One Line of Code: How TurboTax Killed Free Tax Filing
Free. Free. Free. Free. You saw the ad. What you did not see was the free product they buried so you could not find it.
There was a genuinely free way to file your taxes, and about a hundred million people qualified for it. Then one line of code told the internet it did not exist, and the company that ran it eventually walked away from the program entirely. The free product died. The paid one is doing just fine.
The victim is IRS Free File. The prime suspect is TurboTax. And the murder weapon is the one thing Eve spends her career trying to get companies to take seriously: the ROI of design…
The skinny
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