🎧 Gap's genius marketing, ballet-core, and the Phia fallout
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Today we're talking about the Gap x Hailey Bieber jean drop and what it says about the brand's comeback, why ballet is having a moment, and the Phia affiliate scandal that's put Bill Gates' daughter under scrutiny.
Timestamps
👖 00:00 – Gap and Hailey Bieber launch “The Hailey Jean,” a ‘90s-inspired denim capsule. We talk through why the campaign works, …
The skinny
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