Google’s Top 3 Major Ranking Factors for 2021 #1662

Marketing School - Digital Marketing and Online Marketing Tips · Feb 28, 2021 · 6m

Google’s Top 3 Major Ranking Factors for 2021

In episode #1662, Neil and Eric talk about Google’s three major ranking factors this year. You will hear about the importance of user metrics, why you should be thinking long-term as a digital marketer, and much more. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Google’s Top 3 Major Ranking Factors for 2021.

[00:30] Number 1: User metrics, usability, and user experience.

[01:35] Google’s job is to deliver a good search experience so they can run ads.

[02:10] Number 2: Think long-term, similar to how investors think about compound…