10:46
which
10:46
is
10:47
so,
10:47
so
10:47
important
10:47
in
10:48
a
10:48
small
10:48
business
10:49
or
10:49
in
10:49
a
10:49
founder's
10:50
role
10:50
or
10:50
entrepreneurship
10:51
in
10:51
general.
10:52
What
10:53
I
10:53
saw
10:53
in
10:53
corporate
10:54
is
10:54
I
10:55
started
10:55
really
10:55
leaning
10:55
into
10:56
building
10:56
my
10:56
team
10:57
inside
10:57
of
10:57
corporate.
10:57
And
10:58
as
10:58
I
10:58
was
10:59
climbing
11:00
and
11:00
making
11:01
my
11:01
way
11:01
inside
11:02
of
11:02
corporate
11:02
at
11:02
that
11:03
time,
11:03
which
11:03
was
11:03
quite
11:03
a
11:04
while
11:04
ago
11:04
at
11:04
this
11:04
point,
11:06
the
11:06
word
11:06
intrapreneur,
11:08
it
11:08
wasn't
11:09
really
11:09
a
11:09
thing,
11:10
right.
11:10
So
11:12
I
11:12
would
11:12
be
11:12
building
11:12
my
11:13
team
11:14
and
11:14
I
11:15
would
11:15
be
11:16
hiring,
11:16
you
11:17
know,
11:17
quite
11:17
a
11:17
few
11:18
women
11:18
that
11:18
would
11:19
be
11:19
like,
11:19
I
11:20
would
11:20
be
11:20
working
11:20
with.
11:20
And
11:21
I
11:21
really
11:22
felt
11:23
the
11:23
need
11:24
to
11:24
advocate
11:25
on
11:25
a
11:25
consistent
11:26
basis
11:27
for
11:28
the
11:28
growth
11:28
and
11:29
development
11:30
of
11:31
the
11:31
women
11:31
that
11:31
were
11:32
on
11:32
my
11:32
team.
11:33
And
11:33
at
11:33
the
11:33
time,
11:34
there
11:34
were
11:34
not
11:35
many
11:35
women
11:35
in
11:35
leadership
11:36
positions
11:36
at
11:36
all.
11:37
Like
11:37
zero.
11:37
Like
11:38
not
11:38
many.
11:39
I
11:39
was
11:39
often
11:40
the
11:40
only
11:40
woman
11:41
at
11:41
the
11:41
table
11:42
and
11:42
in
11:42
meetings,
11:42
et
11:43
cetera,
11:43
et
11:43
cetera.
11:44
And,
11:44
and
11:45
that
11:45
was
11:45
fine,
11:45
that's
11:45
what
11:46
it
11:46
was
11:46
then.
11:46
But
11:47
I
11:47
really
11:48
looked
11:48
at
11:49
developing
11:51
women
11:51
that
11:51
were
11:51
working
11:52
with
11:52
me
11:53
to
11:53
take
11:53
on
11:53
those
11:54
leadership
11:54
roles
11:55
as
11:55
they
11:56
would
11:56
be
11:56
growing
11:56
in
11:57
their
11:57
education.
11:57
And
11:58
here's
11:58
the
11:58
thing,
11:59
what
11:59
I
12:00
realized
12:00
is
12:01
education
12:03
was
12:04
critical.
12:04
And
12:05
I
12:05
don't
12:05
mean
12:06
the
12:06
standard
12:07
four
12:07
year
12:07
degree
12:08
the
12:08
mba.
12:08
I
12:09
mean,
12:09
education
12:10
in
12:10
negotiating
12:11
for
12:11
yourself,
12:13
understanding
12:14
the
12:14
business
12:15
acumen
12:15
to
12:15
advance
12:16
your
12:16
career
12:17
and
12:18
being
12:19
able
12:19
to
12:19
stand
12:19
on
12:19
your
12:20
own.
12:20
And
12:20
there
12:21
were
12:21
so
12:21
many
12:21
circumstances
12:22
that
12:22
I
12:22
witnessed,
12:23
and
12:23
myself
12:23
included,
12:25
where
12:26
I
12:26
felt
12:27
like
12:27
I
12:27
wasn't
12:28
prepared
12:28
enough
12:29
to
12:29
take
12:29
on
12:29
a
12:29
position,
12:30
and
12:30
then
12:30
I
12:30
would
12:30
take
12:31
that
12:31
personally
12:31
and
12:31
maybe
12:32
not
12:33
go
12:33
for
12:33
that
12:33
position
12:34
because
12:34
I
12:34
didn't
12:34
think
12:34
I
12:34
could
12:34
check
12:35
all
12:35
the
12:35
boxes.
12:36
And
12:36
it's
12:36
because
12:37
I
12:37
maybe
12:37
didn't
12:37
have
12:38
the
12:38
education.
12:38
No
12:38
one
12:39
mentored
12:39
me.
12:39
I
12:39
didn't
12:39
have
12:40
that
12:40
sponsorship,
12:42
and
12:42
I
12:42
didn't
12:42
have
12:43
that
12:43
guidance,
12:43
and
12:44
I
12:44
certainly
12:44
did
12:45
not
12:45
have
12:45
that
12:45
confidence.
12:47
Well,
12:48
you
12:48
know,
12:49
it's
12:49
a
12:49
big
12:50
challenge
12:50
we
12:51
face,
12:51
right,
12:51
because
12:52
there's
12:52
this
12:52
sort
12:53
of
12:53
social,
12:54
societal
12:55
framework
12:56
that
12:57
tells
12:57
us
12:57
over
12:57
and
12:58
over
12:58
again
12:58
to
12:59
be
12:59
a
12:59
nice
12:59
girl,
13:00
to
13:00
have
13:01
good
13:01
manners,
13:02
to
13:02
sit
13:02
quietly,
13:03
to
13:04
be
13:04
nice.
13:05
And
13:06
in
13:07
many
13:07
ways,
13:07
we're
13:07
told
13:07
we're
13:08
not
13:08
enough.
13:08
And
13:09
so
13:09
when
13:09
it
13:10
comes
13:10
time
13:10
and
13:11
there's
13:11
an
13:11
opportunity,
13:12
when
13:13
we
13:13
don't
13:13
check
13:13
all
13:14
the
13:14
boxes,
13:14
we
13:15
feel
13:15
not
13:15
enough.
13:16
Right.
13:17
Whereas
13:17
our
13:18
male
13:18
counterparts
13:19
have
13:19
been
13:19
taught
13:20
all
13:20
along
13:20
to
13:21
go
13:21
out
13:22
there
13:22
and
13:22
give
13:22
it
13:23
a
13:23
try
13:23
and
13:23
be
13:24
aggressive.
13:26
Oh,
13:26
I've
13:27
got
13:27
one
13:27
of
13:27
the
13:27
things
13:28
checked,
13:28
so
13:28
I'll
13:28
apply,
13:29
right?
13:29
And.
13:30
And
13:30
so
13:31
it's
13:32
not
13:32
that
13:32
women
13:33
are
13:33
timid,
13:34
right.
13:34
It's
13:35
that
13:35
we,
13:35
as
13:35
you
13:36
said,
13:36
haven't
13:37
been
13:37
given
13:37
the
13:37
frameworks
13:38
and
13:38
the
13:39
support
13:39
to
13:40
really
13:40
just
13:40
be
13:41
like,
13:41
go
13:41
for
13:41
it,
13:42
right?
13:42
Somebody's.
13:43
So
13:44
being
13:44
in
13:44
community,
13:45
like
13:45
with
13:45
entrepreneur,
13:47
and,
13:47
you
13:47
know,
13:47
I
13:47
know
13:48
you
13:48
do
13:48
this
13:48
with
13:48
your.
13:49
With
13:49
your
13:49
POP
13:50
product
13:51
program,
13:52
you
13:52
really.
13:52
It's.
13:53
You
13:53
create
13:53
an
13:53
environment
13:54
where
13:54
each
13:54
other.
13:55
Can.
13:55
Other
13:56
women
13:56
start
13:56
to
13:57
tap
13:57
you
13:57
on
13:57
the
13:58
shoulder
13:58
and
13:58
say,
13:58
yeah,
13:59
you
13:59
got
13:59
this
14:00
right?
14:00
You
14:00
can.
14:01
You
14:01
can
14:01
rise
14:01
too.
14:02
So
14:03
this
14:03
has
14:03
been
14:03
a
14:03
big
14:03
part
14:03
of
14:04
your
14:04
journey,
14:04
right,
14:04
Helping
14:05
women,
14:06
you
14:06
know,
14:07
move
14:07
beyond.
14:08
Well,
14:08
yeah,
14:09
and
14:09
I
14:10
had
14:10
a
14:10
client
14:10
meeting
14:11
last
14:11
night,
14:12
and
14:12
I
14:12
love
14:12
how
14:12
serendipitous
14:13
this
14:13
always
14:14
is,
14:14
right?
14:15
So
14:15
I
14:15
had
14:15
this
14:15
client
14:16
meeting
14:16
last
14:16
night.
14:17
She
14:17
shared
14:17
a
14:17
story
14:17
with
14:18
me.
14:18
I'm
14:18
having
14:18
this
14:18
interview
14:19
with
14:19
you
14:19
today.
14:19
I'm
14:19
like,
14:20
oh,
14:20
thank
14:21
you
14:21
for
14:21
dropping
14:21
that
14:22
in.
14:22
And
14:22
she
14:23
talked
14:23
about
14:23
the
14:23
challenges
14:24
she
14:24
had
14:24
with
14:24
her
14:25
first
14:25
business
14:25
and
14:25
when
14:25
she
14:26
started
14:26
her
14:26
first
14:26
business
14:27
and
14:27
how
14:27
she.
14:27
She's
14:28
facing
14:28
starting
14:29
her
14:29
second
14:29
business
14:30
currently
14:30
and
14:31
how
14:31
much
14:31
different
14:32
that
14:32
is.
14:33
And
14:33
she's
14:33
just
14:34
all
14:34
in.
14:34
She's
14:35
like,
14:35
if
14:35
I
14:35
could
14:35
survive
14:36
and
14:36
did
14:36
what
14:36
I
14:37
did
14:37
in
14:37
my
14:37
first
14:37
business,
14:38
I
14:38
am,
14:39
you
14:39
know,
14:39
let's
14:40
go
14:40
running
14:40
into
14:40
the
14:41
burning
14:41
building
14:41
or
14:42
whatever.
14:42
She's
14:42
all
14:43
in.
14:43
And
14:43
it's
14:44
a
14:44
different.
14:45
Different
14:46
perspective
14:47
from
14:47
her
14:48
at
14:48
this
14:48
point.
14:49
But
14:49
I
14:49
want
14:49
to
14:50
back
14:50
up
14:50
just
14:50
a
14:50
minute
14:51
in
14:51
the
14:51
corporate
14:52
setting.
14:52
So
14:52
when
14:52
you
14:53
don't
14:53
advocate
14:54
for
14:54
yourself,
14:55
and
14:55
that's
14:55
one
14:56
of
14:57
the
14:58
habits
14:59
of
14:59
the
14:59
book,
14:59
How
15:00
Women
15:00
Rise,
15:00
that's
15:01
number
15:01
one,
15:01
is
15:02
advocating
15:02
for
15:02
yourself.
15:03
I
15:04
was
15:04
in
15:04
a
15:04
situation
15:05
where
15:05
I
15:05
didn't
15:05
want
15:05
to
15:05
rock
15:06
the
15:06
boat
15:06
necessarily.
15:08
I
15:08
was
15:08
making
15:09
a
15:09
good
15:09
living.
15:10
I
15:10
wasn't
15:11
sure
15:11
if
15:11
asking
15:11
for
15:11
more
15:12
was
15:12
going
15:12
to
15:12
put
15:12
me
15:13
in
15:13
a
15:13
position
15:14
of
15:15
eventually
15:16
being
15:17
outed,
15:17
like
15:18
ousted.
15:19
I
15:19
didn't
15:20
know,
15:20
Coco.
15:20
I
15:21
didn't
15:21
know.
15:21
And
15:22
I
15:22
had
15:22
to
15:22
provide
15:23
for
15:23
my
15:23
family.
15:24
So
15:24
now
15:24
I'm
15:24
in
15:25
a
15:25
situation
15:25
where
15:26
I've
15:26
got
15:26
some
15:27
things
15:27
going
15:27
on
15:27
in
15:27
my
15:27
personal
15:28
life.
15:28
I
15:28
have
15:28
to
15:28
provide
15:29
for
15:29
my
15:29
family.
15:30
I'm
15:30
in
15:30
this
15:30
corporate
15:31
position.
15:31
I'm
15:31
trying
15:32
to
15:32
advocate
15:32
for
15:32
other
15:33
women
15:33
to
15:34
rise
15:34
up.
15:34
And
15:35
yet
15:35
I,
15:35
as
15:36
a
15:36
leader
15:37
was
15:37
feeling
15:38
lack
15:39
of
15:39
confidence,
15:39
a
15:39
little
15:40
insecure,
15:40
knowing
15:41
I
15:41
needed
15:41
to
15:41
make
15:41
more
15:42
money
15:42
to,
15:42
you
15:43
know,
15:43
pay
15:43
the
15:43
bills
15:44
and
15:44
things
15:44
like
15:44
that.
15:45
It's
15:45
this
15:45
weird
15:46
space
15:46
that
15:46
I
15:47
thought,
15:47
okay,
15:48
okay,
15:48
okay.
15:49
I
15:49
don't
15:50
want
15:50
other
15:50
women
15:50
to
15:50
feel
15:51
that
15:51
way.
15:51
Like,
15:51
it
15:52
really,
15:53
it
15:53
really.
15:53
And
15:53
I,
15:54
I
15:54
ultimately
15:55
made
15:55
some
15:55
poor
15:56
decisions
15:56
in
15:56
that
15:56
space
15:57
too,
15:57
out
15:57
of
15:57
necessity,
15:58
right.
15:58
So
15:59
there
15:59
would
15:59
be
15:59
things
15:59
that
15:59
I
16:00
would
16:00
take
16:00
on
16:00
that
16:00
I
16:00
had
16:00
no
16:01
business
16:01
taking
16:01
on.
