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How Ford CEO Jim Farley Bet the Company on EVs with a Fleet of Mustangs
In this episode of The CEO Diary, Lucas and Luna dive into the risky strategy behind Ford CEO Jim Farley's decision to split the company into two divisions—Ford Blue for legacy gas vehicles and Ford Model e for electric vehicles—and invest $50 billion into EVs by 2026. They examine how Farley leveraged the iconic Mustang nameplate for the Mustang Mach-E SUV, a controversial move that paid off by selling over 150,000 units in its first three years, outpacing early competitors. The conversation covers the painful lessons from Ford's earlier EV flops, the boardroom battles over…
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