The Power of A Customer-Centered Mindset with Ben Steele, former REI CCO
Ben Steele is a seasoned marketing and brand development leader, having most recently served as REI’s inaugural chief customer officer. Prior to carving out this new role at the Co-op, Ben began at REI in 2014 as chief creative officer. Over more than ten years at one of the country’s largest and most preeminent outdoor retailers, Ben has led brand stewardship and strategy, shepherded large-scale marketing initiatives, engaged and grown REI’s 24.5 million-strong worldwide membership, and connected essential merchandising, digital, and physical assets – amongst many other functions at the…
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