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From Belts to Brand: Hadley Pollet's Journey of Ethical Design · The iDesign Lab Podcast

• 0:00
  Voice Over: This is iDesign Lab, a podcast where creativity and curiosity meet style and design.
• 0:05
  Voice Over: Curator of interiors, furnishings and lifestyles.
• 0:09
  Voice Over: Hosted by Tiffany Woolley, an interior designer and a style enthusiast, along with her serial entrepreneur husband Scott, idesign Lab is your ultimate design podcast where we explore the rich and vibrant world of design and its constant evolution in style and trends.
• 0:25
  Voice Over: Idesign Lab provides industry insight, discussing the latest trends, styles and everything in between to better help you style your life, through advice from trendsetters, designers, influencers, innovators, fabricators and manufacturers, as well as personal stories that inspire, motivate and excite.
• 0:43
  Voice Over: And join us on this elevated, informative and lively journey into the world of all things design.
• 0:49
  Voice Over: On today's episode of the iDesign Lab podcast, we welcome Hadley Pollitt, designer, entrepreneur and creative force redefining what fashion can be.
• 0:59
  Voice Over: With roots at Ariasd and a fierce commitment to ethical design, hadley's work blends bold artistry, sustainability and a deep belief that fashion should be personal, not disposable.
• 1:16
  Tiffany Woolley: Welcome to the iDesign Lab podcast.
• 1:20
  Tiffany Woolley: A creative director and created her own namesake brand and has a very fascinating story on, you know, creating some things beautiful, so welcome.
• 1:31
  Hadley Pollet: Thank you for having me.
• 1:33
  Scott Woolley: So tell us a little about yourself.
• 1:34
  Scott Woolley: You reside in New York.
• 1:37
  Hadley Pollet: Yeah, I reside outside New York.
• 1:39
  Hadley Pollet: Yes, I started my company actually in Boston, but it really it really.
• 1:45
  Hadley Pollet: I grew up in Connecticut so it really does have.
• 1:48
  Hadley Pollet: It has a little bit of an East Coast vibe.
• 1:51
  Tiffany Woolley: I would say it does have very much an East Coast vibe.
• 1:54
  Tiffany Woolley: Yeah, old money, my kids would call it.
• 1:59
  Hadley Pollet: Oh, that's, very kind of them.
• 2:00
  Hadley Pollet: Yeah, I mean.
• 2:04
  Scott Woolley: Did you jump into fashion like immediately?
• 2:06
  Scott Woolley: Did you go to college for it?
• 2:08
  Scott Woolley: I didn't.
• 2:09
  Hadley Pollet: I went to college for English and American literature.
• 2:12
  Voice Over: Okay, and.
• 2:13
  Hadley Pollet: I started in publishing at Little Brown Publishers.
• 2:16
  Hadley Pollet: I'm a very hard worker, so I interned at Little Brown.
• 2:22
  Hadley Pollet: I went to NYU and I worked 20 hours a week and took my classes for three years.
• 2:30
  Hadley Pollet: So by the time I was done with school I had a job.
• 2:33
  Hadley Pollet: I had a job three weeks before I was done with school.
• 2:35
  Scott Woolley: In publishing.
• 2:36
  Scott Woolley: In publishing.
• 2:38
  Hadley Pollet: Then I moved into.
• 2:39
  Hadley Pollet: I worked for Mullen, which is now, I think, what Mullen Loan Partners.
• 2:40
  Hadley Pollet: I worked for Mullen, which is now, I think, what Mullen Lohan Partners, in advertising for companies like mine.
• 2:45
  Hadley Pollet: For specifically, yeah, a textile company called Malden Mills and they make or at the time they made upholstery, high-end jacquard fabrics, upholstery fabrics and then polar tech, and my job was to support 222 brands because they're an ingredient brand, so I supported everybody from dkny to patagonia very cool.
• 3:10
  Scott Woolley: Yeah, 220 brands, it's a lot of brands.
• 3:13
  Tiffany Woolley: Yes, and it's a fascinating insight into a business that wasn't what you were doing, right like it's kind of kind of a backdoor entry.
• 3:21
  Hadley Pollet: It is a backdoor entry.
• 3:22
  Hadley Pollet: So the ceo wife, though she's now passed away, her name is Louise Fierstein.
• 3:28
  Hadley Pollet: She had a high-end specialty jacquard division and I would take her on press tours and we became very close.
• 3:35
  Scott Woolley: When you say jacquard, jacquard, like jacquard textiles, okay, yeah.
• 3:39
  Hadley Pollet: It's a woven textile.
• 3:41
  Hadley Pollet: So, actually on our belts are made of jack thin jacquards.
• 3:47
  Hadley Pollet: Okay.
• 3:47
  Hadley Pollet: So I would always spend extra time with her picking yarn colors and I mean they did not know this at Mullen, but I I loved her studio, I loved picking all the yarns and, you know, learning how all the textiles were made, and that possibly could be because my family was in textiles okay in the Barrington, rhode Island area, long before everything moved south.
• 4:10
  Hadley Pollet: So you know, I think it's in my blood.
• 4:12
  Hadley Pollet: Yeah, um, but yeah, and then I went to a startup and then I started my company but what made you decide to go out on your own?
• 4:22
  Scott Woolley: well, let's see I was there someone that you know you were inspired by someone.
• 4:27
  Scott Woolley: That was something that happened I?
• 4:30
  Hadley Pollet: yes, well, I was taking one class at rhode island school of design yeah, that's right and 9-11 happened and during that time I did have two public relations clients.
• 4:43
  Hadley Pollet: But I really felt I was frustrated because the clients, you know they didn't get top right corner or they were.
• 4:53
  Hadley Pollet: you know people always complain about, you know where their placement is way back when in the press and stuff and I thought how did I just go back to this after working at this startup and now I've got these clients again and I'm tired of this?
• 5:06
  Hadley Pollet: Right and I was taking this design course and 9-11 happened and my mom's third husband that's another story, but anyway, who's really her first love died and I was on the phone with her Because of 9-11?
• 5:21
  Scott Woolley: Yeah, really, he was in the second tower to be hit.
• 5:23
  Hadley Pollet: The first time he was on the 90, I think 92nd floor and the plane came in at 91 wow yeah, and she was on the phone with me.
• 5:35
  Hadley Pollet: So I saw one tower burning on tv and I called her where's john?
• 5:40
  Hadley Pollet: She was clicked over to him and the plane came at him and he said Jesus Christ on the phone and bam.
• 5:50
  Scott Woolley: So she was on the phone with him when it happened.
• 5:52
  Hadley Pollet: Yeah, and then it just the phone went dead and she happened to be in Rhode Island.
• 5:57
  Hadley Pollet: She had just moved to New Jersey from Connecticut because they had just gotten married.
• 6:00
  Hadley Pollet: Wow, and she happened to be in Rhode Island, near me.
• 6:06
  Hadley Pollet: And so you know cause they shut all the bridges, bridges down I never would have been able to get to her but so we went and picked her up and she came straight to my, my place in boston and at the time I really hated what I was doing.
• 6:19
  Hadley Pollet: Something like that has an effect over you of Totally.
• 6:21
  Tiffany Woolley: It's so fast, Of course.
• 6:22
  Tiffany Woolley: What a profound change immediately.
• 6:24
  Hadley Pollet: Just I'm doing the wrong thing.
• 6:26
  Hadley Pollet: You only live once.
• 6:28
  Scott Woolley: Right.
• 6:28
  Hadley Pollet: You know, let's go.
• 6:29
  Hadley Pollet: And my teacher had said to me at Rhode Island School of Design she had taken me aside.
• 6:37
  Hadley Pollet: She worked for brands like Anne Klein so long ago, but you know brands that we all know.
• 6:42
  Hadley Pollet: And she had said to me I've never had a student like you.
• 6:46
  Hadley Pollet: You have a look, you have a feel, you understand branding you have to do this, you know and you have to do this hadley, like I'm just telling you.
• 6:56
  Hadley Pollet: If you're thinking about doing this, I want you to do this so what is doing this?
• 7:00
  Scott Woolley: so you have to start this business and what was the idea behind the business that when you started it?
• 7:05
  Hadley Pollet: well, my line, this is so funny.
• 7:07
  Hadley Pollet: So we were designing a line of clothing and I was kind of annoyed because everybody wanted to do, you know, ball gowns and I was like, well, that's so boring, you know.
• 7:19
  Hadley Pollet: So I'm going to do modular.
• 7:20
  Hadley Pollet: I'm going to do a modular pregnancy line.
• 7:22
  Hadley Pollet: Oh, that is a riot.
• 7:24
  Hadley Pollet: And I had decided that, you know, I had never been pregnant.
• 7:30
  Hadley Pollet: I decided that you could wear a belt.
