236: Built It, Sold It, Bought It Back with Jodi Scott

FINE is a 4-Letter Word · Jul 9, 2026 · 41m

Jodi Scott co-founded Green Goo, a plant-based first aid brand, after a bike fall led her past an abandoned Southern estate and a first aid cabinet she could no longer justify during her pregnancy. What started as herbs grown in an Idaho backyard and sold at farmers markets grew into a national retail presence.

Then she sold the company to what looked like the right financial partner. Weeks later, that partner's founder was raided by federal investigators, and Jodi had less than 24 hours to lay off her entire team — her mom, her sister, her husband, her brother-in-law, and her best friend…