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184: Forget Customer Surveys; Learn the Real CX KPIs you Should be Measuring
Chief Revolution Officer John DiJulius discusses how today customers are suffering from survey fatigue. There may be better ways to measure your customer satisfaction than surveys. John shares the best KPI's and how every business should have an ROX (Return on eXperience)Dashboard.
Learn:
What's wrong with customer surveys
Why customer surveys are not the most important thing a company should be measuring
What are the top CX metrics you should measure and hold everyone accountable for
How to create a ROX (Return on Experience) Dashboard
When to use customer surveys
Links:
The Customer Service…
The skinny
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