875. 94% Text. 29% Show Up.

No Days Off with Brian Gubernick · Aug 6, 2026 · 7m

Ninety-four percent of us are in a group chat. Twenty-nine percent of us actually see those people. Brian breaks down the research behind that gap — and admits he's guilty of it too.

He walks through his own two group chats: one with college friends he sees twice a year, one with work friends he only ever sees in work mode. The problem isn't that anyone stopped caring. It's that everyone is waiting for somebody else to go first.

Three rules for being the one who goes first:

1 Name the chat you'd regret

2 Propose, don't poll

3 Make it small enough to actually happen

Open your phone. Find that…