• 7:31
  Hadley Pollet: You know that you could wear a belt up high.
• 7:33
  Hadley Pollet: So I decided that I was going to use all these trims and buttons and buckles and things and you could unzip the bottom of your pants and change them so you wouldn't have to buy a new pair of pants to go out for dinner and you could.
• 7:44
  Hadley Pollet: It's very now, actually was really ahead of its time.
• 7:47
  Hadley Pollet: We're working on some modular pieces now, but, um, yeah, so I that's what I decided and and I wore a piece of trim around a buckle, literally wrapped.
• 7:58
  Hadley Pollet: I mean it was not sewn out to dinner.
• 8:00
  Hadley Pollet: One night with some friends in Boston we were at a brewery and we were just waiting for somebody's birthday party, waiting to sit down, and five people in line said where did you get that belt?
• 8:12
  Hadley Pollet: And I, I, just I looked at them and I said how much will you pay for the belt?
• 8:19
  Tiffany Woolley: Yeah, that was so like you had.
• 8:21
  Tiffany Woolley: You had an aha moment in a way, probably right then and there I did.
• 8:25
  Tiffany Woolley: Like this is where we're leading.
• 8:28
  Hadley Pollet: This is my yeah, so then I involved my mom.
• 8:30
  Scott Woolley: Uh-huh.
• 8:32
  Hadley Pollet: So you know that was a way to take her mind off the grief.
• 8:35
  Hadley Pollet: I mean, the grief was just overwhelming for her.
• 8:38
  Hadley Pollet: I can't imagine so yeah.
• 8:42
  Tiffany Woolley: So then we started with vintage trims and buckles, and did you go and play with them in stores and collect and get inspired?
• 8:50
  Tiffany Woolley: How did you even know where to begin to look for collecting the vintage pieces?
• 8:57
  Hadley Pollet: Sorry to interrupt you.
• 8:58
  Hadley Pollet: My roommate's now mother-in-law founded Vera Bradley, okay.
• 9:01
  Hadley Pollet: So she said you know, founded Vera Bradley.
• 9:04
  Hadley Pollet: Okay.
• 9:05
  Hadley Pollet: So she said you know you have carte blanche.
• 9:09
  Hadley Pollet: She was very kind.
• 9:10
  Hadley Pollet: What a great, like you know.
• 9:12
  Tiffany Woolley: Very matriarchal and very kind.
• 9:15
  Hadley Pollet: Yeah, so any questions?
• 9:17
  Tiffany Woolley: we had.
• 9:18
  Hadley Pollet: Yeah, we just asked and also people told me, like you can go to this trim store in New York or you can, the trim store told me where to get the buckles Right and it just started to.
• 9:28
  Hadley Pollet: It lined up very quickly with the belts.
• 9:32
  Scott Woolley: So were you making these yourself?
• 9:33
  Scott Woolley: I had a factory, you had a factory, yeah.
• 9:37
  Hadley Pollet: Yeah, I had a really small factory in Boston making them Woman run Really, yeah, from day one.
• 9:45
  Tiffany Woolley: And was that sourced through the Vera Badly?
• 9:46
  Tiffany Woolley: Connection that was somebody, somebody, you were just totally led into.
• 9:51
  Tiffany Woolley: Wow.
• 9:52
  Tiffany Woolley: So that's like heaven sent, yes.
• 9:54
  Scott Woolley: So now you're making belts, and then how are you getting in front of consumers?
• 10:00
  Hadley Pollet: Well, I went to my two favorite stores in.
• 10:02
  Hadley Pollet: Boston, where I was a good customer.
• 10:04
  Scott Woolley: What stores are those?
• 10:06
  Tiffany Woolley: I went to college in Boston.
• 10:08
  Scott Woolley: Oh, you did, it's one of her favorite cities I love it there.
• 10:11
  Hadley Pollet: I went to Wish.
• 10:12
  Hadley Pollet: Okay, and what was the other one?
• 10:15
  Hadley Pollet: Eye of the Needle.
• 10:15
  Hadley Pollet: Eye of the Needle, that's another Palm Beach too.
• 10:18
  Hadley Pollet: Yeah, yeah, and they bought.
• 10:21
  Hadley Pollet: I had a little basket that was like this hand-painted basket with a little lid on it.
• 10:25
  Tiffany Woolley: And I would open it up and show them my belts.
• 10:30
  Hadley Pollet: And a friend of mine from New Canaan founded Wish, so she was very sweet and ordered right away, but they sold out In two days.
• 10:39
  Hadley Pollet: They each bought like a dozen belts and the belts just went really fast.
• 10:44
  Hadley Pollet: And so then they started ordering substantial amounts, and in advance, you know right, and they were part of a network of buyers or they knew other buyers in North Carolina, in Florida, so they started referring me to other places and you know I got myself into 50 stores within like three months, that is amazing yeah, I mean that's like a pretty big start.
• 11:10
  Tiffany Woolley: Could you fulfill all these orders right away?
• 11:12
  Tiffany Woolley: Or did you ever get to that stressful time of like we've come with new collections and we need new prints and we need new always?
• 11:24
  Hadley Pollet: um well, one of the girls at Eye of the Needle worked for Nanette Lepore oh my goodness, All these really cool brands.
• 11:31
  Tiffany Woolley: Like you had a lot of amazing connections which I guess the Northeast kind of they're all there, they're all there, yeah, the.
• 11:38
  Hadley Pollet: Northeast is really beautiful that way.
• 11:40
  Hadley Pollet: But she was looking for a job in fashion and I said to her well, how much do they pay you here?
• 11:46
  Hadley Pollet: So I paid her $2 more an hour and said come, you know, you can still work here.
• 11:53
  Hadley Pollet: I, you know, I can't give you full time right now.
• 11:56
  Hadley Pollet: So she started with me.
• 11:58
  Hadley Pollet: Her name is Natalie.
• 11:59
  Hadley Pollet: I still.
• 12:00
  Hadley Pollet: I adore her still.
• 12:00
  Scott Woolley: What did she?
• 12:01
  Scott Woolley: What was she doing?
• 12:02
  Scott Woolley: What would you bring on for so?
• 12:03
  Hadley Pollet: she was.
• 12:04
  Hadley Pollet: She bring on, for she was a designer for Nanette Lepore that had just moved to Boston, so she really, I mean then she knew where to get the trims made.
• 12:12
  Hadley Pollet: So we started designing the trims and I was going through, I had, you know, a one-minute marriage I would call it was a mistake and I sold my wedding ring.
• 12:25
  Hadley Pollet: To help finance To fund the first big slew of orders.
• 12:32
  Hadley Pollet: That's amazing.
• 12:33
  Hadley Pollet: I did Amazing.
• 12:35
  Scott Woolley: I took the ring back to Shreve.
• 12:36
  Scott Woolley: Crumpin' Low and said, oh, that's funny, but you're just doing belts at this point.
• 12:41
  Hadley Pollet: I was just doing belts and then I was on the beach on Martha's Vineyard my family has a place there with my cousins and my cousin's friend said to me you need to meet this woman, cynthia O'Connor.
• 12:54
  Hadley Pollet: You need to meet her.
• 12:56
  Hadley Pollet: I mean, she's going to die over this.
• 12:58
  Hadley Pollet: My friend works for her.
• 12:59
  Hadley Pollet: I'm on the beach and I really do believe in if you're aligning yourself Well for sure, if you're in places, you love doing things, you love things unfold for you this whole story has been a story of unfolding, I mean even the one-minute marriage.
• 13:15
  Tiffany Woolley: I mean right, like it was all part of this process of becoming.
• 13:20
  Hadley Pollet: It really was.
• 13:20
  Hadley Pollet: And so she called me on Monday and said okay, here's my friend's number at Cynthia and they showed Cynthia.
• 13:31
  Hadley Pollet: I had a website which a lot of people, a lot of the stores, did not like.
• 13:37
  Hadley Pollet: I did not care.
• 13:39
  Hadley Pollet: I knew that was the feedback.
• 13:40
  Scott Woolley: Because you were selling on the website.
• 13:42
  Scott Woolley: Is that why?
• 13:42
  Scott Woolley: Yeah, I understand why.
• 13:45
  Hadley Pollet: In 2003,.
• 13:46
  Hadley Pollet: Right, they're so mad, right that you have a website.
• 13:49
  Hadley Pollet: And I said well, that's too bad, you're going to have a website soon too.
• 13:51
  Hadley Pollet: So Cynthia went to my website and she faxed me a contract before we even talked.
• 14:08
  Tiffany Woolley: She just called me and said we're faxing a contract right now.
• 14:10
  Tiffany Woolley: I have to have you in my showroom.
• 14:11
  Tiffany Woolley: Well, she, she's the woman that really exploded Kate Spade's sales.
