AI-Native Selling: From Consumption Pricing to Agent-Powered GTM with Zach Lawryk
OpenAI’s Zach Lawryk reveals how AI is fundamentally transforming go-to-market strategies, from AI-native selling methodologies to the future of consumption pricing. Learn why intelligence has become a commodity and how agent-powered workflows will reshape sales teams.
Jump into the conversation:
(00:00) Welcome to the episode
(05:16) The AI “aha moment” at Rippling
(12:19) OpenAI’s AI-native selling approach
(20:04) Evolution of sales roles in AI era
(28:54) Consumption vs. outcome-based pricing
(39:00) Future: 10-person billion-dollar companies
This episode is sponsored by TestBox. Please…
The skinny
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