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The Audience Experience of Thought Leadership | Ginger Conlon | 421
Thought Leadership sits at different positions in different companies. It can be bucketed with research, content marketing, or even brand building.
Given those options, how can you ensure all divisions are aligned in the story an organization's thought leadership is telling and the brand it is building?
To examine how to achieve a harmonious alignment, I've invited Ginger Conlon to join me for a conversation. Ginger is the Thought Leadership Director at Genesys, a software company that specializes in customer experience and call center technology.
At Genesys, thought leadership is…
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