• 14:13
  Tiffany Woolley: So you've really been able to design the life you wanted with the brand you created by literally trusting the process.
• 14:18
  Hadley Pollet: Yes, you just leap, you took a leap, you just leap, you always leap success.
• 14:24
  Tiffany Woolley: Yes, you just leap.
• 14:24
  Tiffany Woolley: You just took a leap.
• 14:25
  Tiffany Woolley: You just leap, you always leap.
• 14:25
  Tiffany Woolley: I, we have my husband, I have this conversation.
• 14:26
  Tiffany Woolley: You can't overthink it.
• 14:27
  Tiffany Woolley: You take a jump.
• 14:28
  Hadley Pollet: You want to move, you just move so this is the early 2000s.
• 14:31
  Scott Woolley: At what point do you start getting into other items?
• 14:36
  Hadley Pollet: well, cynthia, cynthia, um, she's now retired.
• 14:39
  Hadley Pollet: And you said c O'Connor, o'connor, yeah.
• 14:43
  Scott Woolley: Because I knew O'Connor's and Martha's Vineyard.
• 14:45
  Scott Woolley: They own the big inn.
• 14:46
  Scott Woolley: Is this the same oh?
• 14:47
  Hadley Pollet: no, no, she was in Manhattan.
• 14:50
  Tiffany Woolley: Okay, good fashion.
• 14:51
  Hadley Pollet: So she I think it was five weeks before a trade show in January called me and said I'm putting you at because she would have like a whole row at the trade show and that's where a lot of the buyers would come first.
• 15:05
  Hadley Pollet: And to start I had a little closet of a booth, smaller than you know than where we're sitting right here.
• 15:12
  Scott Woolley: Right, right Just belts.
• 15:14
  Hadley Pollet: And she said to me I'm putting you at the front of the row, You're the feature.
• 15:17
  Hadley Pollet: You need to do bags.
• 15:18
  Hadley Pollet: I had five weeks to create bags.
• 15:25
  Hadley Pollet: And design them.
• 15:26
  Hadley Pollet: Yeah, it was crazy.
• 15:26
  Hadley Pollet: And she said I know you can do it.
• 15:28
  Hadley Pollet: So I was in New York City in negative six degree weather designing bags and I did.
• 15:35
  Hadley Pollet: I came up with a whole bag line in six weeks, begging them, begging every of the manufacturers.
• 15:41
  Hadley Pollet: You have to make these samples for me, please.
• 15:43
  Hadley Pollet: I know, I know, I know I'm not a big brand for you, but I will be.
• 15:48
  Hadley Pollet: I promise you, I'll give you the business.
• 15:50
  Hadley Pollet: Cynthia will sell it.
• 15:51
  Hadley Pollet: You know this is going to be really great and they knew who she was so that helped.
• 15:56
  Hadley Pollet: So we got into bags very quickly.
• 15:59
  Hadley Pollet: I mean, I wouldn't, I wouldn't say they were the best bags.
• 16:03
  Hadley Pollet: What?
• 16:05
  Scott Woolley: type of bags were they?
• 16:07
  Hadley Pollet: They were.
• 16:07
  Hadley Pollet: So the canvas tote bags were amazing and our canvas tote bags are still great.
• 16:11
  Hadley Pollet: And those were inter.
• 16:14
  Hadley Pollet: Do you want me to pick that up?
• 16:15
  Hadley Pollet: Those were interwoven trims and very sturdy.
• 16:19
  Hadley Pollet: They didn't have any leather.
• 16:21
  Hadley Pollet: Now we have a leather detail on them.
• 16:24
  Tiffany Woolley: But then we also did laser-cut leather over canvas, which we have laser-cut belts and other laser-cut your clutch that I gave you is laser-cut and I do like just how the line has stayed somewhat true to, like the Jacquard, Like you're incorporating the original designs into the newer products, Like it's staying on tone.
• 16:48
  Hadley Pollet: Yes, Thank you.
• 16:49
  Hadley Pollet: Yeah, that's very important.
• 16:51
  Hadley Pollet: We've had some challenges with the jacquards for a little while because a lot of the manufacturers were starting to use polyester and I was like cheap, cheap, no no, no.
• 17:04
  Hadley Pollet: We don't do polyester and now it's funny, they're coming around and realizing they can't sell polyester in Europe.
• 17:11
  Hadley Pollet: You know, there are all these regulations coming back saying, no, you can't sell plastic.
• 17:18
  Tiffany Woolley: Right.
• 17:18
  Hadley Pollet: Yeah, so I really stuck to my guns on that one and I've been kind of a pain to to some of them that I work with only a true designer.
• 17:26
  Tiffany Woolley: Yeah, like that you can't get in the way of that creative process, right?
• 17:30
  Tiffany Woolley: You hold true to what you, your vision is yeah, and you have a.
• 17:36
  Hadley Pollet: We have a certain quality that we really stick to and, from consumer perspective, there's also a dialogue that we like to create, a secret dialogue with our consumers so that two-finger clutch.
• 17:52
  Hadley Pollet: only Tiffany will know that when she slides her hand in there, that there's the trim that she has on one of our belts Right, she can feel the texture and just.
• 18:03
  Hadley Pollet: We design our bags ergonomically.
• 18:06
  Hadley Pollet: We really think about the proportion of a woman's arm, how it's going to look on them, how it's going to feel.
• 18:13
  Hadley Pollet: Is this something that is going to become part of her?
• 18:16
  Voice Over: or is it?
• 18:17
  Hadley Pollet: something that she's going to really just want to throw down when she gets where she's going.
• 18:21
  Hadley Pollet: Yeah.
• 18:23
  Scott Woolley: But you now do bags where people can kind of create their bag.
• 18:26
  Hadley Pollet: Well, yes, yes, we do so going to the website you can select different options.
• 18:32
  Tiffany Woolley: It's a new personalization process?
• 18:35
  Tiffany Woolley: I guess right.
• 18:37
  Hadley Pollet: Yes, and we did try the Personalize your Own Belt back in 2005, and it was ahead of its time, but I think Well, I think websites weren't where they are today, so that might have been.
• 18:50
  Hadley Pollet: It was Flash.
• 18:51
  Scott Woolley: Oh.
• 18:53
  Hadley Pollet: If you know what that is yeah, yeah, yes.
• 18:54
  Hadley Pollet: Yeah, so we have the Make your Own Bag section, and it really speaks to the characteristic of our brand, which is that we want you to be you.
• 19:08
  Hadley Pollet: That's your philosophy, your founding philosophy Authenticity is the highest vibe.
• 19:14
  Hadley Pollet: Yeah, we all know that.
• 19:16
  Hadley Pollet: That means you love yourself.
• 19:17
  Hadley Pollet: So it is a form of love and so we want you to be you, we want you to see yourself in our products.
• 19:24
  Hadley Pollet: So, you know, we do have stores in Vermont and stores in California and different stores around the world that carry our product, where women might be bohemian or you know it could be bohemian or preppy, and the belts really do take on that vibe.
• 19:41
  Tiffany Woolley: You can style them in your own style.
• 19:46
  Hadley Pollet: Yes, and that's the point.
• 19:47
  Hadley Pollet: So you really feel like we're uplifting you and our products are uplifting you and raising your vibe and making you feel unique.
• 19:57
  Hadley Pollet: And right now, there's too much sameness in the world.
• 20:01
  Hadley Pollet: Too much.
• 20:01
  Hadley Pollet: What Sameness?
• 20:02
  Scott Woolley: Yes and right now there's too much sameness in the world too much.
• 20:04
  Tiffany Woolley: What sameness?
• 20:04
  Tiffany Woolley: Yes.
• 20:04
  Tiffany Woolley: So when I was like researching for the podcast and I, you know, realized that was such a strong philosophy with you and my business, I had recently a conversation with a person in real estate that we do some work with and we were talking about like, with all this fast fashion and this cookie cutter, because we were talking about it in homes, for example, and obviously what I do in interior design and the way you're doing in fashion design, you know you're wanting it to be unique and obviously speak to an end user.
• 20:38
  Tiffany Woolley: And in this and I was saying how my, how my kids, like they don't even think you wear something twice.
• 20:43
  Tiffany Woolley: You know what I mean.
• 20:44
  Tiffany Woolley: They're like well, and I was like years ago people would collect forever to create their wardrobe.
• 20:51
  Tiffany Woolley: You don't just clean out your closet.
• 20:53
  Tiffany Woolley: I mean, it was like you collected.
• 20:55
  Tiffany Woolley: And I hope and we do talk about this a lot, it comes up in our podcast of kind of going back to some of these old fashion ideals.
