Latest / Liquid Weekly Podcast: Shopify Developers Talking Shopify Development
Episode 053 - Roberto Senabre with Orbe
In this episode of the Liquid Weekly Podcast, hosts Karl Meisterheim and Taylor Page welcome Roberto Senabre, co-founder of the Shopify app Orbe, to discuss the complexities of Shopify Markets and internationalization.
Roberto shares his journey from starting a plant-based leather brand on WooCommerce to becoming a "Shopify Markets fanboy" after realizing the struggles of managing localized experiences. He explains how Orbe solves the critical issue of directing international shoppers to the correct localized storefront without negatively impacting SEO or UX.
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