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The Holdout Building’s Long Hidden Past | New York City News
That legendary red Macy’s bag billboard is gone—erased from the corner of 34th Street and Broadway after over a century. What’s left? A weathered, boarded-up “holdout” building that once stood as a silent witness to a fierce retail rivalry. Back in the 1800s, Macy’s nearly snagged the land—until a rival outbid them. The building, stubbornly refusing to sell, became a relic of that battle, eventually covered by the iconic sign. Now, with permits approved for two new LED billboards, the structure stands bare for the first time in 100+ years—sparking nostalgia and debate as passersby snap photos…
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