• 21:03
  Tiffany Woolley: Even we we had somebody who you know was in the jewelry bit like going back again, not just this fast fashion, and really start to build a wardrobe again.
• 21:15
  Tiffany Woolley: You know, collect pieces.
• 21:17
  Hadley Pollet: Yeah, I, we, we do.
• 21:18
  Hadley Pollet: We have women that collect our belts and our bags and I've had.
• 21:22
  Hadley Pollet: I had a really close friend of mine I knew her mother since I was little and her mother passed away and she had no idea.
• 21:29
  Hadley Pollet: She went into her mother's closet and she said Hallie, she has like 30 of your belts.
• 21:34
  Hadley Pollet: I mean, I knew she loved your belts, but you know, that must have felt so good it was really, yeah, that was really touching to me.
• 21:43
  Hadley Pollet: Um sorry, um, but yeah.
• 21:47
  Hadley Pollet: So that's definitely the intent behind the products that we create is that they last a long time.
• 21:53
  Tiffany Woolley: They're timeless in their time.
• 21:55
  Tiffany Woolley: Aesthetic they really are, I definitely.
• 21:58
  Tiffany Woolley: And I, in their ageless, like any child, I mean literally from a teenager to any generation is somebody that could.
• 22:06
  Tiffany Woolley: I mean on the golf course.
• 22:08
  Tiffany Woolley: I mean you can pull it to your own vibe.
• 22:12
  Scott Woolley: But your line is more than just belts and bags.
• 22:15
  Scott Woolley: You have other items.
• 22:17
  Hadley Pollet: Yes.
• 22:18
  Scott Woolley: Tell us about the other items that you have.
• 22:21
  Hadley Pollet: So we've expanded.
• 22:22
  Hadley Pollet: So I love yoga, okay, and so we have athletic wear now.
• 22:28
  Tiffany Woolley: Which is a huge thing in the world we live in now this athleisure generation yeah.
• 22:34
  Hadley Pollet: Well, I would never do sweatpants.
• 22:36
  Tiffany Woolley: Right, good for you.
• 22:37
  Tiffany Woolley: I'm all for that.
• 22:38
  Tiffany Woolley: I'm on team athleisure, but no sweatpants.
• 22:41
  Hadley Pollet: I'm with Karl Lagerfeld on that one you need to rethink your life if you're wearing sweats.
• 22:46
  Hadley Pollet: Yes, I agree, but we do do these really really bright, vibrant, you know bra tops and crop tops and leggings, and they have inspirational sayings on the inside to the conversation, about creating a conversation with our customers.
• 23:04
  Hadley Pollet: So when you put them on it might say shine bright today or you are loved, or whatever, on the inside band of your yoga pants or bra top.
• 23:15
  Tiffany Woolley: I love that.
• 23:15
  Tiffany Woolley: So what is your efforts to get the line out to the rest of the world?
• 23:22
  Tiffany Woolley: I mean, is it through stores, brick and mortar, is it through social media, or is it?
• 23:28
  Scott Woolley: online.
• 23:29
  Hadley Pollet: It's all of the above.
• 23:30
  Hadley Pollet: All of the above, yeah.
• 23:32
  Scott Woolley: I read somewhere that I don't know if this is correct or not, but like some of the big department stores you've kind of shunned away from.
• 23:41
  Hadley Pollet: I have.
• 23:41
  Scott Woolley: Tell us why.
• 23:43
  Hadley Pollet: Because they're selling the same thing every year over and over again to the same group of people.
• 23:48
  Hadley Pollet: And whatever I can find there, I can find on Timu.
• 23:54
  Scott Woolley: Which I think makes your brand much more unique.
• 23:57
  Hadley Pollet: Yeah, Also, there's some difficulties with the department stores right now.
• 24:03
  Tiffany Woolley: You know, I mean you're right, they're kind of on their way out.
• 24:05
  Hadley Pollet: Actually Saks is not paying people yeah.
• 24:08
  Hadley Pollet: And they were a big partner of ours, but I you know they're not paying anybody and as a designer and a creative, I feel that creatives should be protected, not taken advantage of.
• 24:24
  Hadley Pollet: That's so important and those stores have been taking advantage of creatives.
• 24:30
  Hadley Pollet: They've been building their business on the backs of creatives, not paying them on time, giving them tough terms, and you know this might be a controversial thing to say, but that's.
• 24:41
  Hadley Pollet: I've had the experience of it and, um, I don't really care that it's controversial.
• 24:46
  Hadley Pollet: That's what's happening.
• 24:47
  Hadley Pollet: And if I were to guide anybody, I don't think it's controversial, I think we're trying to get back to a shop.
• 24:53
  Tiffany Woolley: Small mentality, I mean I, you know the mass-produced nothings are really not exciting anymore.
• 25:01
  Hadley Pollet: No, so, yeah, so we don't sell to any big department stores, none, and I really believe in small partners around the world that are a destination shop, correct, so?
• 25:16
  Tiffany Woolley: everybody here knows they have to go to a love shop.
• 25:18
  Scott Woolley: Yep, yep, you're right, and those places know more about the product as well.
• 25:23
  Tiffany Woolley: Yeah, they know us, they know you, correct they know the connection, they know the love that's put into each unique piece.
• 25:31
  Hadley Pollet: Yeah, and they're building community, and I think everybody needs community, especially right now.
• 25:38
  Hadley Pollet: People are thirsting for more community because of technology.
• 25:42
  Hadley Pollet: Right now, people are thirsting for more community because of technology.
• 25:46
  Hadley Pollet: Technology, I mean they, they think they're finding community online, but I I think it's much better in person it's true, you know, and women still love trying things on, I agree, and so you know they want to.
• 25:54
  Hadley Pollet: They want their friends to tell them what looks good and what doesn't look good and it's an event yeah that's such a really beautiful philosophy behind the brand.
• 26:05
  Tiffany Woolley: Do you use social media regularly, or influencers or anything like that, to continue to build, or is it mainly the you know, the relationships that you're building um stores we?
• 26:16
  Hadley Pollet: use social media.
• 26:17
  Hadley Pollet: We don't use a lot of influencers um.
• 26:20
  Hadley Pollet: I think that that culture, the culture of influencing, is also collapsing right now.
• 26:25
  Scott Woolley: Toxic yeah.
• 26:27
  Hadley Pollet: And if we do work with anybody that you might call an influencer, she has to be using her influence positively, so she has to be building something for young girls or influencing a certain law that she believes in doing something, using her voice in a way and her platform in a way that actually creates positive change specifically for women.
• 26:54
  Hadley Pollet: I love that.
• 26:56
  Scott Woolley: Yeah, so the brand seems to have a lot of positive direction around it.
• 27:04
  Tiffany Woolley: It does, it does.
• 27:05
  Tiffany Woolley: I feel like that's such a huge part of the brand, it almost needs more.
• 27:09
  Tiffany Woolley: That's the founding principle.
• 27:12
  Tiffany Woolley: What do you see doing?
• 27:15
  Tiffany Woolley: Are you going to incorporate any other new items in the near future, or do you stay focusing on the belts and the bags?
• 27:25
  Hadley Pollet: So our accessories business is the business that does the most for us monetarily.
• 27:29
  Hadley Pollet: We have clothing and other things that we do, but people really love our accessories and I think we're economically at a point where people are going to start buying more accessories and less clothing.
• 27:41
  Hadley Pollet: We're just in that kind of trend.
• 27:44
  Tiffany Woolley: How do you find following these trends?
• 27:46
  Tiffany Woolley: How do you stay up to date on, like the industry itself?
• 27:51
  Hadley Pollet: I'm very intuitive yeah.
• 27:53
  Scott Woolley: Are you creating your own?
• 27:55
  Hadley Pollet: Yeah, I'm creating my own.
• 27:56
  Scott Woolley: That's how I kind of think that you are kind of creating your own path.
• 28:00
  Hadley Pollet: Thank you so much for saying that you do it.
• 28:03
  Hadley Pollet: Look at the sustainability you have too.
• 28:06
  Scott Woolley: I mean.
• 28:07
  Tiffany Woolley: That's huge to me that you're able to continue and grow.
• 28:11
  Tiffany Woolley: I mean, that's what everybody looks for when you're creating a brand.
• 28:15
  Tiffany Woolley: I mean.
• 28:15
  Tiffany Woolley: 20 years is a long time.
• 28:18
  Hadley Pollet: Yeah, 20 years is a long time and our sustainability piece happened because we had trouble with a factory in China.
• 28:25
  Hadley Pollet: They were sending us like red bags when we ordered yellow.
• 28:29
  Voice Over: Yeah, I mean it was crazy, Like the factory only has red leather.
• 28:32
  Hadley Pollet: And then we're like, but we didn't like, are you kidding?
