Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
The Silent Cost of Customer Acquisition
Lucas and Luna examine why customer acquisition costs are skyrocketing despite cheaper ad tech, using the specific case of Shopify merchants facing a thirty percent drop in return on ad spend. They explore how privacy changes and algorithmic opacity are forcing marketers to rethink their unit economics, moving beyond vanity metrics to focus on retention-driven growth strategies that actually protect margins.
#CustomerAcquisitionCost #MarketingROI #DigitalAdvertising #ShopifyMerchants #PrivacyChanges #AlgorithmicOpacity #RetentionStrategy #UnitEconomics #VanityMetrics #FexingoBusiness…
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