Latest / The Catalyst for the Trades
Contractor Marketing in the AI Search Era: Google Local Services Ads, SEO & Rebranding Risks
How should contractors adapt their marketing as AI search changes how homeowners find and choose a service company?
In this episode of The Catalyst for the Trades, Jennifer L. Bagley brings together specialists from CI Web Group and Real Time Marketing to discuss Google AI Overviews, Local Services Ads, Google Business Profile, and the risks of rebranding an established home service business.
Explore The Catalyst for the Trades:
https://thecatalystforthetrades.com
The conversation examines why search impressions and website visits can tell different stories, how business listings and paid…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.