• 28:35
  Hadley Pollet: Yeah, so at that moment we actually had to sue them and we won the lawsuit, the lawsuit, and we were able to, which is very unusual.
• 28:46
  Hadley Pollet: But we had a pivot this really close friend of mine from Peru he's now a very close friend of mine, he worked for the Peruvian government and he reached out to me and said we want you to come to Peru.
• 28:58
  Hadley Pollet: It just happened.
• 29:00
  Hadley Pollet: I was so down and out thinking I cannot believe all these things are showing up bad and I have to sue this factory and this.
• 29:06
  Hadley Pollet: You know, this is terrible and it just happened at the same moment and we were a little skittish because, you know, we were meeting him in like a hotel in Boston and he had these, you know, bags full of products and he had to change the appointment twice and I had my husband come with me.
• 29:21
  Hadley Pollet: And then he said well, you know bags full of products and he had to change the appointment twice and I had my husband come with me.
• 29:23
  Hadley Pollet: And then he said well, you know, we're going to fly you down there.
• 29:26
  Hadley Pollet: And we actually told him well, we need to meet you at the consulate in New York.
• 29:32
  Tiffany Woolley: Oh, that's so funny you really protected.
• 29:35
  Tiffany Woolley: I really felt like I'd been scammed from previously.
• 29:38
  Hadley Pollet: So now I've got to really make sure.
• 29:48
  Scott Woolley: Now he's like a brother to me.
• 29:49
  Hadley Pollet: I mean he's just like the nicest man and and I mean he's.
• 29:50
  Hadley Pollet: So you're having stuff now manufactured and made in Peru.
• 29:51
  Hadley Pollet: Yeah, we, we actually cross-pollinate between lots of different countries, so but we do have some things made in Peru, we have some things made in Southeast Asia, some things made in South America, you know, in the United States.
• 30:02
  Hadley Pollet: It just depends.
• 30:04
  Tiffany Woolley: And I feel like that's fitting with the brand ethos too.
• 30:07
  Tiffany Woolley: I mean repopulating and, you know, bringing good energy into all those being.
• 30:12
  Tiffany Woolley: You know economic systems too.
• 30:16
  Hadley Pollet: Yeah, the economic empowerment piece is really important to us, so we do visit every factory that we work with and we prefer them to be owned either locally by women or a family, small family owned, and we make sure the women are paid equally to their husbands.
• 30:35
  Hadley Pollet: We've had instances where they're not and I've had to talk to the husband and say I'm happy to do business with you when you pay your wife.
• 30:44
  Hadley Pollet: I love that.
• 30:47
  Tiffany Woolley: So how did that get incorporated, as the business was growing and you taking on such a obviously not only the design role, the creator role, but taking on that whole business aspect and doing these negotiations and everything Like?
• 31:02
  Tiffany Woolley: How does that look like?
• 31:06
  Hadley Pollet: It's very fluid, to be honest with you.
• 31:09
  Hadley Pollet: I mean, if we, you know, if we my husband and I we travel a lot.
• 31:14
  Hadley Pollet: So if we're traveling somewhere and we think that there are, you know, artisans or people that we want to meet or see, or we hear about something, then we go and we meet them and see them.
• 31:24
  Hadley Pollet: We do have certain governments reach out to us, Like the Indian government just reached out to me from India to come to like a textile fair.
• 31:32
  Hadley Pollet: So we do have, you know, relationships, you know, and we have been to different or sort of like organized things like that which help.
• 31:42
  Hadley Pollet: You know, I can't say I do it all.
• 31:45
  Voice Over: I was going to say what is your team EJ off camera here?
• 31:47
  Hadley Pollet: Yeah, he's critical.
• 31:49
  Hadley Pollet: My husband's very critical in the the whole process.
• 31:52
  Hadley Pollet: How we met was he was supposed to be my consultant I was being knocked off and really we were finding our stuff in chinatown in new york and it was really terrible.
• 32:04
  Hadley Pollet: And somebody introduced me to yi zhang, to um, to help with redesigning the entire line so that it would not be knocked off.
• 32:12
  Hadley Pollet: And so he says I got a good deal so when you're on a date right away when you say redesigning the line so it doesn't get knocked off yeah what do you do to redesign a line so?
• 32:27
  Hadley Pollet: so you introduce a lot of different elements um, like that about even like the two-finger slide or different elements into all of the design that if somebody were knocking it off, they wouldn't even notice it.
• 32:41
  Hadley Pollet: Right, and also you create a dialogue with your consumer that they know what's real and what's not real.
• 32:50
  Hadley Pollet: Right.
• 32:51
  Hadley Pollet: So you know whether it be the, the two finger slide on the clutch that I gave you or um, you know we have bags with handles that are woven like a japanese sword.
• 33:01
  Hadley Pollet: Oh, so cool or um, you know, I have a bag over there that, um, the tassel is hand beaded in taiwan and the bag is made, you know, in South America and the textiles are made in Europe.
• 33:15
  Hadley Pollet: Wow, they really are quality it's really cross pollinating different countries and what their strengths are as well.
• 33:25
  Scott Woolley: So these different elements are being made in different locations.
• 33:28
  Scott Woolley: So then, they're all being brought to one location for it to be assembled.
• 33:33
  Hadley Pollet: And is that here, either the United States or, if I think, you know there's a place that's better, then we go there.
• 33:42
  Scott Woolley: Yeah, yeah so from a retail standpoint and the products being sold.
• 33:47
  Scott Woolley: Is it throughout the United States?
• 33:50
  Scott Woolley: Where could like the audience find your?
• 33:54
  Hadley Pollet: I I would love it if they went to our website first yeah, but um, there are also a lot of small stores, so in places like nantucket and the vineyard, and shopping little districts, yeah.
• 34:06
  Tiffany Woolley: yeah, there are a lot of small stores, yeah, but like you said too, californ California has that little, you know, like the bohemian side, that they can fit right on into as well.
• 34:15
  Hadley Pollet: Yeah, I would say the East Coast, california, illinois and Texas have always been kind of like our biggest areas.
• 34:25
  Hadley Pollet: South, where people love bright color.
• 34:28
  Hadley Pollet: I mean, I really I do believe color is energy and I think people in the South understand that more For sure.
• 34:36
  Scott Woolley: No, your line is very colorful.
• 34:37
  Scott Woolley: It is and it has.
• 34:39
  Tiffany Woolley: I mean, I think it is a preppiness to it too.
• 34:42
  Hadley Pollet: Yeah, which I love.
• 34:43
  Hadley Pollet: I mean, I grew up in New Canaan.
• 34:45
  Hadley Pollet: Yeah, exactly, we're the preppiest of prep.
• 34:47
  Tiffany Woolley: Exactly, and I love that.
• 34:49
  Tiffany Woolley: But yet they have a whimsy too.
• 34:52
  Hadley Pollet: Thank you, that can be incorporated.
• 34:53
  Hadley Pollet: Yeah, and we sell in other countries as well.
• 34:57
  Hadley Pollet: The Japanese love cute things and we have occasionally this one store that will pick up one of everything in the line.
• 35:06
  Hadley Pollet: They really get uniqueness, so we can't make them stick to the minimums.
• 35:11
  Hadley Pollet: It's like I just want one of everything, okay.
• 35:14
  Hadley Pollet: That's fine, because our customers don't want to look like anyone else.
• 35:19
  Hadley Pollet: Right, which I love.
• 35:21
  Tiffany Woolley: Yeah, I bet.
• 35:23
  Hadley Pollet: Yeah, if I could do that for every store, that would be great.
• 35:26
  Tiffany Woolley: So do you typically still go to markets to sell the line we?
• 35:31
  Hadley Pollet: don't, you don't, I don't think the markets are working anymore.
• 35:34
  Hadley Pollet: Okay, so what makes you, when you've said like Well.
• 35:37
  Scott Woolley: I think the markets have kind of dwindled away in terms of the amount of people that are attending.
• 35:42
  Hadley Pollet: Yeah, they'll just go on.
• 35:45
  Hadley Pollet: We have a wholesale section of our site and people can just you know they can the stores can just log on and they can order.
• 35:51
  Hadley Pollet: Yeah, if they have any questions we have you know salespeople they can talk to and if they want to see samples, we're happy to send them samples.
• 36:01
  Tiffany Woolley: Wow, so you really, what does your team look like?
• 36:03
  Hadley Pollet: today we have just a few salespeople.
• 36:07
  Hadley Pollet: You don't really need that many, so we have three and yeah, and then it's Yi jung and I and a design assistant, and that's it, yeah but someone's doing marketing because your website has a lot of good photography yeah and sort of.
• 36:22
  Hadley Pollet: You know well, that's models you guys, I I cannot take credit for all of it.
• 36:27
  Hadley Pollet: I mean as I, my husband really is a huge part of this business.
