Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#619: Knowing which of your marketing dollars are working, with Mike True, Prescient AI
Are you sure you know where your marketing dollars are making the biggest impact? In an omnichannel world, pinpointing where your ad spend is most effective is tougher than ever. What if you could use AI to make it easier?
Welcome to today’s episode, where we’re discussing how to optimize marketing effectiveness through Marketing Mix Modeling, AI, and predictive analytics with Mike True, CEO & Co-Founder of Prescient AI.
Today, we’ll explore how to ensure your marketing dollars are delivering maximum return on investment and the role AI plays in getting it right.
Mike True is the co-founder…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.