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BREAKING: Brett Yormark Drops NEW EXPANSION BOMBSHELL At Media Days, Big 12 Stealing ACC Teams Next?
Big 12 Commissioner Brett Yormark's expansion strategy, often summarized by his mantra "Open for Business," is a holistic approach focused on transforming the Big 12 into a national, innovative, and commercially aggressive brand. This vision goes beyond simply adding new schools to stabilize the conference after the departure of key members. Since taking the lead, Yormark has overseen the conference's expansion to 16 teams across four time zones, adding members like BYU, UCF, Cincinnati, and Houston.
The "Open for Business" philosophy means treating the conference as a "mature startup,"…
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