• 36:32
  Hadley Pollet: He takes all the photographs.
• 36:35
  Scott Woolley: Oh, really Amazing.
• 36:37
  Hadley Pollet: And designs.
• 36:38
  Scott Woolley: He's here in the studio with us.
• 36:39
  Scott Woolley: He's here in the studio.
• 36:43
  Hadley Pollet: He's always the quiet, humble one in the corner.
• 36:45
  Hadley Pollet: I love that.
• 36:47
  Hadley Pollet: But yeah, all the design work.
• 36:50
  Hadley Pollet: Everything is collaborative, so everything work.
• 36:52
  Hadley Pollet: Everything is collaborative, so everything that we do is collaborative.
• 36:54
  Hadley Pollet: Ej has a branding company, uh-huh Okay, and because I worked in branding before, sometimes I help him on projects for his branding company.
• 37:04
  Tiffany Woolley: Right, yeah, we collaborate on everything Are you looking to grow the brand?
• 37:09
  Hadley Pollet: Yes, I'm looking to grow the brand always.
• 37:12
  Tiffany Woolley: Okay, okay, yeah, I know, because I feel like there's so many little like back to this boutique shopping and, you know, shopping small, which I know there's like a certain Saturday every year, that's like shop small or something that they're like kind of promoting and I just feel like like this has so many homes that could be, you know, nestled into it yeah, we're always looking to grow the brand and we're always looking for good new partners.
• 37:40
  Scott Woolley: And yeah, so what's the price point of um we started?
• 37:44
  Hadley Pollet: originally they were 98 at retail and we've been able to hold them at 115.
• 37:59
  Hadley Pollet: I don't know how that's going to go with tariffs, but we're trying to hold steady at 115 concern the tariffs, have you seen any?
• 38:08
  Hadley Pollet: I haven't nothing yet.
• 38:11
  Hadley Pollet: Yeah, we't.
• 38:12
  Hadley Pollet: I think we will see.
• 38:13
  Hadley Pollet: You know, I don't know, I don't know if it could change.
• 38:17
  Scott Woolley: We haven't seen it in our business whatsoever at all and we're actually hearing you know from some manufacturers and vendors some of the prices have come down just a slight bit yeah.
• 38:28
  Hadley Pollet: Well, there is negotiating room for negotiation now Definitely.
• 38:32
  Hadley Pollet: Yeah, yeah, well, there is negotiating room for negotiation.
• 38:37
  Hadley Pollet: Definitely, yeah, um, and our most expensive bag is probably.
• 38:39
  Hadley Pollet: It's a huge tote bag with the trims all intertwined and that's around 1700.
• 38:43
  Hadley Pollet: So it really just depends on what you mean.
• 38:46
  Hadley Pollet: If you want a bra top, it's under 100 you know, it depends on what.
• 38:50
  Scott Woolley: It's a pretty good.
• 38:52
  Hadley Pollet: It is price line yeah, if you want a makeup bag or makeup bags, I think are, you know, around fifty dollars.
• 38:58
  Hadley Pollet: It just depends on what you, what you want to buy from us.
• 39:01
  Hadley Pollet: We have a really wide range and that's intentional.
• 39:04
  Hadley Pollet: Um, you know, if you could, I, I want people to be able to get a piece of the brand.
• 39:10
  Hadley Pollet: If they want a piece of the brand, yeah, so what is the website?
• 39:13
  Scott Woolley: Because people should go to the website who are listening, because it's quite an interesting fun scroll through to see all of your items and the colors and the fabrics, and so forth.
• 39:25
  Tiffany Woolley: Oh, totally, and I truly do remember seeing it in Love Shack.
• 39:29
  Tiffany Woolley: I mean, they're memorable pieces and they're so unique, oh, thank you.
• 39:35
  Hadley Pollet: It's um HadleyPollettcom, which is H-A-D-L-E-Y-P-O-L-L-E-Tcom.
• 39:45
  Tiffany Woolley: Yeah, so who fulfills the order, like the custom orders, like what's the time frame on a custom order or the customization process?
• 39:54
  Hadley Pollet: So we tell people three to four weeks.
• 39:57
  Tiffany Woolley: Okay, that's pretty quick and reasonable.
• 39:59
  Hadley Pollet: Usually they're done faster.
• 40:01
  Hadley Pollet: Yeah, seven to ten days.
• 40:03
  Tiffany Woolley: Do you do any monogramming or anything like that?
• 40:06
  Hadley Pollet: We can do monogramming.
• 40:07
  Hadley Pollet: I don't have that.
• 40:08
  Hadley Pollet: It's interesting.
• 40:09
  Hadley Pollet: I've been thinking about putting that on the customization piece and then letting people pick their tassel.
• 40:15
  Hadley Pollet: That's another thing.
• 40:16
  Hadley Pollet: We're just adding little details now, but we can do monogramming yes, which is a great idea.
• 40:25
  Tiffany Woolley: And like when do you in your own creative process for the brand?
• 40:29
  Tiffany Woolley: When do you decide, like it's time, like you got into yoga, so like the yoga line came in brand.
• 40:32
  Tiffany Woolley: When do you decide, like it's time, like you got into yoga, so like the yoga line came in.
• 40:35
  Tiffany Woolley: Like when do you say, oh, it's time to add to it.
• 40:37
  Tiffany Woolley: And what does that process look like for you?
• 40:41
  Hadley Pollet: Well, there are certain touch points of a woman's life, like a Hadley woman, that we talk about internally, and so where can we touch her in different places of her life?
• 40:52
  Scott Woolley: What's a Hadley woman?
• 40:53
  Hadley Pollet: Exactly.
• 40:53
  Hadley Pollet: So tell us more about the Hadley woman.
• 40:56
  Hadley Pollet: Okay, so she's very empowered.
• 40:58
  Hadley Pollet: That probably would be the number one.
• 41:02
  Hadley Pollet: She's very empowered.
• 41:03
  Hadley Pollet: She understands that her soul is unique and she likes to express that, and she likes to express that she loves color.
• 41:14
  Hadley Pollet: She likes things that are different.
• 41:16
  Hadley Pollet: She also does things like goes to yoga, you know, likes to shop, takes care yeah, takes care of herself, sees dressing up every day as a form of creativity.
• 41:33
  Hadley Pollet: So she might go to Aspen in the winter and she might be in Greenwich during fall and spring, and then she might be in Nantucket in the summer so she might play tennis a lot, she might play golf.
• 41:48
  Hadley Pollet: We do have some Hadley women that love horseback riding, because our belts are soft.
• 41:53
  Tiffany Woolley: You know, they would be so cute with riding pants.
• 41:55
  Tiffany Woolley: I mean, they really have so much character.
• 41:59
  Tiffany Woolley: But understated too, it can go both ways.
• 42:02
  Hadley Pollet: Yeah, yeah.
• 42:03
  Hadley Pollet: And you know they have that uniform they wear and the only thing they can change is their belt, so it's a form of expression for them, yeah, yeah.
• 42:15
  Hadley Pollet: So we talk internally about what does she do?
• 42:16
  Hadley Pollet: Where does she travel?
• 42:16
  Hadley Pollet: Does she travel to the south of france in the summer, does she?
• 42:18
  Hadley Pollet: You know where does she go.
• 42:19
  Hadley Pollet: What does she need?
• 42:20
  Hadley Pollet: You know what's going to help her.
• 42:23
  Hadley Pollet: I had a woman at yoga the other day who came to we did this really fun event in greenwich a year ago with this kind of high-end little cafe and she popped by and bought a belt and she got out of her car we were going into yoga and she said I just took that belt for six weeks to Europe with me and she said I have to tell you that is the best thing I've ever had.
• 42:49
  Hadley Pollet: I wore it this way, I wore it this way, I wore it that way, and so we do think about that that.
• 42:53
  Hadley Pollet: You know they have a, you know a lifestyle where they travel a lot and they need pieces that stand out and something that's easy, are interchangeable a little bit.
• 43:03
  Tiffany Woolley: You can use it with multiple different dresses or shorts.
• 43:08
  Hadley Pollet: Yeah.
• 43:09
  Tiffany Woolley: I know the belts are really sweet.
• 43:11
  Tiffany Woolley: Shorts yeah, I know the belts are really sweet.
• 43:15
  Tiffany Woolley: So how did the design of like the jacquard become?
• 43:17
  Hadley Pollet: like the signature part of the line.
• 43:18
  Hadley Pollet: Well, we started with the vintage trims and it's funny, I gave a talk at my school that I went to my boarding school and they wanted to find out about, like how I became who I am basically.
• 43:29
  Hadley Pollet: And I was pulling up pictures one day and realized when I was three, you wore this belt, I had these jacquard trims on my little robe that I wore at the beach.