16:02
And
16:03
it
16:03
was,
16:03
you
16:03
know,
16:04
everybody
16:04
else's
16:05
role
16:05
thinking
16:05
I
16:06
could
16:06
do
16:06
it
16:06
all,
16:06
you
16:07
know,
16:07
all
16:07
of
16:07
the
16:07
things
16:08
we
16:08
do
16:08
so
16:08
often.
16:09
So
16:10
that
16:10
led
16:10
me
16:10
into
16:11
really
16:11
educating
16:12
and
16:12
having
16:13
the
16:13
confidence
16:14
and
16:14
setting
16:14
the
16:14
boundaries
16:15
and
16:15
asking
16:16
for
16:16
what
16:16
you
16:16
deserve.
16:17
Like,
16:17
all
16:18
of
16:18
that
16:18
came
16:18
full
16:19
force
16:20
as
16:20
I
16:20
grew
16:21
this
16:21
business
16:22
to
16:22
support
16:22
female
16:22
entrepreneurs
16:23
in
16:23
this
16:23
space.
16:24
Oh,
16:25
I
16:25
love
16:25
that.
16:25
Because
16:26
then
16:26
you,
16:27
you
16:27
sort
16:28
of,
16:28
you
16:29
give
16:29
others
16:29
the
16:29
advice
16:30
in
16:30
some
16:30
cases
16:31
that
16:31
you
16:31
need
16:31
to
16:32
hear
16:32
for
16:32
yourself,
16:32
and
16:33
you
16:33
realize
16:33
you
16:33
can't
16:34
walk
16:34
this
16:34
walk
16:35
and,
16:35
you
16:35
know,
16:36
have
16:36
this
16:36
talk
16:37
and
16:37
not
16:37
walk
16:37
the
16:37
walk.
16:38
And
16:38
so
16:39
it
16:39
puts
16:40
you
16:40
in
16:40
that
16:40
place
16:41
where
16:41
you,
16:41
where
16:41
you
16:42
have,
16:42
have
16:42
to
16:43
sort
16:43
of,
16:44
you
16:44
know,
16:44
step
16:44
into
16:45
the
16:45
fire.
16:46
So
16:46
what,
16:47
what
16:47
point
16:48
did
16:48
you
16:48
decide
16:49
to
16:50
make
16:50
this
16:50
shift
16:51
from
16:51
corporate?
16:52
And
16:52
I
16:52
was
16:52
in
16:52
corporate
16:53
too,
16:53
and
16:53
I
16:53
am
16:53
100
16:54
in
16:55
agreement
16:55
with
16:55
you,
16:55
Carlin,
16:56
that
16:56
like,
16:56
I
16:57
learned
16:57
so
16:58
much
17:00
structure
17:02
and
17:02
systems
17:03
and
17:04
thinking
17:04
models
17:05
and,
17:06
you
17:06
know,
17:06
how,
17:07
how
17:07
businesses
17:08
work
17:08
and
17:08
function
17:09
from
17:09
that
17:09
experience
17:10
that,
17:11
that
17:12
I,
17:12
I've
17:12
noticed
17:13
over
17:13
the
17:13
years
17:13
that,
17:14
that
17:14
founders
17:14
who
17:15
haven't
17:15
had
17:15
that
17:15
experience,
17:16
it
17:16
is
17:17
a
17:17
gap,
17:18
right?
17:18
So
17:18
wherever
17:19
you
17:19
can
17:19
find
17:19
it
17:20
by
17:20
working
17:20
with
17:20
someone
17:21
like
17:21
you
17:21
or
17:21
another
17:22
advisor,
17:23
it
17:23
really
17:24
can,
17:24
can
17:24
help
17:24
you
17:25
develop
17:25
that,
17:26
that
17:26
sense.
17:27
But
17:27
what
17:27
made
17:27
you
17:28
decide
17:28
to
17:29
sort
17:29
of
17:30
leave
17:30
corporate
17:30
and,
17:31
and
17:31
start
17:31
doing
17:32
what
17:32
you're
17:32
doing
17:33
today?
17:34
I
17:35
think
17:35
What
17:35
I
17:35
really
17:35
felt
17:36
was
17:37
corporate
17:38
was
17:39
all
17:40
the
17:40
things
17:41
until
17:41
it
17:41
wasn't.
17:42
It
17:42
taught
17:43
me
17:43
all
17:43
the
17:43
things
17:44
until
17:44
it
17:45
also
17:45
started
17:46
managing
17:47
my
17:48
time,
17:48
my
17:48
schedule,
17:49
my
17:49
family
17:49
time.
17:50
And
17:51
I
17:51
was
17:51
making
17:52
compromises
17:53
that
17:55
I
17:55
had
17:55
to
17:55
step
17:56
back
17:56
for
17:56
a
17:56
minute
17:56
and
17:57
look
17:57
at
17:57
the
17:57
bigger
17:58
picture
17:58
and
17:58
decide,
17:59
okay,
18:00
there's
18:00
going
18:00
to
18:00
be
18:00
a
18:01
point
18:01
where
18:02
my
18:02
kids,
18:03
at
18:03
that
18:03
point,
18:03
my
18:03
kids
18:04
were
18:05
middle
18:05
school,
18:06
you
18:06
know,
18:06
early
18:06
teens
18:07
and
18:07
thinking
18:08
it's
18:08
time
18:08
for
18:09
me
18:09
to
18:09
be
18:09
present
18:09
in
18:10
their
18:10
lives.
18:10
And
18:12
I
18:12
just
18:12
really
18:13
felt
18:13
the
18:13
pull
18:13
because
18:14
what
18:14
is
18:14
your
18:15
legacy
18:15
at
18:15
that
18:15
point
18:15
and
18:16
whatever
18:16
that
18:16
it
18:17
is,
18:17
right?
18:17
So
18:18
whether
18:18
that
18:18
is
18:19
family
18:19
or
18:20
friends
18:20
or
18:21
just
18:21
you
18:22
personally
18:24
finding
18:24
that
18:24
right
18:25
moment
18:25
where
18:26
I
18:26
wasn't,
18:27
I
18:27
felt
18:27
like
18:28
I
18:28
was
18:28
serving
18:30
senior
18:30
management
18:31
and
18:31
upper
18:31
management
18:32
and
18:32
I
18:32
wasn't
18:33
serving
18:33
myself
18:33
and
18:33
I
18:34
wasn't
18:34
serving
18:34
my
18:34
team.
18:34
And
18:35
I
18:35
thought
18:35
this
18:35
is
18:35
probably
18:36
the
18:36
time
18:37
for
18:37
me
18:37
to
18:37
step
18:37
away
18:38
and
18:39
to
18:40
go
18:40
find
18:40
something
18:41
that
18:41
is
18:41
really
18:41
going
18:42
to
18:42
speak
18:42
to
18:42
me
18:42
and
18:42
use
18:42
my
18:43
talents
18:43
that
18:43
I've
18:44
worked
18:44
so
18:44
hard
18:45
and
18:46
to
18:46
be
18:46
in
18:46
a
18:47
different
18:47
space.
18:47
So
18:48
I
18:48
did
18:48
take
18:49
some
18:49
time
18:49
with
18:49
my
18:49
family
18:50
and
18:50
then
18:51
redevelop
18:51
and
18:52
figure
18:53
out
18:53
what
18:53
that
18:53
career
18:54
path
18:54
was
18:54
going
18:54
to
18:54
look
18:54
like
18:55
for
18:55
the
18:55
next
18:55
chapter.
18:55
But
18:56
it
18:56
was
18:57
a
18:57
thousand
18:57
percent
18:58
scary.
18:59
Like
18:59
it
18:59
was
18:59
scary
19:00
on
19:00
all,
19:01
totally
19:01
all
19:02
levels.
19:03
Benefits,
19:04
like,
19:04
let's
19:05
just
19:05
talk
19:05
the
19:05
real
19:05
stuff
19:06
like
19:06
benefits
19:07
and
19:07
a
19:08
consistent
19:08
paycheck.
19:09
And
19:09
I
19:10
mean
19:10
all
19:11
those
19:11
things.
19:12
Like
19:12
I
19:12
went
19:12
into
19:13
debt.
19:13
My
19:13
first
19:13
consulting
19:14
that
19:14
I
19:14
was
19:14
starting
19:14
to
19:15
do,
19:15
I
19:15
went
19:15
into.
19:16
Oh,
19:16
and
19:16
here's
19:16
another
19:17
thing
19:17
that
19:17
is
19:17
so
19:18
fascinating
19:18
that
19:18
just
19:19
came
19:19
up
19:20
last
19:20
week
19:20
with
19:21
another
19:21
founder
19:22
that
19:22
we
19:22
were,
19:22
we
19:22
were
19:23
having
19:23
this
19:23
conversation.
19:24
My
19:24
first
19:25
consulting
19:26
project
19:27
or
19:27
things
19:27
that
19:27
I
19:27
did
19:28
in
19:28
my
19:28
own
19:29
business.
19:29
I
19:30
took
19:30
on
19:30
every
19:31
client
19:31
possible
19:32
because
19:32
I
19:32
had
19:33
to
19:33
make
19:33
money
19:33
and
19:33
I
19:34
wanted
19:34
to
19:34
make
19:34
money
19:34
fast.
19:35
And
19:36
I
19:36
started
19:36
getting
19:36
all
19:37
these
19:37
referrals
19:37
and
19:37
it
19:37
was
19:38
great.
19:38
And
19:38
I
19:38
thought
19:38
this
19:38
is
19:39
fabulous.
19:39
I
19:39
was
19:39
one
19:40
human
19:40
being
19:41
trying
19:42
to
19:42
serve
19:43
so
19:43
many
19:44
clients
19:44
in
19:44
the
19:44
medical
19:45
space.
19:45
That's
19:45
what
19:45
I
19:45
was
19:46
doing
19:46
was
19:46
medical
19:46
consulting.
19:47
And
19:47
I
19:47
said,
19:48
yes,
19:48
sure,
19:48
I
19:48
can
19:49
do
19:49
that,
19:49
I
19:49
can
19:49
do
19:49
that.
19:49
I
19:50
over
19:50
promised
19:51
everywhere,
19:52
ended
19:53
up
19:53
working
19:53
like
19:54
15
19:54
hour
19:54
days.
19:54
I
19:55
mean,
19:55
no
19:55
joke,
19:56
15
19:56
hour
19:56
days.
19:57
And
19:57
then
19:58
did
19:58
not
19:58
provide
19:58
great
19:59
service
19:59
to
20:00
most
20:00
of
20:00
them
20:01
because
20:01
I
20:01
couldn't
20:02
and
20:03
you
20:03
could.
20:03
But
20:03
I
20:03
wanted
20:04
to
20:04
make
20:04
the
20:04
money
20:05
so
20:05
badly
20:05
because
20:06
I
20:06
didn't
20:06
want
20:06
to
20:06
go
20:06
in
20:07
debt.
20:07
And
20:07
I
20:07
was
20:07
so
20:08
nervous
20:09
because
20:09
I
20:09
just
20:09
left
20:09
a
20:09
corporate
20:10
position.
20:10
Like
20:11
how
20:11
was
20:11
I
20:11
going
20:11
to
20:11
do
20:11
this?
20:12
Like
20:12
how
20:13
was
20:13
I
20:13
going
20:13
to
20:13
make
20:13
all
20:13
this
20:14
work?
20:14
Like,
20:14
I
20:14
don't
20:14
know.
20:15
So
20:15
I
20:15
just
20:15
kept
20:15
saying
20:16
yes,
20:17
terrible,
20:17
terrible.
20:18
For
20:18
my
20:19
reputation.
20:20
Terrible.
20:20
For
20:20
the
20:20
quality
20:21
of
20:21
work
20:21
I
20:21
was
20:21
delivering.
20:23
It
20:23
was
20:24
awful.
20:24
It
20:24
was
20:24
awful.
20:25
Like,
20:26
don't
20:26
do
20:26
that.
20:28
What
20:29
do
20:29
you
20:29
tell
20:30
founders
20:30
to
20:30
do
20:30
when
20:31
they're
20:31
in
20:31
that
20:31
spot?
20:32
What
20:32
do
20:32
you.
20:32
Like,
20:33
like,
20:33
if
20:33
you're.
20:33
Because
20:34
it's
20:34
real.
20:34
Like,
20:35
I
20:35
understand.
20:35
I
20:36
remember
20:36
when
20:36
I
20:36
did.
20:36
Made
20:37
the
20:37
jump,
20:37
too.
20:37
And
20:38
it's.
20:38
You.
20:39
It's
20:39
hard.
20:40
It's
20:40
so
20:41
hard.
20:41
And
20:42
you,
20:42
You.
20:43
You
20:43
need
20:43
to
20:43
make
20:43
the
20:44
money.
20:44
You
20:44
need
20:44
to
20:44
sort
20:45
of
20:45
get
20:45
that
20:45
flywheel
20:46
spinning.
20:46
And
20:46
you're.
20:47
You
20:48
just.
20:49
And
20:49
you
20:49
don't
20:49
really
20:50
know
20:50
right
20:50
away
20:51
when
20:51
you're
20:51
first
20:51
launching
20:52
a
20:52
business
20:53
what
20:53
you're
20:53
going
20:53
to
20:54
be
20:54
great
20:54
at
20:54
and
20:55
how
20:55
it's
20:55
all
20:55
like,
20:56
you
20:56
just
20:56
don't
20:56
know.
20:57
You
20:57
have
20:57
to
20:57
try
20:58
a
20:58
few
20:58
things.
20:59
And
21:00
so
21:00
what
21:01
would
21:01
you
21:01
recommend
21:02
to
21:02
a
21:03
founder
21:03
who's
21:04
like,
21:04
making
21:04
that
21:05
leap?
21:06
And,
21:06
you
21:07
know,
21:07
how
21:07
do
21:07
you
21:07
do
21:07
it
21:08
in
21:08
a
21:08
way
21:08
that's.
21:08
That's
21:09
a
21:09
little
21:09
more
21:10
sane
21:12
for
21:12
yourself?
