Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Decoy Effect in Modern Marketing
We dissect the decoy effect, a pricing strategy where an asymmetrical option is introduced to make the target product look like the obvious choice. Using a classic popcorn study and modern SaaS tiers, we show how adding a third, slightly worse option shifts consumer preference toward the higher-margin item. This isn't about tricking people; it's about how human brains struggle with absolute value and rely entirely on comparison. If you've ever felt compelled to upgrade your subscription because of a mid-tier plan, this is why.
#DecoyEffect #ConsumerBehavior #PricingStrategy…
The skinny
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