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Integrated Marketing, Measurable Growth and the New Trust Challenge
In this episode of Digital Marketing Today, we unpack the latest news in digital marketing techniques and digital marketing innovation — from SEO and EDMs to Google Ads, Meta advertising, influencer strategy and performance measurement. We begin with Stan Sport’s “Weight of the Crown” campaign, a strong example of how brands are using emotionally driven creative to power integrated digital marketing. More than a sports promotion, the campaign shows how storytelling can be extended across paid social, YouTube, display ads, search, CRM, retargeting and app messaging to move audiences from…
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