Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Decoy Effect How Adding a Worse Option Boosts Sales
In this episode of Marketing Psychology, Lucas and Luna break down the decoy effect — the pricing trick that makes a mediocre third option nudge you toward the most profitable choice. You'll learn how a seemingly pointless menu item or subscription tier can actually change what you pick, and why companies from movie theaters to software firms use it to steer customers. Lucas walks through the classic example of a popcorn size that exists only to make the large seem like a bargain, and Luna brings in a real-world case from a pricing experiment that showed a surprising jump in sales for…
The skinny
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