Building a standout niche market brand

Progressive Dairy Podcast · May 23, 2023 · 52m

In this episode of the Progressive Dairy Podcast, host Kimmi Devaney visits with Sara Talcott and Felice Thorpe about how to build a standout brand, when to stay local versus grow regionally or nationally, how to differentiate your brand story and much more as it relates to branding, sales and marketing.

Here’s a breakdown of the episode:

How does a brand become valuable to consumers? [~3:30]

What are some examples of farms and agricultural brands that have done a great job marketing to consumers? [~4:50]

What does it take to launch a standout brand? [~7:45]

What role does conveying a…