21:13
Well,
21:13
Coco,
21:13
you
21:14
really
21:14
touched
21:14
on
21:14
it
21:15
at
21:15
the
21:15
beginning
21:15
of
21:15
this
21:16
episode.
21:16
Like,
21:16
connect
21:17
with
21:17
other
21:17
founders.
21:18
Everybody's
21:19
situation
21:20
is
21:20
different
21:21
and
21:21
unique.
21:22
And
21:23
finding
21:23
a
21:24
network
21:24
or
21:25
finding
21:25
a
21:25
mentor
21:26
or
21:26
finding
21:26
a
21:26
sponsor.
21:27
And
21:28
as
21:29
we
21:29
reflected,
21:30
that
21:30
wasn't
21:31
necessarily
21:31
the
21:31
case
21:32
when
21:32
I
21:33
was
21:33
in
21:33
the
21:33
trenches
21:33
at
21:34
that
21:34
point,
21:34
there
21:34
weren't
21:35
these
21:35
beautiful
21:35
networks
21:36
of
21:36
women
21:37
supporting
21:37
other
21:38
women.
21:38
And
21:39
really
21:40
everybody's
21:40
situation
21:41
could
21:41
be
21:41
so
21:41
different.
21:42
You
21:42
might
21:42
have
21:42
saved
21:43
a
21:43
ton
21:43
of
21:43
money
21:43
from
21:44
your
21:44
corporate
21:44
position,
21:45
and
21:45
you
21:45
have
21:45
two
21:46
years
21:46
worth
21:46
of
21:46
living
21:46
expenses,
21:47
and
21:47
you
21:47
could
21:48
start
21:48
slower.
21:49
You
21:49
might,
21:50
you
21:50
know,
21:50
you
21:51
might
21:51
be
21:52
out
21:52
of
21:52
a
21:52
divorce,
21:53
and
21:53
you
21:53
can't
21:54
start
21:54
slower.
21:55
You
21:55
might
21:55
have,
21:57
you
21:57
know,
21:57
you
21:58
might
21:58
have
21:58
a
21:58
disability
21:59
that
21:59
you
21:59
didn't
22:00
expect,
22:00
an
22:00
illness
22:01
that
22:01
comes
22:01
up,
22:01
a
22:02
family
22:02
member
22:02
that
22:02
needs
22:03
your
22:03
time
22:03
and
22:03
attention.
22:04
You
22:04
just
22:05
don't
22:05
know.
22:06
Right?
22:06
So
22:06
I
22:07
can't
22:07
say,
22:07
oh,
22:08
do
22:09
A,
22:09
then
22:09
do
22:09
B,
22:10
then
22:10
do
22:10
C.
22:11
That's
22:11
a
22:11
lie.
22:12
Really,
22:13
truly
22:14
out.
22:15
And
22:15
just
22:15
find
22:16
somebody
22:16
that
22:16
you
22:16
can
22:16
have
22:17
a
22:17
consistent
22:18
conversation
22:18
that
22:19
is
22:19
totally
22:19
transparent,
22:20
no
22:20
judgment,
22:21
and
22:22
talk
22:23
about
22:23
where
22:23
you
22:23
are
22:24
and
22:24
what
22:24
you're
22:25
thinking
22:25
and
22:26
what
22:26
that
22:26
plan
22:26
looks
22:27
like
22:27
and
22:28
where
22:28
to
22:28
start
22:29
and
22:29
how
22:29
to
22:29
pace
22:29
yourself
22:30
so
22:30
that
22:30
you
22:31
don't
22:31
end
22:31
up
22:32
upside
22:32
down
22:33
with
22:33
no
22:33
clients
22:34
and
22:34
a
22:34
bunch
22:35
of
22:35
debt,
22:35
which
22:36
feels
22:36
terrible.
22:37
It
22:38
does.
22:38
It
22:38
feels
22:38
terrible.
22:39
And
22:39
it
22:39
happens.
22:39
Right.
22:40
But,
22:40
but,
22:41
but,
22:41
but,
22:41
like,
22:41
there's
22:42
a
22:42
way
22:42
forward
22:43
and
22:43
you're
22:43
right.
22:43
It's
22:44
like
22:44
you
22:44
can,
22:45
I
22:46
think,
22:47
I
22:48
think
22:48
through
22:48
being
22:48
able
22:49
to
22:49
anticipate
22:50
better.
22:51
And,
22:51
and
22:51
again,
22:51
you
22:52
get
22:52
that
22:52
through
22:52
mentorship.
22:53
You
22:53
get
22:53
that
22:53
from
22:54
having
22:54
other
22:55
eyes
22:55
on
22:55
what
22:56
your,
22:56
you
22:56
know,
22:57
your
22:57
ideas
22:57
and
22:57
your
22:58
plans
22:58
and
22:59
just
22:59
doing
22:59
everything
23:00
all
23:00
by
23:00
yourself
23:00
in
23:00
a
23:01
vacuum.
23:01
Which
23:01
I
23:01
think
23:01
is
23:02
another
23:02
challenge
23:02
that
23:03
women
23:03
sort
23:03
of
23:03
have
23:04
where
23:04
we
23:04
think
23:04
we
23:04
need
23:04
to
23:05
do
23:05
everything
23:05
ourselves,
23:05
ourselves
23:06
and
23:06
we
23:06
don't
23:06
want
23:06
to
23:07
invest
23:07
in
23:07
any
23:07
help.
23:08
And
23:08
you
23:08
know,
23:09
like
23:09
you
23:09
have
23:10
very
23:10
limited
23:11
capital
23:11
to
23:11
start
23:12
with
23:12
and
23:12
so
23:13
but,
23:13
but
23:13
you
23:13
do
23:14
need
23:14
to
23:14
find
23:15
some
23:15
other
23:15
people
23:16
to
23:16
throw
23:16
ideas
23:17
out
23:17
because
23:17
it
23:18
is
23:18
going
23:18
to
23:18
cost
23:18
you
23:19
money.
23:19
It
23:19
is
23:19
going
23:20
to
23:20
probably
23:20
going
23:20
to
23:21
require
23:21
some
23:22
investment
23:23
and
23:23
it
23:23
may
23:24
take
23:24
a
23:24
lot
23:24
longer
23:25
than
23:25
you
23:25
think
23:26
to
23:26
break
23:26
even
23:26
and
23:27
to
23:27
turn
23:28
a
23:28
profit
23:29
and
23:29
replace
23:29
the
23:30
old
23:30
income.
23:30
Like
23:31
that's
23:31
probably
23:32
100%
23:33
true.
23:33
Most
23:33
like
23:34
100%
23:34
of
23:34
the
23:34
time.
23:37
I
23:37
think
23:38
everything
23:38
we
23:38
see
23:39
and
23:39
it's
23:39
so
23:40
easy
23:40
for
23:40
us
23:40
to
23:40
get
23:40
caught
23:41
up
23:41
in
23:41
that
23:41
comparison
23:42
syndrome
23:42
which
23:43
is
23:43
the
23:43
thief
23:43
of
23:44
joy.
23:44
Let's
23:45
just
23:45
remember
23:45
that
23:45
is
23:46
the
23:46
thief
23:46
of
23:46
joy.
23:46
Don't
23:47
do
23:47
it.
23:47
Because
23:47
what
23:48
we
23:48
see
23:48
out
23:48
there
23:49
we're
23:49
like
23:49
oh
23:49
wow,
23:50
she
23:50
sold
23:50
her
23:50
business
23:50
for
23:51
eight
23:51
figures
23:51
and
23:51
she
23:52
did
23:52
this.
23:52
And
23:52
she
23:52
did
23:53
this.
23:53
The
23:53
percentages,
23:54
let's
23:54
just
23:54
be
23:55
super,
23:55
super
23:56
clear.
23:56
The
23:56
percentages
23:57
of
23:57
women,
23:58
which
23:58
is
23:58
another
23:58
reason
23:59
I'm
23:59
exactly
24:00
where
24:00
I
24:00
am
24:00
right
24:00
now.
24:01
And
24:01
that's
24:01
the
24:02
educational
24:02
space.
24:03
The
24:03
percentage
24:03
of
24:04
women
24:04
starting
24:05
businesses.
24:05
Fabulous
24:07
percentage
24:07
of
24:07
women
24:08
clearing
24:08
six
24:09
figures
24:09
on
24:09
top
24:10
line.
24:10
Rev.
24:11
Mediocre.
24:12
The
24:12
percentage
24:13
of
24:13
women
24:13
getting
24:14
to
24:14
a
24:14
million
24:15
dollars.
24:16
Awful,
24:17
awful,
24:17
awful.
24:18
2%.
24:18
Right,
24:19
right.
24:20
It's
24:20
terrible.
24:21
Yeah.
24:22
It's
24:22
like
24:23
less
24:23
than
24:23
half
24:24
of
24:24
what
24:24
our
24:25
male
24:25
counterparts
24:26
and
24:26
they
24:26
also
24:27
in
24:27
the
24:27
most
24:27
common
24:28
reason
24:28
is
24:28
because
24:28
they
24:29
run
24:29
out
24:29
of
24:29
money.
24:30
And
24:30
I
24:31
know
24:31
and
24:31
like
24:31
in
24:31
my
24:32
earlier
24:32
businesses
24:33
because
24:33
I've,
24:33
I've
24:34
had
24:34
five
24:34
companies
24:35
and
24:36
I
24:36
will
24:36
tell
24:36
you
24:36
the
24:37
last
24:37
one
24:37
was
24:37
very
24:37
successful.
24:38
The
24:38
first
24:39
ones
24:39
were
24:39
not
24:40
as
24:40
successful.
24:41
Right.
24:41
Like
24:41
I
24:42
had
24:42
to
24:42
skin
24:43
my
24:43
knees
24:43
a
24:44
lot
24:44
and
24:44
go
24:44
into
24:45
debt
24:45
a
24:45
few
24:45
times
24:46
and
24:46
you
24:46
know
24:47
like
24:47
have
24:47
those,
24:48
those
24:48
difficult
24:49
moments.
24:49
And
24:51
it's,
24:52
I've
24:53
learned
24:53
over
24:53
the
24:54
years
24:54
is
24:54
that
24:54
you
24:55
need
24:55
help
24:56
and
24:57
we
24:58
run
24:58
out
24:58
of
24:58
money
24:58
and
24:59
we
24:59
have
24:59
to
24:59
figure
24:59
out
25:00
how
25:00
to
25:00
get
25:00
money.
25:01
And
25:01
there's
25:02
all
25:02
different
25:02
kinds
25:02
of
25:03
ways
25:03
to
25:03
do
25:03
it.
25:04
There's
25:05
all
25:05
different
25:05
kinds
25:06
of
25:06
ways
25:07
to
25:08
fund
25:08
your
25:08
enterprise.
25:09
But
25:10
having
25:10
some
25:10
eyes
25:10
on
25:11
it
25:11
to
25:11
help
25:11
you
25:12
manage
25:12
that
25:12
is
25:12
important.
25:13
And
25:14
I
25:14
know
25:15
that
25:16
a
25:16
big
25:16
area.
25:17
So
25:17
you
25:17
have
25:17
four
25:18
pillars
25:18
that
25:18
you
25:19
really
25:19
focus
25:19
on
25:20
in
25:21
helping
25:21
build
25:22
businesses.
25:23
And
25:23
you
25:23
know,
25:24
really
25:24
it's
25:24
a,
25:25
it's.
25:25
And
25:25
I
25:25
love
25:26
how
25:26
you
25:26
have
25:27
programs
25:28
that
25:28
are
25:28
like
25:28
somebody
25:29
can
25:29
come
25:29
and
25:29
try
25:30
it
25:30
out
25:30
and
25:30
have
25:30
an
25:30
experience
25:31
and
25:31
then
25:32
you
25:32
also
25:32
have
25:33
like
25:33
full
25:33
end
25:34
to
25:34
end
25:34
will
25:35
do
25:35
a
25:36
big
25:36
chunk
25:36
of
25:36
your
25:37
business
25:37
operations
25:38
for
25:38
you.
25:39
So
25:39
you
25:40
really
25:40
have
25:41
all
25:41
of
25:41
it
25:42
so
25:42
somebody
25:42
can
25:42
come
25:43
in
25:44
for
25:44
as
25:44
little
25:44
as
25:44
$100.
25:46
Right.
25:46
And
25:47
have
25:47
an
25:47
incredible
25:48
masterclass
25:49
experience
25:50
or
25:50
you
25:50
know,
25:50
you
25:51
can
25:51
have
25:51
work
25:52
with
25:52
you
25:52
on
25:52
a
25:52
monthly
25:53
basis,
25:53
retainer
25:53
and
25:54
your
25:54
team
25:55
to
25:55
make
25:56
all
25:56
of
25:56
this
25:57
happen,
25:57
you
25:58
know,
25:58
with
25:58
your,
25:59
with
25:59
your
25:59
built
26:00
in
26:00
expertise.
26:01
So
26:02
talk
26:02
about
26:02
these
26:03
four
26:03
pillars
26:03
a
26:03
little
26:04
bit.
26:04
Can
26:04
we
26:04
unpack
26:05
what
26:05
those
26:05
are
26:05
and
26:05
how
26:06
you
26:06
talk
26:06
about
26:06
them
26:07
and
26:08
how
26:08
you
26:08
help
26:09
women
26:10
build
26:10
these
26:10
four
26:11
pillars
26:11
in
26:12
their
26:12
companies?
26:13
Sure,
26:13
Coco.
26:14
I
26:14
think
26:14
there's
26:14
so
26:15
many
26:15
interesting
26:16
things
26:16
that
26:16
you
26:16
just
26:17
uncovered
26:18
there.
26:18
So
26:19
my
26:19
business
26:19
is
26:19
really
26:20
set
26:20
up
26:20
to
26:21
meet
26:21
you
26:21
where
26:21
you
26:21
are.
26:22
And
26:22
those
26:23
four
26:23
pillars
26:23
are
26:23
a
26:24
holistic
26:24
approach.
26:24
And
26:25
yeah,
26:25
I
26:25
use
26:25
the
26:25
word
26:25
holistic.
26:26
Yes.
