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#143 Synthetic Users, AI Interviews, and the Future of UX Research with Julian Della Mattia
In this episode of Future of UX, I’m joined by Julian Della Mattia, Senior User Insights Manager at DuckDuckGo.
I first came across Julian through his conference talk on synthetic users, and it immediately stood out. Not because it was hyped, but because it was thoughtful, critical, and refreshingly honest. At a time when AI research tools are popping up everywhere, Julian brings a grounded perspective on what actually helps, what quietly misleads teams, and why judgment still matters more than speed.
In this conversation, we talk about:
What synthetic users really are and what they’re not…
The skinny
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