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How Freelancers Can Use a Client NPS to Predict Retention
Lucas and Luna explore how freelancers can use a simple Client Net Promoter Score to predict which clients will renew and which are at risk of churning. They break down the one-question survey (would you recommend me to a colleague?), how to score responses on a 0-10 scale, and what to do with promoters, passives, and detractors. Lucas shares a real example from a freelance web developer who used NPS feedback to redesign her onboarding and boost retention by 30 percent. Luna challenges the timing of the survey and suggests a post-project cadence. They also discuss pitfalls like survey fatigue…
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