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Latest / Business Class: The Global Tourism Leadership Conversation

Tourism: A Complex Force for Good – Insights from Santiago Rodriguez

Learn Tourism CEO Stephen Ekstrom interviews Santiago Rodriguez, a Ph.D. in tourism and author of The Tourism Practitioner newsletter on the latest episode of Business Class. Rodriguez offers a deep dive into the intricate world of tourism. Originally from Ecuador, Rodriguez has dedicated his career to understanding and improving the tourism sector, focusing on how local stakeholders can attract international markets that align with their values and development goals. In a recent podcast, he shared his experiences and insights about the multi-faceted nature of tourism, its challenges, and its…

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