BONUS: Mark Hillary - If AI Can't See You, Buyers Won't Either: The New Rules of B2B Sales
If AI Can't See You, Buyers Won't Either: The New Rules of B2B Sales
In this special bonus episode of CX Files, Peter Ryan turns the microphone on his co-host Mark Hillary to discuss Mark's latest book, If AI Can't See You, You Don't Exist: How B2B Sales Changed Forever. Mark explains how AI platforms such as ChatGPT, Gemini, and Claude are transforming the earliest stages of the buying journey. Potential clients are now using AI to define their problems, compare solutions, investigate suppliers, and create shortlists—often before a salesperson knows that an opportunity exists.
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