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Inside the Playbook: JMSN on Why Music Videos Can Still Win for Artists
In this clip from The Manager’s Playbook, we talk about a music marketing truth most artists learn too late: a great music video isn’t “extra content,” it’s a long-term marketing asset.
JMSN explains why he’d rather put his budget into visuals than into digital ads, paid social, or “content seeding” that disappears in a day. His thinking is simple: a strong video becomes an evergreen commercial for the song and the artist brand, something that can keep working for years as your catalog grows.
We also break down how “Soft Spot” shifted the conversation around whether videos still matter, why…
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