26:26
I'm
26:27
a
26:27
very
26:27
structured,
26:29
tactical
26:29
person.
26:30
And
26:30
then
26:30
of
26:31
course
26:31
there's
26:31
the
26:31
side
26:32
where,
26:32
you
26:32
know,
26:33
we
26:33
just
26:33
talked
26:33
about
26:34
confidence
26:34
and
26:34
things
26:34
like
26:35
that.
26:35
So
26:35
the
26:35
holistic
26:36
approach
26:36
is
26:38
know
26:38
your
26:38
numbers.
26:39
So
26:39
financials,
26:40
you
26:40
have
26:40
to
26:40
know
26:40
your
26:41
numbers,
26:41
big
26:41
or
26:41
small,
26:42
if
26:42
you
26:42
like
26:42
them
26:42
or
26:43
don't
26:43
like
26:43
them,
26:43
let's
26:43
make
26:43
them
26:44
fun.
26:44
But
26:44
know
26:45
your
26:45
numbers.
26:45
Right.
26:46
I,
26:46
and
26:46
I'm
26:46
a
26:46
huge
26:47
proponent
26:47
on
26:48
education.
26:48
So
26:49
all
26:49
these
26:49
things
26:50
I'm
26:50
sharing
26:51
with
26:51
you
26:51
right
26:51
now
26:52
is
26:53
so
26:53
you
26:54
can
26:54
stand
26:54
out
26:55
there
26:55
as
26:55
the
26:55
CEO
26:56
of
26:56
your
26:56
company.
26:57
You
26:57
don't
26:57
need
26:58
me
26:59
forever.
26:59
You
26:59
don't
27:00
need,
27:00
you
27:00
know,
27:01
certain
27:01
people.
27:01
We're
27:02
seasonal
27:02
here
27:02
to
27:03
help
27:03
you
27:03
at
27:04
the
27:04
point
27:04
where
27:04
you
27:04
want
27:05
and
27:05
need
27:05
the
27:06
help.
27:06
Right.
27:06
So
27:07
that
27:07
is
27:07
why
27:08
education
27:09
is
27:09
so
27:10
critically
27:10
important
27:10
to
27:10
me.
27:11
So
27:11
know
27:11
your
27:12
numbers
27:12
and
27:12
what
27:12
they
27:13
say
27:13
about
27:13
your
27:13
business.
27:14
The
27:14
second
27:14
thing
27:14
I
27:15
really
27:15
talk
27:15
about
27:16
is
27:17
technology.
27:18
I
27:18
love
27:19
technology.
27:20
You
27:20
cannot
27:20
ignore
27:21
the
27:21
fact
27:21
of
27:22
something
27:22
like
27:22
the
27:22
AI
27:23
impact.
27:23
We
27:24
all
27:24
know
27:24
that.
27:24
Right.
27:25
And
27:26
being
27:27
very
27:28
forward
27:28
thinking
27:29
in
27:29
your
27:29
tech
27:29
stack
27:30
is
27:30
super
27:30
important.
27:31
It's
27:31
important
27:31
for
27:31
a
27:31
lot
27:31
of
27:31
reasons,
27:32
but
27:32
it
27:32
also
27:32
saves
27:33
you
27:33
money
27:34
and
27:34
time
27:34
when
27:36
implemented
27:37
appropriately.
27:37
Right.
27:37
And
27:38
you're
27:38
using
27:38
all
27:38
those
27:38
features
27:39
and
27:39
benefits.
27:39
So
27:39
I'm
27:40
a
27:40
big
27:40
tech
27:40
stack
27:41
evaluator
27:41
on
27:42
what's
27:42
going
27:42
to
27:42
work
27:42
inside
27:42
your
27:43
business.
27:43
Then
27:44
the
27:44
third
27:44
piece
27:44
of
27:44
that
27:45
is
27:46
management.
27:47
What
27:47
does
27:47
your
27:47
team
27:48
look
27:48
like
27:48
and
27:49
or
27:49
when
27:49
are
27:49
you
27:49
ready
27:50
to
27:50
hire
27:50
a
27:50
team
27:50
member?
27:51
You
27:51
know,
27:51
so
27:51
many
27:52
of
27:52
us
27:52
think,
27:52
well,
27:52
who
27:52
should
27:53
I
27:53
hire
27:53
first?
27:54
Where
27:54
should
27:54
I
27:54
start?
27:55
Well,
27:55
we
27:55
have
27:55
tools
27:56
to
27:56
actually
27:57
help
27:57
you
27:57
uncover
27:58
where
27:58
should
27:58
you
27:59
hire
27:59
first?
27:59
Maybe,
28:00
maybe
28:00
it
28:00
is
28:01
a
28:01
bookkeeper,
28:01
maybe
28:01
it's
28:02
a
28:02
va,
28:02
maybe
28:02
it's
28:03
a
28:03
social
28:03
media
28:03
person,
28:04
whatever
28:04
that
28:04
looks
28:05
like.
28:05
But
28:06
let's
28:06
look
28:07
at
28:07
it
28:07
and
28:07
approach
28:07
it
28:08
from
28:08
like
28:08
a
28:09
exercise
28:11
opportunity
28:12
here.
28:12
Put
28:13
down
28:13
where
28:13
there's
28:14
gaps
28:14
inside
28:15
of
28:15
your
28:15
business.
28:15
That's
28:16
where
28:16
we
28:16
start.
28:16
And
28:16
then
28:17
the
28:17
fourth
28:17
thing
28:18
is
28:18
Marketing,
28:19
I
28:19
mean
28:19
at
28:19
the
28:20
end
28:20
of
28:20
the
28:20
day,
28:21
sales
28:21
drive
28:21
the
28:22
business,
28:22
right?
28:22
So
28:23
you
28:23
have
28:23
to
28:24
have
28:24
a
28:25
really
28:25
strong
28:26
strategy
28:26
on
28:26
your
28:27
sales
28:27
and
28:27
marketing
28:28
side
28:28
of
28:28
your
28:28
business.
28:29
And
28:30
like
28:30
I
28:30
said,
28:31
it
28:31
really
28:32
depends
28:32
where
28:32
you
28:32
are
28:33
inside
28:33
of
28:33
your
28:34
business.
28:34
All
28:34
four
28:35
work
28:35
really
28:35
nice
28:35
cohesively
28:36
together.
28:37
One
28:38
is
28:38
going
28:38
to
28:38
surface
28:39
a
28:39
little
28:39
bit
28:39
more
28:39
than
28:39
the
28:40
other
28:40
depending
28:40
on,
28:41
you
28:41
know,
28:42
what,
28:42
what
28:42
growth,
28:43
growth
28:43
phase
28:44
you're
28:44
in
28:44
inside
28:44
of
28:45
your
28:45
business.
28:45
So
28:45
it's
28:46
a
28:46
really
28:46
nice
28:46
way
28:46
to
28:46
look
28:47
at
28:47
it.
28:48
I
28:48
love
28:48
it.
28:48
I
28:49
love
28:49
how
28:49
you
28:49
described,
28:50
you
28:50
know,
28:50
the
28:51
importance
28:51
of
28:52
numbers,
28:52
having
28:53
those
28:53
finances
28:54
as
28:54
well
28:54
as,
28:55
you
28:55
know,
28:55
the
28:55
numbers
28:56
around
28:56
marketing.
28:58
We
28:58
were
28:58
talking
28:59
before
28:59
we
28:59
started
29:00
this
29:00
conversation
29:01
today
29:02
and
29:02
you
29:03
said
29:03
that
29:03
you're
29:04
going
29:04
to
29:04
be
29:04
leading
29:05
a
29:06
masterclass
29:07
in
29:08
December
29:08
and
29:09
it's
29:09
just
29:09
two
29:09
hours
29:10
but
29:10
it's
29:10
like
29:10
helping
29:11
people
29:11
really,
29:12
really
29:13
come
29:13
up
29:14
with
29:14
some
29:14
strategy.
29:15
And
29:15
also
29:16
what
29:16
you
29:16
described
29:17
as
29:17
a
29:17
gorgeous
29:18
dashboard,
29:19
right.
29:20
And
29:20
I
29:20
love
29:21
the
29:21
language
29:21
around
29:22
it
29:22
because
29:23
it's
29:23
like
29:24
I'm
29:24
with
29:24
you.
29:25
Like
29:25
I,
29:25
I
29:26
have
29:26
my,
29:26
you
29:26
know,
29:27
force
29:27
for
29:27
good
29:27
model
29:28
around
29:28
how
29:29
to
29:29
build
29:29
a
29:29
business.
29:30
And
29:31
you
29:31
know,
29:31
it's
29:32
important
29:32
to
29:32
have
29:33
those
29:33
heart
29:33
centered
29:34
pieces
29:34
and
29:34
having
29:35
your
29:35
purpose
29:35
and
29:36
your
29:36
values
29:36
and
29:36
your
29:37
mission
29:37
and
29:37
that's,
29:38
I
29:38
like
29:38
to
29:38
use
29:39
that
29:39
as
29:39
the
29:39
source
29:40
to
29:40
drive
29:41
the
29:41
results.
29:42
But
29:42
you've
29:43
got
29:43
to
29:43
have
29:43
your
29:44
data
29:44
and
29:45
you've
29:45
got
29:45
to
29:45
know
29:46
your
29:46
financial
29:47
structure
29:48
or
29:48
it's
29:49
all
29:49
going
29:49
to
29:49
just
29:50
waste
29:50
away.
29:50
It's
29:50
going
29:51
to,
29:51
it's
29:51
a
29:51
house
29:51
of
29:52
cards
29:52
ready,
29:52
ready
29:53
to
29:53
just
29:53
be
29:53
blown
29:53
over
29:53
in
29:54
the
29:54
wind.
29:55
So
29:57
what
29:57
are
29:57
the
29:57
common
29:58
growth
29:58
barriers?
29:59
So
29:59
you're,
29:59
you've
29:59
described
30:00
some
30:01
of
30:01
these
30:01
pieces
30:01
that
30:02
you
30:02
look
30:02
at
30:02
and
30:02
you
30:03
help
30:03
women
30:03
build.
30:04
What
30:04
are
30:05
some
30:05
of
30:05
the
30:05
growth
30:06
barriers
30:06
that
30:06
you
30:07
often
30:07
see
30:08
women
30:08
facing
30:09
as
30:10
they're,
30:10
let's
30:11
say,
30:11
let's
30:11
say,
30:11
let's
30:12
start
30:12
with
30:12
like
30:14
a
30:14
company
30:15
that
30:15
a
30:15
woman
30:15
who's
30:16
been
30:16
around
30:16
in
30:16
business
30:17
for
30:17
a
30:17
while
30:17
but
30:18
is
30:18
stuck
30:19
and
30:19
either
30:20
is
30:20
like
30:20
right
30:21
at
30:21
that
30:21
almost
30:22
million
30:22
dollar
30:22
level
30:23
or
30:23
somewhere
30:23
between
30:24
500
30:24
and
30:24
a
30:25
million
30:25
and
30:26
cannot
30:26
get
30:27
to
30:27
the
30:27
next
30:27
place
30:28
and
30:28
she's,
30:29
she's
30:29
like
30:29
right
30:29
at
30:30
that
30:30
plateau.
30:31
Like
30:31
what,
30:31
what
30:32
do
30:32
you,
30:32
what
30:32
are
30:32
some
30:33
of
30:33
the
30:33
things,
30:34
common
30:34
things
30:34
that
30:35
you
30:35
see
30:36
holding
30:36
her
30:36
back
30:37
and
30:37
her
30:37
team?
30:39
Cash.
30:40
I
30:40
mean,
30:41
I
30:41
don't
30:42
mean
30:42
to
30:42
be
30:42
blunt,
30:43
but
30:43
you
30:43
know,
30:44
a
30:44
lot
30:44
of
30:44
times
30:44
it's
30:45
cash.
30:45
First
30:45
of
30:46
all.
30:46
Burn.
30:46
The
30:46
burn
30:47
is
30:47
real.
30:47
Burning
30:48
through
30:48
cash
30:48
and
30:49
burning
30:49
out.
30:50
Those
30:50
things
30:50
go
30:50
hand
30:50
in
30:51
hand.
30:51
So
30:52
when
30:52
you're
30:52
talking
30:53
about
30:53
going
30:54
from
30:54
six
30:54
figures
30:55
to
30:55
seven
30:55
figures,
30:56
right?
30:56
So
30:56
I
30:57
see
30:57
that,
30:57
I
30:57
see
30:57
that
30:58
as
30:58
a
30:58
beautiful
30:59
leap.
30:59
I
30:59
see
30:59
that
31:00
as,
31:00
you
31:00
know,
31:01
stake
31:01
in
31:01
the
31:01
ground,
31:02
the
31:02
excitement
31:02
around
31:03
that,
31:03
the
31:04
journey
31:04
it
31:04
takes
31:04
to
31:04
get
31:05
there.
31:05
But
31:07
and
31:07
it
31:07
does
31:08
go
31:08
back
31:08
to
31:09
knowing
31:09
your
31:10
numbers
31:10
and
31:10
understanding
31:11
and
31:11
letting
31:12
those
31:12
analytics
31:13
make
31:13
the
31:13
decision
31:14
for
31:14
you.
31:14
I'll
31:14
give
31:14
you
31:14
a
31:14
great
31:15
example.
31:15
So
31:15
in
31:15
a
31:16
product
31:16
based
31:16
business,
31:17
I've
31:17
been
31:18
really
31:18
Q4
31:19
for
31:19
our
31:19
product
31:20
based
31:20
businesses
31:20
is
31:21
a
31:21
very
31:21
big
31:22
quarter,
31:23
as
31:23
you
31:23
know,
31:23
with
31:24
the
31:24
holiday
31:24
seasons,
31:25
et
31:25
cetera,
31:25
et
31:25
cetera.
31:26
So
31:26
a
31:27
lot
31:27
of
31:27
these
31:27
product
31:27
based
31:28
businesses,
31:28
most
31:28
of
31:28
our
31:29
businesses
31:29
in
31:29
general
31:29
are
31:30
looking
31:30
at
31:30
what
31:30
does
31:31
2025
31:31
look
31:32
like?
