Latest / Restaurant Business with Fexingo: Food Service, Hospitality, and Independent Operators
Why Restaurant Makeup of Staff Affects Customer Retention
Episode 70 of Restaurant Business with Fexingo examines how the demographic composition of a restaurant's front-of-house staff influences customer loyalty and spending. Lucas and Luna explore recent data from Cornell's Center for Hospitality Research showing that restaurants with a more diverse front-of-house team see a 12 percent higher repeat visit rate within 90 days. They discuss the concept of 'identity mirroring' — where customers subconsciously prefer servers who resemble them in age, gender, or ethnicity — and how this affects table turnover and tip percentages…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.