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Escaping the No-Code Platform by Building a Software Factory

I’m not someone who gets called when things are going well. So when Michelle – the Twill CEO – called me in December, it was because she needed some help with engineering. In 18 months of being an advisor, this was the first time it was a phone call and not an email.

There were a lot of things going on, but at the core of it was the data model, which was starting to really hold things back. The data layer was more like CSVs than a proper relational database. The no-code platform was good for getting to product-market fit, but it was clearly hitting its limits.

Twill is a…

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