31:32
And
31:33
for,
31:33
you
31:33
know,
31:34
I
31:34
know
31:34
this
31:34
is
31:35
timely
31:36
for
31:36
many
31:36
in
31:37
this
31:37
space,
31:37
but
31:38
you're
31:38
looking
31:38
at
31:39
inventory.
31:40
So
31:40
instead
31:41
of
31:41
deciding
31:42
I
31:43
would
31:43
love
31:43
to
31:43
drop
31:43
in
31:44
another
31:44
product
31:45
or
31:45
for
31:45
service
31:46
based,
31:46
I'd
31:46
love
31:46
to
31:47
offer
31:47
another
31:47
course,
31:48
another,
31:48
you
31:49
know,
31:49
service
31:49
that
31:50
I
31:50
can
31:50
offer,
31:50
whatever
31:51
it
31:51
is,
31:51
hold
31:52
up,
31:52
hold
31:52
up,
31:53
look
31:53
at,
31:54
instead
31:54
of
31:55
you
31:55
emotionally
31:56
dropping
31:56
in
31:57
and
31:57
saying
31:57
I
31:58
think
31:58
that
31:59
this
31:59
color
31:59
would
31:59
do
32:00
well
32:00
or
32:00
I
32:01
think
32:01
this
32:01
course
32:02
would
32:02
do
32:02
well,
32:03
let's
32:03
look
32:03
at
32:03
the
32:03
data
32:04
on
32:05
did
32:05
this
32:05
product
32:06
sell
32:06
or
32:07
did
32:07
this
32:07
course
32:07
sell
32:08
or
32:08
do
32:08
we
32:08
need
32:08
to
32:08
double
32:08
down
32:09
on
32:09
the
32:09
marketing
32:09
of
32:09
that?
32:10
So
32:10
really
32:11
staying
32:12
the
32:12
course
32:12
and
32:13
being
32:13
strategic
32:14
in
32:15
what
32:15
the
32:15
data
32:16
is
32:16
telling
32:16
you
32:17
instead
32:17
of
32:17
making
32:17
an
32:17
emotional
32:18
decision.
32:19
I
32:19
know
32:20
you
32:20
have
32:20
great
32:21
instincts.
32:21
You,
32:22
you're
32:22
in
32:22
this
32:22
business
32:23
for
32:23
a
32:23
while,
32:24
you
32:24
understand
32:24
your
32:24
business
32:25
better
32:25
than
32:25
anybody
32:25
else.
32:26
I
32:26
understand
32:27
that.
32:27
And
32:27
you're
32:27
emotionally
32:28
tied
32:28
to
32:28
it
32:29
because
32:30
you've
32:30
built
32:30
it.
32:31
So
32:31
I
32:31
respect
32:32
that
32:32
too.
32:32
I'm
32:33
emotionally
32:34
tied
32:34
to
32:34
my
32:34
business.
32:35
Right.
32:35
I
32:35
get
32:36
that.
32:37
I
32:37
also
32:38
think
32:38
I
32:38
have
32:38
a
32:38
thousand
32:39
great
32:39
ideas.
32:40
Shiny
32:40
object
32:41
syndrome
32:41
for
32:41
me
32:41
is
32:42
a
32:42
real
32:42
thing.
32:42
It's
32:43
a
32:43
real
32:43
thing.
32:44
Really
32:44
big,
32:44
bad,
32:45
real
32:45
thing.
32:45
Yes.
32:46
And
32:46
I
32:47
have
32:47
to
32:47
write
32:47
that
32:47
stuff
32:48
down.
32:48
Sometimes
32:48
I
32:48
just
32:49
have
32:49
to
32:49
say,
32:49
okay,
32:49
I'm
32:49
going
32:49
to
32:49
just
32:50
put
32:50
this
32:50
in
32:50
my
32:50
journal
32:51
or
32:51
put
32:51
it
32:51
on
32:52
a
32:52
doc
32:52
or
32:52
something
32:52
to
32:53
say
32:53
that's
32:53
a
32:53
great
32:53
idea,
32:54
but
32:54
maybe
32:55
not
32:55
now.
32:55
Right.
32:56
And
32:57
I
32:57
really
32:57
educate
32:58
to
32:58
that
32:58
because
32:59
I
32:59
want
33:00
to
33:00
look
33:00
at
33:00
how
33:01
are
33:01
we
33:01
building
33:02
programs
33:02
or
33:03
products
33:04
that
33:04
our
33:04
consumer
33:05
wants.
33:06
So
33:07
let's
33:07
stay
33:08
there.
33:08
And
33:08
so
33:09
that's
33:09
what
33:09
I
33:09
see
33:10
happen
33:10
is
33:10
number
33:10
one,
33:11
the
33:11
burn
33:12
is
33:12
real
33:12
cash
33:13
and
33:13
burnout.
33:14
Number
33:14
two,
33:15
we
33:16
don't
33:16
really
33:16
have
33:16
a
33:16
good
33:17
strategy
33:17
of
33:17
what
33:18
we're
33:18
going
33:18
to
33:18
use
33:19
to
33:19
get
33:19
us
33:19
to
33:19
the
33:20
next
33:20
level.
33:20
So
33:21
is
33:21
that
33:21
a
33:22
additional
33:23
product?
33:23
Is
33:23
that
33:24
taking
33:24
your
33:24
hero
33:25
product
33:25
and
33:25
marking
33:26
it
33:26
out
33:26
somewhere
33:26
else,
33:27
is
33:27
that,
33:27
you
33:28
know,
33:28
dipping
33:28
into
33:28
wholesale
33:29
from
33:29
that
33:30
space,
33:30
is
33:31
that
33:31
taking
33:31
your
33:31
course
33:32
and
33:32
you
33:32
know,
33:33
developing
33:33
it
33:34
on
33:34
a
33:34
higher
33:34
level?
33:35
More
33:35
exposure,
33:36
more
33:36
visibility,
33:37
it
33:37
just
33:37
really,
33:37
again,
33:38
Coco
33:38
goes
33:38
back
33:39
to
33:40
wherever
33:40
you
33:40
are
33:40
in
33:41
your
33:41
business
33:41
and
33:41
what
33:42
is
33:42
your
33:42
business?
33:42
It's,
33:43
it
33:43
can
33:43
be
33:43
very
33:43
bespoke,
33:44
and
33:45
that's
33:45
okay.
33:45
I
33:45
don't
33:45
think
33:46
there's
33:46
a
33:46
tried
33:46
and
33:47
true
33:48
exact
33:49
formula.
33:49
I
33:50
think
33:50
you
33:50
really
33:50
have
33:50
to
33:51
look
33:51
at
33:51
your
33:51
business
33:52
holistically
33:53
and
33:54
you
33:55
also
33:55
have
33:55
to
33:55
evaluate
33:56
honestly.
33:57
You
33:57
want
33:57
to
33:57
get
33:57
to
33:57
a
33:58
million
33:58
dollars.
33:58
That
33:58
sounds
33:59
great.
34:00
What,
34:00
how,
34:01
how
34:01
does
34:01
that
34:01
impact
34:01
your
34:02
lifestyle?
34:03
Right,
34:03
right.
34:04
Like
34:05
what's,
34:05
what
34:05
are
34:05
the
34:05
costs
34:06
and
34:06
benefits
34:06
and,
34:07
you
34:07
know,
34:07
and,
34:07
and
34:08
for
34:08
lots
34:08
of
34:08
businesses.
34:09
Mine
34:09
was
34:09
$1
34:10
million.
34:10
Didn't
34:11
you
34:11
know,
34:11
I
34:12
was
34:12
still
34:12
way
34:12
underwater
34:13
with
34:14
a
34:14
million
34:14
dollars
34:14
in
34:14
revenue.
34:15
You
34:15
know,
34:15
like,
34:15
I
34:16
still.
34:16
And
34:16
still
34:16
working
34:17
a
34:17
ton.
34:18
You
34:18
know,
34:18
long
34:18
way
34:18
to
34:18
go.
34:19
Right.
34:20
So,
34:20
but,
34:21
but
34:21
you're
34:21
right.
34:22
Like,
34:22
I
34:22
love
34:22
your,
34:22
your
34:22
immediate
34:23
answer
34:23
is
34:24
that
34:24
a
34:24
lot
34:24
of
34:24
times
34:25
at
34:25
that
34:25
stage,
34:25
it
34:26
really
34:26
is
34:26
cash.
34:27
Even
34:27
though
34:27
you
34:27
have
34:27
this
34:28
business
34:28
that
34:28
on
34:28
the
34:28
top
34:29
line
34:29
is,
34:29
is
34:30
moving
34:30
forward,
34:31
there's,
34:31
you
34:31
know,
34:32
a
34:32
huge
34:32
need
34:32
to
34:34
still
34:35
keep
34:35
investing
34:35
in
34:36
order
34:36
to
34:36
keep.
34:36
In
34:37
order
34:37
for
34:37
it
34:37
to
34:37
grow.
34:39
One
34:39
of
34:39
the,
34:39
one
34:40
of
34:40
the
34:40
things
34:40
I
34:41
find
34:41
myself
34:42
saying
34:43
to
34:43
founders
34:43
a
34:44
lot
34:44
is
34:44
like
34:44
a
34:44
first
34:45
good
34:45
investment.
34:45
Oftentimes
34:46
if
34:46
you
34:47
are
34:47
not
34:47
a
34:47
data
34:47
file,
34:48
if
34:49
you
34:49
don't
34:49
love
34:50
data,
34:50
you
34:50
need
34:51
somebody.
34:51
I
34:51
don't
34:52
care
34:52
if
34:52
they're
34:52
a
34:52
marketer
34:53
or
34:53
a
34:53
VA
34:54
or
34:55
whatever
34:55
they
34:56
are,
34:56
but
34:56
you
34:56
need
34:57
somebody
34:57
who
34:58
has
34:58
that,
34:58
you
34:58
know,
34:59
willingness
35:00
to
35:00
collect
35:00
data
35:01
at
35:01
least
35:01
every
35:01
week
35:02
and
35:03
put
35:03
it
35:03
in
35:03
front
35:03
of
35:03
your
35:04
face
35:04
and
35:04
have
35:05
a
35:05
conversation
35:05
with
35:05
you
35:05
about
35:06
it.
35:06
Because
35:07
you
35:07
think,
35:08
you
35:09
know,
35:09
my
35:09
nursing
35:10
business,
35:10
it
35:11
was,
35:11
it's
35:11
always
35:12
been
35:12
about
35:12
hiring
35:12
nurses.
35:13
You
35:13
think
35:13
you
35:14
know
35:14
where
35:14
the
35:15
problems
35:16
and
35:16
the
35:16
blockages
35:17
are,
35:17
but
35:18
until
35:18
you
35:18
look
35:18
at
35:18
data,
35:19
you
35:19
really
35:20
don't
35:20
know.
35:21
Right.
35:21
You
35:22
know
35:22
this,
35:22
I
35:22
mean,
35:22
you
35:23
know
35:23
this
35:23
better
35:23
than
35:24
anyone.
35:25
Well,
35:26
and
35:26
spreadsheets
35:26
are
35:26
my
35:26
love
35:27
language.
35:27
Let's
35:27
just.
35:28
I
35:28
mean,
35:28
I
35:28
could,
35:28
I
35:28
can
35:28
spreadsheet
35:29
everything.
35:30
And
35:30
it's,
35:30
it's,
35:31
you
35:31
know,
35:32
I
35:32
don't
35:32
want
35:32
to
35:32
say
35:32
something
35:32
I'm
35:33
always
35:33
proud
35:33
of,
35:33
but
35:34
honestly,
35:34
spreadsheets
35:34
are
35:35
my
35:35
love
35:35
language.
35:35
And
35:35
the
35:36
more
35:36
they
35:36
can
35:36
do
35:37
the
35:37
formulas
35:37
for
35:37
me
35:37
and
35:38
tie
35:38
things
35:38
together,
35:39
but
35:39
you
35:39
really,
35:40
really
35:40
touched
35:40
on
35:41
somebody.
35:41
If
35:41
you
35:41
hire
35:42
somebody
35:42
who's
35:42
really
35:43
loves
35:44
the
35:44
analytics
35:44
or
35:44
loves
35:45
the
35:45
data,
35:45
you
35:46
actually
35:46
touched
35:46
on
35:46
two
35:46
things
35:47
that
35:47
I
35:47
love
35:47
that
35:48
you
35:48
said,
35:48
Coco.
35:49
Number
35:49
one,
35:50
measure
35:50
it
35:51
more
35:51
often
35:51
than
35:51
not.
35:52
So
35:52
if
35:52
it
35:52
could
35:52
be
35:53
weekly,
35:53
go
35:54
for
35:54
it.
35:54
Like,
35:54
that
35:55
is
35:55
amazing.
35:57
If
35:57
it
35:57
can
35:57
only
35:57
be
35:58
monthly,
35:58
well,
35:58
that's
35:58
better
35:58
than
35:59
not.
35:59
So
36:00
at
36:00
least
36:00
do
36:00
it
36:00
monthly.
36:01
The
36:01
second
36:01
thing
36:02
you
36:02
said
36:02
is
36:03
have
36:03
a
36:03
conversation
36:04
about
36:04
it
36:05
so
36:05
often
36:06
you
36:06
get
36:07
all
36:07
these
36:07
fancy
36:08
tech
36:08
platforms
36:09
that
36:09
spit
36:09
out
36:09
all
36:10
these
36:10
analytics
36:10
to
36:10
you
36:11
and
36:11
you're
36:11
like,
36:11
okay,
36:12
and
36:12
you
36:12
look
36:12
at
36:12
them,
36:13
but
36:13
do
36:14
you
36:14
really
36:14
look
36:15
at
36:15
them?
36:16
I
36:16
mean,
36:16
you
36:16
really
36:17
need
36:17
to
36:18
know
36:18
what
36:19
they
36:19
mean
36:19
or
36:20
it's
36:20
just
36:20
a
36:20
big
36:21
waste
36:21
of
36:21
time.
36:22
Right?
36:23
It
36:23
truly
36:23
is.
36:24
Right.
