#86 - Using Data to Drive Your Social Media Strategy
Featuring Chris Martin, Director of Content, Moody Global Media
Recorded live at the Digital Ministry Conference 2025.
In this compelling session from the 2025 Digital Ministry Conference, Chris Martin—veteran digital strategist and content leader at Moody Global Media—pulls back the curtain on how ministry teams can use data not just to drive vanity metrics, but to deepen real connections with their audiences.
With transparency and humor, Chris recounts lessons from the infamous "pivot to video" era and how platforms like Facebook once inflated metrics by up to 900%. He uses this cautionary…
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