Cask 'n' Time: Russell Bradley from One Cask at a Time

Cask to Glass · Oct 2, 2025 · 26m

"Whisky is distilled and matured to be enjoyed," declares Russell Bradley, Head of Brand Development at newly launched independent bottlers One Cask at a Time.

"But," he adds, "people buy with their eyes."

So the look and the packaging is his starting point. Then it's down to great whisky to follow through on the image.

"I originally came from graphic design. That's what I studied," he tells John in this episode. "I then got into the design world; into print and packaging, which in central Scotland essentially leads you into the spirits and whisky world."

But, Russell continues, "for me, the…