• 43:42
  Hadley Pollet: And then my mom always tells this story where we moved into a new house and there was this wallpaper that was like bright flowers and she just wanted to rip it off the walls and I mean I screamed at her do not take these flowers off my wall.
• 43:57
  Hadley Pollet: You know, like so I really you know that's kind of where they were, like a comfort thing for you.
• 44:03
  Tiffany Woolley: It's just a part of me.
• 44:04
  Hadley Pollet: Yeah, it really is, and so I really just loved the whole thing, and so when I was sourcing the vintage ones, I knew that was going to become a signature of ours.
• 44:13
  Hadley Pollet: Yeah.
• 44:15
  Tiffany Woolley: Where else do you look for inspiration?
• 44:18
  Tiffany Woolley: Nature?
• 44:20
  Voice Over: Yeah, nature.
• 44:21
  Hadley Pollet: Yes, all the color combos that we use come from pictures that I've taken.
• 44:25
  Scott Woolley: Oh.
• 44:26
  Hadley Pollet: Yeah, I probably.
• 44:27
  Hadley Pollet: If you open my camera roll you'd see, you know, moss and flowers and bugs and animals and you know sunsets and yeah.
• 44:40
  Hadley Pollet: I take a walk twice a day with my dog and I take pictures the whole time so how many times a year do you curate or go to, you know, create new collections?
• 44:54
  Scott Woolley: Do you follow the seasons or follow like the industry?
• 44:57
  Hadley Pollet: We are always creating, you are.
• 45:00
  Tiffany Woolley: Yeah, always.
• 45:01
  Tiffany Woolley: So when, like, do you upload new things like literally all the time, All the time, Wow.
• 45:07
  Hadley Pollet: Yeah, yeah, as a creative, and I think that the easiest way to stay clear-minded and fresh is to keep creating.
• 45:18
  Scott Woolley: True, so I just keep creating, we keep creating From a business standpoint, because we have a dear friend who, in a crazy way, he's been in many different businesses and he went to Vegas and got off the plane with these three women.
• 45:34
  Scott Woolley: He was with friends and they saw the magic show and they were like, let's go to the convention, let's go see the fashion, and by mistake they created a fashion line and just going to the show, by mistake.
• 45:47
  Tiffany Woolley: Well, when you first yes, when he started by mistake, he started by mistake.
• 45:51
  Scott Woolley: But mistake, he started by mistake.
• 45:53
  Scott Woolley: But you didn't start by mistake.
• 45:55
  Scott Woolley: But when you first started, the first like sales that you got was was there like a lot of pressure, concern, like I.
• 46:05
  Hadley Pollet: I didn't feel pressure, but when I was in PR public relations before that and when you're selling a story, my forte in the public relations department was getting people press.
• 46:18
  Hadley Pollet: And so when you're selling something to a publication that gets I don't know how many calls a day, you have to figure out what they need.
• 46:32
  Hadley Pollet: They need it, how they need it, what that person is like right and then you sell it.
• 46:37
  Hadley Pollet: So I'm very good at reading at the target yeah, yeah.
• 46:43
  Hadley Pollet: I'm very, very good at the target and analyzing, kind of like, okay, this store I know ai does all this for you now maybe, but you know this really this is what they need.
• 46:54
  Hadley Pollet: So there is a lot of analytical kind of component that goes into it.
• 47:01
  Hadley Pollet: But for the first two stores I wasn't afraid.
• 47:04
  Hadley Pollet: But maybe I wasn't afraid because I was pitching USA Today and the New York Times.
• 47:09
  Scott Woolley: Was there a point where you felt like, okay, I've got this going and this is really starting to work?
• 47:17
  Hadley Pollet: Once I had a sales partner because before that I was wearing too many hats.
• 47:21
  Scott Woolley: Right.
• 47:21
  Hadley Pollet: And that's very hard.
• 47:22
  Hadley Pollet: You really need people that know more than you do that can lift you up, and I think that's really important, um, as opposed to feeling like you have to do everything all the time right yeah, so I I've had moments where I've I've felt like oh wow, this is really big, how did it get this far?
• 47:44
  Hadley Pollet: Like I've had those kind of moments right you know um, but I'm, I'm very willful.
• 47:49
  Hadley Pollet: Would you ever want to?
• 47:51
  Tiffany Woolley: open your own store Brick and Mortar.
• 47:54
  Voice Over: I would you do Because, like I mean and I think of this.
• 47:57
  Tiffany Woolley: you know, like, as like Stony Clover, Are you familiar with that brand?
• 48:02
  Tiffany Woolley: Yeah, you know, and it's, and my husband has a friend who does it in like the sports world and where they add patches.
• 48:08
  Tiffany Woolley: I feel like this has such a similar concept.
• 48:14
  Tiffany Woolley: Where you come into this cute store, it becomes like an afternoon activity and you create something unique.
• 48:21
  Tiffany Woolley: Between the vintage ribbons and the tassel, you kind of can put together your own signature piece.
• 48:29
  Hadley Pollet: I would love that, and I have certain places that I like the store first.
• 48:33
  Hadley Pollet: So where do you?
• 48:34
  Hadley Pollet: Think that would be the first place I want.
• 48:36
  Hadley Pollet: One is, um, uh, saint bart's.
• 48:40
  Hadley Pollet: Oh, that would be amazing the whole fashion industry just like descends on there and I just remember like buying this bag really well during new year's eve at that time.
• 48:50
  Hadley Pollet: Yeah, I just like to pop up there, even for like a season, and see how it goes Well, and that's what's so cool is pop-up is a thing now.
• 48:57
  Hadley Pollet: I think that would be brilliant.
• 48:59
  Tiffany Woolley: Even Palm Beach Delray, I feel like you could explode.
• 49:03
  Tiffany Woolley: Yeah, it's like, how much do you want to explode really?
• 49:07
  Hadley Pollet: We want to explode.
• 49:08
  Scott Woolley: Everything that you talk about your brand and what you just said a few minutes ago about what your average customer or your client looks like Palm Beach fits really well.
• 49:21
  Tiffany Woolley: I know that I really feel so strongly that it really goes the gamut for ages you really could have, from little tweens all the way to grandmas.
• 49:32
  Tiffany Woolley: I mean that would appreciate and enjoy.
• 49:36
  Tiffany Woolley: You know the newest bag?
• 49:40
  Scott Woolley: Yes, you know, I was mentioning about this friend who started this brand.
• 49:43
  Scott Woolley: I know one of the biggest things that he ran into problems with and I think a lot of it had to do with because he went to big retailers is inventory.
• 49:52
  Scott Woolley: Do you have to keep a lot or do you keep a lot of it had to do with because he went to big?
• 49:56
  Hadley Pollet: retailers his inventory.
• 49:57
  Hadley Pollet: Do you have to keep a lot or?
• 49:58
  Scott Woolley: do you keep a lot?
• 49:58
  Hadley Pollet: of inventory.
• 49:58
  Hadley Pollet: We try not to.
• 49:59
  Hadley Pollet: Yeah, we really try not to.
• 49:59
  Hadley Pollet: We did have a problem with inventory at one point, um, because you had too much or not enough.
• 50:05
  Hadley Pollet: It's the minimums, right.
• 50:06
  Hadley Pollet: I think that the factories, they have these ridiculous minimums.
• 50:10
  Hadley Pollet: I gave a speech about this in Peru, about the problems in retail and all the elements that cause problems.
• 50:17
  Hadley Pollet: You know, part one is minimums right, well, minimums.
• 50:22
  Scott Woolley: And then, if you're seasonal, or you're changing with the season, and now the season's changed and you've got all this inventory.
• 50:31
  Hadley Pollet: It's not sustainable and I don't think that the future is going to lie in these minimums.
• 50:38
  Hadley Pollet: We just had somebody I was.
• 50:41
  Hadley Pollet: We've been designing these really beautiful, almost like pashmina, like shawls.
• 50:46
  Hadley Pollet: That's another great and one factory who we met at an event said to me oh, you can order whatever quantities you want.
• 50:56
  Hadley Pollet: And I thought, okay, that's great, because we're going to test these you know I I'm not going to order thousands right off the bat.
• 51:02
  Hadley Pollet: I want to know that they're going to do well.
• 51:05
  Hadley Pollet: And then he came back to me yesterday asking me for, like I don't't even know, $3,000 for one color, and I just emailed him back.
• 51:17
  Hadley Pollet: You know, philippe, you changed your tune here.
• 51:21
  Hadley Pollet: And this is not sustainable.
• 51:23
  Hadley Pollet: This doesn't align with our brand.
• 51:24
  Hadley Pollet: You know, if you want to work with us, this is how we work.
• 51:27
  Hadley Pollet: And it's that simple right and at this moment in time everything's on sale.