36:24
Otherwise
36:24
it's
36:25
like,
36:25
well,
36:25
you've
36:25
got
36:25
the
36:26
data,
36:26
it's
36:26
telling
36:26
you
36:27
that
36:27
your
36:27
customer
36:28
likes
36:28
this
36:28
one
36:29
particular
36:29
message
36:29
and
36:30
doesn't
36:30
have
36:30
any
36:30
interest
36:31
in
36:31
the
36:31
other,
36:31
but
36:31
you're
36:31
not
36:32
paying
36:32
attention.
36:32
And
36:32
so
36:33
you
36:33
keep
36:33
going
36:33
down
36:34
that
36:34
track
36:34
and
36:34
you
36:35
don't
36:35
understand
36:35
why
36:35
your
36:35
opt
36:36
ins
36:36
and
36:36
your
36:36
conversions
36:37
aren't
36:37
happening.
36:38
Right.
36:39
So
36:39
yes,
36:40
tell
36:40
me
36:40
about
36:41
the,
36:41
I'm
36:41
curious
36:42
about
36:42
how
36:42
you
36:43
see
36:43
this,
36:43
that
36:44
you
36:44
work
36:44
with
36:45
product
36:45
based
36:45
businesses
36:46
and
36:46
service
36:46
based
36:47
businesses.
36:48
How
36:48
do
36:48
you
36:49
think
36:49
about
36:49
those
36:50
two
36:50
types
36:50
of
36:51
businesses
36:52
and
36:52
what
36:52
do
36:52
you
36:52
see
36:53
as
36:53
being,
36:53
do
36:53
you
36:53
kind
36:54
of
36:54
look
36:54
at
36:54
them
36:54
differently?
36:55
Do
36:55
you,
36:55
I
36:55
mean,
36:56
like,
36:56
how
36:56
do
36:56
you
36:57
think
36:57
of
36:57
them
36:58
as
36:58
entities?
36:59
Right.
37:00
I'm
37:00
going
37:00
to
37:01
give
37:01
you
37:01
a
37:01
really
37:01
simple
37:03
way
37:03
to
37:04
kind
37:04
of
37:04
look
37:04
at
37:04
the
37:05
two
37:05
businesses
37:06
because
37:06
I
37:07
was
37:07
thinking
37:07
about
37:07
this
37:07
earlier.
37:08
As
37:08
a
37:08
service
37:09
based
37:09
business,
37:09
you
37:09
have
37:10
a
37:10
product,
37:10
right.
37:11
You
37:11
have
37:11
a
37:11
product,
37:11
whatever
37:12
that
37:12
product
37:12
is.
37:13
You,
37:13
that's
37:13
right,
37:13
this,
37:14
you
37:14
know,
37:14
you,
37:15
you
37:15
have
37:15
a
37:15
speaking
37:15
engagement
37:16
product.
37:17
You
37:17
might
37:17
have
37:17
a
37:18
book,
37:18
of
37:18
course,
37:19
you
37:19
might
37:19
have
37:20
a
37:20
course
37:20
like
37:20
I
37:20
talked
37:21
about.
37:21
You
37:21
have
37:22
consulting
37:23
packages,
37:24
whatever
37:24
that
37:25
thing
37:25
is,
37:26
it's
37:26
a
37:26
product
37:26
of
37:26
your
37:26
business
37:27
at
37:27
some
37:27
point,
37:27
it's
37:27
a
37:28
product
37:28
of
37:28
your
37:28
business.
37:29
So
37:29
the
37:29
way
37:30
I
37:30
look
37:30
at
37:30
it
37:30
is
37:31
number
37:31
one,
37:31
are
37:32
you
37:32
charging
37:32
enough?
37:33
I
37:33
talk
37:34
about
37:34
this
37:34
as
37:34
cost
37:35
of
37:35
goods
37:36
on
37:36
the
37:36
product
37:36
side
37:37
and
37:37
we
37:37
look
37:37
at
37:38
what
37:38
your
37:38
MSRP
37:39
listing
37:40
is
37:40
because
37:40
you
37:40
have
37:41
to
37:41
cover
37:41
your
37:41
costs,
37:42
obviously
37:42
and
37:42
then
37:43
have
37:43
a
37:43
profit.
37:44
So
37:44
that's
37:44
what's
37:44
called
37:45
the
37:45
MSRP
37:46
in
37:46
the
37:46
product
37:46
space.
37:47
Right.
37:47
Cost
37:47
of
37:48
goods
37:48
sold.
37:49
Ah.
37:49
But
37:50
then
37:50
there's
37:50
also
37:50
that
37:51
side
37:51
of
37:51
the
37:51
business
37:51
in
37:52
the
37:52
service
37:52
side
37:53
and
37:53
the
37:54
service
37:54
side,
37:55
I
37:55
often
37:56
call
37:56
it
37:56
the
37:57
value
37:57
added
37:58
retail
37:58
pricing.
37:59
So
37:59
your
37:59
VARP
38:00
and
38:01
your
38:01
VARP
38:02
is
38:02
are
38:03
you
38:03
making
38:03
profit
38:04
off
38:04
your
38:05
services
38:06
and
38:06
are
38:06
you
38:06
looking
38:07
at
38:07
that
38:07
just
38:08
like
38:08
you
38:08
look
38:09
at
38:09
a
38:09
cost
38:09
of
38:09
goods
38:10
on
38:10
a
38:10
product
38:10
side,
38:11
look
38:11
at
38:11
your
38:11
cost
38:12
of
38:12
goods
38:13
on
38:13
the
38:13
service
38:14
side.
38:14
So
38:14
there
38:15
are
38:15
some
38:15
similarities
38:16
there.
38:16
Because
38:16
what
38:16
I
38:17
see
38:17
more
38:17
often
38:18
than
38:18
not
38:18
are
38:19
both
38:19
sides
38:20
are
38:20
undercharging.
38:22
Right?
38:23
Right.
38:23
Because
38:23
you
38:24
don't,
38:24
you
38:24
just
38:24
don't
38:24
have
38:24
enough
38:25
gross
38:25
profit
38:26
to
38:26
pay
38:26
your
38:27
everything
38:27
else.
38:28
Right.
38:28
And,
38:29
and,
38:30
and
38:30
still
38:30
take
38:31
something
38:32
away
38:32
for
38:32
yourself
38:33
at
38:33
the
38:33
end
38:33
of
38:34
it.
38:34
All,
38:34
Right?
38:35
Exactly,
38:36
exactly.
38:36
That
38:37
gross
38:37
profit
38:37
has
38:37
to
38:37
pay
38:38
for
38:38
your
38:38
growth
38:39
as
38:39
well
38:40
and
38:40
hire
38:40
your
38:41
next
38:41
person
38:42
and
38:42
whatever
38:43
it
38:43
Is,
38:43
and
38:44
it's
38:44
right,
38:44
it's
38:45
like.
38:45
And
38:45
you
38:45
know,
38:46
Carlin,
38:46
it
38:47
brings
38:47
a
38:47
really
38:48
good
38:48
point.
38:48
When
38:48
I,
38:49
when
38:49
I
38:49
look
38:49
at
38:49
a
38:50
business
38:50
as
38:50
a,
38:51
as
38:51
an
38:51
investor,
38:53
you
38:53
know,
38:53
one
38:54
of
38:54
the
38:54
most
38:55
important
38:55
numbers
38:56
is
38:56
what
38:56
does
38:56
your
38:57
gross
38:57
profit
38:57
look
38:58
like
38:58
and
38:58
what
38:58
will
38:58
it
38:59
look
38:59
like
38:59
in
38:59
five
38:59
years?
39:00
Well,
39:00
you
39:00
know,
39:00
as
39:00
you
39:01
scale,
39:01
you
39:02
know,
39:02
will
39:03
it
39:03
how
39:04
I
39:04
want
39:04
to
39:04
know
39:05
that
39:05
it's
39:05
going
39:05
to
39:05
go
39:05
down
39:06
and
39:06
how
39:06
is
39:06
it
39:06
going
39:06
to
39:06
go
39:07
down
39:07
and
39:07
in
39:07
what
39:07
ways
39:08
and
39:08
how
39:08
does
39:09
it
39:09
compare
39:09
to
39:10
the
39:10
other
39:10
types
39:11
of
39:11
products
39:12
or
39:12
services
39:12
in
39:12
your
39:13
market?
39:13
Are
39:13
you
39:14
at
39:14
benchmark?
39:15
Are
39:15
you
39:15
above?
39:15
Are
39:15
you
39:16
below?
39:16
Right,
39:17
like
39:17
that's
39:17
a
39:18
super
39:18
important
39:18
piece.
39:19
Well,
39:20
Coco,
39:20
and
39:21
coming
39:21
from
39:21
your
39:22
background
39:22
and
39:23
your
39:23
incredible
39:23
expertise
39:24
in
39:24
building
39:25
and
39:25
scaling
39:26
and
39:26
selling
39:27
businesses,
39:28
I
39:29
think
39:29
you'll
39:29
agree
39:30
that
39:30
whether
39:31
you
39:31
decide
39:31
you
39:32
ever
39:32
want
39:32
to
39:32
sell
39:33
your
39:33
business
39:33
or
39:33
not,
39:34
always
39:35
build
39:35
it
39:35
to
39:35
sell.
39:36
Because
39:37
one
39:37
of
39:37
the
39:37
benchmarks
39:38
that
39:38
you
39:38
are
39:39
talking
39:39
about
39:40
is
39:40
that
39:40
profitability.
39:41
And
39:41
one
39:42
of
39:42
my
39:43
company
39:43
strategies
39:44
for
39:44
2025
39:46
is
39:46
my
39:47
company
39:48
profitability.
39:48
It
39:49
is
39:49
actually
39:49
going
39:49
to
39:50
be
39:50
one
39:50
of
39:50
my
39:51
focus
39:51
areas
39:51
for
39:52
2025.
39:52
I
39:53
really
39:54
need
39:54
to
39:54
dig
39:54
in
39:55
deeper
39:55
and
39:56
set
39:56
a
39:57
plan
39:57
in
39:58
place
39:58
for
39:59
the
39:59
next
39:59
several
39:59
years.
40:00
But
40:00
I
40:00
have
40:00
to
40:00
start
40:01
it
40:01
now.
40:01
Not
40:02
that
40:02
I
40:02
haven't
40:02
looked
40:02
at
40:02
it
40:02
before,
40:03
but
40:03
I'm
40:04
going
40:04
to
40:04
double
40:04
down
40:04
on
40:05
it
40:05
in
40:05
2025.
40:06
So
40:06
in
40:06
full
40:06
disclosure
40:07
and
40:07
transparency,
40:08
it's
40:09
one
40:09
of
40:09
my
40:09
benchmarks
40:09
that
40:10
I'm
40:10
going
40:10
to
40:10
be
40:10
hyper
40:11
focused
40:11
on
40:11
in
40:11
2025.
40:13
I
40:13
love
40:14
that.
40:14
You
40:14
know,
40:16
I
40:17
fully
40:17
agree
40:17
with
40:17
you.
40:18
Like
40:18
whether
40:18
you
40:18
ever
40:19
plan
40:19
to
40:19
sell
40:19
your
40:20
business
40:20
or
40:20
not,
40:21
when
40:21
you
40:22
start
40:22
to
40:23
treat
40:23
it
40:23
like
40:23
an
40:24
asset
40:24
that
40:25
has
40:25
value
40:26
that
40:27
you,
40:27
that
40:27
somebody
40:28
else
40:28
would
40:28
value,
40:29
it
40:30
becomes
40:30
more
40:31
valuable
40:31
to
40:31
you.
40:32
And
40:32
whatever
40:33
things
40:33
you
40:33
would
40:34
do
40:34
to
40:34
like,
40:34
make
40:35
your
40:35
company
40:35
more
40:36
valuable
40:36
are
40:36
going
40:37
to
40:37
be
40:37
good
40:37
for
40:37
the
40:37
company,
40:38
good
40:38
for
40:39
the
40:39
sustainability
40:40
of
40:40
the
40:40
company.
40:40
And
40:41
you
40:41
never
40:41
know
40:41
what's
40:42
going
40:42
to
40:42
happen.
40:42
Wouldn't
40:43
it
40:43
be
40:43
better
40:44
and
40:44
nicer
40:44
if
40:45
something
40:45
happened
40:46
to
40:46
you
40:46
and
40:47
it
40:47
could
40:47
keep
40:47
going
40:47
without
40:48
you?
40:48
Like,
40:49
and
40:49
it
40:49
could
40:49
keep
40:49
serving
40:50
your
40:50
family
40:51
and
40:51
serving
40:51
your
40:52
community.
40:52
Like
40:53
those
40:54
things
40:54
we
40:54
get
40:54
in
40:55
our
40:55
way
40:55
sometimes.
40:56
Right.
40:57
And
40:58
I'm
40:58
so
40:59
excited
40:59
for
40:59
you
41:00
actually
41:00
because
41:01
you
41:01
were
41:01
mentioning
41:02
that
41:02
you're
41:02
building
41:03
your
41:03
strategic
41:04
plan
41:04
for
41:04
next
41:05
year
41:05
and
41:06
you
41:06
had
41:06
mentioned
41:07
that
41:07
you're
41:07
thinking
41:07
about
41:08
its
41:08
value
41:09
and
41:09
it's,
41:10
its
41:10
salability
41:11
and
41:12
it's,
41:13
it's
41:13
wonderful
41:14
because
41:15
as
41:15
a
41:16
consultant
41:16
it's
41:17
temp.
41:17
It's
41:17
tempting
41:18
to
41:18
give
41:19
all
41:19
of
41:20
your
41:20
time
41:20
away,
41:22
right?
41:22
And
41:22
then
41:23
you
41:23
put
41:23
yourself
41:23
in
41:24
the
41:24
middle
41:24
of
41:24
it
41:24
all
41:24
and
41:25
you
41:25
become
41:25
the
41:25
product.
41:26
But
41:26
Then
41:26
the
41:26
value
41:27
of
41:27
the
41:27
business
41:27
is
41:28
yourself.
