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Brands Teach You to Mend Clothes | Durham News
Major fashion brands like Uniqlo, Zara, and Levi’s are ditching the “buy new” model and rolling out repair workshops to tap into Gen Z’s eco-conscious, budget-savvy vibe. From hand-stitching classes for teens to in-store mending tutorials, these initiatives aim to extend garment life and reduce textile waste — while also testing whether repair can become a profitable, mainstream retail strategy. Critics note overproduction remains the bigger issue, but with digital resale platforms and DIY skills on the rise, this could signal a lasting shift in how we think about clothing. Listen in…
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