
168: How To Secure Positive Press Coverage That Elevates Your Work, with Maureen Carrig
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"It's almost like reading a resume, a quick 60-second scan. I think the same thing goes for some of these pitches. You need to be relevant, you need to be specific, you need to be personal in your approach and you need to show how this person is going to bring value to a conversation.' - Maureen Carrig
If you're looking to promote a new program or book, or if you're a public relations professional who is looking to get the right media for your clients, taking the right approach to get that exposure…
The skinny
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