41:28
So,
41:29
you
41:29
know,
41:29
what
41:30
I
41:30
love
41:30
about
41:30
what
41:31
you're
41:31
doing
41:31
is
41:31
you're.
41:32
You've
41:32
created
41:32
this
41:33
brand
41:34
that
41:34
has,
41:35
you
41:35
know,
41:35
you
41:35
have
41:35
a
41:35
team
41:36
and
41:36
it
41:36
has
41:36
inherent
41:37
value
41:37
with
41:37
or
41:38
without
41:38
you,
41:40
which
41:40
you
41:41
want.
41:42
Right.
41:43
It's
41:43
so
41:43
hard,
41:44
Coco.
41:44
So
41:44
how,
41:45
how
41:45
do
41:45
you
41:45
do
41:45
that?
41:46
Let
41:46
me
41:46
ask
41:47
you
41:47
this
41:47
question.
41:47
I
41:47
know
41:48
you're
41:48
interviewing
41:48
me,
41:48
but
41:49
I
41:49
want
41:49
to
41:49
ask
41:49
you,
41:50
how
41:51
do
41:51
you
41:52
work
41:53
to
41:53
remove
41:54
yourself
41:54
or
41:55
to
41:55
put
41:56
something
41:56
in
41:56
place?
41:56
With
41:57
all
41:57
your
41:57
experience,
41:57
your
41:58
expertise,
41:59
I'd
41:59
love
41:59
to
41:59
lean
42:00
into
42:00
that.
42:00
How
42:00
have
42:01
you
42:01
done
42:01
that?
42:01
How
42:01
have
42:02
you
42:02
made
42:02
that
42:02
work
42:02
for
42:03
you?
42:04
Well,
42:05
you
42:05
know,
42:05
the
42:05
way
42:05
I've
42:06
done
42:06
it
42:06
is
42:07
one
42:07
of
42:07
the
42:08
last
42:08
businesses.
42:09
Well,
42:09
my
42:09
healthcare
42:10
company,
42:10
I
42:10
went
42:10
into
42:11
intentionally
42:11
doing
42:12
something
42:12
that
42:12
I
42:12
knew
42:12
I
42:13
couldn't
42:13
do.
42:14
I
42:14
could
42:14
not
42:14
be
42:15
a
42:15
nurse.
42:16
I
42:16
needed
42:16
to
42:16
set
42:17
up
42:17
a
42:18
level
42:18
of
42:20
objectivity
42:21
and
42:22
boundary
42:23
because
42:23
it's
42:24
so
42:24
easy
42:24
to
42:24
just
42:25
get
42:25
in
42:25
there
42:25
and
42:25
do
42:26
everything,
42:26
and
42:27
I
42:27
literally
42:27
could
42:28
not.
42:28
And
42:29
there
42:29
were
42:29
regulations
42:30
about
42:30
who
42:30
I
42:30
had
42:30
to
42:31
hire
42:31
and
42:31
what
42:31
their
42:31
credentials
42:32
were,
42:32
and
42:32
I
42:32
had
42:32
none
42:32
of
42:32
the
42:33
credentials.
42:34
So
42:34
it
42:35
required
42:35
me
42:35
to
42:35
do
42:36
that.
42:36
It
42:36
also
42:36
required
42:37
me
42:37
to
42:37
go
42:37
out
42:37
and
42:37
find
42:38
investors
42:38
and,
42:38
you
42:39
know,
42:39
that
42:39
kind
42:39
of
42:39
thing
42:40
so
42:40
that
42:40
I
42:40
was
42:40
then
42:41
accountable
42:41
to
42:41
people
42:41
other
42:42
than
42:42
myself.
42:43
And,
42:43
you
42:43
know,
42:44
and
42:44
that
42:44
helped
42:44
me.
42:45
And
42:45
in
42:45
moments
42:46
of
42:46
dread,
42:47
they
42:47
actually,
42:48
my
42:48
partners
42:48
were
42:49
unbelievably
42:50
helpful
42:50
in
42:50
helping
42:51
me
42:51
make
42:51
those
42:51
transitions.
42:53
Right
42:53
now,
42:53
Carlin,
42:54
I'm
42:54
like
42:55
launching
42:55
this
42:55
force
42:55
for
42:55
good
42:56
brand,
42:56
and
42:56
it's
42:57
very,
42:57
I'm
42:57
doing
42:58
it
42:58
very
42:58
ambivalently
42:59
because
43:00
I
43:00
am
43:01
intentionally
43:01
trying
43:01
to
43:02
create
43:02
a
43:02
brand
43:02
that's
43:03
product
43:03
or
43:04
program.
43:04
And
43:05
I
43:05
will
43:05
hire
43:06
a
43:06
consultant
43:07
to
43:07
deliver
43:07
most
43:07
of
43:08
the
43:08
consulting
43:09
and
43:09
then
43:09
create
43:10
products
43:10
and
43:10
programs
43:11
from
43:11
there.
43:11
And
43:12
I
43:12
hope
43:13
to
43:13
find
43:13
a
43:13
partner
43:14
who
43:14
will
43:14
come
43:14
in
43:15
and
43:15
start
43:16
to
43:16
become
43:16
more
43:16
and
43:17
more
43:17
of
43:17
a,
43:18
of
43:18
a,
43:18
of
43:18
a
43:18
voice.
43:19
And
43:19
so
43:19
it's
43:19
not
43:20
just
43:20
me,
43:20
because
43:21
it's
43:21
not,
43:21
you
43:22
know,
43:22
I
43:23
want
43:23
to
43:23
create
43:23
something
43:23
that's
43:24
way
43:24
beyond
43:24
just
43:25
myself,
43:25
but
43:26
it's
43:26
hard,
43:27
right?
43:27
And
43:29
so,
43:29
you
43:29
know,
43:30
spinning
43:30
that
43:30
flywheel,
43:31
trying
43:32
to
43:32
get,
43:32
you
43:32
know,
43:32
build
43:33
traction,
43:33
do
43:34
those
43:34
things.
43:35
But
43:35
I
43:35
don't
43:35
want
43:35
to
43:36
sell
43:36
things
43:37
that
43:37
most
43:37
people
43:38
would
43:38
sell.
43:39
And
43:39
you
43:39
know,
43:39
like,
43:39
I'm
43:40
really
43:40
like
43:41
creating
43:42
product
43:42
and
43:43
selling
43:43
product
43:43
and
43:44
that's
43:44
it.
43:45
Yeah,
43:45
you
43:45
are.
43:45
And
43:46
I
43:46
think
43:47
that's
43:47
fabulous
43:47
to
43:48
share
43:48
because
43:48
I
43:48
think
43:48
it's
43:49
some
43:49
great
43:49
insight
43:50
for
43:50
all
43:50
of
43:51
us
43:51
to
43:51
take
43:51
away
43:52
that,
43:52
you
43:52
know,
43:52
you
43:53
are
43:53
doing
43:53
it
43:54
in
43:54
a
43:54
different
43:55
way
43:55
than
43:55
you
43:55
did
43:55
before.
43:56
But
43:56
I
43:56
love
43:56
the
43:56
fact
43:56
that
43:56
you
43:57
said
43:57
I
43:58
actually
43:58
built
43:59
and
43:59
sold
43:59
a
43:59
company
44:00
that
44:00
I
44:00
was
44:01
100%
44:01
unfamiliar
44:02
with
44:02
actually,
44:03
as
44:03
a
44:03
nurse.
44:03
I
44:04
wasn't
44:04
a
44:04
nurse.
44:04
Right.
44:04
And
44:05
I've
44:05
heard
44:05
that
44:05
before.
44:05
And
44:05
I
44:06
actually
44:06
had
44:06
that
44:07
very
44:07
similar
44:07
conversation
44:07
a
44:08
few
44:08
months
44:08
ago
44:08
with
44:09
a
44:09
woman
44:09
who's
44:09
built
44:10
this
44:10
business.
44:11
And
44:11
she
44:11
is.
44:12
She
44:12
cannot
44:12
be
44:13
the
44:13
one
44:13
that
44:13
actually
44:13
gives
44:14
the
44:14
service
44:14
because
44:14
she's
44:15
not
44:15
qualified
44:15
to
44:15
do
44:15
so,
44:16
but
44:16
she
44:16
is
44:17
a
44:17
businesswoman
44:17
and
44:17
she's
44:18
built
44:18
a
44:18
business,
44:18
which
44:18
I
44:19
think
44:19
is
44:19
great.
44:19
There
44:20
was
44:20
also
44:20
something
44:20
that
44:21
was
44:21
recently
44:21
brought
44:21
up
44:22
about
44:22
creating
44:23
somewhat
44:23
of
44:23
a
44:24
board
44:24
of
44:24
directors
44:24
for
44:25
yourself,
44:25
and
44:25
that's
44:25
your
44:26
accountability
44:26
piece
44:26
that
44:27
you
44:27
just
44:27
talked
44:27
about.
44:28
So
44:28
another
44:29
way
44:29
to
44:30
get
44:30
from
44:30
half
44:30
a
44:31
million
44:31
to
44:31
a
44:31
million
44:32
is
44:32
the
44:32
mentor,
44:33
the
44:33
sponsor,
44:34
your
44:34
networks,
44:35
or,
44:35
and.
44:35
Or
44:37
develop
44:37
a
44:37
personal
44:38
board
44:38
of
44:38
directors.
44:39
Right.
44:39
And
44:39
that
44:39
can
44:40
look
44:40
a
44:40
lot
44:40
of
44:40
different
44:41
ways.
44:41
It
44:41
could
44:41
be
44:41
phantom
44:42
stock,
44:42
maybe,
44:43
maybe
44:43
not.
44:43
Right.
44:44
It
44:44
can
44:44
be
44:44
a
44:45
stipend,
44:45
it
44:46
can
44:46
be
44:46
product
44:47
that
44:47
you
44:47
give
44:48
them
44:48
on
44:48
a
44:48
quarterly
44:49
basis
44:49
or
44:49
whatever
44:49
that
44:49
looks
44:50
like.
44:50
There's
44:50
so
44:51
many
44:51
ways.
44:51
But
44:51
that
44:52
becomes
44:52
an
44:52
accountability
44:53
piece
44:54
as
44:54
well.
44:54
Right.
44:55
And
44:55
I
44:55
think
44:56
there's,
44:56
you
44:56
know,
44:56
you
44:56
don't
44:57
have
44:57
to
44:57
go
44:57
raise,
44:58
you
44:58
know,
44:59
hundreds
44:59
of
44:59
thousands
45:00
of
45:00
millions
45:00
of
45:00
dollars
45:01
to
45:01
have
45:01
a
45:01
board
45:01
of
45:01
directors.
45:02
Create
45:02
your
45:02
own
45:03
personal
45:03
board
45:03
of
45:03
directors,
45:04
and
45:04
maybe
45:04
that's
45:04
your
45:04
company
45:05
strategy
45:05
for
45:05
2025
45:06
or
45:06
the
45:07
following
45:07
year,
45:08
wherever,
45:08
you
45:08
know,
45:08
whenever
45:09
you're
45:09
listening
45:09
to
45:09
this.
45:10
Absolutely.
45:11
And
45:11
the
45:12
more
45:12
traction
45:12
you
45:12
get,
45:13
the
45:13
other
45:13
thing,
45:14
the
45:14
more
45:14
traction
45:15
you
45:15
get,
45:15
the
45:15
more
45:15
options
45:16
you
45:16
start
45:16
to
45:17
have
45:17
for
45:17
funding.
45:18
Right.
45:19
Like
45:19
you
45:19
might
45:19
start
45:20
out
45:20
and
45:20
every.
45:20
And
45:20
you
45:21
might
45:21
have
45:21
a
45:21
business
45:21
that
45:22
is
45:22
less
45:22
fundable.
45:22
And
45:23
then
45:23
as
45:23
time
45:23
goes
45:23
on,
45:24
it's
45:24
very
45:24
fundable,
45:25
and
45:25
you
45:25
start
45:25
to
45:25
find
45:26
ways
45:26
where
45:26
you.
45:26
Now
45:27
you
45:27
can
45:27
go
45:27
get
45:27
a
45:28
SBA
45:28
loan
45:28
and
45:29
now
45:29
you're
45:29
not
45:29
giving
45:29
away
45:29
equity.
45:30
So
45:31
it's,
45:31
it's,
45:31
you
45:31
know,
45:32
a
45:32
great
45:32
way
45:32
to
45:33
do
45:33
that
45:33
is
45:33
find
45:33
yourself
45:34
some
45:34
advisors
45:35
and
45:35
create
45:35
some,
45:36
you
45:37
know,
45:37
some
45:37
accountability
45:38
and
45:38
support.
45:39
And,
45:39
and
45:39
so
45:40
tell
45:40
us
45:41
a
45:41
little
45:41
bit
45:41
about
45:42
how
45:42
people
45:43
can
45:43
get
45:43
to
45:43
work
45:44
with
45:44
you
45:45
and
45:45
plug
45:45
into
45:46
your
45:46
programs.
45:47
Because,
45:47
folks,
45:48
you
45:48
have
45:49
to
45:49
go
45:50
to
45:50
Carlin's
45:51
website
45:52
and
45:52
check
45:52
out
45:53
all
45:53
that
45:53
she
45:54
is
45:54
doing,
45:55
because
45:56
you've
45:56
got
45:56
a
45:57
lot
45:57
of
45:57
different
45:58
options
45:58
and
45:58
choices
45:59
about
46:00
how
46:00
you
46:01
can
46:01
connect
46:01
with
46:02
her.
46:02
So
46:02
it's
46:02
carlinbushmanconsulting.com
46:06
and
46:06
it's
46:07
in
46:07
the
46:07
show
46:07
notes,
46:08
so
46:08
you'll
46:08
be
46:08
able
46:08
to
46:08
find
46:08
them
46:09
there.
46:10
But
46:10
tell
46:10
us
46:10
a
46:10
little
46:11
bit
46:11
more
46:11
about
46:12
how
46:12
people
46:13
can
46:13
start
46:13
to
46:14
work
46:14
with
46:14
you
46:14
and
46:14
learn
46:15
more
46:15
about
46:15
what
46:15
you
46:16
do.