• 51:33
  Hadley Pollet: I mean, saks is on sale yesterday for 70% off.
• 51:36
  Hadley Pollet: I've never seen Saks on sale for 70% off right, yeah, so what does that?
• 51:41
  Hadley Pollet: Mean.
• 51:41
  Hadley Pollet: So that means, there's too much stuff.
• 51:43
  Scott Woolley: Yeah.
• 51:44
  Hadley Pollet: There's too much stuff and people aren't buying all this sameness all over the place, all over.
• 51:50
  Hadley Pollet: And so there is a big reckoning happening right now and we just happen to be ahead of the curve, you know, in not taking people's minimums, as you know, at face value.
• 52:05
  Hadley Pollet: So if you want to work with us and you want the reputation of working with our brand and the you know panache of working with our brand, then you know you have to meet the minimums that we want you to meet right, yeah, so what did philippe say?
• 52:20
  Hadley Pollet: he came back and said how do we work together?
• 52:22
  Tiffany Woolley: I like that.
• 52:22
  Tiffany Woolley: Yeah, because I think adding the shawl component would be amazing right your aesthetic.
• 52:28
  Hadley Pollet: I I'm thinking weddings.
• 52:29
  Hadley Pollet: Now, like all my friends, daughters are starting to get married and I feel like it would be great for brides to design bags for their, for their, you know what a great idea yeah, for their bridesmaids and and um, and give them pashminas.
• 52:44
  Hadley Pollet: You know they could be initialed or they could have their theme on them.
• 52:47
  Hadley Pollet: So I mean they would be Hadlefied, like you know, they'd have the Hadley aspect to them.
• 52:54
  Hadley Pollet: But you know, I do think that there's like kind of this whole other, because they're really expressing themselves at their, you know, at this moment in time, which is a sacred moment when they're getting married and, you know, start, you know, kind of pivoting into a new life.
• 53:10
  Hadley Pollet: So wouldn't it be fun to help them express themselves through, you know, some really interesting things?
• 53:15
  Scott Woolley: So yeah, so at any one given time, like right now, how many different SKUs, how many different items do you have on the site?
• 53:22
  Hadley Pollet: Oh gosh, I don't know, 100, 200?
• 53:25
  Hadley Pollet: Oh we probably have 200 SKUs right now.
• 53:27
  Scott Woolley: I would say that's a lot of SKUs.
• 53:35
  Hadley Pollet: Yeah, now I would say yeah, yeah, but we don't have too much of everything, right?
• 53:38
  Hadley Pollet: Yeah, and yeah, it's a good variety.
• 53:39
  Scott Woolley: Yeah, it's enough so that you can see a whole lifestyle.
• 53:40
  Hadley Pollet: yeah, we want you to see the entire lifestyle, like the the event I was talking about that we did in greenwich, because it was at this high-end cafe and he has has really beautiful foods and stuff.
• 53:53
  Hadley Pollet: We launched a home line, so we took his really Like towels or placemats or.
• 54:00
  Tiffany Woolley: Placemats table runners, tablecloths, beautiful.
• 54:05
  Hadley Pollet: Yeah, and I used the lotus theme for all the products because I felt like the world needed peace and so I was feeling.
• 54:12
  Hadley Pollet: I had been to Taiwan Say that.
• 54:12
  Hadley Pollet: Felt like the world needed peace, and so I was feeling.
• 54:13
  Scott Woolley: I had been to Taiwan.
• 54:14
  Scott Woolley: Say that again.
• 54:14
  Scott Woolley: The world needs peace.
• 54:16
  Hadley Pollet: Peace and the lotus flowers about coming out of the darkness into the light and peace.
• 54:20
  Hadley Pollet: So there was a whole lotus theme at this event and he has these big window seats with these just very bland pillows on the bottom, you know, just the bottom, the bottom, and I thought I mean, if we're doing an event here.
• 54:36
  Hadley Pollet: We need like we need some color and we need right right, so I did pillow pillows, and those pillows would be amazing too.
• 54:43
  Hadley Pollet: Yeah, they're on our site.
• 54:45
  Hadley Pollet: Yeah, so I saw that yeah, so we transformed the whole space into you.
• 54:50
  Hadley Pollet: You know Hadlefied.
• 54:52
  Scott Woolley: So when I first went to your website and looked through it and Tiffany looked at it right after me.
• 54:56
  Scott Woolley: Yeah, I'm going to tell you, the first thing when I kind of walked away, that came into my mind, came into your sight, was three words yeah, peace, love and happiness.
• 55:06
  Scott Woolley: Oh, it kind of has that vibe and feel to it.
• 55:10
  Hadley Pollet: Oh, thank you.
• 55:10
  Hadley Pollet: I don't know if I'm off track there.
• 55:11
  Hadley Pollet: No, you are.
• 55:12
  Hadley Pollet: You're on track, you're completely on track.
• 55:16
  Scott Woolley: That's exactly how I felt when I walked away from the screen, going peace, love and happiness.
• 55:19
  Scott Woolley: It's kind of how you feel when you see everything.
• 55:22
  Hadley Pollet: Thank you.
• 55:23
  Hadley Pollet: You see all your items.
• 55:23
  Hadley Pollet: That's really.
• 55:24
  Hadley Pollet: That's a big compliment.
• 55:25
  Hadley Pollet: Thank you so much.
• 55:26
  Hadley Pollet: I truly did.
• 55:32
  Tiffany Woolley: And they all are so purposeful.
• 55:33
  Tiffany Woolley: You know each piece is so purposeful and unique, which you know we're all wanting purpose and to be our own authentic self.
• 55:43
  Tiffany Woolley: So I think it's really special.
• 55:47
  Scott Woolley: I design lab.
• 55:48
  Scott Woolley: I always have to ask the question do you love designing I?
• 55:52
  Hadley Pollet: love it.
• 55:52
  Hadley Pollet: I mean have to ask the question do you love designing?
• 55:54
  Hadley Pollet: I love it.
• 55:54
  Hadley Pollet: I mean any kind of creativity, but I think designing is, for me, the ultimate form of creativity, and creativity is authenticity, Right.
• 56:06
  Tiffany Woolley: I know and I feel like we get to hear so many wonderful stories and it's so funny, as these shows evolve and we talk to people, how many people really do get to end up doing what they love.
• 56:22
  Tiffany Woolley: You design a life around what you love and you took that leap, leaving what you studied and everything like that, and were able to truly take your passion and create something really special and unique and make it continue for 20 years.
• 56:43
  Tiffany Woolley: I mean to me that's a really profound legacy oh, thank you.
• 56:48
  Hadley Pollet: Yeah, I mean I my hope is is that a lot of women that we touch get inspired that way and do that for themselves?
• 56:56
  Hadley Pollet: I know yeah, I mean, that's really the hope.
• 56:59
  Hadley Pollet: Yeah, even the artisans that we work with, we have an artisan training program and you know we'll drop into a country and train them and teach them what do you mean?
• 57:10
  Scott Woolley: an artist in training program?
• 57:11
  Scott Woolley: What do you mean by that?
• 57:13
  Hadley Pollet: We train artisans in different countries, so we'll drop in and we'll, you know, depending on the group that we're working with, they might pull together 10 to 30 artisans and a lot of them work in silos, so they might just make baskets or they make, you know.
• 57:29
  Hadley Pollet: But we talk to them about cross-pollinate, cross-pollinating with other technologies, and you know, we'll look, do an evaluation of all their products, um, look at their brands, um, and see, you know, teach them where they can, you know, do better and how to sell internationally, and and all of that is just really about a matriarchal point of view of business which is just uplifting everybody, right?
• 58:00
  Hadley Pollet: I don't have to extract what I need from you and run and run.
• 58:04
  Tiffany Woolley: I love that.
• 58:05
  Hadley Pollet: I have knowledge and information to impart to you that will help your economy grow and help the women and children in your in, in your area, for the future, yeah yeah, thrive, yeah, really really beautiful story.
• 58:21
  Tiffany Woolley: Well, thank you for joining us today on the I design lab podcast.
• 58:25
  Tiffany Woolley: I know and everybody, please go check out hadley, paulette or paette if you want the French way.
• 58:32
  Tiffany Woolley: Dot com.
• 58:35
  Hadley Pollet: Dot com.
• 58:36
  Hadley Pollet: Thank you so much.
• 58:38
  Hadley Pollet: This was so lovely.
• 58:39
  Hadley Pollet: It's so much fun.
• 58:41
  Voice Over: Welcome.
• 58:41
  Voice Over: Idesign Labs podcast is an SW Group production in association with the Five Star and TW Interiors.
• 58:50
  Voice Over: To learn more about iDesign Lab or TW Interiors, please visit twinteriorscom.