Tear It Apart: How to Use AI to Pressure Test Your Ideas with Morgan Darrey
Market researcher Morgan Darrey shares how she uses AI as a thought partner, why AI can't replace your ideas, and how to move from tasks to strategy.
Morgan Darrey works in market research for the food and beverage industry. Before that, she backpacked across Europe, South America, Africa, and Asia, and earned her undergraduate degree in Wales.
In this episode, Yousuf Siddiqui talks with Morgan about her path into market research and how she uses AI in her daily work. Morgan explains why she asks AI to challenge her ideas instead of write them, and why so much AI-written content sounds the…
The skinny
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