Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How LEGO Built a Brand on Play and Storytelling
In this episode of Brand Storytelling with Fexingo, Lucas and Luna dive into how LEGO turned a simple plastic brick into a storytelling powerhouse. From its near-bankruptcy in 2003 to its current status as a cultural icon, LEGO's brand is built on more than just toys—it's a narrative about creativity, resilience, and the power of play. They explore the 'System of Play' philosophy, the brand's expansion into movies and video games, and how LEGO Masters and the LEGO Ideas platform keep fans engaged. With a focus on the 'LEGO Story'—the idea that every set…
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