Fandom Over Funnels: Marian Lee of Netflix on Culture-Led Brand Growth
This week on Adspeak by ADWEEK, host Rebecca Stewart speaks with Netflix CMO Marian Lee about building culture-first marketing that fuels fandom and organic conversation. From flexible campaign planning to live events and immersive brand experiences, Lee shares how Netflix balances authentic partnerships, IP protection, and ad-supported growth, positioning the brand as a cultural force, not just a streaming platform.
What You'll Learn:
How to build a marketing strategy around culture, not campaigns
The "Flexibility-First" marketing framework
Why authentic brand partnerships require…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.