46:17
Just
46:17
like
46:17
you
46:17
mentioned,
46:18
Coco,
46:18
I
46:19
have
46:19
so
46:19
many
46:20
different
46:20
things
46:20
that
46:20
I
46:21
want
46:21
to
46:21
meet
46:21
you
46:21
where
46:21
you
46:22
are.
46:22
This
46:22
is
46:22
my
46:23
third
46:23
career,
46:24
third,
46:25
fourth,
46:25
somewhere
46:25
in
46:25
that
46:26
space.
46:26
And
46:27
I
46:28
am
46:28
really
46:29
here
46:29
to
46:29
serve
46:30
female
46:30
entrepreneurs
46:31
and
46:32
founders.
46:33
Stay
46:34
in
46:34
business.
46:34
Staying
46:35
in
46:35
business.
46:36
That
46:36
is
46:36
my
46:36
mission,
46:36
is
46:37
to
46:37
help
46:37
you
46:37
stay
46:37
in
46:38
business
46:38
and
46:38
then
46:38
of
46:38
course,
46:39
grow.
46:39
So
46:40
I
46:40
have
46:40
free
46:40
workshops.
46:41
We
46:41
have
46:41
another
46:41
free
46:42
workshop
46:42
coming
46:42
up.
46:43
I
46:43
do
46:43
those
46:44
two
46:44
times
46:45
a
46:45
year
46:46
and
46:46
the
46:46
next
46:46
one
46:46
will
46:47
be
46:47
in
46:47
January
46:48
of
46:49
2025.
46:50
I
46:50
have
46:51
a
46:51
very
46:51
budget
46:52
friendly
46:54
masterclass
46:56
in
46:56
December
46:57
that,
46:57
as
46:57
you
46:57
mentioned,
46:58
Coco,
46:58
you
46:59
can
46:59
literally
47:00
come
47:01
up
47:01
and
47:03
formulate
47:04
your
47:04
company
47:04
strategies.
47:05
And
47:05
then
47:06
the
47:06
executable
47:07
side.
47:07
Yes,
47:07
we'll
47:08
be
47:08
building
47:08
this
47:09
gorgeous
47:09
dashboard.
47:10
It's
47:10
something
47:11
you're
47:11
going
47:11
to
47:11
want
47:11
to
47:11
look
47:11
at
47:12
on
47:12
a
47:12
regular
47:12
basis.
47:12
We're
47:13
not
47:13
going
47:13
to
47:13
make
47:13
it
47:13
cringey.
47:14
And
47:15
of
47:15
course,
47:15
I've
47:15
got
47:15
Pop
47:16
Academy,
47:16
which
47:16
is
47:17
my.
47:17
I
47:18
teach
47:18
it
47:18
like
47:18
a
47:18
college
47:19
course.
47:19
It's
47:19
my
47:20
education
47:21
platform
47:22
where
47:22
I
47:22
am
47:22
a
47:22
huge
47:23
proponent
47:23
of
47:23
education.
47:24
Giving
47:25
you
47:25
all
47:25
the
47:25
facts.
47:26
So
47:26
you
47:26
get
47:26
to
47:26
make
47:26
your
47:26
own
47:27
decisions
47:27
in
47:27
your
47:27
own
47:28
business
47:28
and
47:29
not
47:29
feel
47:29
like
47:29
you
47:29
don't
47:30
know
47:30
some
47:30
of
47:30
these
47:31
things.
47:31
So
47:32
I
47:32
encourage
47:33
everybody
47:33
to
47:33
take
47:33
a
47:33
look
47:34
at
47:34
that
47:34
as
47:34
well.
47:35
We,
47:35
we
47:36
always
47:36
are
47:36
fielding
47:37
questions.
47:37
There's
47:38
a
47:38
place
47:38
on
47:38
our
47:38
website,
47:39
just
47:39
ask
47:39
questions
47:40
and
47:40
we'll
47:41
always
47:41
get
47:41
back
47:41
to
47:41
you.
47:42
We
47:42
are
47:42
100
47:42
supportive
47:43
of
47:43
you
47:44
both
47:44
on
47:45
our
47:45
website,
47:46
Instagram,
47:46
LinkedIn,
47:47
you
47:47
can
47:47
find
47:48
me
47:48
in
47:48
all
47:48
the
47:49
relevant
47:49
spaces.
47:50
I
47:50
love
47:51
it.
47:51
And
47:51
so,
47:51
and
47:52
I
47:52
noticed
47:52
too,
47:52
there's
47:53
also
47:53
something
47:53
on
47:53
your
47:54
website
47:54
about
47:55
a
47:55
quarterly
47:56
business
47:57
review,
47:58
which
47:58
totally
47:59
like,
47:59
I
48:00
feel
48:00
like
48:02
I
48:03
was
48:03
talking
48:03
to
48:03
a
48:03
founder
48:04
recently
48:04
and
48:04
she
48:04
said
48:05
to
48:05
me,
48:05
what,
48:05
what's
48:05
one
48:05
thing,
48:06
you
48:06
know,
48:06
you
48:06
think
48:06
I
48:07
should
48:07
do
48:07
that
48:07
I
48:07
haven't
48:07
been
48:08
doing?
48:08
I'm
48:08
like,
48:08
you
48:08
need
48:08
to
48:09
have
48:09
dashboards,
48:10
you
48:11
know,
48:11
and,
48:11
and
48:11
like
48:12
do
48:12
them
48:12
monthly.
48:13
But
48:13
like,
48:14
if
48:14
you
48:14
really
48:14
did
48:15
it
48:15
quarterly
48:15
with
48:16
somebody
48:16
else,
48:17
it
48:18
would,
48:18
it
48:18
would,
48:18
it
48:19
would
48:19
just
48:19
transform
48:20
your
48:20
whole
48:20
business.
48:21
It,
48:22
it
48:22
would
48:22
help
48:22
you
48:23
overnight.
48:23
It
48:23
would
48:23
just,
48:24
you
48:24
would
48:24
double
48:25
your
48:25
business
48:25
in
48:25
a
48:25
year
48:26
if
48:26
you
48:26
did
48:26
this,
48:26
because
48:27
it
48:27
will
48:28
help
48:28
you
48:28
get
48:28
those
48:28
things
48:29
in
48:29
front
48:29
of
48:29
you
48:29
that
48:29
need
48:29
to
48:30
evolve
48:30
and
48:30
change.
48:31
And
48:31
so
48:32
you
48:32
do
48:32
this
48:32
with
48:32
people,
48:33
right?
48:33
You
48:33
do
48:34
it.
48:34
It's.
48:34
Yeah,
48:34
it's.
48:35
It's
48:35
for
48:36
those
48:36
founders
48:36
that
48:37
are
48:37
very,
48:37
very
48:38
busy,
48:38
like
48:38
most
48:38
of
48:39
us.
48:39
A
48:39
quarterly
48:40
meeting
48:40
for
48:41
two
48:41
hours,
48:41
it's
48:42
an
48:42
accountability
48:42
meeting.
48:43
But
48:43
truly,
48:44
it's
48:44
like
48:44
your
48:44
virtual
48:45
board
48:45
of
48:45
directors
48:45
meeting.
48:46
That
48:46
is
48:46
truly
48:47
what
48:47
it
48:47
is.
48:47
So
48:47
when
48:47
I
48:48
say
48:48
board
48:48
of
48:48
directors,
48:48
if
48:48
you
48:49
don't
48:49
know
48:49
where
48:49
to
48:49
start,
48:50
a
48:50
quarterly
48:50
business
48:51
review.
48:51
QBRs,
48:52
as
48:52
they're
48:52
called,
48:53
fabulous
48:54
to
48:54
engage
48:55
with
48:55
those.
48:56
And
48:56
then
48:56
you
48:56
have
48:57
access
48:57
to
48:57
me
48:57
as
48:58
an
48:58
example
48:58
for
48:58
the
48:58
entire
48:59
year.
48:59
Like
49:00
you
49:00
have
49:00
access
49:00
to
49:00
me
49:00
in
49:01
between
49:01
all
49:01
of
49:01
those
49:01
meetings
49:02
as
49:02
well.
49:02
So
49:03
that
49:03
is
49:03
a
49:03
nice
49:04
stake
49:04
in
49:04
the
49:04
ground.
49:05
And
49:05
to
49:05
your
49:05
point,
49:06
dashboard,
49:06
these
49:07
KPIs
49:08
on
49:08
a
49:08
regular
49:08
basis.
49:09
If
49:09
you
49:09
can't
49:09
do
49:09
them
49:09
weekly,
49:10
do
49:10
a
49:10
monthly.
49:11
If
49:11
you
49:11
really
49:12
do
49:12
a
49:12
monthly
49:13
but
49:13
want
49:13
to
49:13
have
49:13
a
49:14
conversation,
49:14
then
49:15
make
49:15
that
49:15
conversation
49:16
at
49:16
a
49:16
minimum
49:16
quarterly.
49:17
Why
49:17
wouldn't
49:17
you
49:17
do
49:18
that?
49:18
Yeah,
49:19
it's
49:19
wonderful.
49:21
Any
49:22
last
49:22
words
49:23
of
49:23
wisdom
49:23
for
49:23
our,
49:24
for
49:24
our
49:25
listeners
49:25
and
49:25
watchers
49:26
today?
49:26
Carla,
49:28
just
49:29
be
49:29
open
49:30
to
49:31
asking
49:32
any
49:32
questions
49:33
anytime
49:34
because
49:34
it's
49:34
only
49:34
going
49:34
to
49:35
serve
49:35
you.
49:35
And
49:35
Coco,
49:36
I
49:36
loved
49:37
the
49:37
nuggets
49:37
you
49:37
shared
49:38
with
49:38
us
49:38
today
49:38
too
49:39
because
49:39
we
49:39
can
49:40
all
49:40
be
49:40
here
49:40
to
49:40
support
49:40
each
49:41
other
49:41
and
49:41
I
49:41
think
49:42
there
49:42
are
49:42
a
49:42
whole
49:43
group
49:43
of
49:43
women
49:44
out
49:44
there
49:44
supporting
49:44
other
49:45
women.
49:45
Just
49:45
lean
49:46
in.
49:46
You
49:47
do
49:47
not
49:47
have
49:47
to
49:47
do
49:48
this
49:48
alone.
49:48
I
49:48
encourage
49:49
you
49:49
not
49:49
to.
49:50
Oh,
49:51
I
49:51
love
49:51
that.
49:51
Leaning
49:52
in.
49:53
Ask
49:53
for
49:54
help.
49:54
Right?
49:55
We've
49:55
got
49:55
a
49:55
whole
49:56
community
49:56
of
49:57
really
49:57
wonderful
49:58
women
49:58
and
49:59
lots
49:59
of
49:59
different
49:59
ways
50:00
you
50:00
can
50:00
enter
50:00
in.
50:01
Whether
50:01
it's,
50:01
you
50:01
know,
50:02
get
50:02
into
50:02
one
50:03
of
50:03
your
50:03
follow
50:04
you
50:04
on
50:04
LinkedIn.
50:05
I
50:05
mean
50:05
just
50:05
get
50:05
in
50:05
there
50:06
and
50:06
you're
50:06
going
50:06
to
50:06
find
50:07
out
50:07
all
50:07
the
50:07
cool
50:07
things
50:08
that
50:08
Carlin
50:09
has
50:09
going
50:09
on
50:10
and,
50:10
and
50:10
then,
50:11
and
50:11
then
50:11
go
50:11
from
50:11
there.
50:12
Listen
50:12
to
50:12
her
50:13
on,
50:13
on
50:13
the
50:14
startups
50:14
and
50:15
stilettos.
50:16
Great
50:16
show.
50:17
So
50:17
fun,
50:18
right?
50:19
Yes.
50:20
So
50:20
thank
50:21
you
50:21
so
50:21
much
50:22
for
50:22
joining
50:22
us
50:23
today.
50:23
Carlin,
50:24
thank
50:24
you
50:24
for
50:24
joining
50:25
us
50:25
on
50:25
the
50:25
Wisdom
50:25
of
50:26
Women
50:26
show.
50:26
Thank
50:26
you
50:27
for
50:27
illuminating
50:28
the
50:28
path
50:29
to
50:30
unlocking
50:30
opportunities
50:32
and
50:32
prosperity
50:33
for
50:33
women
50:33
led
50:34
enterprises
50:35
everywhere.
50:36
We
50:36
value
50:37
you
50:38
and
50:38
your
50:38
experience.
50:40
So
50:41
let's
50:41
all
50:41
go
50:42
make
50:42
the
50:43
world
50:43
a
50:43
better
50:43
place.
50:44
The
50:44
world
50:45
is
50:45
made
50:46
better
50:46
by
50:47
women
50:47
led
50:48
business.
50:49
Thank
50:49
you.
50:50
Cheers.
50:51
Is
50:51
your
50:52
business
50:53
ready
50:53
to
50:53
accelerate?
50:54
Take
50:55
the
50:55
Business
50:55
Acceleration
50:56
Readiness
50:57
Assessment
50:57
today
50:58
and
50:58
find
50:59
out
50:59
now
50:59
at
51:00
wwceforgood.biz
51:06
quiz.
51:08
Take
51:09
the
51:09
five
51:09
minute
51:10
assessment
51:10
and
51:10
you
51:11
will
51:11
receive
51:11
an
51:12
instant
51:12
response
51:13
on
51:13
the
51:13
four
51:14
essential
51:15
areas
51:15
of
51:15
alignment
51:16
needed
51:16
for
51:17
business
51:17
growth.
51:18
You
51:18
will
51:19
also
51:19
receive
51:20
four
51:20
free
51:21
tools
51:22
specific
51:22
to
51:23
your
51:23
situation
51:24
to
51:24
help
51:25
you
51:25
and
51:25
your
51:26
team
51:26
accelerate
51:27
success
51:28
right
51:28
away.
51:30
Go
51:30
to
51:31
www.aforceforgood.biz
51:37
quiz
51:38
and
51:39
find
51:39
out
51:40
what
51:40
you
51:40
can
51:41
do
51:41
to
51:41
accelerate
51:42
impact,
51:43
scale
51:44
and
51:45
profit
51:46
today.