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An Ad Told Me the Only Thing I Already Knew About Bolts
What happens when an ad finds you at exactly the right moment, but still gets the job wrong? I found myself standing in the bolts aisle at Bunnings, using ChatGPT to figure out which bolt I needed for my home studio setup, when an ad helpfully reminded me that I could buy bolts at Bunnings. The problem? I was already there. What I really needed was for my AI assistant to tell me whether the bolt I needed was in stock on the shelf in front of me.
That experience got me thinking about the future of AI shopping, the limitations of the Amazon-inspired retail media playbook, and what actually…
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